...well as the change primer to get a detailed understanding of the problem at hand. Secondly, each group member has spent time with the game, experimenting with the tactics and their consequences. A key aspect of this component is conducting interviews of the Management. The list of departments interviewed was split up based on the following break-down: Tarek: Administration Department Kevieon: Marketing Timur: Manufacturing, R&D • Plan list of adequate tactics Tarek: Summarize the change primer with additional notes. Timur: roughly break down the list of all available tactics into the 7 stages outlined in the primer. • Implement tactics Kevieon: enter the available tactics into the game in various order. • Evaluate tactics used Collective activity, group discussion of tactics used Interviews Administration Maurice Gagnon - CEO • Very worried about present managerial state • Need a leader • Not happy with Brian • Thinking about coming out of retirement • Company changed a lot since Brian took over • Company may have grown too much • Likes Brians cost containment initiatives • Market has changed • Company should be doing better • Company has great resources • Bit performing as well as competitors • Need action and results • There should be two divisions 1:military , 2: commercial • Not happy • Problem is Rob Brown is a problem, thinks problems wouldn’t be around if union and Rob weren’t around Brian Johnson – President • Company is largely...
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...Guitar Superstore Marketing Plan Steele 1 PART I – MARKET SITUATION: Company Overview: Guitarsuperstore.com is an online business that sells a wide variety of different guitars. You can find anything from electric guitars to banjos here. Guitarsuperstore.com also carries amplifiers, strings, and anything else you may need for your guitar. They also carry harmonicas, percussions, microphones, and anything else you may need to fulfill your musical needs. Guitarsuperstore.com offers various models from many popular names such as Line 6, Marshall, Ernie Ball, and Boss. Now, Guitarsuperstore.com is looking to expand its market. To make this expansion possible, Guitarsuperstore.com is going beyond the World Wide Web. On Saturday, April 4, 2009, The Guitar Superstore will make its debut in St. Louis Missouri. Store Locations/Distribution: The Guitar Superstore can be found in two locations: The Loop and in the town of Kirkwood. The decision to introduce the store in St. Louis was based on the music scene in the area. Major Trends: As I just mentioned, the decision to open two stores in St. Louis has to do with the popularity of music in the area. For example, every summer, St. Louis hosts a series of free concerts every Friday night known as Live on the Levee. Popular artists such as Lifehouse, Goo Goo Dolls, and O.A.R. have performed. Concerts in St. Louis do not just stop once the summer ends. They have concerts all year round at various locations such as The Verizon Wireless Amphitheatre...
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...Marketing MKT1 Task 1 3 Year Marketing Plan for Company G’s New Product Line: The Steam Clean Pro Pg. 1 Company G’s Mission Statement is as follows: “We enable consumers to improve the quality and convenience of their lives by providing high quality, innovative electronic solutions.” Company G has accomplished its goal with their most recent new product line; The Steam Clean Pro. Product Support of Mission Statement The innovative adjustable locking capabilities on our trigger controlled handle enables users to switch from spot cleaning to the entire surface, with a push of a button. Because it allows the consumer to easily change the length of the handle, it enables the consumer the convenience of one tool for multiple surfaces, improving the quality of their lives by saving time and money. The small and lightweight design allows for easier maneuverability with less strain and fatigue for the consumer. The swivel head makes it convenient for getting into those hard to reach places that hide germs which creates a healthier environment with less effort. Our steamer comes with 3 head attachments – the standard rectangle, the triangle and our special crevice tool. Each attachment is easy to change with just a push of a button, saving time and energy. Product Classification Using the three-way consumer product classification system, we have classified our Steam Clean Pro as a shopping product. We feel that consumers are going to take a considerable amount of time...
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...billboards and branded entertainment. The implementation of these tools by Captain Morgan in their campaign helps to create an integrated communication strategy; speaking consistently with one voice all the time delivering a consistent message. In this particular campaign the primary message conveyed is that “Captain Morgan drinkers, who evoke the adventurous, fun-loving and irreverent spirit of the Captain, can create the unexpected spark to transform everyday moments into extraordinary experiences” (PR newswire, 2011). Suggesting that to have a little captain in you, a characteristic many would desire, you must do something unique to bring out a spark of mischievousness fun (PR newswire, 2011). Every Captain Morgan commercial ends off with the men in the commercial striking the Captain Morgan pose; standing proud, chest out, left leg up and a smile on their face and their famous got a little captain in you tag line (PR newswire, 2011) Further enforcing the pride that comes along with consuming their product and partaking in mischievous acts. They have a consistent personality, in the form of their famous pirate, who shows up in every type of promotional tool. Furthermore, the consistent message of having mischievous fun and creating memorable experiences each time one goes out is something that is extremely well received by it’s viewers. Regardless of the type of media Captain Morgan utilizes, they have a...
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...Situational Analysis & Positioning for By Nature Handmade Soaps Client: Darlene Del Mundo Brand: By Nature Handmade Soaps Date: January 23, 2012 The contents of this publication are intended exclusively for the personal information of the client to the exclusion of every other interpretation. Copyright © Thrive Tactics, 2013 This work is licensed under the Creative Commons AttributionNonCommercial-NoDerivs 3.0 Philippines License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-nd/3.0/ph/ Situational Analysis & Positioning for By Nature Handmade Soaps by Thrive Tactics Situational Analysis & Positioning for By Nature Handmade Soaps by Thrive Tactics 4 The Global Cultural Wave: Eco-awareness Eco-friendly goods are going mainstream in the Philippine market nowadays because of the growing concerns over global environmental problems. The effects of actual, first-hand experiences such as Ondoy & Habagat, among other recent calamities caused by environmental negligence, has compelled Filipinos to embrace environmental consciousness. This is a mindset born out of the realization that human life and the preservation of the environment/the planet are very closely interconnected realities. One cannot flourish without the other. Therefore, there is a strongly emerging mindset of integrating environment-friendly measures into everyday life. As consumers, people are beginning to integrate environmental impact into buying decisions –...
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...non-profit, marine wildlife conservation organization. They want to end the destruction of habitat and slaughter of wildlife in the world's oceans in order to conserve and protect ecosystems and species. Sea Shepherd uses direct-action tactics to investigate, document, and take action when necessary to expose and confront illegal activities on the high seas. By safeguarding the biodiversity of the delicately-balanced ocean ecosystems, Sea Shepherd works to ensure their survival for future generations. 03/09/2012 “Japan's Fisheries Agency announced Friday from Tokyo that its fleet was heading home "on schedule," but that its catch of 267 whales fell far short of the approximately 900 projected, AFP reports. According to an agency official, "factors including weather conditions and sabotage acts by activists" were to blame for the weak results.” In testimony on "The Threat of Eco-Terrorism" given to the a US congressional subcommittee in 2002, Sea Shepherd was the first group mentioned by an FBI official for having attacked commercial fishing operations by cutting drift nets. Sea Shepherd has received support for its tactics against fishing, whaling, and seal hunting from quarters such as media personalities, while their violent tactics are sometimes opposed even by those who denounce whaling, such as Greenpeace and the governments of Australia and New Zealand. Officials of the American, Canadian, and Japanese governments, as well as the Institute of Cetacean Research of...
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...electrical utility, 447 U.S. 557, which is closely related to the tobacco cases. Several opinions presented by Judge Powell can apply in these cases. First, in applying the First Amendment to this area, Judge Powell rejected the “highly paternalistic” view that government has complete power to suppress or regulate commercial speech. Second, the Judge also believed that if the communication is neither misleading nor related to unlawful activity, the government’s power is more restricted. The government agency must assert a substantial interest to be achieved by restrictions on commercial speech. Moreover, the regulatory technique must be in proportion to that interest. Furthermore, the Central Hudson case set the standards as for whether a governmental restriction on speech is constitutionally admissible. It also provided several tests as for whether the restriction is constitutionally admissible. The Central Hudson case, as a key precedent, also developed a four-part analysis for similar cases. a) Determine whether the expression is protected by the First Amendment. For commercial speech to come within that provision, it at least must concern lawful activity and not be misleading. b) Examine whether the asserted governmental interest is substantial. c) If both inquiries yield positive answers, we must determine whether the regulation directly advances the governmental interest asserted and d) whether it is not more extensive than is necessary to serve that interest. I...
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...Business Case Analysis Wael M. Zaoud MGT 521 May 28, 2012 Clance Doelling MBA, BSME Business Case Analysis Executive Summary The third week assignment examines The Boeing Company (BA) strategic initiatives taken in relative to the organization and operation adaptation to the developing competitive environment. Boeing operates as a global company and facing tough competition recently from Airbus, Lockheed Martin, EADS, Northrop Grumman, etc. Politics, finance, economy, and resources (to name a few) impact the global market in which Boeing operates. As a result, Boeing needs to constantly evaluate its global strategy and the tactics it uses to capture the market and maintain growth. Economic Trends Recent global events, including regional political turmoil, natural disasters, and debt crises, have affected global economic growth. While global growth is expected to recover, the risk of persistent high oil prices and debt contagion could have lasting effects on the economy (The Boeing Company, n.d.). Economic growth also could be affected by slowing trade liberalization in some regions. Reduced liberalization could prolong the recovery period, affecting the demand for air travel and new airplanes. Though recent data indicates that the global economy continues to recover, the pace of the recovery in 2011 has moderated compared to 2010. High oil prices, natural disasters (Japan earthquake) and resulting consequences in a politically unrest Middle East area pose as primary...
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...Marketing Mix MKT/421 February 20, 2012 University of Phoenix Marketing Mix Marketing is important to any organization small or large. It gives the organization the chance of promoting new products and services, and brings in more customers. “Marketing is the performance of activities that seek to accomplish an organizations objective by anticipating customer or client needs and directing a flow of need-satisfying goods and services from product to customer or clients” (Perreault, Cannon, & McCarthy, 2011, p.6). The purpose of the paper is to select an organization and describe the elements of the four P’s of the marketing mix. The paper will describe how each of the four elements of the marketing mix impacting the organization’s development in marketing strategy and tactics. The paper, based on the marketing mix will describe the implementation of each element. The History of Walmart and the four P’s of the marketing mix In 1962, San Walton became the founder of Walmart, and opened the company’s first discount store in Rogers, Arkansan. In 1968, the first full-time pilot was hired; who provided help to Sam was well as the opening of the first stores in Sikeston, Montana, and Claremore, Oklahoma. The first company officially incorporated Walmart stores Inc. on October 31, 1969 (Walmart Timeline, n.d). Walmart serves customers and members more than 200 million times per week at more than 10,020 retail units under 60 different banners in 28 countries. With fiscal...
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...On the market today, there are many different brands of sneakers ranging from the most popular brand like Nike to Reebok, Adidas, New Balance and Puma. Each offers the consumer various styles, color, purpose, comfort level and price. Sneakers have developed into a fashion statement as sneaker companies are developing new ideas that separate themselves from the competition such as color scheme and material. The sneaker industry is booming, but if it was not for one particular company that started the sneaker product, who really knows how much of an impact sneakers would have on billions of people. All sneaker companies need to recognize and appreciate Marquis M. Converse for creating Converse sneakers, which 60 percent of Americans own or have owned. Our group has a new marketing plan that we want to implement so that this company can get back to being one of the leading sneaker retailers in the world. Background It was in 1908 when in his late 30’s that Marquis Converse, who was a manager at a footwear manufacturing firm, opened the Converse Rubber Shoe Company in Malden, MA. Originally he began selling winterized rubber soled footwear for men, women and children. In 1915 after producing 4,000 pairs of shoes daily, Marquis began manufacturing athletic shoes for tennis. Two years later he designed and produced the world’s first performance basketball shoe called the Converse All Star. The new Converse All Star shoe helped revolutionize basketball. Synonymous...
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...Research Goal The main goal of doing a project on AMBUSH MARKETING is to know that how it take advantage of situations which allow brands/products to get extra exposure at minimal cost. Research Objectives 1. To examine the unethical issues in the advertising industry. 2. Determine the need of Ambush Marketing. 3. To analyze the measures of Ambush Marketing. 4. To study whether Ambush Marketing is ethical or unethical. Research Questions 1. What are the measures to combat Ambush Marketing? 2. Is it ethical for a company to ambush an event? 3. Why do brands with excellent reputations get into this? Research Methodology The methodology of the study includes study of library references and latest literature on the various educational sites, and compilation of the secondary data and information obtained from various journals. My research methodology will be doctrinal as well as non-doctrinal in nature and therefore data will be collected from both primary and secondary sources. The method of research would be deductive as conclusion would be drawn after the analysis and interpretation of data collected ------------------------------------------------- CHAPTER 1 ------------------------------------------------- UNETHICAL PRACTICES IN ADVERTISING INDUSTRY The field of advertising is extremely broad and diverse. Advertising is a form of communication intended to persuade the viewers, readers or listeners to purchase or take some action upon...
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...Thinking... The conceptual background to strategy, marketing and planning Stephen Cashman, February 2003 This online background paper provides a review of some of the definitions, theories and concepts underpinning strategy. As such it is intended to introduce the key concepts involved, or to form an overall reminder of the various issues relating to these areas. 1. What is strategy about and why is it so important? ‘Every company needs a strategy – either explicit or implicit.’ Costas Markides (1995) ‘An effective strategic management process has become the essential norm for businesses.’ Richard Hanscombe and Philip Norman (1993) ‘Effective strategic management is the ultimate aim of all managers.’ Financial Times, 1997 ‘The survival, growth and prosperity of any organisation depends on the quality and viability of the strategy the organisation is pursuing.’ Andrew Kakabadse, Ron Ludlow and Susan Vinicombe (1988) Indeed, such is the importance attached to the subject of strategy that one commentator on the subject, Richard Whittington (1993), reports that ‘there are thirty-seven books in print with the title Strategic Management’. Similarly a leading strategy thinker, Henry Mintzberg, and his colleagues (1998) note that ‘The literature of strategic management is vast – the number of items we reviewed over the years numbers close to 2,000 – and it grows larger every day.’ However, despite the importance given to them, thinking, writing and talking about ‘strategy’-related...
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...| | |Assumptions | | | |Please note that a number of assumptions have been made in response to this assignment. These include the size of the Belcher | |Rollins business and its operations, its international locations, its listings on international stock markets and its | |financial reporting process. Assumptions have also been made about the product development process and pricing. All of these| |are as realistic as possible, having been established through detailed research of the current market leader, Reed Elsevier, | |and its major competitors. | | | |As InScope is directly comparable to the Reed Elsevier ‘Scopus’ product, it has also been assumed that Scopus does not exist | |at time of the InScope launch. | INSCOPE: A NEW GENERATION OF RESEARCH PR PLAN...
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...NATIONAL AVIATION UNIVERSITY Air Transportation Management Department TERM PAPER On discipline“Basis of systems theory and management” Topic: «Airport as a complex system on the example of Boryspil» Kyiv 2012 NATIONAL AVIATION UNIVERSITY Department of air transportation organization TASK for course paper preparation student Roksolana Novytska Topic of the term paper: “Airport as a complex system”_______________________ 1. Period of term paper preparation: since ________2012 year till_______2012 year. 2. Stages of term paper preparation: * … 3. The task was given by________________________________(_______________________) (signature) (name) “______”____________2012year. 6. The task taken for solving _____________________ (signature of student) The term paper grade ______________________________________ The head of the commission: ________________________________________________”___”__________2012 year. Members of the commission: ___________________________________________________________ Abstract Total volume of course work is 37 pages. Contains 22 figures and 5 references. The aim of the thesis is to investigate Boryspil airport in terms of Systems analysis course. The work includes theoretical studies of all aspects...
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...Part 1 Obtain the information about marketing strategies that are currently being considered by your organization. Marketing strategy is a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contributes to the goals of the company and its marketing objectives. Therefore I would like to discussion current marketing strategies of Starbucks. Starbucks is particularly proud of their commitment to maintaining quality, integrity, and great taste of coffee through the course of its growth, and coupled with that commitment is the high value placed on the employees (partners) worldwide. "We realize our people are the cornerstone of our success, and we know that their ideas, commitment and connection to our customers are truly the essential elements in the Starbucks Experience." Starbucks' value for people goes beyond the employees, however. The relationship between the strength and vitality of the communities and the success of Starbucks is highly valued: investing in communities is not only the right thing to do, it has become part of the tradition of the Starbucks culture, to help produce social, environmental...
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