PEST analysis:

Political:
-One political aspect which influences corporations’ income is the level of corporate tax and customer taxation.
+In the corporate tax percentage can impact on the operations of a business and many companies chose to move their business headquarters in countries where the corporate tax is beneficial to their profit purposes.
+Samsung Electronics operates as a South Korean.

+The company chose to remain loyal to its country of origin and, in turn, this has a positive impact on the ethical reputation of Samsung.
+A country’s overall economy and Samsung has integrated local sourcing tactics into their Corporate Social Responsibilities activities, with locally focused R&D departments and a focus on using and developing the skills of local labourers.
Economical
-Stability and growth of a region has a direct and significant impact on the profits of a business
+ Western economies are areas where Samsung has a well-established brand name, but is experiencing potential resistance from the customers who are overly exposed to marketing messages from all consumer electronics sellers
+Growing economies are a great market for Samsung’s expansion, as the demand for upmarket consumer electronics is on the rise and the reputation of the company can be utilized to position it in a good competitive position.

Social
_Samsung is primarily a South Korean Chabot or a family owned multinational
+Samsung being a Global company has had to act locally meaning that it has had to adopt a Global strategy in many emerging markets
+ Samsung has had to tailor its products to the fast changing consumer preferences in the various markets where it operates.
+The key point to note here is that Samsung operates in a market niche that is strongly influenced by the lifestyle preferences of consumer ers

Technological
_Samsung can be considered as being