...Jeaneen Pitts Target SWOT Analysis and Porter’s Five December 3, 2011 The purpose of this paper is to discuss Target’s strengths, weaknesses, opportunities and threats. This paper will also talk about how Porter’s Five affects Target’s business decisions. Target’s mission statement: “Our mission is to make Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional guest experiences by consistently fulfilling our Expect More. Pay Less brand promise.” (target.com) Strengths: One of Target’s strengths is that it’s one of the largest retail outlets. Target is a one stop shop for its consumers. Target also focuses more on product quality and still tries to offer low prices. Target compares prices on over 25,000 items to make sure that they are offering their customers the best price. Target also accepts manufacturer’s coupons making them even more competitive. Target prides itself for focusing on supplier diversity. Target has developed relationships with minority and women owned vendor and suppliers. Target is focused on becoming the industry leader in supplier diversity. (target.com) Weaknesses: Target unfortunately has no international presence; all of their 1,763 stores are located in the U.S. Target’s focus on quality products more so than low prices is also considered a threat. Consumers may tend to shop at Wal-Mart or...
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...SWOT Analysis: Target Mission: “Our Mission is to make Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional guest experiences by consistently fulfilling our “Expect More. Pay Less,” brand promise.” Goals: To provide shoppers with exceptional value through an upscale discount store and through online shopping. Vision: “To support our mission, we are guided our commitments to great value, the community, diversity and the environment.” Description: Target is a retail store that prides themselves on quality items and great customer service at a low price. They strive to commit to their communities and foster diversity. Strengths • Target has a high market share; they have at least one store in every state except for Vermont • Target is on the Fortune 500 list and is ranked as #38 as of 2012 • Target has large, clean stores that are anesthetically pleasing • Target has stronger quality products than competitors • Target owns many subsidiaries such as Target.com, Target Financial Services, Target brands and Target Commercial Interiors • Target offers a great variety in products, they sell anything from clothing to jewelry to food • Target sells the most gift cards in the United States • Target has a well established national brand and has many partnerships which allow for special collections that are not available in other stores Weaknesses • Since products are of better quality...
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...Integrated Company Analysis Target Corporation December 14, 2010 Group: B7 Eric Dowling Alex Davydov Matthew Melnicoff Soledad Querol Molly Rotsch Contents Executive Summary.............................................................................................................................................3 Marketing Analysis .............................................................................................................................................3 The Target Brand ............................................................................................................................................3 "The Guest" ....................................................................................................................................................4 Target's Competitors ......................................................................................................................................4 Expect More, Pay Less ....................................................................................................................................4 Rise of the Store Brand ...................................................................................................................................5 Up and Up......................................................................................................................................................6 The Introduction of PFresh......................
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...How to Conduct Target Market Analysis ShareThis Every successful business plan includes target market analysis because you have to know who your customer is before your business can succeed. The 6 steps below guide you through the process of conducting target market analysis so you can properly assess the market your company appeals to. Step 1: Identify Your Target Market When you identify your market, you ask yourself a series of questions about your potential customers. When you think about who will buy your product, decide on their: •age •gender •annual income •what they do for a living •what they do in their leisure time •whether are not they have children Then, get more specific to your product. Find out how many of your type of product they already own or tend to own and how often they replace the product. Step 2: Divide Your Markets Your target market may include several different segments in terms of: •demographics •geographic location •attitudes and beliefs •purchasing trends If this is the case, divide your target markets along these lines in order to reach them more effectively. Step 3: Conduct Market Research You can use printed information collected by the federal government at practically no cost including the U.S. Census or the annual Statistical Abstract of The United States, published by the U.S. Department of Commerce. Given the sheer volume of information in these publications, though...
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...Taylor Johnson Financial Management 2201 Company Analysis Paper June 22, 2015 Target Corporation is the second-largest discount retailer in the world, trading the company’s stocks on the New York Stock Exchange (NYSE) with the ticker symbol ‘TGT’. Target sells general merchandise ranging including clothing, home goods, beauty products, electronics, and both perishable and non-perishable food items. Most Target stores also include pharmacies, gift registries, and food services such as Pizza Hut and Starbucks. While classified as a discount store, the company is colloquially known as a superstore where you can buy everything you need in one convenient place. Target’s biggest competitors are Wal-Mart, Meijer, and Kmart. Demand for Target’s products and services is growing rapidly, with Target creating new store formats, such as City Target (coming to Boston in 2015) and Target Express to meet the needs of customers in various markets. With instant-gratification being a common customer expectation, Target Express, 1/6th of the size of a normal store, allows the company a competitive edge over retailers such as Walgreens and CVS. In a cost-conscious economy, consumers understand that Target offers goods such as electronics and groceries at lower prices than other retailers in each respective industry do. City Target, on the other hand, operates as a store with less-bulky items that would not easily fit in to a small apartment. With customers demanding easy accessibility...
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...Target Corporation (Target or "the company") is among the top two discount chains in the US. The company is a large retailer with established presence in the US and enjoys a strong brand value which enables quick penetration and a large and loyal customer base. However, the macro economic conditions are adversely affecting the consumer confidence and in turn depressing the discretionary spending, which will impact the top line growth for Target adversely as it is highly dependent on the discretionary spending of the customers. Strengths Large retailer with established presence and robust brand strength Target is one of the largest retailers in the US. The company was ranked 19th in the America's most admired companies list compiled by fortune magazine for 2009. According to a survey, Target was ranked 2nd most valuable brands in the US after Wal-Mart. In 2009, the company concentrated in building its brand despite price cuts and has invested in the same. Its brand value grew by 50% compared to Wal-Mart's brand value which grew at 20%. In the 2009 rankings Target with this investment in brands has leaped ahead of Best Buy and Home Depot to attain the number two spot. It is ranked 30th in the list of Fortune 500 companies. The company operated 1,740 stores in 49 states in the US and the District of Columbia, and 38 distribution centers to support its operations. By virtue of its strong brand value, Target has a loyal and satisfied shopper base and it can further harness its brand...
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...Target Corporation Description of the company: Target Corporation operates general merchandise stores in the United States. As of January 28, 2012, the company had 1,763 stores in 49 states and the District of Columbia. The company’s segments include U.S. Retail, U.S. Credit Card, and Canadian. The U.S. Retail segment includes the company’s merchandising operations, including its integrated online business. The company offers both everyday essentials and fashionable, differentiated merchandise at discounted prices. Its online shopping site offers similar merchandise categories to those found in its stores, excluding food items and household essentials. The U.S. Credit Card segment offers credit to qualified guests through the company’s branded proprietary credit cards, the Target Visa, and the Target Card. Additionally, the company offers a branded proprietary Target Debit Card. The Canadian segment consists of leasehold interests in Canada that are purchased from Zellers, Inc. It owns leasehold interests in 189 Zellers sites. The company operates Target general merchandise stores, the majority of which offer an assortment of general merchandise and various limited food assortment than traditional supermarkets. The food assortment includes various perishables and various additional dry, dairy, and frozen items. In addition, it operates SuperTarget stores with general merchandise items and a line of food items comparable to that of traditional supermarkets. Target.com offers...
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...Target Corporation: A Financial & Competitive Analysis [pic] By: O.P. For Econ 2304 Prof. Alexander [pic] Overview Target has been a publicly traded company since 1963, but has been around since 1902. Target was originally part of the Dayton Hudson Corporation which was founded in Minneapolis, Minnesota. In 2000, because Target had become the largest division of the Dayton Hudson Corporation, it became known as the Target Corporation. Target is the second largest discount retailer in the United States, behind Wal-Mart. The company is also ranked number thirty on the Fortune 500, and is part of the Standard & Poor’s 500 index. Target operates about 1,750 Target and Super Target stores in 49 states, (with no stores in Vermont), as well as online at Target.com. The company has 355,000 employees. Interestingly Target also owns the land that its stores sit on. Target also offers its own proprietary credit card good only at Target stores. Target was able to cut out a niche for itself by offering more upscale merchandise than competitors such as Wal-Mart or Kmart, and has begun to enter the Canadian Market with the purchase of the Canadian discount chain “Zellers” from the Hudson’s Bay Company worth 1.8 billion. Target’s fiscal year ends in January: its sales exceed 67 million dollars. The company has a one year sales growth of 3.11% with a net income of 2.92 million dollars. Target’s total assets exceed 43 million dollars and...
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...Price waterhouse cooper | Qualitative Analysis of Target and Wal-Mart | | | Sophia Feng | 12/2/2013 | | Contents Introduction 2 Background 2 Figure 1: Comparative Statistics 4 Figure 2: Wal-Mart’s Stock Price from Year to Date 4 Figure 3: Target’s Stock Price from Year to Date 5 Companies’ success stories 5 Comparative Advantages 6 Problems with internal control 6 Figure 4: Document about Hispanic Employees 8 Future Challenges 8 Conclusion 9 Work Cited 10 Introduction Every year the management of Price Waterhouse Cooper will choose from a list of ten successful companies to invest one-third of their company’s profit into the stock market. From these ten companies, a team of people will select two companies that are in the same industry that they believe would be worth investing in. From these two companies, Price Waterhouse will have a team of researchers to do an extensive research on the two companies’ qualitative aspects. This year Price Waterhouse would either invest their money in Target’s or Wal-Mart’s stocks. Both these two retail companies are very successful that still continues to grow each day because of their low and irresistible prices on their merchandises. Not only do they provide their consumers with these prices, but their offer a wide range of merchandises from garden supplies to toddlers’ clothing. The CEO of Price Waterhouse, Eliza Smith, have assigned the accounting department with the task of deciding which...
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...Target continues to embrace strong financial performance, innovation, and opportunities for profitable growth despite several setbacks. Current and projected income statements (Appendix G), displays strong performance 2011-2013. Projected financial statements for 2014 reflect weaker than anticipated sales due to a security data breach which plagued Target during the fourth quarter 2013 and first quarter 2014. Additionally, fourth quarter 2014 and first quarter 2015 reflects the discontinuance of Canadian operations and the closing of 133 stores abroad. Forecasted 2014 profits are indicative of the organizations struggle as they worked hard to regain trust and profits from massive data breach. Although Target’s 2014 Annual Report has not been made available, information listed at marketwatch.com indicated a decline in sales from $73.3 billion 2013 to $72.6 billion in 2014. Considering the potential damage that a massive security breach and troubled global expansion could cause, the modest decline noted an overall .4% fall in store sales (Marketwatch, 2015b)....
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...The target audience for The Ultimate shower Beer is college guys and recent college male graduates. Ages 21-25. Preferably guys that are in a fraternity, but they don’t have to be. The target audience for the beer is males because more men like beer. With the rise in social media guys like to show off with snap chat, Twitter, Instagram that they are drinking and living life. On social media, not this particular brand of beer, but showering with a beer was popular. Before they were going out to the bars or what some people call it the “pre, pre game”. Guys like to brag about how much beer they have had. Therefore, saying to one of their buddies, “Oh yeah I had a few beers in the shower” makes them feel cool. Therefore, males in college and recent male graduates who are still stuck in the college party stage are the target audience of the shower beer. Also, most college guys like breaking the norms. Showering evokes the idea of getting ready for something. Similarly, beer is usually the pre-game drink for males, especially college guys. Drinking a beer in the shower is combining utilitarian parts of routines with recreational. The overall message is, why not add recreational fun to a utilitarian part of human nature and be cool doing it....
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...Marketing Environment and Target Market Following the American Psychological Association’s Guidelines Mariana Freitas Ivy Tech Community College Logansport Campus Marketing Project - Coffee Shop and Internet Cafe Marketing Environment Analysis Competitive Forces Fran’s Coffee Shop is located in Logansport. The business operates in a monopolistic competition; it has a considerable amount of competitors and it focuses on distinguishing its product and service from the other coffee shops in town. Fran’s Coffee Shop’s main competitor is Boardwalk Cafe, which was founded in 1992 by Joe and Bryon Stephens and their parents. Some others owned the business throughout the years until it closed in 2013. Boardwalk Cafe reopened in May of 2014 under new ownership of Patricia Rozzi. Even though the building was completely renewed, the recipes remained the same. The menu is composed of a list of grinders, salads, pizza, and nachos that were instituted by the Stephens family in 1990s (Einselen). Although both businesses have some characteristics in common, there are distinctive differences between the two. Boardwalk Cafe does not offer free Wi-Fi or delivery service to the customers. Boardwalk Cafe does not have a Web page or Facebook page. The business advertisement is done on the city’s newspaper and sometimes the radio. Boardwalk Cafe trusts their loyal customers to promote their business through word of mouth. Boardwalk Cafe has been a part of Logansport for over two decades...
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...Asma Chughtai Target SWOT Analysis –Weaknesses With much strength, their also comes some weaknesses. Though the business has strength to constantly struggle for market domination, the organization has weakness, which may be affecting the business. 1. The over emphasis upon the quality makes its products rather expensive then compared to competitors like Wal-Mart therefore it does not have that competitive advantage in the industry, as well as a lack in not having many locations when compared to Wal-Mart. 2. It is not diversified enough; the demographic focus is just on America neglecting the need of international presence as compared to its main competitor. Although Target has started to expand into Canada and Australia, they are not bringing in profits on a global scale as some of their competitors are. 3. The company has somewhat lost its attention on marketing plan because of the intensive involvement in resolving out the lawsuits. 4. Target does not play any music in its centers; the atmosphere inside the store is too silent to shop. Target also does not endorse services or items throughout its public address system. 5. Lax Quality control since they procure their products from numerous vendors and thus have little quality control. This can be seen in a number of recalls that occurred, such as activity cart toys in April 2007, frequent company recalls are indicative of lax quality controls, which in turn hurts the company’s image by lowering...
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...Target is one of the largest retailing company in the United States. Investors and other people are curious about health of Target to decide whether they should invest or not. Financial statements for the years 2013 and 2012 both ended February 2nd are used to analyze if there is an improvement from 2012 to 2013. In 2013, the working capital of Target was -$1,204,000. This number showed Target at risk of inability to pay short-term debts on time and may disappoint creditors since the current liabilities is higher than current assets. Also, the financial stability will not be guaranteed for other issues such as wages and buying more inventory. In comparison to prior year, Target’s current assets show high amount that made the working capital in 2012 to be $2,357,000. With this positive working capital, Target would be able continue its operations and meet short-term debt obligations. Furthermore, with a negative working capital in 2013 would yield an unsatisfied current ratio. In 2013, the current ratio under one (0.91) suggested Target would not be able to pay its debt on due date and convert their assets into cash quickly. On the other hand, 2012 was a better year for Target because the current ratio was 1.17. This means cash could be converted quickly to pay off current liabilities. The desired current ratio in 2012 gave Target less worries about its financial health. No one wants to keep the inventory long in the warehouse. Therefore, a company will take whatever necessary...
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...increasing and the locals live within has an extremely high demand for their choices in traveling, dining and cultural information. With the strong influence from the east and the west, combining with its own root from China, this created a high diversity of acceptance from the people within this city. There are many types of magazines that accommodate the reader’s need locally, from gossip to politics, gadgets to latest fashion. One of the most outstanding out of all is the ‘U Magazine’. Under Hong Kong Economic Times Limited, this publication was launched in 2005, offering an all-inclusive leisure guide in Hong Kong, consisting three individual parts with five topics – U Travel, U Food combine with U Life, U People combine with U Style. Target Audience The purpose and genre of U magazine is somewhat obvious. The front cover, main content and its images all represents strongly the message they are trying to put through, a luxurious yet affordable relaxation and leisure. Within the three parts of this magazine, the main part that is always on show as the front cover booklet is U Travel, the front cover of this part generally shows an image of a desire destination for traveling. Its major genre is traveling, dinning,...
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