...1-888-PALM-TAN kristen.isbell@palmbeachtan.com Macroenvironment: * Economic- Tanning is very seasonal with only around 30% of dedicated year round tanners; Inflation affects our business because rising prices causes disposable income to lose a lot of purchasing power * Social- Tanning is a type of component lifestyle because people choose this service to satisfy their diverse needs and interests * Technological- Tanning has evolved from laying outdoors to quick and affordable alternative sun tanning beds or immediate spray tans * Political-Legal- Companies must fully disclose the risks of using a tanning bed; In Texas you must be 18 years or older Competitive Analysis: * In the tanning industry there is no single player that sets the standard or prices * Some of our competitors include Hero’s Fitness, Coconut Beach, and Katatonik Tans * Hero’s Fitness: located a couple of doors down from our Midland location is a popular gym that also offers tanning beds; this option is included in the membership fees but is not their primary business focus * Coconut Beach: Our biggest competitor has more beds than we do but on average our package pricing is the same and our beds are very similar; offers 20% off on lotions the 1st day; both open 7 days a week but their hours are not as long as ours * Katatonik Tans: A more basic tanning salon that is a little bit cheaper with not as many options; offers a single tan for...
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...Assignment: Individual SWOT Analysis BUS/210 April 29, 2012 John Pollard Jr. Assignment: Individual SWOT Analysis Out of the seven business plan topics I have chosen to create a SWOT analysis for a fitness and sports business. All over the United States there are many fitness and sports centers that many people attend on a daily basis. Such as gyms like Curves, Planet Fitness, Gould’s Gym and many more. However all of these gyms have something in common and that is to promote healthier lifestyles for individuals. Strengths: * Team players who are there to help the member strive in their goal for a healthier lifestyle. * Has a well developed plan of action on how we intend to assist the community in a more beneficial way. * Well known fitness clubs allows for brand recognition. * Low affordable costs for yearly contracts or even just a month to month no contract memberships. This can attract more consumers (customers) who may not be looking for a pesky contract or those who do not want to feel tied down , to a long term commitment. * Sports amenities such as personal training. * Group classes such as Zumba, Yoga, Polities, food nutrition, and many other classes and groups. Weaknesses: * Lack of desire for member retention, only focusing on new member acquisition. * Lack of or poor customer service. * Lack of or poor cleanliness such as clubs are poorly maintained or taken care of. * Lack of thought and time management...
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...Composition I 8 April 2016 Research Paper: Indoor Tanning Bed For the past twenty years, it has become very apparent that indoor tanning beds damages skin. Based on scientific research tanning can also lead to blinding eye diseases and have many other negative effects. The prolonged use of indoor tanning facilities has resulted in serious chronic conditions for the users. “The indoor tanning business has been one of the fastest growing industries in the United States, with $5 billion in estimated annual revenue (Woo, Eide par. 3).” When driving through any community or city you will almost always see a sign or window, maybe even more than one, which says “Tanning” thus making it very accessible for many women or men of any age. The reason behind this growth? Around twenty to forty percent of white females 18 years old to 25 use indoor tanning facilities (Rabbitt p. 2). Many high schoolers have picked up on this wave of increase by tanning for things such as prom, summer and even just to fit in with the social norms. “One fifth of girls in grades 9 through 12 have bathed in ultraviolet rays from a tanning device within the past year…(Ban the Tan par. 2).” Reports show that many women say tanning is addicting because of the “desire to achieve an attractive look and trim, and for warmth, light, and relaxation (Woo, Eide p. 63).” Also ladies believe that tanning beds will you give you the vitamin C needed for the day, while tanning will provide some vitamin C levels, it doesn’t...
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...Assess the implications of the legal and financial aspects that will affect the start-up of the business. D1 Present a comprehensive business proposal that addresses all relevant aspects of business start-up. Unit 36 – Setting up a Small Business P1 Present the initial business idea using relevant criteria Introduction to my business: Golden tanning Salon will open in my local town Corby within Northamptonshire. The reason for opening a tanning salon is because there aren’t many tanning salons within the Corby area. Today’s world trend is for people to look fit and have a natural tan complexion especially in a country like this where we don’t get a lot of sun to develop a tan. I am going to be introducing my business plan which I am intending to set up. In order for me to develop my business plan I have to consider many points, in this case I have to make sure my business is successful so I have to take in account and follow these points to make certain decisions which will influence on my business. My business name: Golden tanning Salon I have decided to come up with a name for my business which is ‘Golden Tanning Salon’. The reason I chose to name my business ‘Golden...
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...Dove To: John Wussow From: Manager Copies to: Managers Date: October 14, 2013 Subject: Dove Marketing Table of Contents Purpose Background Product Description Sales Competitors S.W.O.T Analysis Purpose This five-year marketing plan for Dove has been created by its founders to document how adding a new line of facial products can enhance Dove as a brand and bring in higher market sales. Dove is ranked 7th for the highest leading cosmetic brand in the world, Dove has gone done in marketing value by nearly a million dollars. Dove currently only offers beauty products for your body and hair. Woman have always valued their youth and will do anything to preserve it, which is why anti-aging products are the highest grossing. In order for Dove to compete with to beauty brands such as Olay and L’Oreal, both of which offers these products in variety, Dove needs to add line anti-aging products such as face washers and lotions. Industry The beauty industry is one of the most top grossing markets in the world. We are a part of a society that indulges in make-up, lotions, body washes, hair styling and hair removal, nail and tanning salons, massage parlors, shaving products, perfumes, colognes and more. With a world filled with people with imperfections the beauty market is ever changing and innovative, the beauty market has taken a global expansions and is expected to have 8.4% growth by 2014. Customers DOvea can be used by anyone but is specifivally targetd...
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...challenging, yet lucrative. Patsy’s salon revenues had grown significantly each year to their current annual level of $500,000. On average, the salon serviced about 40 customers per day with an average ticket of $50. However, over the past year or so a number of new salons and nail spas had opened up in the city. Competition had become much more severe and customers were being swayed by numerous discount coupons. Patsy was well aware that her current sales growth rate of 10% would not continue for very long. At the suggestion of some of her regular clients, she decided to explore the possibility of expanding her service offerings to include tanning booths. She figured that such an addition would complement her current salon business by offering customers the opportunity to come in for about 15-30 minutes and have a worthwhile tanning experience or better still to enjoy a relaxing tan instead of waiting out in the lounge. As Patsy began exploring the various costs and investments required,...
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...Business 5 Daisy XXXXXX Jennifer XXXXXX May 12, 2009 Daimond Spa and Saloon 26 April 2009 Chase 401 Davis St # B Vacaville, CA 95688 Dear Mr. Jones: We are currently seeking an investor for our company, Daimond Spa and Saloon, which provides a variety of upscale spa and salon services. Based on your interest in providing SBA loans for upcoming small businesses, we strongly believe that our business plan may be of immense interest to you. Enclosed is a copy of our business plan. The company will become an industry leader in spa and salon services. Our mission is to run a profitable business by providing high-end therapeutic massage and aesthetician services in a compassionate, upscale, professional environment. We have targeted potential clients seeking injury recovery, self-pampering/relaxation, alternative care users, and beauty care users. Our competitive advantage stems from our ability to market affectively and ingeniously attract customers. We have a strong management team, which includes Daisy XXXXXX and Jennifer XXXXXX, who are both owners of the business. We are seeking $100,000 for our company. The funds will be used for our start up expenses in the company. Thank you for your consideration and interest in Daimond Spa and Saloon. Please contact us with any questions or concerns you have, and we will be pleased to provide you with any additional information you require. If, upon completing your review...
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...Business 5 Daisy XXXXXX Jennifer XXXXXX May 12, 2009 Daimond Spa and Saloon [pic] 26 April 2009 Chase 401 Davis St # B Vacaville, CA 95688 Dear Mr. Jones: We are currently seeking an investor for our company, Daimond Spa and Saloon, which provides a variety of upscale spa and salon services. Based on your interest in providing SBA loans for upcoming small businesses, we strongly believe that our business plan may be of immense interest to you. Enclosed is a copy of our business plan. The company will become an industry leader in spa and salon services. Our mission is to run a profitable business by providing high-end therapeutic massage and aesthetician services in a compassionate, upscale, professional environment. We have targeted potential clients seeking injury recovery, self-pampering/relaxation, alternative care users, and beauty care users. Our competitive advantage stems from our ability to market affectively and ingeniously attract customers. We have a strong management team, which includes Daisy XXXXXX and Jennifer XXXXXX, who are both owners of the business. We are seeking $100,000 for our company. The funds will be used for our start up expenses in the company. Thank you for your consideration and interest in Daimond Spa and Saloon. Please contact us with any questions or concerns you have, and we will be pleased to provide you with any additional information you require. If, upon completing your review, you would like to discuss this...
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...and Prof. Paul, not just one for its development. Dr. Oscar had acquired Beiersdorf in Hamburg from its founder Carl Beiersdorf in 1890. After a lot of research, they developed the first stable grease and moisture cream in the world – NIVEA CRÈME. It contained: 1. Fragile oils 2. Water 3. Glycerine 4. A little citric acid 5. Oil of rose 6. Lily of the valley to give it a fine perfume. Dr. Oscar called his crème NIVEA, meaning snow white because of its color. Shortly after its invention the crème was sold in yellow tin. 1920: As early as the Twenties, the NIVEA brand was associated with youth, freshness and leisure in the sun and in nature. They made their advertisements and lively by using young, attractive and fit women tanning herself in the sun. 1930: In 1930, the NIVEA range was expanded with the addition of NIVEA OIL. The skin oil was usually used by sportspeople and for massage. In their advertisements as well they used masculine model athlete which bought about an attractiveness and youth image in the minds of the consumers. The NIVEA product range had expanded considerably – hairdressers, as well as pharmacists and chemists had now been supplied since the mid-twenties. Between 1929 and 1931, NIVEA launched solid brilliantine, shaving cream, shaving soap, facial toner, hair oil and for the first time – NIVEA SHAMPOO. 1940: In the early 1940’s, NIVEA launched its NIVEA MILK. The dual benefits of NIVEA milk which were highlighted and made clear were cleansing...
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...INDUSTRY PROFILE Hand & Body Care in France Reference Code: 0164-0114 Publication Date: September 2010 www.datamonitor.com Datamonitor USA 245 Fifth Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Datamonitor Europe 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7675 7500 e: eurinfo@datamonitor.com Datamonitor Middle East and North America Datamonitor PO Box 24893 Dubai, UAE t: +49 69 9754 4517 f: +49 69 9754 4900 e: datamonitormena@ datamonitor.com Datamonitor Asia Pacific Level 46, 2 Park Street Sydney, NSW 2000 Australia t: +61 2 8705 6900 f: +61 2 8705 6901 e: apinfo@datamonitor.com France - Hand & Body Care © Datamonitor. This profile is a licensed product and is not to be photocopied 0164 - 0114 - 2009 Page 1 EXECUTIVE SUMMARY EXECUTIVE SUMMARY Market value The French hand & body care market shrank by 2.4% in 2009 to reach a value of $813.9 million. Market value forecast In 2014, the French hand & body care market is forecast to have a value of $804 million, a decrease of 1.2% since 2009. Market volume The French hand & body care market shrank by 2.9% in 2009 to reach a volume of 96.2 million units. Market volume forecast In 2014, the French hand & body care market is forecast to have a volume of 83.9 million units, a decrease of 12.8% since 2009. Market segmentation I Premium body care is the largest segment of the hand & body care market...
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...SKIN CANCER & TANNING The idea of a “healthy tan” is a myth which must be corrected in order to reduce the increasing incidence of skin cancer in the world. An individual's skin color is determined by their genes and their environment. Our skin can change color in reaction to sun exposure. This is called the "tanning response." When skin absorbs UV radiation, melanin is produced and transferred to the keratinocytes cells within the skin thereby darkening the color of the skin. Melanin in the skin absorbs and scatters UV radiation entering the body and helps protect the skin from adverse reactions to radiation. Thus, the "tanning response" is really a defensive reaction by the body to the presence of damaging radiation, and an effort by the body to protect itself from the harmful affect of ultraviolet A and ultraviolet B (UVA and UVB) rays (“Anatomy”). A tan still remains in the minds of many as socially desirable. Each day we are confronted with images on television and in magazines of golden-brown models and celebrities. In addition, we are the targets of local advertising and promotion of tanning salons. People must understand that a tan is not necessary; and that in addition to the premature aging of the skin, there are serious and possibly deadly consequences from the overexposure of one’s body to UVA and/or UVB rays. The deadly consequence is skin cancer. When people think of cancer they relate to the threat of colon cancer, breast cancer, lung cancer, prostate...
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...1. Product Description The product in this study comprise of Face & Skin Creams & Lotions under HS 3304910 2. Import Restrictions The import, export and transshipment of Cosmetic (Natural Base) are regulated under the new subsidiary legislation “Health Products (Cosmetic Products – Asean Cosmetic Directive) Regulations 2007’’ supersedes the previous legislation governing the control of cosmetic products under the Medicines. Any person who introduces a cosmetic product into Singapore must ensure that the cosmetic product is safe for human use when applied under normal conditions of use, and does not contain any banned or restricted substance stipulated for cosmetic products as listed in the legislation. Product Types The illustrative list provided below is not an exhaustive list on types of cosmetic products. Product forms and types not listed should be considered against the definition of a cosmetic product. • Creams, emulsions, lotions, gels and oils for the skin (hands, face, feet etc.) • Face masks ( with the exception of chemical peeling products) • Tinted bases( liquids, pastes, powders) • Make-up powders, after –bath powders, hygiene powers etc • Toilet soaps, deodorant soaps etc • Shaving products ( creams, foams, lotions etc) • Products for making-up and removing make-up from the face and the eyes • Products intended for the application to the lips • Products...
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...Hati&Hati Colour Shoppe BUSINESS PLAN 401 Central Ave. SE Albuquerque, NM 87102 (505) 489-2222 April 28, 2008 Prepared For: Paul Sandoval Table of Contents Executive Summary………………………………………………………………………............................4,5 Management and Organization Plan………………………………………………………………………..6,7 Management team…………………………………………………………………………….…………..6 Compensation and ownership…………………………………………………………………………6 Board of directors/advisory council………………………………………………………………....6 Infrastructure………………………………………………………………………………………………..7 Contacts and franchise agreements…………………………………………….……………………7 Insurance…………………………………………………………………………………………………..…7 Employee stock option plan and other incentives……………………………………………..7 Organization charts………………………………………………………………………………………..7 Product/Service Plan……………………………………………………………………………………………….. Purpose of the product or service……………………………………………………………………8 Unique features…………………………………………………………………………………………….8 Stage of Development……………………………………………………………………………………9 Future research and development…………………………………………………………………..9 Trademarks, patents, copyrights, licenses, royalties…………………………………………..9 Government approvals ………………………………………………………………………………..10 Product/service limitation……………………………………………………………………………..10 Product/service liability…………………………………………………………………………………10 Related services and spin-offs…………………………………………………….......................10 Production………………………………………………………………………………………………….11 Facilities…………………………………………………………………………………………………...
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...control on the attitudeintention relationship. Design/methodology/approach – An online survey was conducted with 207 online panel members, and multiple regression analysis was used to test the relationships among the variables. Findings – The results indicate that environmental consciousness and appearance consciousness positively influence attitude toward buying organic personal care products. The addition of past experiences as a predictor of purchase intention and perceived behavioral control as a moderator of the attitude-purchase intention relationship yielded an improvement on the TPB model. Practical implications – This study suggests that retailers can develop effective marketing strategies emphasizing ecological beauty, product safety, and affordable prices to increase consumers’ intentions to buy organic personal care products. Originality/value – This study provides valuable insight into US consumer behavior regarding organic personal care products by examining the factors that influence consumers’ attitudes toward buying organic personal care products and consumers’ purchase intentions for the products. Furthermore, this study extends an application of the TPB by examining the moderating influence of perceived behavioral control on the attitude-intention relationship. Keywords Consumer behaviour, Value analysis, Purchasing, Personal hygiene, Paper type Research paper An executive summary for managers and executive...
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...INTRODUCTION This study is conducted to determine the physical image of women portrayed by Filipino beauty commercials. A feministic view of these commercials is applied in trying to show the ideal image they present which influences the decisions and perceptions of women. Specifically, the researchers are defining how it has shaped the outlook of women towards beauty with regards to the physical aspects. The methods used to achieve results were documentary analysis and interviews. Through interviews, the researchers were able to generate information based on perceptions of selected individuals with expertise on feminism and visual communication. The documentary analysis deals with the examination of sample commercials which are part of the research scope. CHAPTER I THE RESEARCH AND ITS BACKGROUND This chapter contains the background of the study with a short introduction of the whole research and the reasons why the researchers chose the topic. It also contains the specific problems of the study as well as the theoretical and conceptual frameworks which were the foundation of the research. The limitations and scope are also provided in this chapter. It also contains the significance of the study to different people affected by the research and the definition of terms as to how they were used in the study. BACKGROUND OF THE STUDY As people tend to watch television, we also tend to encounter the commercials that come along with watching. According to a study conducted...
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