...Case Presentation: Taco Bell Case Presentation: Taco Bell Pat Lauscher and Jesse Paprocki BUS 754: Information Systems Mgmt Spring 2003 HISTORY (EVENTS) Company Focus: John Martin joined Taco Bell in 1983 as president and CEO, having previous executive level experience with other fast food chains. He discovered that the company didn’t know what business it was in, so he quickly focused Taco Bell on the fast food industry. Process Improvements: 1983-1988: Strong growth in the 60s and 70s came to a halt in the early 1980s as the fast food industry began showing signs of maturity. To deal with the potential threat of a maturing business, Taco Bell began a series of process improvement initiatives that really changed the way it did business. These improvements included increased restaurant capacity by modernizing its restaurants to include drive through windows, increased seating capacity, electronic point of sales systems (to replace plastic order boards), and reconfigured food production areas. Taco Bell also added some new menu items during this time. 1988-1991: Continuing to feel the effects of an industry margin squeeze, Martin commissioned two studies that tuned the company in to what the customers really valued, FACT (Fast, Accurate, Clean, and Temperature). In response, the organization stopped viewing quality and price as incompatible tradeoffs. The K-minus program transformed the kitchen into a heating and assembly unit and centralized cooking...
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...| | |Wrench LLC v. Taco Bell Corp. | |Case 9.1: Implied-in-Fact Contract | | | | | | | |Dominica Smith | |GM597-Business Law | |Week 6 Course Project: Case Analysis | |February 12, 2012 | | ...
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...For the exclusive use of M. Alshahri, 2015. W14536 TACO BELL: A MEXICAN-INSPIRED RESTAURANT IN INDIA Lubna Nafees, Ashok Bajpai, Akshay Kumar, Anoop Chand, Maryne Ann James, Bonney Luke Thomas, Jayakrishnan B. Nair, Kunal Hazari and Garima Konda wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. This publication may not be transmitted, photocopied, digitized or otherwise reproduced in any form or by any means without the permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western University, London, Ontario, Canada, N6G 0N1; (t) 519.661.3208; (e) cases@ivey.ca; www.iveycases.com. Copyright © 2014, Richard Ivey School of Business Foundation Version: 2014-10-29 With four outlets of Taco Bell opened in Bangalore by December 2013, Niren Chaudhary, managing director of Yum! Restaurants India, felt eager to expand its market offerings. He pulled out the morning newspaper and impatiently ruffled through the pages until he reached the business section. He paused briefly, folded the paper and leaned forward to read better. Focusing his attention...
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...Another problem affects Taco Bell after the unfortunate incidents that is its reputation. A bad reputation may be a direct impact on sales in many different ways. The potential customers of Taco Bell may immediately choose for them a different brand of fast food. These loyal customers may temporarily go somewhere else. Besides, the bad reputation also can be the reason of internal disturbance of Taco Bell, especially for stakeholders. The bad reputation like the rumors, and their spread is unlimited. We can hardly control them all. Similarly, “according to Clark, the number of E.coli cases has been steadily growing. However, he added, this trend may be the result of improved recognition technologies rather than an increased incidence of outbreaks.” (Mark A., 2006) The impact of technology in modern life is immeasurable, and sometimes it exaggerates things than what actually happened. However, we can use this wonderful advantage to rebuild our image. With modern media, we can quickly control the current bad situation and have some other impression to people do not think more about E.coli cases as well as our bad reputation does not too spread out....
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...Strategy Memo for Case 2-2, James S. O'rourke Date: August 24, 2014 To: Ms. Laurie Gannon, Public Relations Director Copy: Confidential to the file From: Esmira Gheisary, Consultant Backround: • Taco Bell is a quick-service restaurant concept and operates in a very competitive climate. Was founded in 1962 by Glen Bell. • Kraft Foods Inc., is the largest food and beverage company in North America and the second largest in the world. Was founded in 1903 by James L. Kraft. • On August 1, 1996, Taco Bell and Kraft announced the formation of a license agreement for Kraft to manufacture and distribute Taco Bell-branded taco shells in grocery stores. • Taco Bell branding may be damaged in public perception because their Taco Bell-labeled taco shells sold by Kraft Foods Inc. might contain a corn ingredient unapproved for human consumption. • StarLink, developed by Aventis (a world leader in life science), is a genetically modified strain of corn engineered to produce a toxin to ward off crop-harming pests. This toxin is actually called «Cry9c» which is made only for commercial use as animal feed. • Nongovernmental organizations (widely known as NGO's) publicly rallied against those who support the use of genetically modified ingredients. They conducted a series of tests on 23 of the leading corn-based foods, including the Taco Bell Home Originals taco shells, which contained the «Cry9c» protein. • Kraft announced a voluntary recall of its...
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...reading the case study in depth, after the release of Chipotle Mexican Grill (CMG) Company’s third quarter 2012 results lean on the positive side, however CMG’s announcement of food cost increase in near future which cause a decrease in same store sales, and some slowdown in the stock market. In my well thought opinion I will review possible solution for CMG to keep their mission of serving good quality food and using sustainable farming practices, while trying to compete in the market with their competitors and controlling their cost of food. I feel that CMG’s commitment is focused around providing customer best ingredients raised with highly importance for animals, the environment and the farmers, which are core of their business. One of the reason CMG food cost is increasing is because Chipotle Mexican Grill is trying to supply better quality ingredients, and food to their customers. Also they are trying to meet their sustainability goals which can be expensive. I believe that major effect of high menu prices is reduction in sales, and profit margin for the company gets slimmer. As per case mention CMG chief marketing officer Mark Crumpacker first decision he made when was hired was to bring company’s advertising in house and made a decision not to advertise on TV. CMG has claimed their marketing policy is based on people experience the brand and that their main method of promotion is word-of-mouth publicity. In my opinion CMG needs to reevaluate their marketing strategies...
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...Old El Paso Case Notes Background • Established in 1938brand equity • Subsidiary of General Mills strong parent brand Problem/Opportunity • Need to develop a marketing plan for the brand • Implement a growth strategy that will result in a 5% sales increase for the brand while maintaining the current profitability Analysis • Strengths o Very large market shareequity, customer base, loyalty o Currently they are under General Mills which is the 6th largest food company, they already have so many brand in the US , and on average 1 shopper placed at least one GM product in their grocery cart during each visit -> has brand awareness and experience o diversified product line o Sold in 98% of grocery stores large distribution channels, market development • Weaknesses o Customers don’t think about Mexican food as a number one meal, it is does not have top of mind awareness and if they do think about it they wonder if it’ll be too complex o Mature brand in a slow growing market-> Cash caw, means they need to either introduce a new product in this mature market or find new uses for their current products and promote them to get new clientele to grow at the mature stage • Opportunities o General Mills-> large brand recognition and know how to launch successful marketing campaigns and new products • Threats o It is considered a premium product in Mexican meal kit section as majority of the products are priced higher than the competitors o Customers want a quick...
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...at home. Due to such craze, fast food restaurants such as Taco Bell, have gained a top position in the industry where customers can have a hot quick meal in a flash or we may say less than five minutes. A case study is done by a reporter who became a Taco Bell employee for a few hours so that he could analyze the queueing model on how customer order processing was done at Taco Bell. The process will review the drive-thru process as well as the process when a customer places an order inside. The purpose of this paper is to analyze, discuss and make suggestions on how Taco Bell can improve its present and future position in the Quick Service restaurant industry. Not only today has Taco Bell been focusing on quick service but ever since “1988, Taco Bell introduced six core-menu items for the reduced price of 59 cents and offered free drink refills. Taco Bell has since continued to change and innovate. Its new strategy meant restructuring the business to become more efficient and cost-effective. To do this, the company relied on an integrated set of operations, research models, including forecasting to predict customer arrivals, simulation to determine the optimum labor required to provide a desired customer service, and optimization to schedule and allocate crew members to minimize the payroll. Through 1997, these models have saved over $53 million in labor costs” (Hueter & Swart 1998). Introduction Taco Bell is a subsidiary of Yum Brand Incorporated, which was founded...
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...November 25th, 2013 Taco Bell Corp. 1 Glen Bell Way Irvine, California 92618 United States Phone: +949-863-4500 Fax: +949-863-2252 Attention: Mr Greg Creed Dear Sir, As a member of the Global Strategy Team, I am presenting an expansion strategy which is in accordance to Taco Bell’s ideas and image. Our team is pleased to offer the documents entitled ‘Internationalisation of Taco Bell in Malaysia’ as a growth prospect. The report has undertaken all aspects of analyzing the climate for Taco Bell in Malaysia. We have studied the environment and the business strategies to propose a plan that fits the company’s policy and purpose of internationalization. Our team would like to thank you for this opportunity and hope that we have clarified all areas of the proposal. We are grateful for this opportunity and anticipate to working with you in the future. We hope that this proposal will meet your approval. Yours sincerely, Sehr Ali Jafri Table of Contents 1. Executive Summary 3 2. Introduction 3 3. Methodology 3 4. Motives for Internationalisation 4 5. Malaysia Economy Profile 5 5.1 Malaysian Fast-food Business Environment 6 6. Taco Bell’s Global Strategy 6 6.1 Entry Mode 7 7. Conclusion 7 8. Recommendations 7 1. Executive Summary The purpose of this study is to critically analyse the investment opportunities prevalent in the Malaysian market by taking into consideration the significant macroeconomic factors, food industry trends...
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...TACO BELL IN INDIA - CASE STUDY QUESTIONS: Also, please consider and discuss where the company is now, a few years later, with regard to Taco Bell in India. Have they achieved higher brand awareness, growth and profitability/success? If not, what suggestions do you have for them? What does your team suggest for Taco Bell in the future? Are there other regions for expansion? YUM! Brands, Inc. now operates in six divisions: YUM Restaurants China (China or China Division), YUM Restaurants China (YRI or International Division), Taco Bell U.S., KFC U.S., Pizza Hut U.S. and YUM Restaurants India (India or India Division). Taco Bell has 7 stores in India, which located in three cities: Bangalore (Sony World Signal, Innovation Mall, and Brookefield Mall), Mumbai (Oberoi Mall, R City, and Viviana Mall), and Delhi (Ambience Mall). According to The Economic Times (7 Jun, 2015), Taco Bell announced its expansion into New Delhi through a tie-up with Burman Hospitality, its first franchisee partner in India. Cooperated with Burman Hospitality, Taco Bell India plans to take the store count to 25 restaurants in the next 18-24 months. The General Manager of Taco Bell & Pizza Hut, Unnat Varma, said that with a strong proof concept in Bangalore and Mumbai, they are eager to increase their footprints across India, such as Punjab, Chandigarh, and Uttarakhand. He also indicated that Taco Bell is aim to provide their signature Mexican-inspired food and break-through value to the customers...
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...admission, Mc Wendy is a fast food carrier primarily serve healthy meals in the standard price of within ten dollar per meal. Mc Wendy is to guarantee that buyer make the best sustenance choices conceivable, it is critical to nearly look at the nourishment fixings to guarantee that they are consuming the best wellspring of supplements conceivable. We will now introduced to consumer our brand new handmade tacos. What is a taco? It can be wonderfully simple, or extraordinarily .It's combined Mexican-American societies in a manner that no other dish has. It's essentially, the best item we have ever created, intricate in flavor. 1. Target Market/ Demographic In spite of the fact that individuals of all ages and foundation appreciate the scrumptious tacos however lion's share of populace lies in the middle of age of 18 to 30. Further to attract their target audience, students and working adult. Mc Wendy priced its items reasonable priced compared but with higher value. Mc Wendy identified its target market as “Mind Yourself”. The youngsters who like to have delicious tacos instead of fries, pizzas and burgers. Youngsters who acknowledge that they won't be influenced by some different viewpoints, the young people who inclination to take after for a presence with test and change, who may need to endeavor with unique mixtures of food, target populations who wants to be well informed, be organized in life. 2. Motivation factors Mc Wendy offers different food choices...
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...Individual Case Analysis Chipotle Mexican Grill September 30, 2015 1. According to the case study, Chipotle Mexican Grill does have core competencies. They are specialized in designing a quick-serve menu which appeals to customers and the reason why it works because when customers watching the menu they would know what they want to eat either burrito bowls, tacos or salads that helps solve with the problem of time consuming on food selection, thereby promotes operational efficiency. For the another core competencies, it should be skills in creating a restaurant layout and serving line design that efficient the food-ordering and dish-creation process so that more customers could be served. It is obviously to see that Chipotle’s operation strategy is to make things simple to customers with high food quality and good taste experience. 2 The SWOT analysis revealed the attractiveness of Chipotle Mexican Grill’s situation that Chipotle’s resource strengths and the good coordinates between these strengths and the company’s market opportunities make it more attractive on current situation and short-term and long term revenue and profits growth. And its weakness and external threats is not that significant enough to overwhelm its attractiveness of the company itself in the market...
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...the data they are researching. Project 3C and 3D Mastering Excel: Project 3G CGS2100L - Section 856 MAN3065 - Section 846 | | 1. (Introductory) Do you think Taco Bell was treated fairly by the mass media when the allegations were made about the meat filling in its tacos? I think so being that they are serving the people for which I must say that if you are serving the people then it’s in the people rights to know what exactly you are serving them. 2. (Advanced) Do you think the law firm would have dropped its suit against Taco Bell if there were real merits to the case? It’s hard to say but do think that with real merits it would have changed the playing feel for wit real merits whose the say that Taco Bell wouldn’t have had an upper hand in the case. 3. (Advanced) Do you think many people who saw television and newspaper coverage about Taco Bell's meat filling being questionable will see the news about the lawsuit being withdrawn? I doubt that they will for I’ve learned that with these type of allegations the people tend to remember the allegation and never what the outcome of the case was rather that’s due to the lack of public viewing of the case or not I can’t say but I highly doubt that they will see it. Status: Individual Not Started (Due July 2, 2011 11:59 PM ) Chapter 8: Discussion Case Pgs 191-193, Questions 1-4...
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...thinking about the “Big Mac Attack.” At one time, the term was an advertising slogan referring to a craving for a McDonald’s Big Mac burger. However; “Big Mac Attack” now referred to McDonald’s earnings declines in the late 1990s and early 2000s. Dynamic market expansion, new products, and special promotional strategies had made McDonald’s Corporation a leader of the fast-food industry. However, sales growth in the United States had slowed to below the industry average in recent years. Jack Greenberg was trying to decide on a set of appropriate strategies for the future in order to reverse the declines and to stay ahead of competition. The Fast-Food Industry Years of profit drains and flat sales are driving fast-food chains to find new marketing strategies to compete in a mature market. While McDonald’s and most other hamburger chains continue discounting and offering a variety of new products to attract customers, they also seek to shed their “cheap and greasy” image with new store designs. Major competitors in the hamburger segment of the fast-food industry in order of annual sales are McDonalds, Burger King, Wendy’s, and Hardees. Since these chains recognize the importance of drive-through customers (65 percent of sales), they are all trying to increase the speed of drive-through delivery. Strategies include using timers to encourage employees to prepare and deliver food faster, training employees in faster food preparation methods, having separate kitchens and food preparation...
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...El Paso Case Notes Background * 75 year heritage * 100 products in 6 different sub-categories: * Mexican sauces * Refried beans * Taco shells * Taco sauce mix * Dry dinner kits * Chilies * Good trade distribution and in-store presence * Regarded by retailers as leader in Mexican food category * Undisputed market share leader for 30 years * Decline in full line of Mexican Food offerings with growth rate of 4.5% lower due to decline in share for Mexican sauces * High levels of unaided brand awareness Problem/Opportunity * Implement a growth strategy that will result in a X% sales increase for the brand * Regain market share in Mexican Sauces (steal share from Pace) Analysis * Strengths * Very large market share- suggests that they can use this to their advantage as many customers already know their products and are willing to buy one * Very diversified product line * Large distro chain: they already have a large distribution chain which believes in their products so they will likely be open to a new marketing campaign that will increase business * Weaknesses * Mature brand in a slow growing market-> means they need to either introduce a new product in this mature market or find new uses for their current products and promote them to get new clientele to grow at the mature stage * Opportunities * Launch successful marketing campaigns and new...
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