...Strategic Initiative Paper Iam Anonymous FIN/370 January 8, 2013 Dr. Finance Strategic Initiative Paper A business with a competitive edge, growth and financial stability is usually developed with the proper strategic and financial plans. This process starts by clearly defining your business goals, objectives and determining how much money it will take to accomplish them. In the process of Strategic and Financial planning certain steps or developed, implemented and followed through as an outline in determining the direction you want your business to go into as well as how the goals you have set, and who will be assigned to assist in monitoring the process and accomplishing those goals. Strategic planning is also a process of that involves investigating and assessing the competitions strengths, weaknesses, accomplishments and threats and applying them according to the plans of your business. Financial Planning is managing the finances over a period of time so that the business will and can continue to operate, Plans for the company and employees future. When the strategic plan is developed for the business having the adequate finances play the most important role in getting started, company and organization without the adequate funding and financial guidance, goal and plans set for the business are limited and will not be beneficial and could result in a failing company. Businesses that usually follow their business outline eliminate areas of inefficiencies...
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...advertising agencies exert over the general public is not being used responsibly. Essentially, advertising is trying to accomplish four objectives: first, advertisements are meant to create awareness, second they strive to establish a brand’s name and identity, third advertisements seek to provide information to the public in a way that is memorable and lastly, and controversially, advertisements are used to convince the consumer that he or she will be better off with their product. (Business Ethics: Truth in Advertising, film) Some advertisements have been accused of more egregious violations of ethical behavior, in particular advertisements for alcohol and tobacco. While the use of most products will not directly kill you, if alcohol and tobacco are used as instructed they will lead to death; these products have no redeeming value. Alcohol related...
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...Substance abuse is a condition involving the use of mind altering drugs or products in excessive or reckless use. These substances come in many forms, such as prescription drugs, illicit drugs and probably the most common, alcohol. In the 2010 National Survey on Drug Use and Health, it was reported that 152 million Americans over the age of 12 used illicit drugs and drink alcohol. Of those 152 million, 23 million need some sort of treatment for substance abuse but only 2.6 million actually receive it. These numbers are undeniably astronomical considering the amount of preventive measures that are marketed on a daily basis. From billboards, to commercials to warning labels and preventive programs, there could never be “too many” awareness or preventive measures taken to address this epidemic. Although it is very prevalent in society what substance abuse effects can have on an individual, it is still classified as a disease; therefore the need for some sort treatment is necessary. Some diseases can be avoided through the proper preventive measures and programs. These programs have been implemented all over the nation in a combination of family, school or community based. The most successful preventative programs for preventing substance abuse present realistic expectations, set specific goals and offer age and culturally appropriate information. Although there are thousands of programs that exist, not all are considered successful or effective. In 2011, the National...
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...With regards to this assignment the aims are to analyse patterns of health within the adult population regarding health disease and exclusion, whilst also having the ability to assess the health needs and the impacts they have on individuals and their communities. The assignment targets to analyse and investigate public health perspectives, ideologies, with the use of current legislation and policies. Public health aims to help people avoid becoming ill with strategies to help stay healthy, this is defined by the Department of Health (2012) which states a variety of policy areas of concern, these include immunisations, alcohol, drug users, sexual health, pregnancy, smoking, alcohol and a child’s health (DOH, 2012). The health issue chosen for this assignment will be smoking in pregnancy and the implications smoking can have with regards to health issues and the problems faced globally, nationally and within a chosen demographical area. In order to clarify what is meant by the term ‘health’ an understanding must be achieved and although according to the World Health Organisation (1986) health being ‘a state of complete physical, mental and social wellbeing and not merely the absence of disease or infirmity’. Although this is a highly thought of definition according to Macaulay & Herbert (2011) the (WHO, 1986) definition of health is no longer appropriate and should be changed towards ‘the ability to adapt and self-manage in the face of social, physical, and emotional challenges’...
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...and health promotion as ways of prolonging life. In that regard, health needs assessments are important when tackling public health issues for communities. The assessments help to identify new health priorities to reflect changing social circumstances, and results from previous public health approaches. In addition, assessments help to realign health interventions with changes in demographics, given that individuals may not belong to only one community; they can join different communities at separate times of their lives (Hien, et al., 2010). Alcohol misuse as a contemporary health issue Alcohol misuse is a serious health problem in the United Kingdom (UK). The worsening problem occurs mainly as binge drinking or moderate drinking in the wrong circumstances. The potential addictiveness of alcohol arises from its psychoactive properties. Immediately after consumption, alcohol moves to the bloodstream and the victim quickly feels the alcohol effects on brain function. The...
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...Anheuser-Busch InBev (AB InBev). The company operates 13 breweries in the United States and became the largest brewer in the United States in 1957. They also currently have four of the top ten selling beers and rank as one of the top five consumer products companies in the world. Anheuser-Busch International, Inc. was established in 1981 as a subsidiary responsible for the company's international operations and equity investments. Their stance on responsible drinking is moderation, but their advertising pushes the promotion of their product to the limits. It has been increasingly difficult to discern what exactly they are marketing in their responsibility campaigns; responsibility, or their product. They have been advertising and promoting alcohol...
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...position among lagers in West Virginia for the past 50 years. The majority of Mountain Man Brewing Company consumers are male, above the age of 45 and typically in the middle-to-lower income brackets. Some small portion of their customers tended to be exceptionally loyal to the Mountain Man brand. This group accounts for a large percentage of company’s sales. Company’s main target market consists of West Virginia and other Eastern regional areas. Furthermore, the main buying location of the target market is off-premise. Despite the high perceived brand image and loyalty, the company experienced a decline in revenue of 2% in 2005. This decline is due to changes in consumers’ drinking preferences, markets, and demographics in the East Central Region, as well as the U.S. in general. Changes in beer drinkers’ preferences could be attributed to increased competition from wine and spirits, health concerns, and new public initiatives advocating moderation of alcohol consumption. As a result, consumers, specially the younger generation have acquired taste for light beers that have softer taste and less alcohol content. The younger generation ages 21-27 accounts for 27% of total beer consumption, while it only represents 13% of the population. This surge in demand has caused light beer sales to increase by 4% annually, while conventional premium sales have been decreasing by the equivalent percentage. Another factor contributing to lack of...
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...Cold Shots Campus Challenge The Molson Company has decided to follow popular marketing trends and enter the social media space. The company attempted to create a contest on Facebook to see which school was the largest party school in Canada. With this initiative set in place, many students posted public images of themselves drinking irresponsibly. Many students and administrators of the universities involved were outraged at the perceptions that the contest portrayed. The immense criticism caused Molson to abruptly end the contest and issue a public apology. The company is now looking to see if it made the correct decision. The Molson Company is new to social media marketing. As with many new methods, there is a learning curve that needs to be cleared. In one of its first runs at the marketing technique, the company ran into hurdles in what it considered a fun contest. While Molson was able to target its main demographic in this contest, I believe they tried to portray their perceptions rather than their own core beliefs. Almost all that opposed the contest believed that it promoted irresponsible behavior that shed a negative light on all participants. This is in spite of the fact that Molson Canada believes in drinking responsibly. For now, I would advise Molson to keep a low profile and perform damage control. The contest has brought on much unwanted attention from those who did not want to associate with the recklessness it portrayed. With a few discounts and promotions...
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...NHPA | Summary | Why selected (all selected for similar reasons; finical impact on health care system) | Determinants as risk factors | Health promotion Program | CardiovascularHealth | Refers to maintaining healthy functioning of the heart and blood vessels. CVD encompasses all diseases and conditions of the heart and blood vessels (including coronary heart disease, stroke and peripheral vascular disease) caused mainly by blood supply to the heart, brain and legs. | -To improve cardiovascular health by reducing CVD.-CVD is leading cause of premature death and second leading cause of burden of disease.- CVD is also largely preventable and places a large economic burden on the health care system. | 1. biological: cholesterol levels, age, sex and genetics. high blood pressure-indicates that the heart is already working harder and under pressure, which can lead to stroke and kidney disease.Body weight- excess body weight places greater strain on heart and increases hypertension and cholesterol levels.2. Behavioural: physical activity, tobacco smoking poor nutrition-diets high in saturated fat such as cholesterol can contribute to overweight and obesity. Low intake of fruit and vegetables can contribute to increased snacking on high fat and high sugar foods, increasing obesity, which heightens risk of CVD.Physical enviro: air quality (tobacco smoke) Access to recreational facilities-if lacking access, they might not exercise as much as otherwise might. Heightens risk of CVD...
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...hospitals, workplaces, prisons and child care centres. The following assignment mainly focuses on exploring, investigating, evaluating and summarising the benefits of hospitals as a health promotion setting. Hospitals are popular for their significant role in endorsing health, inhibiting disease and offering rehabilitation services. Additionally, hospitals influence health not only through the delivery of prevention, treatment, and recovery but also through their influence on the local environment (WHO, 2017). The key points that are going to be covered for the success of this assessment include a summary of the fundamental principles and importance of hospitals. Also, a predominant definition of hospitals will be provided, together with the target groups, main investors, and illustrations of health promoting activities in hospitals. Lastly, a Flinders Medical Centre case study will be evaluated to show the current and past activities that were done in the hospital setting. The Ottawa Charter for Health Promotion defines five key areas for health promotion: building healthy public policy, creating supportive environments, strengthening community action, developing personal skills,...
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...Alcohol Control Policies in Native American Communities Devyn Vazquez Nova Southeastern University The indigenous people of North America have settled in areas across the present day United States and continue to live on and off reservations throughout America’s fifty states. Throughout Native Americans longstanding history the significant battle with alcohol has not only tarnished the culture of numerous tribes and the public perception of American Indians, but alcohol use has ruined the lives of countless people. The introduction of alcohol in Native American societies began with English explorer Henry Hudson in the early 1600’s during the exploration of what is now considered the New York City metropolitan area. The brief encounter began as an attempt to thwart any possible mischievous plans of the Mohawk chief and continues to harm the Native American people (Morris 1880). As of 2010, the United States population contains 4.1 million individuals who identify themselves as having American Indian or Alaska Native heritage. Within this population, Native Americans are six times more likely to die from alcohol related causes, have a life expectancy rate six years lower than the national average, and report heavy alcohol use almost double the other ethnicities in America (American Psychiatric Association 2010). There is never a simple solution to the complex problem of alcohol within any ethnicity and this toxic relationship is ever present in many Native American...
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...environmental and economic conditions that are the root cause of poor health, wellbeing and illness such as education, income, employment, working conditions, social status. Health promotion builds on existing strengths and assets and it uses multiple, complementary approaches to promote health for the individual, community and population as a whole. There are three main approaches to health education. The approaches have been used to as a way to improve the health of individual. The three approaches are, the social marketing approach, roles of mass media and community development approach. There are many different ways of approaching promoting health education such as, planned campaigns and advertising. This has the advantage of targeting a wide target audience and may be tailored to meet specific objectives. In the world we live...
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...Wal-Mart: Is There a Downside to Going Upscale? Published: June 14, 2006 in Knowledge@Wharton [pic][pic] [pic] [pic][pic][pic][pic] Share this Article [pic][pic]After saturating its target market of working class, bargain-hunting consumers, Wal-Mart is ratcheting up its low-price strategy to appeal to more upscale shoppers by expanding its merchandise lines to include organic foods, better wines, high-end consumer electronics and new fashion-oriented apparel. It's an approach that carries some risk, say Wharton faculty and analysts, but that is dictated by intense competition and the lack of other opportunities for growth. The changes come as Wal-Mart -- the world's largest retailer with annual sales of more than $300 billion -- has struggled with slowing growth and rocky transitions internationally as well as into urban areas of the northeastern United States. In a speech at the company's annual meeting this month, Wal-Mart chief executive Lee Scott outlined elements of the strategy and quoted Wal-Mart founder Sam Walton: "You can't just keep doing what works one time. Everything around you is always changing. To succeed, stay out in front of that change." Wooing the Baby Boomers Read More About... india, china, innovation, retail, supply chain Articles Follow the Sun: Predicting Population Growth in the U.S. Knowledge@Wharton Citigroup and Coca-Cola: Two Global Investors Share Their Experiences in Emerging Markets Knowledge@Wharton Are Emerging Markets...
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...Robert Wesoloski Andrew Gross Nigel Whitney Table of Contents Executive Summary……………………………………………………………………………….2 Background Company mission statement and information Financial Macro environmental factors………………………………………………………………..4 Social and culture Demographics Economics Technological Political SWOT Analysis………………………………………………………………………………………6 Strengths Weaknesses Opportunities Threats Marketing Planning……………………………………………………………………………….7 Marketing Objectives Marketing research Target Markets………………………………………………………………………………………8 Measurement………………………………………………………………………………………..8 Implementation……………………………………………………………………………………..9 Messaging Packaging Distribution Control Branding and Positioning Marketing Mix……………………………………………………………………………………….11 Product Price Place Promotion References………………………………………………………………………………………………12 Executive Summary and Introduction Our vision at Anheuser-Busch is to add to life’s enjoyment through our products, relationships and services. With our Mission being to be the best beer company in the world, while still enrich and entertaining. We also wish to give amazing results to the shareholders and the community. We try to bring to life our dream to be the best beer company in the world. Our goal is to connect our efforts to a collective responsibility we share with our employees, consumers, wholesalers, retailers, law enforcement, elected officials, educators and other partners. After all, these are...
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...state of health is dependent on lifestyle choices and behaviour patterns, this has necessitated the need for various Government health promotion initiatives aimed at empowering individuals to embrace a healthy lifestyle, (The World Health Organisation,1986). In a bid to effectively implement the various health promotion initiative, nurses have been acknowledged to be in key position to drive this awareness. This assignment will discuss the value of health promotion with regards to the treatment of alcohol dependence as a result of depression within the framework of a bio-psychosocial model (BPS), Government policy on reducing harmful drinking, cognitive behaviour therapy and the role of the student nurses in public health promotion and dissemination of healthy lifestyle information. This assignment will be based on my practice placement experience on the trauma and orthopaedic ward. The name of patient and locality has been omitted in accordance with the confidentiality guideline of the Nursing and Midwifery Council code of conduct (2008). Tomline was admitted into the trauma and orthopaedic ward as a result of injury sustained in a car accident after excessive consumption of alcohol. A report by Alcohol Concern (2014), states that an estimated 70% of admissions to accident and emergency departments are alcohol-related. Drinking alcohol above recommended levels can have a damaging impact on almost every part of our body, and it is crucial that national and local organizations...
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