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Taran Swan

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Submitted By sayanji
Words 1128
Pages 5
Situation:
Taran Swan, an M.B.A from Harvard Business School was visionary executive of Nickelodeon channel. In 1995, she salvaged the launch operation in Germany from its initial failure and while doing so she learned some of the important lesson related to the complexity of the international operation. Earlier, as the Director of Business Development of Nickelodeon international, Swan wanted to explore the opportunity in the Latin American market. But due to volatile economy of the Latin American region, she had to shelve this plan. After returning from Germany, Swan started focusing on Latin American market once again and felt that the time was appropriate to enter the Latin American market before the market gets saturated.

She developed the business plan to for Nickelodeon expansion into Latin American market and got conditional approval from the senior leadership. As the Nickelodeon leadership was not fully convinced on the success in the Latin American market, she was only allowed to launch the new expansion in Miami by sharing the resources MTV Latin America, a sister company of Nickelodeon.

Swan started work in full swing. She was a highly data driven person and she was excellent in delegating work. She had a full trust over her team and let them work with autonomy. She was also a believer of team based decision making.

In September 1996 Nickelodeon achieved the minimum distribution target and with that Swan got full management approval. She start hiring and expanding her team. In December 1996, Nickelodeon Latin America launched officially to 2 million subscribers. Swan started hiring to people to manage different division of the business. The new team was diverse with different style of work. Complexity of the team dynamics started growing with the growing business and diverse team member.

Issue:

Even though Nickelodeon was reaching more

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