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Tambrands—Overcoming Cultural Resistance

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Submitted By Momaestro08
Words 690
Pages 3
Mohammed Konneh
BIO 171-B
Ralph Spagnolo
March 29, 2016

Midterm Essays
Anti-environmentalists argue that “people have always polluted the earth” not knowing the reason we should care about the pollutions is in that quote itself. Humans have been polluting this planet since the dawn of mankind and at some point in time we have to understand that these pollutions would start to have an impact on the way we’re used to living. At first people ignorantly polluted the earth and depleted resources that are to be shared with the other species that are in our ecosystem but when rivers started to dry and animals began to mysteriously migrate, people started to take notice and the study of organisms and their interaction with their non-living surroundings. It is true that people have always polluted the earth but the majority won’t understand the fuss over ecology and the effects pollution have on ecology because modernization blinds us from the species in our ecosystem and what they’re going through as we progress with modernization. Like the ripples that appears when rock hits the water, our ecosystem too have ripple effects when an area is polluted. Take for example when the toxic emissions that comes out of cars, the birds in the sky aren’t used to the toxins in the emissions and when some of them breathe it in they die limiting the population of the birds in the ecosystem. Since there are less birds in the ecosystem, snakes and other predators that depend on the bird for energy have to find another means for food which sometimes means fighting with other predators for their food supply. The struggle between the snake and other predators for food will cause decrease in the population of the prey of those predators go after which will change the food web in its own type of way depending on what the snakes and other predators that eats birds go after. This trickle-down effect will reduce the overall population of the ecosystem and cause a change in the trophic levels. Little omnivores who prefers meat rather than plants would have to change their diet because they can’t compete with the stronger predators and this too can also reduce the population of a species. Because of the change in trophic levels, the plants would become more of a source for food and soon enough there won’t be enough resources to feed all the species in the ecosystem and it would become overpopulated. Some of those animals would have to migrate to other places where they’re not used to and encounter bigger predators that could decrease the population even more and this will eventually lead to extinction if there isn’t an intervention done to stop the cycle.
Humans are ambitious species and when they see an opportunity to gain they take it and once it’s a competition we would stop at nothing to be the best. This concept is part of the reason why the world is so polluted today. Big corporations and business try to get ahead of each other by taking whatever actions that would lead them to better profits and in the modern era most of those actions requires big machines to do their dirty work. Take the Tragedy of the Commons theory for example, it states that in a shared ecosystem independent users of the ecosystem will selfishly act in their best interest to gain as much as they can while ignoring the common good to share the ecosystem’s resources which will eventually lead to depletion in the ecosystem’s resources. One early modern example of how pollution effects our ecosystem and why we should be cautious was first The Lorax animation. In the animation, a businessman stumbles upon a forest of trees which can be used for numerous things for society and began to hack them down and used them for supplies. While it was good that he found that could be helpful to humanity, he abused in the almost the exact ways our big multi-national corporations do when they come upon something that could be used to improve their profits.

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Tambrands—Overcoming Cultural Resistance

...I believe there is wisdom in Tambrands becoming part of Procter & Gamble. Tambrands only has one product and that is the tampon and it is the best selling tampon in the world and has 44 percent of the global market (Cateora). Of that 44 percent of the global market, 90 percent of the sales are in North America and Europe (Cateora). Since Tambrands only has one product, it is very hard for them in the current market to expand globally. They needed the reach and Proctor & Gamble had with their present feminine care product line. With multiple products to help compliment each other, Tampax will be more successful in the global market. Proctor & Gamble should continue with Tambrands’s original goal adapted to the new educational program because the clusters where about the numbers of women relating to what they know about tampons. Cluster 1 were women that already know about tampons and were primarily the United States, United Kingdom, and Australia. Cluster 2 was France, Israel, and South Africa and only 50 percent of the women used tampons. Cluster 3 was Brazil, China, and Russia and they did not use tampons because of a virginity issue (Cateora). Using the combined approach with the cluster grouping and Proctor & Gamble’s educational plans based on culture and knowledge would be the ideal method. The educational programs uses the breakdown of the cluster groups, based on what women know about tampons and relating it to usage and virginity. What the women learn is...

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...Case Study #2: Tambrands Q&A 1.Evaluate the wisdom of Tambrands becoming part of Procter & Gamble. Tambrands becoming part of Procter & Gamble was a smart decision because of the popularity of Procter & Gamble. Procter & Gamble is a globally recognized entity and Tambrands is only known in a few companies. Tambrands also only has one product and that is the tampons. It would have been risky for Tambrands to launch a global campaign and gain a larger global distribution network at the same time because if it failed, then the company would be at a greater risk of failure as well. The decision for Procter & Gamble to acquire Tambrands was also smart for Procter & Gamble because it is a more efficient way to get back into the tampon industry. Procter & Gamble also has a better distribution capability to market and sell Tambrands and the assurance of Tambrands becoming a more successful company is greater now that they are owned by Procter & Gamble than it was if they had not been acquired. 2.Tambrands indicated that the goal of its global advertising plan was to “market to each cluster in a similar way.” Discuss this goal. Should P&G continue with Tambrands's original goal adapted to the new educational program? Why? Why not? Tambrands goal of its global advertising plan was to “market to each cluster in a similar way.” because in planning for expansion into a global market, Tambrands divided the world into three clusters, based not on location but on how resistant women are...

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...CASE 41 Tambrands—Overcoming Cultural Resistance Tampax, Tambrands’s only product, is the best-selling tampon in the world, with 44 percent of the global market. North America and Europe account for 90 percent of those sales. Company earnings dropped 12 percent to $82.8 million on revenues of $662 million. Stakes are high for Tambrands because tampons are basically all it sells, and in the United States, which currently generates 45 percent of Tanbrands’s sales, the company is mired in competition with such rivals as Playtex Products and Kimberly-Clark. What’s more, new users are hard to get because 70 percent of women already use tampons. In the overseas market, Tambrands officials talk glowingly of a huge opportunity. Only 100 million of the 1.7 billion eligible women in the world currently use tampons. In planning for expansion into a global market, Tambrands divided the world into three clusters, based not on geography but on how resistant women are to using tampons. The goal is to market to each cluster in a similar way. Most women in Cluster 1, including the United States, the United Kingdom, and Australia, already use tampons and may feel they know all they need to know about the product. In Cluster 2, which includes countries such as France, Israel, and South Africa, about 50 percent of women use tampons. Some concerns about virginity remain, and tampons are often considered unnatural products that block the flow. Tambrands enlists gynecologists’ endorsements to stress...

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