...increasing amount of shoppers, and countless markets and vendors, companies are competing to gain shopper interest; they invent new products, create persuasive advertising, and offer sales on current merchandise. For companies, their largest revenue gain comes around the holidays. Therefore, they make big pushes for consumer sales on those designated days. However, a large portion of their revenue comes from one non-holiday, the man-made holiday, Black Friday. On this day, consumers spend more time and money in preparation than they do on their goods. There is a significant change in their attitudes and behavior; they become more competitive and more aggressive. This single day affects both producers and consumers. The combination of aggressive shoppers, sales, and limited quantities can be a recipe for chaos and disaster. To many shoppers, Black Friday spawns the beginning of the holiday sales. In an effort to save money and take advantage of the holiday sales, many shoppers participate in the Black Friday shopping events. Shoppers seldom think about how the term “Black Friday” was coined; they are more focused on their shopping experience. Unofficially, Black Friday starts the beginning of the holiday...
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...In Aldous Huxley’s, Brave New World, Huxley uses the motif of soma to allude to the seemingly utopian but in reality, dystopian society that has been created. Throughout the novel soma is used by the government to keep control of society, it keeps the people calm, peaceful and most importantly distracts them from the truth. John the savage is the only one to realize the truth, he refers to the people as “less than human monsters”(212) allowing the reader to use John to see the dystopian part of society. Every time someone or something tries to disrupt the world order, the government will use soma to distort the perception. When John realizes the truth and starts to cause a riot, the police showed up “with spraying machines buckled to their shoulders pumped thick clouds of soma vapour into the air.” (214). The effects of that situation immediately turns the riot into a peaceful gathering. No even realizes what had just happened, the citizens no longer care either. The troubles are all gone thanks to their “amazing” government. One of the other ways that the government convinces the...
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...Post-Holiday-Depression-Zack-AhernDoes the holiday season bring out the Scrooge in you? Depression get you down? Cold comfort that there are millions of people like you out there, right? There's just no safety in numbers with this thing. Many familiar with depression will know what I mean when I say sunny days are the worst. Yeah, sure, the birds are chirping, the kids are playing, and in the summer, you can hear the drone of lawnmowers in the distance. But with sunny days come obligations. You're expected to be productive and enjoy the day. Let's be real: Birds poop on your car, kids are loud and annoying, and freshly cut grass unleashes your hay fever. Yes, sunny days put a lot of pressure on a person. Conversely, cold, rainy or snowy days...
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...Black Friday Madness In the essay “Black Friday: Consumerism Minus Civilization,” the author, Andrew Leonard, makes the argument that, “The out-of-control marketing and consumer insanity” (135) has taken over Thanksgiving and the days following it. Sadly, as consumers, we have forgotten what Thanksgiving is really all about. Marketing businesses have gone overboard brainwashing consumers with advertisements pumping them up to shop on Black Friday and the days that follow. Moreover, marketing businesses have caused the actions we see and hear about on Black Friday such as people being trampled, as consumers rush into stores to shop the sales, and are proof of this insanity. I strongly agree with Leonard’s arguments from “Black Friday: Consumerism Minus Civilization,” that it is time to take back Thanksgiving and end the craziness. First of all, Leonard points out that marketing and consumers have become out of control with all of the Black Friday sales. He gives examples of advertisements that are out of control. For example, “after the perky Stepford-wife shopper sings joyfully about how she’s ‘been in line since yesterday’ and how everybody’s going to Kohl’s at ‘midnight, midnight’ the ad ends with her observing, with a mild air of perturbance, that she ‘can’t get this darn song out of my head.’ Ladies and gentlemen, there’s your winner of the 2011 award for honesty in advertising” (135). This commercial is an attempt to brainwash consumers. He talks about “grown men screaming...
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...help people know the clear information of holiday resort in China to promote this industry and bring innovation for this industry. We can refer to the successful cases to prepare for our future company. The holiday resort has an ability to attract people to come again by owning the advanced recreational equipment, beautiful environment and considerate service. Additionally, the holiday resort provides people with the happy and relaxing lives. With the rapid development of economy, people are willing to have a relaxation and close to nature. The holiday resort will satisfy customers. People simultaneously enjoy both psychological and physical comfort in holiday resort. This paper will use analysis of STEEPG, five-forces analysis, driving forces, key success factors, resource-based analysis, capability analysis, SWOT analysis. By analyzing, the important thing can show people clearly. Then, we come up with 2 strategic options. At last, we choose one strategy which is suitable for us to go, and we make further implementation for our company. Keywords: holiday resort, considerate service, analysis Industry The history of holiday resort has one hundred years. At the beginning, holiday resort only provides accommodation with the good environment for customers. However, as China rapidly develops, holiday resort offers customers green food, the advanced recreational equipment and many interesting things. Some holiday resorts even offer customers hot spring. Let...
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...Chapter 4 – Design Tools: Jackson Structured Programming (JSP) 4.1 Three Structured Constructs All programs can be constructed using only the three basic constructs. It is the concept of structured programming that a program should be developed using only these three basic constructs. It is not wrong to use the GOTO structure but it is discouraged, because programs with the GOTO structure are often classified as unstructured. The three basic constructs are: 1. Sequence 2. Selection 3. Iteration/Repetition 4.1.1 Sequence Construct In a sequence construct, the way the statements are placed implies the order in which the computer will execute the statements. The computer will interpret the statements in a left to right, top to bottom fashion. Consider the following: Calculate-Average Module DO Get Two Numbers Calculate Sum Determine Average Print Average ENDDO The sequence for the above module is straightforward. You get the two numbers, calculate the sum, determine the average and print out the result. If the statements are not in that sequence, the result obtained will not be the answer intended! Figure 4-1: Simple sequence The Calculate Average module is not a separate module away from the rest of the four modules below it. But it actually contains all the four modules. Each process (a rectangle) represents a component with their function/action...
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...world, and in the late 1400’s he wanted to find a better route to Asia. He first approached Genoa, then Venice and finally struck a deal with Isabella of Castille and Ferdinand of Aragaon. They funded him and he set off for America. He had three voyages there, and recorded most of it in his journal. Columbus Day is a US National holiday celebrating Christopher Columbus’ ‘discovery’ of America I don’t think that the US celebrate Columbus Day as a national holiday because of how Columbus treated the Native Americans. To prove to Isabella and Ferdinand that the journey to the New World would be profitable “He rounds up 1600 Taínos-- the same people he had earlier described as ‘so full of love and without greed’. Some 550 them -- ‘among the best males and females,’ writes colonist Michele de Cuneo -- and chained and taken to ships to be sent to...
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...places away from the urban and being enclosed by a wave of snow emphasize the idea of seclusion. The father figure in this poem is somewhere far away from the family instead of being at home. Not only is he secluded from the city but he is also isolated from the rest of his family. At midnight, the roads are empty and even more barren during a holiday. Everyone is rushing home while this father seem to takes his time returning home.This signifies that home to him is no longer a place he desire as the house” seem far away tonight”. Cathy Song strong use of diction and tone dictates the atmosphere of the poem. Cathy Song uses sorrowful and depressed diction such as “cold”, “muted” and “dark” to characterizes the holiday. It brings forth a very dejected feels as if the family are not together emotionally or physically. The tone of the poem lack the liveliness hat holiday typically carry. This is the big juxtaposition between societal norm and this marriage couple. It is in...
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...being a dumb president. This article is aimed toward younger to middle aged, left wing people that watch CNN and care about politics. He wanted Nancy Pelosi and Harry Reid to work over the holidays. With that being said younger people work more over the holidays than old. Older people are off during the holidays because in older generations stores were closed on holidays and it’s been in recent generation that stores have been open during the holidays so that people had to work. Then he talks about being at least 30 to understand the joke he makes in part 10 of the article. To understand the joke u had to be 30 which is middle aged. The article is aim toward left-wing people because Ted Rall is a left-wing Democrat and he’s arguing that Obama should be more liberal than what he already is. This article wants people that like to listen to politics and watch CNN to read this because this tells how Ted Rall feels about President Obama. A lot of people have to work over the holidays. But in older generations the only people at work were medical people and the police. But today stores like Wal-Mart and McDonald’s are open 24 hrs, even on days like Christmas. In the paper Ted states that people work over the holidays and that Obama should have made congress work over the holiday instead of giving them the time off. This is Ethos because congress is made up mostly of older people and they might think its...
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...Would people be able to achieve a perfect society or should government be the one who controls everyone’s happiness? In Brave New World, Huxley proposes that a perfect society can be achieved through control, however, readers come to the understanding that the characters in the book have no individuality and cannot obtain a perfect society through the government’s control. The use of soma, a government supplied drug, is a factor that adds to creating virtual peace and happiness for the characters in the book. The government trying to control everyone to think the same through the use of eugenic science and soma, is what creates a utopian society and adds to no one being individual in the book Brave New World. Discrimination on Individuality...
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...of their responsibilities and the other employees responsibilities as well. With the appropriate goals set Wal-Mart is going to make it a long way in this economy. Wal-Mart’s management has the authority to assign duties and responsibilities to other employee’s. The other employee’s that are being assigned responsibilities are usually subordinates within the managements group. While the other employees are responsible for completing the duties it is still managements responsibility to make sure the duties were completed and completed correctly. Delegation occurs within Wal-Mart from the regional management to store manager to assistant manager all the way down to the staff members (free online research papers, n.d.). The Walton family controls 40% of Wal-Mart and they delegate assignment of authority and responsibility to their lower level management to oversee the employees to carry out their specific duties. Wal-Mart’s management is required to plan where the company is currently at and where it would like to be in the future. Many organizations’ today are following the rules by the book. There have been many issues with legal problems in many different organizations. The only way to afford legal issues is to make sure all rules and regulations are being followed...
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...Mid-autumn festival is called Tet Trung Thu in Vietnam. It is organized in the middle of the Autumn which is the eighth lunar month of the year. Mid-autumn festival is the festival of the children. From the beginning of the month, people have prepared for the festival with colorful and different shape lanterns. Moon cakes or mid-autumn cakes are also prepared along with the various toys for children. There are many traditional toys that the most typical ones are star lantern, paper doctor human, animal shape lantern, etc. Children carry the lanterns walk from streets to streets in the funny sounds of their singing every evening. When the principle time of the festival comes, there are groups of lion dance with crowded drums and cymbals. In this occasion, to enjoy the beauty of the moon, there are many activities are organized. Adults and children have their own way of celebrating. Competition of feast and lantern In the day of Mid-Autumn, people make the feast with moon shape cakes, lanterns and flowers decorating, and jubilant dancing. There are many competitions to make feast and make cakes among the women. Children would also have competition in showing their lanterns, and lantern processing. Many families place the feast for children and there was often a paper doctor human in the highest location of the feast, and the fruits and flowers surround all. After enjoy the feast and moon, children will eat what they have in the feast while it is on the late evening. Folk songs...
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...In this age of globalization and information technology, deciding which brand to choose can be a problem. Competition is evident and intense, and the marketing and management divisions of corporations are surely giving everything they can to establish their brands. Competition forces certain brand names to become stronger than others because of product loyalty and name recognition. As such, all types of communication becamemore involved in marketing communications, including literature, training, advertising, mail, telephone, product promotions and other contact relevant to marketing communication (Goldberg & McCalley, 1992). As an agent in the local holiday cottage rental industry, Sunny Cottage Holidays decided to initiate its online advertising campaign in order to create more effective and more efficient marketing strategies to gain not just increased market share but also greater customer loyalty and satisfaction in the market. In line with this, the company considered the benefits of developing and launching its own Website taking into account strategies to induce traffic in the online portal to best serve its clients and customers along with the sustainability of the online marketing communication project and the details of the advertising plan to achieve its business goals and objectives. I. Introduction Along with the changing business world, customers change as well, becoming more demanding and knowledgeable than before. The consumers of mass communication...
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...Brave New World Response Essay In Brave New World, Aldous Huxley takes us on a journey through a utopian society, known as the world state. This society allows its citizens to experience no pain, no suffering, and no unhappiness. They achieve these utopian qualities by distributing soma, a drug that is given out on a regular basis to all of World State’s citizens. Soma is used as a cure for everything, keeps the citizens “sane”, and enslaves everyone in the world state. I disagree with the use of soma in this utopian society. I felt very distressed that soma was used to cure everything and anything that could possibly happen to the citizens of world state. Lenina says to Bernard, “I don’t understand anything, why you don’t take soma when you have these dreadful ideas of yours. You’d forget all about them. And instead of feeling miserable, you’d be jolly. So jolly” (Huxley 92). The fact that soma was taken to get rid of even the slightest feeling of unhappiness was alarming to me because it is very normal to feel unhappy during some times of your life. Unhappiness is just one of the hundreds of emotions that humans are supposed to feel, these emotions are what make us who we are and without them, what do we become? We would become machines. As great as it may sound to be happy all the time, I think that experiencing other emotions is a part of life that the citizens of world state would never get to fully experience. Moreover, I felt saddened by how the citizens of the world...
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...tours, special tours, packages, cruise, sight seeing etc. E. Tour Cost means cost of all the services availed by the client for his domestic tour. F. Brochure means catalogue / leaflet / email or any other document containing the details about the itinerary / activities on the domestic tour. G. Infant means a person below the age of 2 years and a child means a person above the age of two and below the age of Twelve years. BROCHURE INFORMATION A. All information given in brochure is based on the information available at the time of publication. MMT reserves the right to change any information contained in the brochure before or after booking the domestic tour due to any event(s) beyond MMT control. B. In case MMT becomes aware of any change before the departure for the domestic tour, MMT will take all reasonable steps to notify the client before the departure for domestic tour. In the event of MMT becoming aware of the changes post the departure to the domestic tour, in such a situation MMT tour manager or local representative will inform the client about the change. C. Some specific terms and conditions are mentioned against the respective domestic tour itinerary in the brochure/website. Those terms and conditions also form part of the booking terms and conditions. MEALS AND SPECIAL REQUESTS The menus are...
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