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Target In The Near Future

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Here are the three threats that I feel will most likely affect Target in the near future:
1. It’s undefined grocery strategy. Its intention to not become a full-fledged service grocery while Walmart, one of its primary competitor continuously upgrading its food areas could work against Target.
2. It’s defined customer base of affluent and conscious customers. Target needs to expand its customer base to attract more demographics. Its core customers are more akin to Amazon shoppers; Target's shoppers have a median income of approximately $75,000 (http://www.businessinsider.com/morgan-stanley-reveals-amazon-is-crushing-target-2016-5). Amazon here has a competitive edge due it its widespread product line.
3. Misalignment among its online stores

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