...Taffe’s Ice Land Case Analysis Taffe’s Ice Land is clearly already sustaining itself by breaking even. Ty just needs to develop a plan that focuses on his current strengths, which is what is currently working for Taffe’s Ice Land and target those to increase them. The SWOT analysis is a powerful tool to determine everything. His current strengths are definitely the hockey sessions and weekend hours. Ty has been able to successfully manage this and kept the business up and running. Hockey sessions should continue to be held in order to continue breaking even, however Ty needs to work on the schedules. One of his weaknesses is the fact that he can’t handle huge amounts of clientele because he needs to have the business well staffed during these peak hours. Labor costs are one of the most expensive costs in a business. A major external opportunity is that children are constantly dropped off by parents and Taffe’s Ice Land is the only ice skating rink in town. Just the fact that he is and continues to be the only ice rink in town, gives Taffe’s Ice Land a great advantage. The only threat that Ty has encountered is the scheduling of the public skating sessions. Ty still hasn’t been able to figure out how to make it work so he can increase his profits. Since his strength so far has been running the hockey sessions, Ty should continue to offer them, but also on a more programmatic way. This will allow him to continue offering the hockey clinics and figure skating...
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...Taffe’s Ice Land Introduction Ty Taffe is the manager of Taffe’s Ice Land, the only ice skating rink within a community of 450,000 people. He currently has a successful hockey program that allows him to break more than even. However, he is trying to increase profits by changing his strategy and adding public skating sessions tailored to different customer groups to his every day schedule. (Perreault, Cannon, & McCarthy, 2009) Analysis By doing the SWAT analysis, we will identify the strength, weaknesses, opportunities and threats. (Perreault, Cannon, & McCarthy, 2009) 1. Strengths: Taffy’s ice skating ring is the only ice skating rink available all year, in a community of 450,000. His ice skating rink is the size of a conventional hockey rink surface and runs a successful hockey program, which allows him to break even so there are currently no losses with some profit. 2. Weaknesses: His business breaks even, there are some profits, but there should be more profits. He does not have a good public program to increase profit. His current staff cannot handle any possible public skating sessions; therefore he needs to hire more staff. 3. Opportunities: By successfully adding public skating sessions, his ice skating rink could become very profitable due to the increased revenue. 4. Threats: Making the ice skating rink available for public skating sessions does not guaranty that a large number of people show up. His current efforts to make the public skating session more...
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