...RETAILER AND CONSUMER PANELS NIELSEN APRIL 24TH 2014 Catherine SECLET April 24th 2014 Copyright ©2012 The Nielsen Company. Confidential and proprietary. Agenda Part 1 : « Market Research » Market and Nielsen Part 2 : Retailer Panel Part 3 : Consumer Panel Part 4 : How to use Panels ? Framework 2 PART 1A : THE «MARKET RESEARCH» MARKET Catherine SECLET April 24th 2014 Copyright ©2012 The Nielsen Company. Confidential and proprietary. MARKET RESEARCH INSTITUTES MISSION To provide clients with all data and information required to be able to take best marketing and commercial decisions To Understand requirements, opinions and behaviors on Markets To Propose a reading sheet for the society, understand social behaviors, and understand markets evolutions - - 4 Copyright ©2012 The Nielsen Company. Confidential and proprietary. MAIN COMPANIES IN FRANCE : • Turnover = around 2 milliards € • How many people engaged in Market research sector : 11 300 • • • • • • • • • • • • • • nielsen, TNS Secodip Worldpanel (Kantar group) IMS, IRI, GFK, NPD, IPSOS, IFOP, TNS Sofrès, Research International, Millward Brown, BVA Médiamétrie … 5 Copyright ©2012 The Nielsen Company. Confidential and proprietary. MARKET RESEARCH SECTOR SPLIT IN 3 : QUALITATIVE SURVEYS: (15%), QUANTITATIVE SURVEY (AD HOC SURVEYS): (52%) PANELS SURVEYS AND CONTINUOUS TRACKING (33%). Source: Syntec NIELSEN WORKS ON THESE 3 PARTS, BUT OUR CORE BUSINESS IS...
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...1.1 Introduction of the organization GREY ADVERTISING BANGLADESH LIMITED Grey Advertising Bangladesh Limited is one of the leading advertising agencies in Bangladesh. According to the AD age (An International advertising magazine) Grey is the third largest ad agency in Bangladesh in term of annual revenue. Grey Advertising is one of the newest ad agencies as well. Started only in 1996, Grey has been able to strengthen its market position strongly – thanks to its multinational experience and ‘Global’ approach to business. A Grey Global Group Inc, USA company, Grey has one of the most exquisite portfolios in the country. The major clients are British American Tobacco Bangladesh (BAT), Procter & Gamble (P&G), Glaxo SmithKline (GSK) Vaccination, GSK Consumer Health Care, Philips Lighting, Lafarge Cement, City Cell Digital, Novartis, Dhaka Bank, Gallery Apex, International School Dhaka, Pacific motors, Shark Energy Drink, Igloo, Coca-Cola, Siemens, Aarong etc. It is worth mentioning that BAT, P&G, and GSK are all global partners of GREY WORLDWIDE. The only multinational company in the country, Grey has proven its worth over past few years. From establishing a new brand like Virgin drinks or CityCell Digital to continuing the Global Corporate image of BAT, Grey is termed as the most respected ad agency in Bangladesh. Managed by the professionals having proven track record, Grey maintains one of the smallest workforces to run its multi-million taka operations. The creativity...
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...Party up * eating out – Fuel up 2) We target our guide to young mobile people for whom it is not the first stay in Vienna (not short-term stay see-first guide), we could talk about 10 places per category. In this case you will get totally 40 spots which can be more than enough to keep people entertained through the whole semester. Ideas for the places: Culturalize: Dinner in Natural Science museum, WUK, Jazzland, Öffener Bücherschrank, Museum Hundertwasser (with cafe), OFROOM, Basement (contemporary art gallery), Filmmuseum, Inoperable Gallery (street art), Rabenhof Theater. Fuel up: Figmüller restaurant, Die Burgermacher, Weinstube Josefstadt, Café Orient, Weinbau Zawodsky, Rudis Beisl, Kurkonditorei Oberlaa (over 150 sweet delicacies), scmankerl restaurant, Tongues – Noses.Eyes.Ears.( absolutely delicious & varied food.) , 1070 – Surprise for dinner (you will be asked what you do NOT want to eat ) Party up: Pickwick´s, Café Voodoo, Ron Con Soda, Electro Gönner, Future Garden, Das Donau, Fluc, U 4, Café Carina, Platzhirsch Club, Rhiz Walk around: Zawodsky, Friedhof der Namenlosen, Am Himmel, Flein, Glacis Beisl, Leiner, Amerlingbeisl (hidden jewel), Dachboden (Attic with a lovely view), Wienerberg (Recreation in the city), lainzer tiergarten (natural park) 3) Places should be chosen based on secondary research, we have already pointed out few opportunities. Plus we will have an open question in case people we are going to interview might suggest...
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...Marketing for Management UnME Jeans Case Team 6 11/25/13 1) I would suggest Foley should pursue the Zwinktopia media plan. I believe that this is her best choice based on several reasons. First, compared to YouTube and Facebook, Zwinktopia’s targets market is girls 13-24 and focuses on the contents of fashion and music, which fits right into the target group of UnME jeans. Second, second life virtual product sales (Exhibit 10) showed that apparel comprised the largest percentage (34%) of purchases made on SLexchange. Also, by mid-2007, second life appeared to be losing ground to other virtual worlds such as Zwinktopia. Therefore, it is reasonable to believe that marketing on Zwinktopia will not only increase UnME brand awareness, but also would increase sales. Third, UnME will have its virtual retail store to announce any products when new jeans are release in the real world. Also, the platform allows users to design the jeans for their avatar, which they could then share with other avatars. I believe Zwinktopia is a good platform that would better convey the message that Foley wants sends to the target customers. In addition, Zwinktopia’s marketing plan is the most economical one among all social medias. Zwinktopia has cheaper one-time charge fee, and the cost of using Zwinktopia is $100,000 annually while $150,000 for Facebook quarterly, and $300,000 for YouTube plus CPM of $40. In sum, adopting Zwinktopia would directly reach out UnMe’s target teenage and deliver UnME’s concept...
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...PROJECTS MFM (07-09) Name: Aditi Mishra Organization: Lifestyle International Pvt. Ltd. Project Title: Devising a floor plan to optimize sales OBJECTIVE _ To study & create a feasible floor layout plan on excel for Goregaon stand alone- HC (matched to scale with the actual floor plan) to work as a monitoring tool to identify problem areas. _ To calculate & analyse the Hit ratio for Jan-march period age wise & department wise for both the warehouses of LS for Goregaon store to confirm if the low SPF pockets are due to absence of merchandise on floor. _ GAP analysis for product- Furniture & Household in terms of FMS, SMS. _ To do a service gap survey with the help of SERVQUAL system. _ Competitor’s survey (Home stop & Hyper city) on options, retail space allotted & brands present to study their focus areas. FINDINGS & SUGGESTIONS _ WAREHOUSE _ All location Inventory controllers should send the damages and loss data to the corporate office every Saturday. _ While sending the data, Inventory controllers should discuss the circumstances under which the loss or damaged occurred with the Store manager. _ The review of cause, analysis of data should be done to find out the lapse in the control system. _ Drill down the exact cause and recommend penalization of the concerned staff in case of frequent damage by staff. _ Overall stock holding was less in the off sale period since most of the expected consignments were delayed & more discounts...
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...TECHNOLOGICAL INSTITUTE OF THE PHILIPPINES #938 Aurora Blvd. Cubao, Quezon City Prepared By: Feniquito, Emilyn C. Gonzales, Ornelly C. IE41FB1 Presented to: ENGR. MANUEL Q. SANTOS October 6, 2011 I. INTRODUCTION CORPORATE PROFILE Amazon.com Inc. (AMZN) is a leading global Internet company and one of the most trafficked Internet retail destinations worldwide. Amazon is one of the first companies to sell products deep into the long tail by housing them all in numerous warehouses and distributing products from many partner companies. Amazon directly sells, or acts as a platform for the sale of a broad range of products. These include books, music, videos, and consumer electronics, clothing and household products. The majority of Amazon’s sales are products sold by Amazon, with the remaining amount from third-party sellers. Amazon was founded in 1994 and is headquartered in Seattle, Washington. It has direct international operations in the United States, Canada, France, Germany, Japan, and the United Kingdom. Since 2004, Amazon has begun to rapidly expand its web services arsenal. Products such as Amazon EC2 (Elastic Compute Cloud) and Amazon S3 (Simple Storage System), Amazon Route 53 have been large successes. Some of Amazon’s recent acquisitions include Shopbop (2006), Abebooks (2008), Zappos (2009), LOVEFiLM (2011). As of Q1 2011, Amazon has approximately 137 million active customers worldwide. It was also reported that there...
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...------------------------------------------------- 201 MKT ------------------------------------------------- Coursework 1 Careers Portfolio Analysis and CV ASOS ANALYSIS Asos is a well-known company whose headquarters are based in Camden, North London. Its main ambition is to become the number one online fashion destination for both men and women between the ages of 20-30. Its website consists of fashionable products that’s made up of its own label including many other brands (Asos 2015). Internal Strengths * Has a selection of exclusive brands. * Uses strategies to have an effect on customer behaviour such as community groups, review centres, editorial content and video was awarded first place for customer engagement (Merchandising, 2015). * Asos has made an investment in its marketing which has increased sales and have hired people in senior positions which has strengthened its marketing (Marketing Week, 2014). * It has a glossy monthly magazine that can be accessed online. Its editorial spreads provides a range of models showcasing the clothes, this comes with links to the items and prices so they can be added straight to the cart (The Content Strategist 2015). * Has a strong social media presence, as this helps it to connect better with its customer base and market its brand (Link humans, 2015). * Challenged in the year 2014 by an almost impossible international trading environment and also a fire at its main distribution facility in Barnsley...
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...| |Table of Contents | | | | Executive Summary 2 PRODUCT/SERVICE DESCRIPTION, SITUATION ANALYSIS 3 SWOT ANALYSIS 4 STRENGTHS 4 Weaknesses 4 Opportunities 4 Threats 4 Target Market 5 COMPETITORS & SUBSTITUTES 6 PRICING 8 CHANNELS OF DISTRIBUTION 10 PROMOTION 11 PROMOTION BUDGET 13 REFERENCES 14 |Executive Summary | | | The company mission statement is: By working towards this goal, TCH wants to open its first store near the Brea mall in both new and existing markets, increase their product development process, and cater to customers’ need to eventually improve their financial position and dominate market share. |Section |Product/Service Description, Situation Analysis | |1 | ...
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...also known as the 4P’s of Marketing, is the combination of four elements: product, price, place, and promotion. (Hines & Bruce, Fashion Marketing) Product Zara produces high-fashion clothes for women, men, and children and sells it for the low cost. It has a rapid design changes. Zara offers more choices in more current fashions and it delivers merchandise to its stores twice a week. Small batch production leads to impulsive buying among customers and makes clothes scarcity. Shehzade, (2009) Zara is a remarkable for coming up with a new product and release it on store outlets in a quick period of two weeks in contrast to a 9 month industry average. Pricing strategy Zara follows a market-based pricing strategy which sets the target prices that the buyer is willing to pay Lopez & Ying,(2009). Therefore, they are not cost-based. Clothes is affordable to masses, the level of income grows through...
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...Executive summary The report’s main objective is to build an integrated marketing plan for the “Sanhinda Saver” savings account of Sampath bank. This account is developed for Senior citizens who are in need of a savings account, which provides financial needs and other benefits expected by them. The product was introduced in June 2009, with a massive introduction campaign with TV and Radio commercials, out door promotions and hoardings at selected places. At present the product is in the growth stage. Though it was the only product specifically created for senior citizens in 2009, now there are number of competitors in the market. Marketing objectives have been set according to the competition to increase and retain the position of market leader. It is clear in the market that the other competitors are not competing with aggressive advertising strategies, but they have clearly set low pricing for value added services of their products. We have considered revising the charges of Sanhinda Saver account to win the market. But when we consider the initial deposit of our product and competitor’s product we have a significant advantage of having the lowest rate in the market. Since Sampath bank is considering improving personal banking services by implementing growth through innovative product design and outreach, developing Sanhinda brand is also considered Finally the responsible matrix and implementation procedure have been developed for the proposed plan. Therefore this will...
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...Advertising, Promotion, and other aspects of Integrated Marketing Communications Terence A. Shimp University of South Carolina Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Advertising, Promotion, & Other Aspects of Integrated Marketing Communications, 8e Terence A. Shimp Vice President of Editorial, Business: Jack W. Calhoun Vice President/Editor-in-Chief: Melissa S. Acuna Acquisitions Editor: Mike Roche Sr. Developmental Editor: Susanna C. Smart Marketing Manager: Mike Aliscad Content Project Manager: Corey Geissler Media Editor: John Rich Production Technology Analyst: Emily Gross Frontlist Buyer, Manufacturing: Diane Gibbons Production Service: PrePressPMG Sr. Art Director: Stacy Shirley Internal Designer: Chris Miller/cmiller design Cover Designer: Chris Miller/cmiller design Cover Image: Getty Images/The Image Bank Permission Aquistion Manager/Photo: Deanna Ettinger Permission Aquistion Manager/Text: Mardell Glinski Schultz © 2010, 2007 South-Western, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright hereon may be reproduced or used in any form or by any means—graphic, electronic, or mechanical, including photocopying, recording, taping, Web distribution, information storage and retrieval systems, or in any other manner—except as may be permitted by the license terms herein. For product information and technology assistance, contact us at Cengage Learning Customer &...
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...FACTORS THAT AFFECT PEOPLE TO HAVE MORE THAN ONE CREDIT CARDS Abstract Credit card is only form of payment card that offers a revolving line of credit in addition to its function as a means of electronic payment. Currently, the number of credit cards in circulation in Indonesia is growing rapidly until it reached 14.7 million cards in 2011. This becomes higher since most of the credit card customers holding more than one card. As the number of credit cards in circulation rises, the problems also rise. Problems of credit card customers were diverse, ranging from billing to the difficulty when they want to stop being a customer. Although having many credits card increasing the probability problem, people still tend to have many. From those idea, author decide to do a research on what is actually affect people to have more than one credit card and avoiding the potential problem caused by that. The research methodology that authors use is the quantitative method by collecting through surveys to 106 respondents in Jakarta and Bandung. By the research method above, authors find that factors that actually influence people to have more than one credit card are promotion program that bank offered, lifestyle, the easiness to not bring cash, and the easiness to use the credit cards. While factor that significantly affect the amount of credit card owned by people is only the easiness to use factor. By knowing these factors, banks as the “credit card seller” can make some innovative...
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...Integrated e-Marketing Plan: Developing an e-Marketing Plan for Competing in the Electronic Global Marketplace Prepared for [SEARS] By: [Maria Quinonez] Date: [October 29, 2014] Table of Contents Starting an e-business in the Electronic Global Marketplace: Completing an Integrated e-Marketing Plan 1 Executive Summary 3 Selection of the e-Business for the Project 4 Environmental Analysis of the Marketplace 6 Targeted Market Segmentation 8 Consideration of Placement Decisions 10 Consideration of Product Decisions 13 Considerations of Pricing Decisions 16 Analysis of Innovative Promotional Communication Tools 18 Implementation and Measurement of Strategic Goals 23 Conclusions and Recommendations 25 Appendices 26 Executive Summary Sears was founded in the 1800’s and it was one of America’s largest retailers at one point. However, competition, and evolution took place and left this company struggling to make profits. This forced Sears to come up with a new innovative idea and they created online website/sales. With that idea they needed an e-marketing plan, which is proposed below. Section I: Firm details- This section describes the company and its history. It specifies the success and its struggle, and where the company stands today. It explains the main reason for and e-marketing plan as well as why it would benefit from this plan. Section II: Environmental...
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...sporting events. Coors Light has worked extremely hard to maintain the positioning as ‘The Worlds Most Refreshing Beer” withstanding the susceptibility the brand faces with only a single brewing site and third party distributors. This promotion plan includes the following objectives for the upcoming year: * To attract non-users and create brand awareness among 90% of females aged 21-30 seeking a refreshing tasting light beer, * To retain the 18-24 year old male target currently held by Coors Light. * To engage the mobile community through the use of Mobile Insider, connecting the brand to consumers. The objectives should be met through various promotional activities tied closely to the company’s long-standing brand image, and mobile promotions to increase accuracy in reaching target markets. Over the next 12 months it is recommended that Coors Light continue to use the Maxim Golf Experience to maintain the current target market. The brand will increase awareness among the female target by promoting the Coors Château getaway at bars across Canada, awarding 100 women a relaxing weekend getaway. This will tie in to the Cooking with Coors social media contest through the companies Facebook Fan page. Cooking with Coors will ask consumers to upload videos of themselves cooking with Coors Light, and vote on their...
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...Market Plan for Rock-a-Baby Accessory Devry – Keller Graduate School of Management 2/7/2010 Executive Summary Rock-a-Baby is a direct market company that sells accessories that complement infant care products to the public exclusively through the internet. The company develops and distributes to the customer while manufacturing is facilitated through a partner. Rock-a-Baby is a start up company entering the infant product market. The first product is an infant car carrier rocker accessory. The goal for the first year with the infant car carrier rocker accessory is to gain market share and to build brand recognition. The sales goal is to capture 5% of the target market by selling 67,000 units with a gross revenue forecast at $4,153,330. The sales goal for the year after will be doubled to 10%. Consumers spend $5,790 (babycenter, 2010) in the first year on basic infant needs. With 1,726,523 first born in the US for 2007 that is a $9.9 billion dollar industry. This number will increase as birth rates are projected to increase. One of the must have item is an infant car carrier which is required by law to bring home an infant. Rock-a-Baby will focus on equipping parents with accessories for the infant car seat carrier that will benefit them and their children. After establishing a brand name Rock-a-Baby will branch out and introduce other accessories to other essential baby products. The majority of infant soothing accessories require parents to remove...
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