ACKNOWlegement

On successful completion of our Brand Audit on “Tapal”, we would like to take the opportunity to acknowledge the contributions of a n umber of people who helped in understanding and making this report a reality.

Foremost, to Almighty Allah who blessed us with strength and ability to complete the report. Further We would like to appreciate the valuable contribution of our instructor, Dr. Kamran Siddqui, who believed in our knowledge, encouraged us at every step and also for his useful guidance and expertise which helped us put our best foot forward. This is his believe in us that today we are able to present and created this report successfully. We have tried our best efforts to prove ourselves up to the standards and the level expected.

We are also thankful to all the respondents who took part in the research survey

Thank you all!

Table of Contents 1. INTRODUCTION - 7 - Introduction - 7 - Need of study - 7 - Target Audience - 8 - 2. Research methodology - 8 - Introduction - 8 - Research Questions - 8 - Research Methodology - 9 - Sampling Design - 9 - Target Population - 9 - Sampling Frame - 9 - Sampling Technique - 9 - Sample Size - 10 - Research Instrument - 10 - Association Technique - 10 - Construction Technique - 10 - Procedure - 10 - Data collection and screening procedure - 10 - Data Entryc………………………………………………………………………...…_10_
3. Brand Audit Report……………………………………………………………………..-11- Introduction……………………………………………………………………………-11- Brand…………………………………………………………………………………..-11- Competitior Analysis……………………………………………………………………-12- Criteria…………………………………………………………………………………..-13- Brand inventory…………………………………………………………………………-15- Brand Portfolio…………………………………………………………………………...-16
Exploratory research……………………………………………………………………-17-
Consumer Perception