... turbidity, sediments and contaminate by pathogens in the phoenix tap water. Contamination may be due to equipment failure, leaking pipes in the system, or insufficient disinfectant in the water supply as it’s happened in Phoenix January, 2005. The water was tough to treat. It contained build up gunk from storms that flooded Sedona and Oak Creek Canyon and other areas of the Verde River watershed. The sediments were clumping together, then clogged up the filters in the water treatment plant. (Water scare boiled down to a few intense hours, 1 radical move, 2005)....
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...Abstract This study attempts to shed some light on the truth as to the differences between bottled and tap water w whether people prefer bottled water due to its assumed health benefits. Whether there are health benefits truly associated with consuming bottled water instead of tap water is yet to be truly determined because expert opinions continue to suggest that “bottled water may be no safer or healthier than tap water” (Baumgartner, 2011, p.1). This study examines the various sentiments behind Americans’ desire for either bottled or tap water by looking at the preferences of a sample of students from a small Midwestern university. Literature Review In nearly every grocery store, convenience mart, office or employment setting, and most homes in America there is a presence of bottled water. If someone was born before the 1990’s, tap water was generally the only source of drinking water that was considered to be consumed daily. Today, bottled water is consumed at a rate very comparable to tap water. “In 2008, 8.67 billion gallons of bottled water were sold in the United States resulting in an average annual per capita consumption of 28.5 gallons” (Sullivan, 2011, p. 10). Among colleagues, friends and family, preferences and beliefs about the purity differences of bottled water and tap water is a widely discussed topic. Although there is an ongoing debate as to whether bottled or tap water is healthier, a topic that cannot be debated is that bottled water consumption has...
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...Chapter 1 THE PROBLEM AND ITS SETTING Background of the Study People are becoming more health conscious these days and many believe that bottled water is a healthier alternative to tap water (Petty, S. et. al. 2010). Water is a very important resource. Some people are now switching to bottled water because they feel it’s a healthier alternative to other beverages, as well as being a convenient source of water or tap water. People thought that drinking bottled water is safer and cleaner than tap water, bottled water Industry has been under scrutiny for a variety of issues but bottled water still proves that they are the beneficial resource in certain situations. Nowadays, people are more concern to their financial, health and environment due to the negative impacts bottled water. Globally, particularly in U.S. and Canada, bottled water is regulated as a food. Meaning it does not have to be tested as frequently for bacteria and chemical contaminated as city water does. Also, studies shows that some micro-organisms tend to grow more frequently in bottled water than they do in tap water (Petty, S. et. al 2010). According to the study of Gleick (2010), the author states that some people are afraid that the water that comes out to their tap will harm them and it also states that the fear of tap water could come from the bottled water advertisers inadvertently suggest that tap water has a lower quality compare to bottled. Also, Foote, M (2011) states that according to the Natural...
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...Bottled Water: A Closer Look Lisa Nardone English Composition 112 Professor Tara Ciccarone August 25, 2011 People purchase bottled water as a healthier alternative than tap water. Convenience is another reason for purchasing bottled water. This convenience may come with repercussions. There are debatable issues that arise regarding bottled water such as possible health risks and the environmental impact on many levels. Many companies are going green, yet it may not be enough. Many purchase for better tasting water, although recent taste tests have concluded it may be a case of mind over matter. A solution could possibly be switching to filtered water. The convenient and presumed tasty bottled water people crave may come at the cost of negative effects on consumer’s physical health and the environment. Bottled water may provide a convenient and healthy alternative in many cases. In the case that the local tap water systems may be contaminated. If tap water is unavailable due to travel or system difficulties bottled water could be a great convenient back up. Some may argue having bottled water on hand helps people of all ages stay hydrated. The one event that bottle water is a savoir is natural disaster. During natural disasters such as hurricanes, tornados or tsunami’s local systems are usually shut down. People could also lose the availability to running water since homes may have been destroyed. A great example according to “Nursing Standard” is...
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...Fall 2010 Abstract The consumption of bottle water has been growing over the past decade. There has been many studies and research done on the two. The research proves if you have safe drinking water in your municipal you should drink the tap water. There are benefits of drinking municipal water because studies found bottle water and municipal water the same in safety. Do You Know What Evian is Spelled Backwards? Naive Water is an essential part to human life. We as humans need around eight to twelve cups per day to make up for the fact that throughout normal functions such as breathing and sweating we lose an average of ten cups per day. To make sure that we are healthy and everything runs properly, we must make sure we drink the right amount of water (Diet and Health). The one question when thinking about water is what type of water will you drink? Many people in the world today are switching from drinking tap water to drinking bottled water. The number of people who drink bottled water has been rising over the past few decades and by an average of 7% per year. Some reasons for this could be because bottled water is convenient and is said to taste better and be healthier for you than tap water. However this is not always the case. The water that you just paid for could have possibly come out of the municipal water supply. The global consumption of bottled water was 154 billion liters in 2004, up 57 percent from the 98 billion liters consumed...
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...BRITA WATER FILTERS – “HOME MADE BEVERAGE” BRITA CASE STUDY for Marketing Management (BMM699) – The Winning Strategy Presented by G-Force, [pic] ABS MBA 2012 class 1. Artit Chewachatchawal 2. George Philip Cheruvelil 3. Mohammed Omar 4. Ratchanee Bhakdibanjiabongse 5. Varun hedge TABLE OF CONTENTS 1. Executive Summary.......................................................................................................3 2. Marketing situation and challenges faced - Analysis ................................................4 3. Consumer review and segmentation study.................................................................6 4. Recommended Strategies to achieve “double digit top line growth”.....................10 1. EXECUTIVE SUMMARY BRITA GmbH was German water Filter Company. The Clorox Company got the rights to market BRITA in 1988. The Company is a leading consumer products company with fiscal year 2005 revenues of 4.39 billion. With 7600 employees worldwide the company manufactures products in 25 countries and markets them in more than 100 countries. The Clorox Company was organized into SBU’s and BRITA is one of the SBU’s at Clorox. BRITA manufactures the PT (Pour-Through) water filter through which they achieved almost 200 million in revenues in the first 4 years. By 1999 BRITA was available nationally...
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...What’s in My Water Bottle? A Question of Environmental Estrogens Janna R. McLean Colorado State University Christy Copeland Keisha Davis Gulad Abdi Lucretia Biery Biology 1308 Professor Childress What’s In My Water Bottle? A Question of Environmental Estrogens The overall topic of Janna R. Mclean’s case study “What’s In My Water Bottle?” revolves around the question of whether or not chemicals used to make plastic containers are a health hazard to humans. A particular focus is placed on whether the chemical ingredient in polycarbonate and polysulfone plastic called Bisphenol A, BPA abbreviated, act as estrogen and effect estrogen levels. Research is continually being conducted since possibly harmful BPA is found in almost 90% of plastic containers ( ). Although many shelved plastic products are labeled BPA-Free, plastic containers still run the risk of leaking harmful BPA into drinking water and food when BPA is broken down by exposure to heat ( ). Research has not yet proven how BPA is harmful; That is to say, definitive results have not shown whether BPA directly causes cancer, or if BPA is a catalyst for cancer cell replication. Regardless of how BPA is harmful, the possibility of poisonous contamination to all plastic exposed products poses a threat to human health and has resulted in case studies like Mclean’s “What’s in My Water Bottle?” Mclean’s case study addresses multiple experiments that are conducted to determine how much BPA is in certain plastics, and...
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...Bottled Water The trend of carrying and consuming water bottles has expenditly increased in recent years, and its popularity has hit an alltime peak. More and more people are using bottled water because of its easy assecability, and its conveince. Unaware to most, the useage of bottled water has dire effects on the environment, and itself can provide several health risks. Although bottled water can serve as a great convience, the harm it causes to the environment outweights its convience immensly and contrary to popular belief, bottled water is often no healthier than tap water. Despite perceptions that bottled water is healthier than tap water, more times than not, it is not amd bottled water has much more lienant rules when it comes to regulating their water. "Bottled water may be no safer, or healthier, than tap water in many countries while selling for up to 1,000 times the price," the World Wildlife Fund said. Bottled water continues to increase its revenue, and is the fastest growing beverage industry in the world, worth up to $22 billion a year. More than half of all Americans drink bottled water, and about a third of the public consumers bottled water on a regular basis. The increased sale of bottled water has been fueled by ads on television or in magazines of luxurious mountains and beauitful glaciers with cyrstal clear springs flowing with the so called "purified water." In reality tho, bottled water is not necessarily regulated better or safer than most tap water...
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...Bottled water Bottled Water Name: Institution Affiliation: Introduction Consumers in the Unites States of America spend hundreds if not thousands of dollars on bottled water since they have the belief that bottled water is safer than tap water. Well, it is not. Tap water has proved to be safer than bottled water as well as it is highly regulated with standards tested for safety. Therefore, it being less safe than tap water makes it not worth the money consumers spend. It as well they cause environmental hazards. Thus, bottled water is not safe and worth the consumer's money. Also, these plastic bottles when disposed are non-biodegradable and pollute the environment when disposed. Bottled water safe and has negative environmental impacts Bottled water organizations are not needed to unveil or inform shoppers of the nature of the water. This incorporates the event of contaminants in the water Furthermore in many states, to tell their clients where the water originates from, how and on the off chance that it is cleaned, and on the off chance that it is only bottled tap water. Additionally bottled water assembling does not hold fast to the same strict testing that metropolitan water does. While city water must be tested all the time (in many regions even a few times each day), bottled water does not experience the same testing. Indeed the bottled water may be tested upon the arrival of creation...
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...Mark Hancock Environmental Economics Bottled Water Environmental and Economical Effects Introduction Since the early 1990’s American’s have been consuming large amounts of bottled water. Most American’s don’t realize the effects of the bottled water industry on the environment or on their wallet. Individuals believe that bottled water is more pure and of a higher quality than that of their conventional tap water. In reality this is false. We as a country are wasting money on bottled water and harming the environment in the process. Without a change of consumption habits our environment will see some dramatic changes. This is an important environmental and economical issue that will effect future generations as well as the current. Brief History Bottled water has become a part of many Americans life. Perrier started this trend with their introduction of bottled water in the early 1980’s. Ever since the early 1990’s when Coke and Pepsi got into the bottle water market because they saw their market share for soda declining Americans have been consuming bottled water at an alarming rate. These companies tried to glamorize their product saying it will make you skinny and healthy and associating it with big name celebrities and athletes. They stated that they were not in competition tap water because they provided a product that was portable, convenient and pure. In 2007 it was an 11.35 billion dollar business. The American people certainly bought into this...
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...Case study Nestle Pure Life Nestle has flown into another storm concerning its approach to marketing in the Third World. Bottled water has been one of the success stories of the past 20 years. Always popularin some European countries such as France and Italy, fears about contamination of water supplies coupled with rising affluence has resulted in exponential growth in the market in countries where previously people were perfectly happy to drink tap water. The growth in the world population, and consequently increasing pressure on freshwater supplies, means that tap water in many countries is either contaminated or (at best) tastes unpleasant owing to residues from the purification system. The problem for many of the firms in the industry has been the cost of purifying and bottling the water; traditional sources of mineral water, such as the Perrier springs, are inadequate to cope with the potential world supply. Nestles answer to the problem is to source the water in China, where bottling costs are low, and rather than use expensive spring water, to purify ordinary tap water. This renders the water safe to drink, but at a fraction of the overall cost of using spring or mineral water. Nestle initially entered the Asian market by buying out local brands. The company now owns over 50 local brands in Asia, and is lobbying governments in Pakistan, Ghana and the Philippines to allow foreign ownership of local companies: In some Asian countries, notably...
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...SWOT Analysis - Mount Franklin Strength - Mount Franklin bottled water belongs to the popular Coca Cola Amatil Company (CCA). It can even be considered as health alternative to Coco Cola Amatil’s carbonated drinks. Being a key product of a large company, Mount Franklin can have access to more funds needed to be innovative and create more product lines to cater to the needs and wants of the consumers. Having 17% market share in its respective market also has its advantages such as consumer loyalty. Another plus point is that it is readily available at a lot places such as supermarkets, vending machines, conveniences stores, restraints, food courts, shopping centres etc. Mount Franklin water has built quite a strong reputation for itself as a company that is geared towards social responsibility and environmental sustainability. It is a social friendly brand that supports the pink ribbon campaign as well as sponsoring for the Australian tennis and netball teams. Mount Franklin also has a wider audience range. There are no age limitations for the product’s main audience. The brand targets people who are active and on the go, especially those who do not have the time to fill up a bottle. Also water being an essential necessity for survival ensures that bottled water products such as Mount Franklin will always be in demand. Weaknesses One main weakness for the Mount Franklin brand is its price. Consumers may be willing to pay a bit more believing that they are contributing to the...
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...Project Report on Product and Brand management in The Market of Branded Water Bottle Industry with reference to “BISLERI” Dr. Sanjay Patro, XLRI Report by 207 Anmol Rohatgi | 218 Gajanan Kulkarni | 220 Heemanish Midde 25th October 2008 Xavier Institute of Management & Research, Mumbai Mumbai University EXECUTIVE SUMMARY The packaged drinking water industry is in the growth stage. A number of leading players have emerged such as Bisleri, Aquafina, Bailey, and Kinley. There are other significant players like Yes, Ganga, Himalayan and many others. Foreign players in the local market such as Evian and Perrier also characterize the industry. At present, the Indian market is also less organized and not much branded. In this context, the industry needs to be studied to find the structure in terms of players, substitutes and others factors governing the success of leading players. This report attempts to study the following: Market Study Packaged drinking water market in terms of major players, market size, growth, and market shares of players, segmentation statements and positioning of the various products available. Consumer Study The consumer segments and their habits and practices also have been studied along with packaging technologies available and the importance of distribution and logistic networks. Strategies To analyze the reasons for success and make a set of best practices and strategies for the players. The company profiles also need to...
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...vitamins A and C, lycopene which is a natural antioxidant, and potassium. The tomato is also used medicinally. The pulp and the juice are digestible, mild aperients (laxative), promoter of gastric secretion, and a very good blood cleanser or purifier. They are considered as an intestinal antiseptic, useful in cancer of the mouth, for sore throat. It stimulates a turpid liver, and is good for dyspepsia. It is highly prescribed for case of biliousness and it promotes the flow of bile. The juice is recommended for asthma, bronchitis, and those who have tuberculosis. One doctor says: “Tomatoes have the richest vitamins of all foods; they are the most wonderful blood cleanser of all foods known to man; the richest of all vegetables with their natural health acids which keep our stomachs and intestines in good condition; they are the most extraordinary cleanser for kidneys, being gentle, natural stimulant which help wash away the poisons that cause disease and contaminate our systems. It is for these reasons that the researchers decided to make the study. Through conceptualizing the procedures of making the tomato candy brittles,...
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...One of the most serious problems that China faces today is water pollution. Beijing, Capital of China, just like many other Chinese cities, it is suffering from high levels of water pollution. A report made by the state of environmental agency concluded that the level of pollution in Beijing’s water sources is not safe. Another investigation made by the Environmental Protection Supervision Center of North China shows that the north Canal, which provides water to more than 70% of Beijing’s total population had a level of pollution that is 95 times higher than what is considered safe. “Zhao Feihong”, a water researcher in Beijing healthcare association states that there is in Beijing over 100 rivers, however only two or three of them are safe to be used for tap water. These and many more reports made, show that the water sources in Beijing are not safe to drink, however, what are the causes and effects of this pollution? Now, I will be discussing the causes and effects of water pollution in Beijing, and how it differs from other mega cities in the world, such as Jakarta, and New York. With being one of the largest population cities in the world, it’s not surprising to see a huge amount of wastewater produced in Beijing. Due to untreated urban sewage, this wastewater which contains human waste, washing water, urban runoff, industrial wastewater, etc. often end up in the drinking water supplies that Beijing’s citizens consume. In addition to that, the lacks of enforcement of environmental...
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