...Walmart/Target Study Case Questions for discussion: 1. What microenvironmental factors have affected Target’s performance over the past few years? Any business faces several microenivronmental factors that would affect their performance, which is a self-contained microenvironment that stands alone but somehow interacts with the other factors. Some of them affect the business directly, and the others affect the business in an indirect way. The factors that affect Walmart are Target itself, suppliers, marketing intermediaries, customers and competitors. All of these factors have contributed one way or the other in the performance of Walmart. 2. What macroenvironmental factors have affected Target’s performance during that period? Target and Walmart were always thought of by the consumer as the discount retail brands, and the comparison between the two has been going on for as long as they have been in the market. Even though Walmart was associated with the cheaper stuff, Target was known for its sense in style and fashion. Target has always been the one with the higher revenues until recently. That change of revenues is affected by a couple of macroenvironmental factors. Those factors are as following: * Economic: Recession was a major factor in the drops of revenues at Target. As many of their customers have lost their jobs and accordingly, have a much less income. That made Walmart more attractive as they promote for the cheaper products...
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...Company case: Target 1) Target’s economic factors shifted its image into detriment that has been doing very well for years. For a big company like target it’s difficult to switch gears according to the trend where its executives failed in recognizing the problems. Consumers: The case indicates that Target did not carefully study consumer markets and adapt its markets accordingly. Competitors: Walmart who has always been a good competitor for Target was selling their stuff at cheaper prices than Target. Even though Target’s stuff was better in quality compared to walmart, people preferred to gotowalmart instead of Target when the economic conditions started shifting. There are other competitors beside walmart which affected Target’s shifting fortunes, but walmart has been the main cause. 2) The macroenvironmental factors that affected Target’s performance during the period are: i) The main factor in the shifting dynamic between Target and Walmart was the change in economic conditions. Unemployment, sliding GDP growth and mortgage payments created an environment where most of the customers had less income. ii) Changing demographics relates directly to the economy. Household income also was dropping while the household expenses have been increasing. iii) The political activities also spotlighted the economic conditions during the time of shifting economy. For example, during 2008 and 2009 the news involving the banks, insurance companies, auto manufacturer’s bailouts...
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...Case Study—Target: From “Expect More” to “Pay Less” In 1881, George Dayton the Founder of “Dayton Dry Goods” (now known as “TARGET Corp.”) had laid down the main principle of his belief in “the higher ground of stewardship”. Even today, that principle is still visible in their slogan “Expect More” “Pay Less”. As one of the largest, discount retail stores in the world only compared to the “Corporate Giant” Wal-Mart, they have always been the better quality store of the two. Target has always leaned towards one side of their slogan “Expect More.” This has always been good for Target as it uses a diversification strategy to stay unique and offer higher fashion clothing and appliances. But as soon as the economy leaned towards a recession, Target was faced to even their strategy plan to get the company back up from the recession, by letting people know that you can still “Expect More”, but “Pay Way Less”. 1. What microenvironmental factors have affected Target’s performance over the past few years? Microenvironmental factors that affected them would include Company, competitors, media, and intermediaries. Target itself, is a discount retail store, but is known to carry designer wears. Since Target is known for style, fashionable and slightly higher priced clothing and appliances, and in the end, they hurt themselves. Target should have done a lot better of a job in providing customer value and satisfaction then Wal-Mart or others. Customers would have stayed loyal if valued...
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...Case Study # 1 Devin D. Brown Liberty University MRKT 670 Introduction The following is a case study of the marketing and branding practices which led to Target becoming the United States’ second largest discount retailer. Like other retailers who operate in the ‘discount-merchandise’ space, Target offers a wide range of products, including “clothing, jewelry, sporting goods, household supplies, toys, electronics, groceries, and health and beauty products” (Keller, 2015). Despite the obvious similarities to its competitors in terms of product offerings, Target distinguishes itself from the pack by promoting affordable quality, rather than low prices (as is the case with most retail discounters). As such, Target’s brand has become virtually synonymous with the concept of “cheap chic.” This strategy has made Target one of the most profitable and recognizable brands in the U.S. This essay will examine the branding methods employed by Target to differentiate itself within the retail industry and build significant brand equity among its loyal fans. The Past 50 Years Though the Target concept began to take form in the early 1900’s, operating as a retailer of dry good, the first operation to be named and fully resemble what we now know as Target, wouldn’t open until the early 1960’s. It was at this time that Target founder, George Dayton began to realize the opportunity to separate his brand from the competition by offering nationally-recognized brands at discounted prices...
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...Target Case Analysis 1. What benefits does Target receive from its store brands? • Target is known for their approach to the public as a retailer that offers “design and innovation” and “value as more for less”. Since more consumers are stretching their dollar by purchasing store brands these days, Target has use an excellent marketing strategy by being one of the pioneer in its field developing, launching and integrating more than a dozen store brands. One of its most well-known store brand is “Up & Up” which replaced the general “Target” brand couple of years back. The company’s massive success in recent years has been attributed to their diverse store brands, expanding from three different food brands which include “Archer Farms” promising a line with healthier products to “Simply Balanced” an organic line promoting no GMOs in their products. Consequently, this benefits Target tremendously since it has positioned itself as the only store in the market that could offer an array of store brands at a reasonable price and delivers its costumers expectations and needs; thus attracting more loyal consumers to its store and continuing to grow in popularity, size and revenue. 2. Is Target’s store brand strategy working? Explain. • I believe given the mogul’s annual revenue and nationwide popularity, one could conclude that Target’s store brand strategy seems to be paying off extremely well. Target’s exclusive innovations have placed the company in terms of popularity...
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...1. Itemize the nature of the information security breach at Target and how this adversely affected the organization. Be sure to include and indicate both tangible and intangible losses in preparing your response. Nature of Breach | Tangible Losses | Intangible Losses | Customer names | Consumer information | Consumer trust | Credit card numbers | Previously stored credit cards | Consumer trust | Credit card security numbers | Security numbers of credit cards | Consumer trust | Credit card expiry dates | Credit card info | Consumer trust | Customer addresses | Addresses | Consumer Trust | Sales data | Sales data | Sense of security | 2. What actions were taken by both Target and the “authorities” to address the crisis, and what is your assessment of each action taken? Actions Taken to Address the Crisis | Assessment of These Steps | Target ignores warnings | Not a great move | Department of Justice notifies stolen data existence | Good move, shouldn’t have gotten to this | Target removes malware from POS | Good move, should’ve done this sooner | | | add more rows as needed…. | | 3. What reactive steps by Target might have mitigated their losses subsequent to their discovery of the information security breach? Explain/justify your choices. Reactive Steps | Explanation | Respond to the warning signs exhibited by installed security software | Why would you invest in this security only to ignore it? | Follow procedures put...
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...Research Case Study: Vodafone's Youth Market | | INTRODUCTION This case study will explain how the highly competitive telecommunications market lead Vodafone to set up an on-going 'panel' of respondents to give them a greater understanding of the youth market. THE CLIENT Vodafone is probably the biggest success story of the telecommunications market, becoming a household name with a penetration of 29% (TNS Telecoms panel Q3 2001) of the mobile phone market. Vodafone's media and planning agency, OMD UK plays an important strategic role in terms of researching the commercial market. THE CHALLENGE Operating in such a highly competitive industry meant that Vodafone had to look at new ways of researching how it could best profit from the hugely competitive youth market. The youth market is defined as anyone aged between 16-24 years old. Currently 90% of all 16-24 year olds own a mobile phone in the UK, amounting to 6.1m people in the UK. THE SOLUTION OMD UK, along with 2CV Research, recruited a panel of volunteers who receive monthly questionnaires over a long-term period in order to build up a profile of habits, attitudes and opinions of the young Vodafone user. The panel is made up of 200 respondents, all of whom must have an email address and a mobile phone (this is 85% of the youth market), and is maintained by 2CV. Questions sent out every month cover a whole range of areas, not just telecommunications. The idea is to build a very comprehensive picture of...
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...required to work in a group of 3 to 4 members. Students will be allocated one case study to analyse and attempt. The case study comprised of a few questions. Students are strongly encouraged to exhaust relevant syllabus taught and guided throughout the semester to attempt all the questions. Choose either one of the following case study to attempt, please refer to the attachments for the detail of case study. Case study 1: Abou Shakra Restaurant: Creating Customer Value The Old-Fashioned Way Questions: 1. Describe Abou Shakra in terms of the value it provides for customers. (20 marks) 2. Do you think Abou Shakra should develop a high-growth expansion strategy? Why or why not? (20 marks) 3. Should Abou Shakra spend more on advertising than is currently expended? (20 marks) 4. Suggest TWO (2) other methods by which Abou Shakra can provide value to its customers. (40 marks) Or Case study 2: Mavi Jeans: Jeans That Fit Questions: 1. Indicate and explain FIVE (5) factors contributed to the success of Mavi Jeans? (20 marks) 2. How would you define the company’s target market? What is the current positioning strategy? Briefly explain Mavi’s 4Ps. (20 marks) 3. Suggest TWO (2) methods by which Mavi can segments and targets the Malaysian consumer jean market. (20 marks) ...
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...Case study for NutroBalance. Purpose The purpose of this case study is to get you used to incorporating Microsoft Project charts and reports into your project’s progress reports. By now you should be able to work through the mechanics of loading tasks, predecessors, resources, and costs into MS Project. But the real challenge facing project managers is how to interpret the data in MS Project and how to make it “useful” for you and your stakeholders. In this case study you will be given a scenario and asked to load the project information into Microsoft Project. However, the purpose of this case study is bigger than just properly loading the Microsoft Project file. This case study requires you to interpret the MS Project results and incorporate the issues and results in your communication with key stakeholders. Your output of this case study explores the “softer” side of project management, including how to communicate your results to your key stakeholders in a clear and concise manner. The point of the case study is to show you that projects experience change over time, which forces you, the project manager, to modify and adapt your project. This case study is broken into three sections, Sections 1, 2, and 3. In each section you will be given some information on your project and then asked to “respond” to some of your stakeholders. Even though there are three sections in the case study, you will only submit ONE document, due Week 6. This document will include your answers...
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...McDonalds Case Study Michele Simpson Hodges University MNA 4480 Dr Wyant April 12, 2012 Introduction The purpose of this paper is to conduct a case study on Mc Donald’s Corporation. The writer will perform a SWOT analysis, suggest an appropriate mission and vision statement for this company and will provide recommendations for the future success of Mc Donald’s Corporation. Mission Statement “The mission statement defines the direction in which the organization is heading and how it will succeed in reaching its desired goal” (Peter & Donnelly, 2009, p. 8). A mission statement should describe the morals of the business as well as the products offered, target market and the company’s commitment to the consumer. According to the information presented in this case study; Mc Donald’s Corporation does not have a mission statement. The student believes that an appropriate mission statement for this company would be to provide our customers with high quality food and superior service at an affordable price. Vision Statement The vision statement describes where the organization wants to be in the future. The vision statement also describes the purpose and values of the organization, but in future terms. “A clear vision provides the foundation for developing a comprehensive mission statement” (David, 2011, p. 43). According to the information presented in this case study; Mc Donald’s Corporation does not have a vision statement. The student believes that an appropriate...
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...GCE Media Studies Advanced Subsidiary GCE Unit G322: Key Media Concepts (Television Drama) Mark Scheme for June 2011 Oxford Cambridge and RSA Examinations OCR (Oxford Cambridge and RSA) is a leading UK awarding body, providing a wide range of qualifications to meet the needs of pupils of all ages and abilities. OCR qualifications include AS/A Levels, Diplomas, GCSEs, OCR Nationals, Functional Skills, Key Skills, Entry Level qualifications, NVQs and vocational qualifications in areas such as IT, business, languages, teaching/training, administration and secretarial skills. It is also responsible for developing new specifications to meet national requirements and the needs of students and teachers. OCR is a not-for-profit organisation; any surplus made is invested back into the establishment to help towards the development of qualifications and support which keep pace with the changing needs of today’s society. This mark scheme is published as an aid to teachers and students, to indicate the requirements of the examination. It shows the basis on which marks were awarded by Examiners. It does not indicate the details of the discussions which took place at an Examiners’ meeting before marking commenced. All Examiners are instructed that alternative correct answers and unexpected approaches in candidates’ scripts must be given marks that fairly reflect the relevant knowledge and skills demonstrated. Mark schemes should be read in conjunction with the published question papers and...
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...11IMC Campaign case study and analysis 500words+ppt Students are requested to analyse an existing IMC Campaign target audience, objectives, message execution, appeals effectiveness. IMC Campaign case study and analysis 500words+ppt Students are requested to analyse an existing IMC Campaign target audience, objectives, message execution, appeals effectiveness. IMC Campaign case study and analysis 500words+ppt Students are requested to analyse an existing IMC Campaign target audience, objectives, message execution, appeals effectiveness. IMC Campaign case study and analysis 500words+ppt Students are requested to analyse an existing IMC Campaign target audience, objectives, message execution, appeals effectiveness. IMC Campaign case study and analysis 500words+ppt Students are requested to analyse an existing IMC Campaign target audience, objectives, message execution, appeals effectiveness. IMC Campaign case study and analysis 500words+ppt Students are requested to analyse an existing IMC Campaign target audience, objectives, message execution, appeals effectiveness. IMC Campaign case study and analysis 500words+ppt Students are requested to analyse an existing IMC Campaign target audience, objectives, message execution, appeals effectiveness. IMC Campaign case study and analysis 500words+ppt Students are requested to analyse an existing IMC Campaign target audience, objectives...
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...worldwide. 2. Has Red Bull identified the best target market for its product? What other market segments might the firm target? At first, Red Bull has been popular in truck drivers and rice farmers for twenty years. People who work in these two jobs are often required to work for long time. This caffeine-rich energy drinks can make them be able to keep awake during working, that’s why Red Bull has been popular in them. Now, Red Bulls are popular in treaty youngsters. Red Bull build the images of the brand and attractive customers to the product. Red Bull claims that they didn´t bring the product to the people but make it available and customers will be attracted and come by themselves. For examples, someone thinks Red Bull is sexy and delivers on the energy. By their promotion efforts, sponsoring athletes and holding some events, Red Bull have been attracting customers who meet the value, attitude and lifestyles that Red Bull´s brand images shows. By the images Red Bull has built for the brand, they might target on people who love sports and need to be energetic not only while working. As Red Bull’s new strategy is to get a new generation of 16 year-olds on board every year, they might view young generation and students as their target market. Red Bull is also exploring new markets, Re Bull is going to expand presence in Asia, especially China and India. 3. How has the company positioned Red Bull for its chosen target market? Could it position the products in other ways...
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...Case Study: TrapEase America 1. Trap Ease only has a onceinalifetime opportunity because the investors see that this product has big potential since the idea is great. The investors saw the product and automatically saw that people would buy it since it is such an easy and clean solution to something associated with messy and violent. The information needed to evaluate the opportunity is the study of the market, competitors, and other products. Also, the awards and buzz surrounding the TrapEase also helped the investors see this as a high potential. The positioning of TrapEase is centered around dead mice and the product. They really value their product and want to show its usefulness. The group’s mission statement would be similar to their slogan “Easily trapping mice without a mess.” If the main target is people who stay home, then my mission statement’s point would not be about dead mice but about the peace of an environment that is rodentfree. The mission statement would read like this: “Ensuring a clean and safe environment for our customers through innovation.” 2. Martha has identified that the best target for the TrapEase is women since they do not enjoy the cleanup that happens with the original mousetrap and stay at home. It seems like Martha has used a fast train of thought to come up with this conclusion and not statistics. This is not the best market target. The number of women who study and have a professional life is growing...
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...University Centre for East and South-East Asian Studies Master’s Program in Asian Studies Master’ East and South-East Asia Track Spring semester, 2011 The Development of the Uppsala Model A Study of Samsung Electronics Author: Li Zhou Supervisor: Magnus Andersson Abstract: Based on an explorative case study approach, this thesis investigated whether the Uppsala model functioned in Samsung Electronics Corp. (SEC) case. The purpose of this study was to upgrade the Uppsala model by using a representative case of SEC. This thesis found that there are two dimensions derived from the Uppsala model. The first dimension is the sequential nature of the internationalization process in terms of psychic distance (from the market with close psychic distance to the market with remote psychic distance). The second dimension is a “market commitment” dimension, which means the form of market operation established from low-level commitment to high-level commitment. Two hypotheses derived from the two dimensions of the Uppsala model will be applied in SEC case. The first hypothesis is that the shorter the psychic distance between SEC’s home environment and target markets, the earlier will SEC establish foreign activities in those markets and vice versa. This hypothesis will be tested on a the macro-level with regards to the geographical distribution of Korean1 outward FDI and will be tested again during the internationalization process of SEC in two target markets-China and the US, to estimate how...
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