...1-888-PALM-TAN kristen.isbell@palmbeachtan.com Macroenvironment: * Economic- Tanning is very seasonal with only around 30% of dedicated year round tanners; Inflation affects our business because rising prices causes disposable income to lose a lot of purchasing power * Social- Tanning is a type of component lifestyle because people choose this service to satisfy their diverse needs and interests * Technological- Tanning has evolved from laying outdoors to quick and affordable alternative sun tanning beds or immediate spray tans * Political-Legal- Companies must fully disclose the risks of using a tanning bed; In Texas you must be 18 years or older Competitive Analysis: * In the tanning industry there is no single player that sets the standard or prices * Some of our competitors include Hero’s Fitness, Coconut Beach, and Katatonik Tans * Hero’s Fitness: located a couple of doors down from our Midland location is a popular gym that also offers tanning beds; this option is included in the membership fees but is not their primary business focus * Coconut Beach: Our biggest competitor has more beds than we do but on average our package pricing is the same and our beds are very similar; offers 20% off on lotions the 1st day; both open 7 days a week but their hours are not as long as ours * Katatonik Tans: A more basic tanning salon that is a little bit cheaper with not as many options; offers a single tan for...
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...Justin Harris Devon shiver Mohammed Awadallah Kedrin “Rex” Mckinnis Group summary Pages 1-9 The introduction is about a mishaps and why people should be satisfied with their looks. A woman from Murphy, North Carolina was officially tying the knot. Even though she was happy She wanted a better image, by getting a tan. Instead of going once a week, the woman was tripling her dosage of radiation. The day before her wedding, they found her dead in the tanning booth. The lesson to this story is don’t overdue tanning and be thankful for how you look. The tanning bed story is a warning to everyday people and famous stars. Individuals are so worried about their image. The folklore to the story is, people shouldn’t worry so much about what they look like. Tanning won’t change anything, just the color of your skin. You’re still the same individual, so increasing your visit at the tanning booths won’t do nothing but damage your skin if you overdue your visits. A contemporary story is a tale with some truth to it. They’re disagreements with contemporary stories, because audiences think the tale is bogus and are at disbelief with what is told. Unless there is actually prove, most people will check sources on the Internet for any truth within the story. Legends are passed down from generations, which often change up the origin, this makes it hard for people to have belief. A tale’s occurrence on the internet can increase a convinced impression of reliability. There is evidence...
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...Tanning Beds or Death Beds? Since tanning beds became a sensational hit in the 1990s, their use has evolved in various ways. The idea of getting into a metal bed to change the complexion of your skin seems harmless. It’s cheap, relaxing, and it saves you the hustle of going out in the sun. But after all these years, the question comes into mind; are tanning beds truly harmless? To answer this question, we have to go back in time, back to the 1900s when people were struggling to find a way to combat vitamin D deficiencies. This paved the way for the indoor tanning industry, which was started in 1906 by Heraeus, a German innovative medical company. Heraeus created UV tanning lamps that were beneficial especially to those with bone diseases such as Rickets, which is caused by a vitamin D deficiency. But what made the tanning bed business boom was when French celebrities like Coco Chanel and Josephine Baker displayed natural looking sun-kissed skin. However, what if a person wanted their body to evenly receive vitamin D and have sun-kissed skin all at the same time? This is where Friedrich Wolff, a German scientist, in 1978, decided to take this artificial sun one step further. Wolff was experimenting...
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...challenging, yet lucrative. Patsy’s salon revenues had grown significantly each year to their current annual level of $500,000. On average, the salon serviced about 40 customers per day with an average ticket of $50. However, over the past year or so a number of new salons and nail spas had opened up in the city. Competition had become much more severe and customers were being swayed by numerous discount coupons. Patsy was well aware that her current sales growth rate of 10% would not continue for very long. At the suggestion of some of her regular clients, she decided to explore the possibility of expanding her service offerings to include tanning booths. She figured that such an addition would complement her current salon business by offering customers the opportunity to come in for about 15-30 minutes and have a worthwhile tanning experience or better still to enjoy a relaxing tan instead of waiting out in the lounge. As Patsy began exploring the various costs and investments required,...
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...Opportunity The United States is fat. The fruit and juice industry is a 3 billion dollar industry that needs to be addressed by my company Sun Tan. The indoor tanning industry is a 5 billion dollar industry serving more than 30 million Americans. We intend to merge these two productive industries under one roof and reap the benefits of a combined 7-8 billion dollar industry. From 2001 to 2006 smoothie sales grew at a rate of 82%. People need somewhere they can go and get a quick tan followed by a refreshing healthy beverage or meal replacement. Busy people find ways to work more efficiently in order to achieve desired results; that includes tanning then reaching for a refreshing beverage. Sun Tan is a full service smoothie café and tanning salon offering a fun Polynesian theme including healthy snacks and collectibles. The smoothie and tanning industry are some of the fastest growing industries in history. Few shops offer both tanning and smoothies in one location. You can find such business endeavors on each coast, but not here in the Dallas Ft. Worth metroplex. Dallas has the perfect demographic makeup to support such an undertaking. The target market for this opportunity is actually comprised of a couple of different groups. Primarily the targets are 18-34 year olds and women. Generation X and Y consumers are demonstrating a huge concern with nutrition and fitness that separates them from the Baby Boomers and older generations. Smoothies have emerged as the best vehicle...
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...look can make you look unhealthy or even sick. Even though many people sun bathe, is it a good idea? This article will be about the benefits of an indoor tanning lotion. You will also read about a few tips on how to best keep yourself safe when trying to get a tan. Hopefully by the end of this article, you will be better informed about tanning in general. Let's first look at how tanning naturally works. The process of tanning is similar to how you toast your bread. If you sit in the sun long enough, it will "cook" your skin. Of course you don't feel the pain because you are doing it so gradually but some people will if they stay out in the sun for way too long. This is called getting a sun burn and it can be quite painful. Although getting a tan can look great, is it really safe? Studies have shown that long exposure to the sun's UV rays can lead you to develop skin cancer. Is it really worth risking your life to look darker?...
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...Running head: THE RISKS AND BENEFITS OF SUN EXPOSURE 1 The Risks and Benefits of Sun Exposure An Informative Essay THE RISKS AND BENEFITS OF SUN EXPOSURE 2 The Risks and Benefits of Sun Exposure Tanned skin never used to be desirable. To look at people now one would never believe that statement. In the 1900s it was considered a sign of the lower class. Tanned skin was a direct result of manual labor, of having to work to provide either for ones’ family or their own livelihood. It could also be construed as a sign of poverty. Only the wealthy were untanned as they had servants or maids and work hands that did manual labor for them. In the 1920s tanning became popular with the wealthy, when Coco Chanel, the famous fashion designer, took a vacation to the Riviera. She returned with a deep tan. Tanning then became all the rage and became to be known as a symbol of wealth and leisure (Longe, J, 2011 p2160). Today, tanning is still considered fashionable. People pursue it for cosmetic reasons as well as for competitive reasons. Bodybuilders tan, as it defines the cut of muscles and makes them stand out. (All about Suntans and Tanning 2013). In beauty competitions contestants tan to look healthy. Skin is most associated with healthy outdoor activities and vacationing in sunny locations. The reality is that the tan color which results on the skin from exposure to the sun, is actually the skins’ reaction to damage ...
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...Sunbeds has got both men and women ‘dying’ for a tan. These indoor tanning machines have advantages as well as disadvantages, it’s ability to provide sufficient amounts of vitamin D can benefit so many people who are ‘indoors’, but many people often abuse the benefits of the sunbed and become addicted for the wrong reasons. Other than it’s efficiency to provide consumers with a long-lasting glorious tan, this extraordinary tanning invention leaves consumers feeling satisfied, attractive and most importantly, wanting more (Hutchison, 2010). Although sunbeds provide this great conviency, consumers must also realize that there are other ways to achieve that crisp goddess tan without sacrificing their health. Indoor tanning machines have been promoted in the past as a healthy alternative to frying out in the sun. While natural sunlight...
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...most common source of exposure to UV radiation. UV radiation from indoor tanning devices is a less common but more easily avoidable source of UV radiation exposure than from the sun” (“Skin Cancer as”). UV light is the major risk factor for most skin cancers. The strength of light also plays a factor, as well as how long the skin was exposed, and also if the skin was covered with clothing or sunscreen. People with higher levels of exposure to UV light are at greater risk for skin cancer (“Diseases and Conditions”). Studies show that being exposed to a lot of sunlight at a young age is also a risk factor. Americans should not...
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...to the theory of planned behavior construct of normative beliefs (Kasprzyk & Montano, 2008). 1. In a questionnaire of 202 non-Hispanic Caucasian women between the ages of 18 and 27 results indicated that local norms of friends, rather than fashion norms had more power in determining intention to sunbathe and to use sunscreen (Aiken & Jackson, 2000). 2. A qualitative literature review of 91 peer-reviewed studies published in the last 3 decades suggests that social factors play a part in sun protection behaviors and tanning. The primary influences are peers, parents, and health care professionals (Kasparian, McLoone, & Meiser, 2009). 3. In a study of 164 undergraduate students, researchers found that family members’ use of sunscreen was related to facial sunscreen use of participants, suggesting that parents have an influence on children’s sunscreen use. Researchers also found that significant others’ support of tanned skin had a positive relationship to self-tanning use and family support of tanned skin was inversely related (Danoff-Burg & Mosher,...
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...I work for is because I have a lot of inside access within the organization. I have currently worked at Palm Beach for 2 years and I am currently a shift leader. My goal certainly is not to create tension, although that may be unavoidable. This was a wonderful opportunity to exercise my leadership within the organization and myself. I hope that I can recommend at least one change that will improve the organizational communication flow. At Palm Beach Tan, “our mission is to build customer loyalty by working together to make a visit to our salons the best part of our members’ day.” The history of Palm Beach Tan has always been based on customer service and loyalty. They have always made their customers first priority in hopes that tanning is the best part of their day. Palm Beach maintains and protects a high-energy, enthusiastic, optimistic, and fun culture. For my cultural analysis on Palm Beach Tan, I used a method called “Triangulation”. Triangulation suggests that rather than relying on perceptions from a single method such as surveys, the effective cultural analysis uses additional methods. The methods I used to collect my data were by field observations, interviews/surveys, and analysis of texts. One of the most powerful arguments for using textual analysis is the unobtrusive nature of the method (Driskil p. 77). Instead of influencing reactions from my...
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...HOW PEOPLE USE EXPERT AND LAY KNOWLEDGE ABOUT RISK IN ORDER TO LIVE WITH THEM Your above title works fine though you also need to include a table of contents. See example in assignment booklet. I see you include this at the end but this should be place here at the start of your report. Perhaps this was a computer error in your lay out? 1. INTRODUCTION We are all familiar with the fact that risk is a part of everyday life. Risk is evident in all walks of life from road traffic accidents, to terrorist attacks at airports, to leaks of radiation at nuclear power plants also well as health scares from MRSA. Risk is so prevalent today that we are said to live in a ‘Risk Society’. This has been defined as ‘an account of contemporary society that emphasizes the development of the side effects of modernisation and the growth of many people's awareness of risk.’ You need to include a source reference for this quotation. A lot of risks are invisible, like for example, radiation from the Chernobyl nuclear accident, so there is an absolute reliance on expert knowledge in order to manage people’s anxiety. Perhaps a reference to Beck’s theory could be included here. He argues that as society has become increasingly complex, we look to experts to help us with assessing risks. How we make sense of, manage and incorporate risk into our life is a focus of this report and a number of case studies will be examined to determine how both expert and lay knowledge is used...
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...Business 5 Daisy XXXXXX Jennifer XXXXXX May 12, 2009 Daimond Spa and Saloon 26 April 2009 Chase 401 Davis St # B Vacaville, CA 95688 Dear Mr. Jones: We are currently seeking an investor for our company, Daimond Spa and Saloon, which provides a variety of upscale spa and salon services. Based on your interest in providing SBA loans for upcoming small businesses, we strongly believe that our business plan may be of immense interest to you. Enclosed is a copy of our business plan. The company will become an industry leader in spa and salon services. Our mission is to run a profitable business by providing high-end therapeutic massage and aesthetician services in a compassionate, upscale, professional environment. We have targeted potential clients seeking injury recovery, self-pampering/relaxation, alternative care users, and beauty care users. Our competitive advantage stems from our ability to market affectively and ingeniously attract customers. We have a strong management team, which includes Daisy XXXXXX and Jennifer XXXXXX, who are both owners of the business. We are seeking $100,000 for our company. The funds will be used for our start up expenses in the company. Thank you for your consideration and interest in Daimond Spa and Saloon. Please contact us with any questions or concerns you have, and we will be pleased to provide you with any additional information you require. If, upon completing your review...
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...Business 5 Daisy XXXXXX Jennifer XXXXXX May 12, 2009 Daimond Spa and Saloon [pic] 26 April 2009 Chase 401 Davis St # B Vacaville, CA 95688 Dear Mr. Jones: We are currently seeking an investor for our company, Daimond Spa and Saloon, which provides a variety of upscale spa and salon services. Based on your interest in providing SBA loans for upcoming small businesses, we strongly believe that our business plan may be of immense interest to you. Enclosed is a copy of our business plan. The company will become an industry leader in spa and salon services. Our mission is to run a profitable business by providing high-end therapeutic massage and aesthetician services in a compassionate, upscale, professional environment. We have targeted potential clients seeking injury recovery, self-pampering/relaxation, alternative care users, and beauty care users. Our competitive advantage stems from our ability to market affectively and ingeniously attract customers. We have a strong management team, which includes Daisy XXXXXX and Jennifer XXXXXX, who are both owners of the business. We are seeking $100,000 for our company. The funds will be used for our start up expenses in the company. Thank you for your consideration and interest in Daimond Spa and Saloon. Please contact us with any questions or concerns you have, and we will be pleased to provide you with any additional information you require. If, upon completing your review, you would like to discuss this...
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...Most researchers would suggest that high SES individuals are more likely to show lifestyle risk factors, such exposure to natural sunlight and/or artificial UV light from tanning beds, due to the cultural norms to have tanned skin and participate in outdoor recreational activities (Idorn & Wulf, 2014; Culp et al., 2015). In a study conducted in Georgia, US, the researchers observed this inverse SES gradient in both non-Hispanic whites (NHWs) and, to a lesser extent, blacks (Culp et al., 2015). There is a lack of study on the correlation between SES and melanoma risk factors in other minorities in the US. Some researchers argue that other non-lifestyle risk factors might also have an important role in melanoma incidence. Specifically, the high incidence of melanoma among high SES individuals is due to higher biopsy rate related to better awareness and higher education background. More studies are needed in this area...
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