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In 2015, every day 2.5 quintillion bytes of data are created, with 90% of the world’s data created in the last two years alone. As a society, we’re producing and capturing more data each day than was seen by everyone since the beginning of the earth. It is hence extremely important that management techniques of organizations evolve to be able to leverage information as a valuable resource.

Facebook is a great example to understand how a modern organization looks at the value of information. Apart from various other factors one of the driving factors for Facebook acquiring Whatsapp for $19 billion was to gain access to its user information. On announcing the deal CEO Mark Zuckerberg referenced this specifically: “There are countries [such as] Korea or Japan where another messaging service is bigger, but if you look across the world, WhatsApp – across Europe, Latin America, India, a lot of places in Asia – is the clear leader.” This deal resulted in facebook getting a broader reach and wider access to hundreds of millions of other customer and their information. One of the articles I found on time magazine analyzed the possible reasons behind the deal and it was quite compelling to learn how user information played such an important role in this acquisition (http://time.com/8806/facebooks-whatsapp-acquisition-explained/ (Links to an external site.)). With this acquisition WhatsApp can provide tons of data about the things we’re really interested which in turn can help target ads on other Facebook properties. Whatsapp continues to remain autonomous and operate independently within facebook. It also works without any advertisement interruptions. But the information that facebook has acquired with this takeover is nonetheless a valuable asset and a great tactical move by the management of the company.

It is hence extremely important that management techniques of organizations evolve to be able to leverage information as a valuable resource.

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