...Product Statement 4 Analysis of the External Environment 5 Industry Trends 5 Competitive Trends 7 Brand Competitors 7 Product Competitors 7 Generic Competitors 10 Total Budget Competitors 10 Political Trends, Legal Trends and Regulatory Trends 11 Franchising 11 Food and Drug Administration 11 Technological Trends 13 Economic Trends 14 Cultural Trends 17 Analysis of the Customer Environment 19 Who 19 How many 20 What 21 Why and How 23 When 24 Why Non Customers 25 Where 26 Analysis of the Internal Environment 27 Marketing strategies 27 Target Market 27 Image 27 Marketing Programs 28 Advertising 28 Product and Service Offering 29 Distribution and Channel Programs 30 Pricing 30 Sales strategy and Sales force effectiveness 30 Marketing research /intelligence gathering efforts 30 Public relations/publicity 31 Financial Performance 32 Additional Company Characteristics 33 Technical Capabilities 33 Available Resources 33 Production Capacity 33 Career Opportunities 34 SWOT Analysis 35 Strengths 35 Weaknesses 37 Opportunities 38 Threats 39 Marketing Goals and Objectives 40 Goals 40 Objectives 40 Marketing Strategies 41 Target market 41 Value Proposition 42 Positioning Statement 42 Issues Analysis 43 Action Plans 45 Valpak Savings Coupons 45 Free Smoothie Sample at Gasparilla Distance Classic Race Expo 46 Customer Loyalty Card 47 University of South Florida Freshman Orientation Promotion...
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...Product Statement 4 Analysis of the External Environment 5 Industry Trends 5 Competitive Trends 7 Brand Competitors 7 Product Competitors 7 Generic Competitors 10 Total Budget Competitors 10 Political Trends, Legal Trends and Regulatory Trends 11 Franchising 11 Food and Drug Administration 11 Technological Trends 13 Economic Trends 14 Cultural Trends 17 Analysis of the Customer Environment 19 Who 19 How many 20 What 21 Why and How 23 When 24 Why Non Customers 25 Where 26 Analysis of the Internal Environment 27 Marketing strategies 27 Target Market 27 Image 27 Marketing Programs 28 Advertising 28 Product and Service Offering 29 Distribution and Channel Programs 30 Pricing 30 Sales strategy and Sales force effectiveness 30 Marketing research /intelligence gathering efforts 30 Public relations/publicity 31 Financial Performance 32 Additional Company Characteristics 33 Technical Capabilities 33 Available Resources 33 Production Capacity 33 Career Opportunities 34 SWOT Analysis 35 Strengths 35 Weaknesses 37 Opportunities 38 Threats 39 Marketing Goals and Objectives 40 Goals 40 Objectives 40 Marketing Strategies 41 Target market 41 Value Proposition 42 Positioning Statement 42 Issues Analysis 43 Action Plans 45 Valpak Savings Coupons 45 Free Smoothie Sample at Gasparilla Distance Classic Race Expo 46 Customer Loyalty Card 47 University of South Florida Freshman Orientation Promotion...
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...Cherry’s Yogurt 118 Addison Drive, Tampa, FL 1-800-419-2837 cherrys@cherrysyogurt.com Table of Contents I. Executive Summary 04 II. General Company Description 05 2.1 Overview 05 2.2 Legal Description 05 2.3 Company Concept/History 05 2.4 Current Status 05 2.5 Vision & Mission Statement 06 III. Products and Services 07 3.1 Product Description 07 3.2 Service Description 07 IV. Marketing Plan 08 4.1 Industry Overview 08 4.1.1 Marketing Size 09 4.1.2 Target Market 10 4.1.3 Marketing Objectives 10 4.2 Products/Services 12 4.2.1 Pricing Strategy 12 4.2.2 Promotion Strategy 12 4.2.3 Distribution/Placement Strategy 13 4.3 Competitor Analysis 13 4.4 SWOT Analysis 14 4.5 TOWS Strategy Development 15 4.6 Forward Strategy & Future Outlook 16 V. Operational Plan 17 5.1 Production 17 5.2 Location 17 5.3 Inventories 17 5.4 Suppliers 17 5.5 Exit Strategies 17 VI. Management and Organization 18 6.1 Company Structure & Ownership 18 6.2 Core Management Personnel 18 6.3 Roles & Responsibilities 18 6.4 Salary Structure 18 6.5 Key Success...
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...and Applications The rise and fall of Circuit City Amy Hart The University of Tampa Erika Matulich, Ph.D. The University of Tampa Kimberly Rubinsak The University of Tampa Kasey Sheffer The University of Tampa Nikol Vann The University of Tampa Myriam Vidalon Nielson Abstract Circuit City paved its way in the consumer electronics retail market by committing to its Five S’s operating philosophy – selection, savings, service, satisfaction, and speed. However, the company fell victim to several poor business decisions in the early 2000’s that eventually led to the filing of Chapter 11 bankruptcy in 2008 and its closing in 2009. This case highlights the importance of identifying appropriate product differentiation strategies, building a distinctive competence, monitoring the competitive landscape and making sound business decisions. It will landscape, also aid the student’s understanding of the role and impact of management and explain the importance of employee engagement, satisfaction, and retention. Keywords: Circuit City, Five S’s, customer service, product differentiation, competitive ity, landscape, employee retention, Alan McCollough, Philip Schoonover, layoff, Chapter 11 bankruptcy Rise and fall, Page 1 Journal of Business Cases and Applications INTRODUCTION history This case covers the time period in Circuit City’s history between the decision of CEO Alan McCollough to halt the sale of appliances in 2000 and the decision of CEO Philip Schoonover to lay off 3,400...
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...creating thousands of jobs, contributing millions of dollars to the U.S. economy, and providing enthusiasts with a wide variety of beers. (Watson n.p.). Being immersed in craft beers over past few years, I learned about the brewing process and started home brewing as a hobby. Prohibition was responsible for shutting down of many small breweries around America. Upon lifting the prohibition, federal government regulated the beer market with an iron fist. Smaller producers of beer were not successful because the regulation clearly favored the large beer producers. When Carter Administration deregulated the beer industry in 1979, it made the market available to craft brewers. Since then, craft beer exploded in popularity and has had an amazing impact on the industry (Kain n.p.). Beer drinkers around the nation love to talk about beer, the different varieties offered by many breweries, and the beer making process itself. I’ve experienced it myself, and not just locally. When I travelled to the Pacific Northwest and the Midwest, I was consistently able to strike up conversations with strangers regarding the beer we were enjoying, and the home brewing process. Many of them also inquired about the craft beer scene in Tampa because Tampa has become well-known city in the craft beer...
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...implemented through marketing strategies made by the marketing manager, to improve the overall success of Chili’s, East Pasco family YMCA and service Corporation International. Reviewing whether the strategy would be a home run, a single or a low hanging fruit, the financial benefit and cost associated with each marketing strategy, the risk associated with each marketing strategy and the effect that the marketing strategy would have on public relations. Unit 3 Individual Project: Marketing Opportunities As a marketing manager it is important to be aware of marketing opportunities that will generate sales and increase revenue companies at hand. Pertaining to the three companies of choice Chili’s, East Pasco Family YMCA and Service Corporation International, modifications to the current marketing plans can be made to increase sales furthermore creating a positive impact on the public relations of the firm and generate financial improvements. Chili’s is a popular and successful restaurant; however, a few modifications to the company’s services would increase sales and promote business through new successful marketing strategies. The first marketing strategy that would be worthy of pursuing is to offer home delivery service. This would be considered a home run marketing action because high costs would be associated with this action. More employees would need to be hired to make the deliveries, more cooks and kitchen staff would need to be hired to service the in-restaurant...
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...William Darrell “Billy” Mays was born Jully 20, 1958 in Mckees Rock, Pennysylvania. He spent most of his childhood in Pittsburgh, Pennsylvania. He sent some time in West Virginia University but decided to drop out to work on his father’s hazardous waste company. Billy started his career as a sales man on the Atlantic Boardwalk selling the “Washmatik” to anyone who would pass by. Along with the “Washmatik”, Mays also sold many other “As seen on TV’ producs. Mays attributed much of his success and style to the old pitchmen that taught him that taught him the value of trade. After a long while, he started his to travel to home shows and state fairs to sell products across the state. In 1993, Billy befriended Max Appel, the owner of Orange Glo...
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...Sun Coast Savings Bank was founded in l97l in Safety Harbor, Florida, which is just across the bay from Tampa. Safety Harbor is very popular with people who work in Tampa but do not wish to live within the city itself. Per-capital income in SafetyH arbor is substantially above the national average; in fact, the town has a reputation for having the greatest population of BMWs and Mercedes Benzes per capita in the United States. The combination of an increasing population, high per capita income and a huge demand for funds to finance new home construction has made Sun Coast the fastest-growing association in the state in terms of both assets and earnings. Although Sun Coast is very profitable and has experienced rapid growth in earnings, the company's quick expansion has put it under severe financial strain. Even though all earnings have been retained, the net-worth-to-assets ratio has been declining to the extent that, by 2000, it was just above the minimum required by federal regulations(see T able l). Table 1 Sun Coast Savings Bank Balance Sheet for Year Ended December 31, 2000 Assets Cash & Marketable Securities $83,441,700 Mortgage Loan 815,235,000 Fixed Assets 60,423,300 Total Assets $959,100,000 Liabilities Savings Account $817,153,200 Other Liabilities 83,077,000 Capital Stock ($100 par value) 900,000 Retained Earnings 57,969,800 Total Claims $959,100,000 ***Note: Federal law...
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...Best Buy Mobile | Marketing Plan Final Draft | Best Buy | | Yolanda Scott | 2/24/2013 | | Table of Contents 1.0 Executive Summary……………………………………………………………………..Page 4 2.0 Situation Analysis (Overview) ……………………..………………………………....Page 4-5 2.1 Market Summary……….………….……………………………………………........Page 5-6 2.2 SWOT Analysis..……………………………………………………………………...Page 6-7 2.3 Competition……………………………………………………………………….......Page 7-9 2.4 Product (Service) Offering…..……………………………………………………….Page 9-10 2.5 Keys to Success…………….………………………………………………………Page 10-11 2.6 Critical Issues…..………...…………………………………………………………….Page 11 3.0 Marketing Strategy..…...…………………………………………………………..Page 11-12 3.1 Mission…………………….…………………………………………………………..Page 12 3.2 Marketing Objectives……….………………………………………………………Page 12-14 Table of Contents Cont….. 3.3 Financial Objectives…….…………………………………………………………Page 14-15 3.4 Target Markets………………………………………………………..……………….Page 15 3.0 Marketing Strategy (Overview)…………………………………………………..Page 15-16 3.5 Positioning…….........................................................................................................Page 16-17 3.6 Pricing Strategies…………………………………………………………………...Page 17-19 3.7 Marketing Attack Strategy……………………………………….…………………Page 19-20 3.8 Marketing Research……...……………………………………………………........Page 21-22 4.0 Controls………………………………………………………………………….……..Page 22 4.1 Progress Milestones……………………………………………...……………….Page 22-23 4.2 Marketing...
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...Company Profile Company profile REinVEnTinG A GREAT coMPAnY The year 2008 saw the definitive reinvention of a great company. Less than a decade ago, ACCIONA was one of Spain’s leading construction companies and was actively diversifying and seeking business opportunities worldwide. In the last year, and after divesting Endesa in 2009, ACCIONA has culminated the transformation into a company that is a pioneer in development and sustainability, and a global leader in the development, production and management of renewable energy, water and infrastructure with the minimum environmental impact. This achievement would not have been possible without ACCIONA’s pioneering background. It was created by the first merger in Spain’s construction industry and, in the 1990s, it was the first non-utility to move into renewable energy. ACCIONA is the construction company that has most successfully diversified followed by a process of concentration. Sustainability is a core axis of its strategy, and energy, infrastructure and water are the vectors of future growth. In 2004, José Manuel Entrecanales was appointed Chairman, and he spearheads the Company’s transition towards these three pillars of growth. In 2005, ACCIONA strengthened its position using an innovative strategy based on orienting those businesses towards sustainable development, with a strong international approach. This sweeping transformation was also possible thanks to the enormous investment effort and social commitment...
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...What People Are Still Willing To Pay For Banking, autos, publishing, retail, manufacturing–the recession has hammered them all. But there is one squishy sector that just keeps on growing: the self-help industry. Americans spent $11 billion in 2008 on self-improvement books, CDs, seminars, coaching and stress-management programs–13.6% more than they did back in 2005, according to Marketdata Enterprises, an independent Tampa-based research firm that tracks everything from adoption agencies to funeral homes. Latest forecast: 6.2% annual growth through 2012. Infomercials–peddling everything from weight-loss programs to quick-and-easy real estate schemes–pulled in $1.4 billion in 2008, down 5% from 2007 but still the largest by sales volume of any self-help medium. The hot growth area–up nearly 11% in the last year, to $527 million–includes “holistic institutes” (think the two Chopra Centers, run by alternative-healing guru Deepak Chopra) and “training” companies (such as Dale Carnegie Training, a professional-instruction franchise that aims to hammer home the principals of the author’s best seller How To Win Friends and Influence People). In Pictures: Eight Ways To Market To The Modern Mom In Pictures: 12 Innovative Marketing Techniques In Pictures: Seven Ways To Get The Word Out Locally Who buys into this stuff? Mainly middle-aged, affluent females living on either of the two coasts. What are they getting for their money? In a word: hope. “[The gurus] aren’t...
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...When the defendant was black and the victim was white, in what percentage of cases was the death penalty verdict given? d. When the races of the victim and the defendant were the same, in what percentage of cases was the death penalty given? 7. Refer to HOCKEY data. Did Ohio State have a home-ice advantage? Use PROC FREQ to perform Fisher’s exact test for the 2x2 table of the outcome of the game (“won” or “lost or tied”) versus location (Columbus, Ohio or elsewhere). Don’t forget to change the score of the final game to Boston College 5, Ohio State 2. 8. Refer to the HANKS data. Your task is to use a SAS program to count the number of movies in which Tom Hanks appeared in each of the years from 1984-1998, then make a scatterplot with the number of movies made in each year on the vertical axis versus the year on the horizontal axis. In some years, such as 1997, he did not appear in any movies. On the scatterplot, indicate those years by plotting a point at zero. To do this you could create another dataset with all of the...
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...Effective Communication Table of Contents Abstract……………………………………………………………………………………..4 Introduction…………………………………………………………………………………5 Chapter One: History of Ethical Theory Development Introduction……………………………………………………………………………….…6 Definition of Ethics Business Ethics and Individual Ethics: Is There a Difference?…………………….…..7 Virtue Ethics…………………………………………………………………………............9 Practical Wisdom……………………………………………………………….14 Eudaimonia……………………………………………………………………...15 Kantian Ethics……………………………………………………………………16 Ethical Egoism…………………………………………………………………………….....18 Consequentialist Ethics.……………………………………………………………………..21 Chapter Two: Corporate Social Responsibility Introduction 27 Corporate Social Responsibility 27 Summary 34 Chapter Three: The National Football League’s Blackout Policy is Unethical Introduction……………………………………………………………………………….…35 The History of the NFL Blackout Policy: The Legal Test…………………………………..37 The Economic Test: Do Blackouts Have a Positive Economic Benefit?...............................39 The Philanthropic Test……………………………………………………………………….43 The Ethics Test………………………………………………………………………………47 Summary……………………………………………………………………………………..51 Chapter Four: Effective Communication Introduction……………………………………………………………………………….....50 Effective Communication Defined………………………………………………………..…50 This Student’s Display of Effective Communication…………………………………….....51 Written Communication………………………………………………………………...
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...ITT Capstone Project NT2799: Network Systems Administration | Donna Williamson, Andy Lara, Mary Hunter, Carlos Vargas, Matt Koppe, Morten Laigaard Donna Williamson, Andy Lara, Mary Hunter, Carlos Vargas, Matt Koppe, Morten Laigaard Table of Contents Part 1: Structure of WAN2 Part 2: Types of Equipment7 Part 3: Protocol Choices25 Part 4: Phone System73 Part 5: Security Proposal78 References89-92 Part 1 Structure of WAN Structure of WAN- Mary Hunter We have initially considered our LAN components and began our documentation. We have planed the design and determined all resources involved. We have considered and interviewed all the stakeholders involved. We are in the beginning stage, so the components, resources, stakeholders and design may change. We will use switches to connect hosts to the internetwork, and both hubs and switches will be used to interconnect devices in our star network architecture. This way if we need to add workstations we will only have to insert another hub or switch. All of ABC worldwide offices will include file services, print services, message services, directory services, and application services. All of the offices will have the use of a file server for file sharing backing up files and storage. They will have access to a print server that will include Queue-based printing and print sharing; a message server that will allow for e-mails with attachment files, including video, sound, and documents. All the offices will have access to a...
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...is to provide the AFL Miami Private Investor Board with the information necessary for assessing the effectiveness and feasibility of this business venture. South Florida is an ideal location to begin a new AFL franchise. The reason for this is due to Florida’s powerful demand for sports, and football in particular. A relatively large percentage of Florida’s GDP is due to a stable sports industry that successfully weathered the recent economic recession. The geography of Florida helps create a loyal fan base with in the region any professional sports team operates. These fan bases are driven by intrastate rivalries, and the fans are not hesitant to pay to see their teams play. These fan bases for the AFL in Orlando, Jacksonville, and Tampa Bay have proven to strong enough to sustain the operations of the franchises. With the closest arena football team playing four to five hours away, this distance is more than enough to dissuade most South Florida natives from attending and supporting the AFL. However, bringing a team to Miami would increase their awareness of the sport and prove to be sustainable. A loyal, lucrative, and intrastate rivalry driven market is what will sustain an AFL Miami franchise. Additionally, the AFL adheres to a spring schedule so as to not compete for fans with other football leagues. In order to properly market this franchise an aggressive marketing campaign will be necessary. Given that Miami is the one of the most diverse regions in the nation...
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