1. Target Audience
On brief 1, Medecins Sans Frontieres (MSF) is a humanity organisation, they provides emergency medical care. To support that, they want to make people realise, and rising the awareness about clean water and sanitation to prevent the potential of spread diseases in refugee camps. In this press release will give information and want to get people attention to help the organisations to produce more water purification kit. The target audiences are young-adult, adult to tell them that clean water is important, to donors, company is interest to support the organisations or corporate support and people who are care to other people.
As known that Medecins Sans Frontieres (MSF) officially was created on 22nd December 1971, is independent humanitarian organisation. They help and provide emergency medical care for people around the world. They provide this for the victims of war, natural disasters, epidemics irrespective of race and political affiliation. During they provide medical care in makeshift refugee camps, clean water is very important and it is very hard to be found that becomes a serious problem.
Clean water is not only for medical purposes but also for drinking water and for bathing or sanitations reasons. Sometimes clean water is hard to be found, it made MSF to think about the solutions to get clean the water, and finally a water purification kit was found, and it costs £583, that can produce batches of clean, chlorinated drinking water within five hours and enough water for 10,000 people per week.
David Nash as MSF’s head of mission in South Sudan said. “Clean water is a particular problem, as the town's five boreholes run dry by 10 am.” He also added, “The only real source of water is the Nile, and the quality of the water is not good. The same water used for drinking is what people are using to wash their clothes and bathe with as well. There are no latrines either.”
Considering clean water is important, MSF persuades people to think about other people are unable to get clean water, and do not waste water but respect it because various activities that people done are always related to the water.
Medecins Sans Frontieres (MSF):
Medecins Sans Frontieres or Doctor Without Border (MSF) is humanity organisation to help people worldwide where giving and provides emergency medical aid to people are effected by disaster, epidemic, conflict or exclusion from health care.
1. Target Audience
In this press release will give information to the customers of Transport for London, Londoners and other people around the London are using bus and underground train to keep their feet off the seat. It also will inform them that, putting they feet on the seat is a bad habit and shows that their act are not respecting other people.
They also provide very clear information about some regulations or rules for the customers when they are inside the bus or underground train. One of the regulations is to keep their feet off the seat, some people knew but they ignore it.
It is right that people pay to have a seat and have right to do everything they want, but considering that TfL provides buses and underground trains as public transportations it means that everyone who is using the TfL service should think about how to respect what TfL did and other people.
“Respecting other people is about how to respect and care about they healthy and behaviour. For people with the baby or kids, they should care about them, about their health, about kids thinking and want to do the same thing with other people. This is about how to respect and care “ says Boris Johnson Mayor of London.
Creating regulations are easy, but to creating human behaviour to respect and care to other people is not easy. It is about have commitment to do that.
Transport For London: TfL is responsible to manage and operate the Capital’s public transport. Red Buses, tube trains and black cabs. But also manage Barclays Cycle Hire, London River Services, Victoria Coach Station, the Emirates Air Line. Which is one of them have history, in London Transport Museum.
3. Provide a two columns table at the end of the submission indicating common Problems with Press Releases and how these can be overcome (1.3)
Problems | Answer | Press Release Delivery(when attachment going wrong or paste the release to the text) | It is better to do that 5 or 6 hours earlier | Time (against with the time to finish the press release immediately) | Need creative people or knowledgeable people. | Structure | Should know more about structure of the press release. |
