GOOGLE
Target market-Segmentation
Zeekanapui Bandaogo
Davenport University
BUSN520
Professor Thomas Steinhagen

Contents
Introduction/Overview…………………………………………………………………..3
Primary and Secondary Target Markets…………………………………………………3
Target Group….……………………………………………………………………...….4
Market Position…………………………………………………………………………..5
Conclusion….……………………………………………………………………………7

The Organizations or firm that best finds out market segments are those succeeding in the business market today. This is because market segments allows or provides the companies information’s on the ground about what their customers really want and Google is best at this. Google started as a startup and its now the leading internet search engine and now have introduced a lot of innovations like Ad words, Gmail, Google analytic and G1 phone to mentioned a few all this, to best serve its Primary and secondary target. So many companies do not know their target market but Google does. Google has one of the best market strategies to meet its primary and secondary targets. Google’s targets, are users of internet and online persons and businesses and specifically the youth.
So I will say that Google’s main Target are the youth (G)and the secondary target are the elderly(O).
Google has a lot of competitors like Yahoo, Facebook, the main one being Microsoft.
Primary and Secondary Target Markets According to Curtis “a business primary targets are group of people most likely to buy from them and they make up most of a business’s sale” (Curtis).The majority of potential buyers for a company’s products or services is known as the Target market and this can be divided into Primary and secondary markets.Curtis describes primary target of a business as a group of people most likely to buy the products and services of a business or a company and mostly get their