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Target Show Rooming Case Study

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The case study titled "Target is trying to Overcome the Problem of "Show-rooming" is about how Target is tired of the online consumer using them only to see products before buying. Target Corporation's Chief Executive Gregg Steinhafel and Kathee Tesija the executive vice president of merchandising sent a letter to their vendors with suggestions on how to solve the problem. Target told them that they need to make unique products and prices, that are only exclusive to the Target Corp. The vendors most likely have no choice in the matter because Target is the second biggest discount retailer. Which means if they want to do business with Target, they will have to come up with things, they are being asked to do. Many of the business analyst feel

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