...Most companies use slogans, taglines or catchy phrases in their advertisements to tell the world what makes their product or service special or different. A slogan can become the foundation of a company’s identity if done well however, if done poorly - a slogan can send the wrong message and actually drive customers away. This is why it is important to have a solid and accurate tagline. When you develop an effective advertising slogan – one that’s notable and gives a precise picture of what your business is all about – the slogan becomes an important part of your brand. An advertising slogan reveals a lot about your company, especially when the slogan reveals something about your prices, services or what customers can expect. This is exactly why I agree that Walmart was right to drop their tagline “Always Low Prices. Always”. Walmart is not always going to have the lowest price on an item so the continued use of the slogan could possibly work against Walmart when people start observing the prices may not ALWAYS be lower. Even though, this tagline did reach with millions of customers, their second operation – the price rollback campaign helped stock soar 1173 percent in the 1990s. This strategy was more appealing to the eye; people saw a smiley face slashing prices in half. It did wonders for the company! It was like the store’s mascot, it was on the commercials, store signane, employee aprons and their buttons. It was during 2000 – 2007 when Walmart’s stock prices fell and remained...
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...Product: Cadburys Bournvita History: Cadbury Bournvita is among the oldest brands in the Malt Food category with a rich heritage and has always been known to provide the best nutrition to aid growth and all round development. Launched in 1948, throughout its history, Cadbury Bournvita has continuously re-invented itself in terms of product, packaging, promotion & distribution. The Cadbury lineage and rich brand heritage has helped the brand maintain its leadership position and image over the last 60 years. The brand has been an enduring symbol of mental and physical health ever since it was launched. This layered with the great Cadbury chocolate taste has made the brand distinct from other offerings. It is hardly surprising then, that Bournvita enjoys a major presence in the Malt Food market. It is a universal truth that mothers attach a lot of emotional importance to nourishment while bringing up their children. However, children always look out for the tastiest option to make their daily dose of milk more enjoyable. Cadbury offers two options to capture this appeal: Cadbury Bournvita, with its popular chocolate taste, and its latest offering, Cadbury Bournvita 5 Star Magic, leveraging the rich chocolate and caramel flavour of Cadbury 5 Star. Ad Agency: Ogilvy & Mather Tag Line 2013: Tayyari jeet ki Ad Details: The film starts with a mother and son racing in the woods. She is shown pitting herself against the boy in regular sprints. The mother tells the story through...
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...For host country we picked our home country Bangladesh but since they have shut down their business in 2007 we couldn’t find those tools they used for their promotional activity .So here Promotional tool: Advertising: As Ariel us using low pricing strategy in other country, they can use the same strategy in Bangladesh to grab the customer. They can use both the print media and the non print media Like- Showing TVC which are going to be run on drama channel. In printed media, the company can also make advertisements in magazines and billboards. Various Other Promotional Techniques: There are some other various techniques of promoting the Ariel in big stores like metro, many sales stores are there which offers Ariel in discount prices. PRICE STRATEGY: The P & G provides product like Ariel to the distributors for the prices decided keeping in view the cost, the target revenue and competitors prices. All distributors are being equally treated. The new Ariel has to be the same price as the old had. P&G set the price of the Ariel by keeping in view their competitor’s detergent price. Aerial has a fair price when we compare it with other detergent prices like surf excel etc. Optional Feature Pricing: Ariel need to be available in different quantity options. So customer has options of different prices for different packs of Ariel. PLACE: P&G already have many distributors in urban areas so that Ariel need tobe available both in urban and rural areas. * IN-STORE PLACEMENT...
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...service or product, I have to develop new taglines to outline the benefits of that new product. The key to an effective tagline is not the tagline itself it is how it is pitched to each customer. I cannot talk to every customer the same because each customer is different. What I have to do is manipulate the tagline with different wordings or, in some instances, different accents. I had to figure out how to pitch a taglines to different kinds of members to better suit that group of members. To put this experiment together was quite simple because I see a variety of people throughout my day and I have so many opportunities to see how people respond that day and the days after. The theory I had was that my older members respond to southern accents, the male members respond to deeper or sultry tones, and the younger member base respond to upbeat or higher pitched tones of my voice. To test this, I developed a universal tagline, a tagline that caters to all of our products and services. The tagline was “Let us do a financial review with you to show you how to save money with your account.” I had used this tagline before and I had proof that it worked by looking at my previous referral sheet. This was the archival research that I had but I also had the naturalistic observations as my strongest advantage. Because I was going to see these customers again, I knew that I was going to be able to see for myself how people responded to my tagline. I conducted this experiment for three days...
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...Comparing two adverts This essay will be about two adverts which I will be comparing, these adverts are; Dominoes; Oven Baked Subs! And Ribeana; drink! The Dominoes advert had a very effective tagline because it was short and snappy, however the Ribeana drink tag line was also quite catchy and it suits the product well. The colour which have been used in the Ribena advert are well suited for the drink; because the colours are nice natural colours, light colours which give off the soft, calm, relaxing effect that Ribena may have one you. The font is nice and large so it stands out and it is eye catching. On the other hand the colours on the Dominoes advert are very bright, and bold. It is very eye catching and colourful, and it is very distinctive, so it stands out and is recognisable, and the font is very large too, which makes it stand out even more! The graphics on the adverts are both very big, and eye catching; so they attract the attention of customers. Also on the Dominoes advert there are three big pictures of three different lunch Subs, which can instantly make any mouth water. Saying that, the Ribena advert is also persuasive, because there is a natural background, which automatically gives of the impression that Ribeana is natural; the ingredients are natural and healthy and a good drink I think the target audience, and who the advert appeals to for the Dominoes advert are people who, would be out, possibly at work on a lunch break and are going to...
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...A slogan is a memorable motto or phrase used in a political, commercial, religious, and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm tanmay (sluagh "army", "host" + gairm "cry").[1] Slogans vary from the written and the visual to the chanted and the vulgar. Their simple verbal nature usually leaves little room for detail, and a chanted slogan may serve more as social expression of unified purpose, than as communication to an intended audience. Marketing slogans are often called taglines in the United States or straplines in the U.K. Europeans use the terms baselines, signatures, claims or pay-offs.[2] "Sloganeering" is a mostly derogatory term for activity which degrades discourse to the level of slogans. Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. Its purpose is to emphasize a phrase that the company wishes to be remembered by, particularly for marketing a specific corporate image or connection to a product or consumer base.[1] Some slogans are created just for specific campaigns for a limited time; some are intended as corporate slogans, to be used for an extended period; some slogans start out as the former, and find themselves converted to the latter because they take hold with the public, and some are...
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...“Killing Us Softly” Personal Response Essay “Killing us Softly” is a documentary by Jean Kilbourne on the message that the advertisement industry sends out to women and the near impossible standards of feminine beauty it upholds. Cindy Crawford once said “I wish I looked like Cindy Crawford”. Now this might sound bizarre to many, but the truth is, in today’s world of Botox and Photoshop, cosmetic surgery and strict diets it is impossible to be that ‘perfect body’ that ads portray. According to a photographer for a leading fashion magazine, a particular shot goes through at least 20-30 rounds of airbrushing. Tag lines such as “beauty knows no pain” and “nothing tastes as good as skinny feels” develop and encourage such unhealthy attitudes. According to a study, an average American views 3000 ads per day. Ads have a quick, cumulative and subconscious effect. They create a toxic cultural environment where the well being and health of an individual are threatened. They show these models who have so-called perfect bodies, no blemishes, no marks, no wrinkles, and no nothing. But the problem is that beauty starts being equated with a painfully thin marks-free fair body. This affects the self- esteem of women and they become ashamed of their physical attributes and try harder to achieve those exacting and impractical standards. A popular weight loss tag line says “the more you subtract the more you add”. So women start going for sizes 0 and 00. These not only affect health...
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...Apple iPad 4 p`s Today, Apple unveiled its new product, the iPad. The much publicized rumor about a tablet created by Apple is now a reality. Tablet pc's have been around for a long time, but what makes the iPad different from the other market offerings? What strategy does Apple have in place in order to make this a runaway hit like its iPhone and iPod product lines? We'll use the marketing mix(4 P's) to see how Apple strategized its goal to make the iPad a bestseller. Marketing Mix is the set of controllable,tactical marketing tools that the firm blends to produce the response it wants in the target market. Price, product, place and promotion are the 4 P's or components that make up a marketing mix. Product The iPad is a tablet device that has several features. It looks like a bigger iPhone or iPod Touch and possess a led touch screen interface. Its dimensions are 9.56 in x 7.47 in. It is also very thin and has a battery life of ten hours. This product has the ability to surf the internet, listen and purchase music, watch videos, view photos, read e-mail, read and purchase e-books and execute multiple applications. In fact, the multiple applications available for the iPhone will be fully compatible with the iPad! There will be different versions of the iPad at launch with different hard drive capacities and 3g capability. There will be a 16 gb, 32 gb, and 64 gb variants. Also all iPads will have wi-fi and are wireless-n capable. The iPad will also feature the latest bluetooth...
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...a revitalized image – one that involved a new campaign. The new campaign Walmart wanted would be vital to reminding consumers that it was the store for all people. With the original tagline, “Always Low Prices. Always”, upper class consumers viewed the store as providing cheap products. As a means of attracting all consumers, Walmart wanted to include all classes in their new tagline. The result was “Save Money. Live Better”. The hope here was to attract the upper class by tying emotionally to their sense of living a better life. Walmart also hoped to lose their cheaper image by leaving behind the always low prices and keying in on saving money while living the life you expect. Walmart sought to emotionally connect to all consumers through a revitalized image and tagline. And, in doing so, they also wanted to keep its loyal customers by maintaining the price leader status in the retail market. To successfully achieve this, Walmart must stick to its roots of delivering quality, low priced goods that appeal to all consumers. Dropping the “Always Low Prices. Always” tagline was a good decision. The new tagline, “Save Money. Live Better” promotes a different image: one of being able to provide a comfortable, even upscale, lifestyle at an affordable cost. The new tagline does not just promote low prices, but a better life. Customers typically will...
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...Running head: ANALYZING PRO FORMA STATEMENTS Analyzing Pro Forma Statements Bridget Harvey and Keva Paul FIN/571 February 09, 2015 Ms. Wendy Thomas 1 ANALYZING PRO FORMA STATEMENTS 2 Introduction The Home Depot is the world’s largest home improvement retailer. The tagline for The Home Depot is “More savings more doing that’s the power of The Home Depot.” The catchy and recognizable tagline can be heard on nearly every TV and radio station in the United States. The Home Depot realizes that in order to maintain its title as the world’s largest home improvement retailer the company will need more than its catchy tagline. Therefore, The Home Depot has decided to extend the time in which small household appliances are available to its customers. Analysis of Pro Forma Data The Home Depot does not usually sell small house appliances like coffee pots, toasters, mini convection ovens, blenders, and irons through the year. The mentioned small appliances were only sold during the Christmas season. The Home Depot has decided to extend the time frame in which small appliances could be purchased. In 2014, The Home Depot sold the small appliances from the Christmas season until March 2015. The extension of the availability of the small appliances increased sales revenue by %. The increase in revenue prompted The Home Depot to employ the idea for the 2015 Christmas season until March 2016. There was an increase in revenue of % for 2016. The same model was used...
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...(Badminton World Federation Portal) DELTA YEAR, TRIMESTER I BMR 2044 PROMOTIONAL MARKETING ASSIGNMENT 2 Group: BM 201 Lecturer: Mr. Lai Kim Piew NO. | STUDENT NAME | STUDENT ID | 1 | Tay Teck Wee | 1101107427 | 2 | Muhammad Muaz | 1102701899 | 3 | Yu Kay Vin | 1102701064 | 4 | Ng Yean Shen | 1091101221 | 5 | Tan Yi Lin | 1102701471 | CONTENTS Executive Summary……………………………………………………. …… 3 Current Marketing Situation………………………………………………… 4 Objective of Promotional Plan………………………………………………. 5 Marketing Strategy…………………………………………………………. 6 Promotion Strategy………………………………………………………… 7-14 Budgeting………………………………………………………………….. 15 Action Plan………………………………………………………………… 16-17 Conclusion…………………………………………………………………. 18 References………………………………………………………………….. 19 EXECUTIVE SUMMARY The objective of the promotional plan is to improve its marketing situation and improve growth of Malacca Badminton Association and create competitive advantage among competitors. The SWOT analysis, their strength is providing decent services, quality products and umpire and badminton training. They have their opportunities which are attracting more people join badminton and umpire training. The promotion strategy, we using Dato Lee Chong Wei as the core image of advertisement, to represent badminton; jumping smash action, to represent skills. The slogan we using is “Join us, the next Lee Chong Wei is you”, to illustrate the image that join MBA badminton training...
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...We Dress Homes TABLE OF CONTENTS S.No. 1. Contents Competitors’ Background - Bareeze Home Expressions IKEA Pakistan alKaram Studio ChenOne Ideas Habitt Junxion Zubaida’s homestore 2. 3. 4. Marketing Audit - Tagline Comparison - USP Comparison - Website Comparison Action Plan (8-Step Plan) - Step 1: USP - Step 2: Vision Mission & Values - Step 3: Brand Personality - Step 4: Corporate Tagline - Step 5: Product Development Strategy - Step 6: Service Development Strategy - Step 7: Social Media Marketing - Step 8: Promotional Strategy References Page No. 3 4 5 6 7 8 9 10 11 12 12 13 14 15 16 16 17 18 19 20 21 23 24 2 3 Home Expression was founded in 1998 by Bareezé. All bed sets, bed covers, etc. of Home expressions are made with Bareezé quality fabric. Bed sets by home expressions are designed according to local and global fashion trends. Beautiful bed without beautiful bed cover looks ugly, taking consideration this need of customers, Home expressions has made several stylish bed sets in several designs and color combination. Now Home expressions has also introduced various new home accessories as well like beautiful rugs, soft furnishing etc. which helped Pakistani women to decorate their home in a more stylish way. Design Type: Floral/trendy motif Designs 4 Affordable Solutions for Better Living The IKEA Concept is founded on a low-price offer in home furnishings. It is based on offering a wide range of well-designed, functional home furnishing...
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...managed to sustain this brand over years. The brand has sustained because of Cadbury's investment in the brand and also ensuring that the brand changed in with times. Bournvita is a chocolate flavoured health drink. When the brand was introduced in the market, it tried to solve a perpetual problem that mother's face: a need for a healthy food which is tasty. Bournvita offered that unique combination of health and taste. It is also interesting to see how this brand has evolved over these years. Positioning and repositioning through taglines: In 1970s the brand was positioned as a product that helps in good upbringing. The brand used the tagline: Goodness that Grows with You. During 1980's the brand changed its focus from Upbringing to Intelligence. The tagline was changed to: Brought up Right, Bournvita Bright. In 1990's the brand felt that it should be focusing on the overall health of the kid and thus changed its focus on Body and Mind with the famous tagline: Tan Ki Shakti, Man Ki Shakti. During 1998, the brand faced intense competition from Milo from Nestle. At this time, the brown health food drink segment was facing issues of stagnation because of lack of value addition....
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...popular snack food product. In fact, "Maggi" has become a generalized name for instant noodles in India Maggi brand replaced favourite Indian desi snack such as samosa and kachoris with hot bowl of maggi noodles. Maggi brand make image of instant and convenience for housewife and working women. Maggi used tagline “fast to cook, good to eat” which support to indian audience. It helps mothers with the promise of fast to cook and good to eat snacks. „convenience savvy time misers‟ Power of Maggi Maggi belongs to brand Nestle It never uses Nestle name in its advertisements. It has become a brand in its own name Dominates Nestle brand Tagline Taglines like 'Mummy, bhookh lagi hai' (Mom, I'm hungry) 'Bas 2-Minute,' (Only 2 minutes) 'Fast to Cook Good to Eat' effectively communicated the product's benefits to target consumers Que 2: Child: ‘Mummy Bhuk Lagi Hai’, Mummy: ‘Bas 2 Minutes’. This became a household phenomenon instantly. What was the major reason for Maggi to pick up an Indian line of branding itself? Ans: Maggi is positioned as „instant noodles‟. So whenever you are hungry, you can have Maggi in 2 minutes only. In above tagline, child asked mummy to have...
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...Advertising.To overcome this NIL conducted a research,which revealed that it was children who liked the taste of Maggi noodles and who were the largest consumers of the product.so they came up with Maggi- 2 minute noodles with price of Rs. 2.10 with a close of 100% margin. NIL shifted its focus from working women and targeted children and their mothers through its marketing. NIL's promotions positioned the noodles as a 'convenience product', for mothers and as a 'fun' product for children. The noodles' tagline, 'Fast to Cook Good to Eat' was also in keeping with this positioning. They promoted the product by 1.Distributing free samples. 2.Giving gifts on return of empty packets. 3.Dry sampling-distributing Maggi packets 4. wet sampling - distributing cooked Maggi. 5.Availability in different packages 50gm,100gm,200gm,etc.. and 6.Effective Tagline Communication. Through its ads, NIL positioned Maggi as a 'fun' food for kids which mothers could prepare easily. Taglines like 'Mummy, bhookh lagi hai' (Mom, I'm hungry), 'Bas 2-Minute,' and 'Fast to Cook...
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