...Target Corporation | Market Expansion | Pricing Strategy | Shariff Harris | PROC 5830 | 7/16/2012 | Table of Contents Introduction/ Backgroud Market Objective Market Strategy Price Strategy Promotional Strategy PROC 5830 Pricing 14 May 2013 Target Corporation Introduction/Background Target Corporation's (NYSE: TGT) is one of the top ten largest retailers in the U.S. popular among suburban women shopping with their children including high spending teenagers because it offers one-stop shopping opportunity with a trendy, superior mix of premium high quality merchandise as well as discount merchandise for its customers. Target generated revenue through sales of apparel, electronics, house wares and other product categories through both online operations and the Target stores in the U.S. Target offers a number of secondary services including: Target financial services, Target sourcing services, Target commercial interiors, Target brands, and Target online. In January 2011, Target took its first step in expanding outside of the US with the purchase of 220 Zellers stores in Canada. Target plans to convert 100 to 150 of these stores by 2013 or 2014, with revenues similar to those of its US counterparts. Target started and now offers credit to qualified applicants through its branded RedCARD proprietary credit card program. TGT is trading at $55 with a market capitalization of $37 billion. TGT has a current dividend yield of 2.2% that is projected to grow...
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...Marketing Plan Pepsi Canada Contents: 1. Executive Summary...................................................................3 2. Introductio/problem stratement...............................................3 3. External Analyis.........................................................................4 4. internal Analysis.........................................................................8 5. SWOT analysis...........................................................................10 6. target market, Segmentation, Positioning...............................12 7. Strategy........................................................................................12 8. Objectives.....................................................................................13 9. Marketing Mix.............................................................................14 10. Budget.........................................................................................15 11. Peer Assessments .......................................................................19 1. Executive summary PepsiCo is one of the main players in the beverage markets. The Canadian drinks market exists 16.3% of carbonated soft drinks, PepsiCo is in this market the biggest in Canada, but they want more, even though PepsiCo had a market share of 45.3% in 2011, they feel the competition of Coca Cola...
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...Canada Goose • your target, the community you hope to mobilize • What the CEO has to say? Who is the CEO? • Dani Reiss (Born November 7, 1973) is a Canadian entrepreneur, best known for his role as president & CEO of Canadian premium outerwear company, Canada Goose Inc. • Canada Goose’s down-filled parkas can run about $1,000 for its warmest winter styles • the outerwear brand’s CEO is not interested in creating a more affordable line of coats — he has much more interest in the lucrative realm of luxury apparel. • “We’d rather, and it’s more challenging, to go upmarket and make better stuff,” -Dani Reiss Link: http://business.financialpost.com/news/retail-marketing/parka-king-canada-goose-targets-world-from-its-toronto-factory Q How do you market the brand? How much traditional advertising do you do? • A One of the powers of our brand is that we make the best and warmest jackets on Earth, so the product is its own advertising, and the logo is so recognizable. We do a little bit of print media but not a lot. We do a lot of sponsorships and direct-to-consumer stuff. It’s lots of word-of mouth and we support that by sponsorships and partnerships. In the early days we did things like put jackets on people in the cold like bouncers or scalpers who were cold because they were standing outside all night. Nowadays we have a partnership with Fairmont Hotels and they are a great Canadian brand — a traditional, authentic Canadian luxury brand. All of their front-facing people...
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...MCS 3620: Marketing Communications IMC Plan Report Group 7 November 27th, 2014 Table of Contents Introduction…………………………………………………………………………………Page 3 Situation Analysis…………………………………………………………………………...Page 3 i. Market Analysis ii. Market Environment iii. Consumer Analysis iv. Competitor Analysis TOWS Analysis……………………………………………………………………………..Page 5 Marketing Objectives………………………………………………………………………..Page 7 Marketing Strategies………………………………………………………………………...Page 8 i. Target Market ii. Positioning iii. Competitive Approach Target Audience……………………………………………………………………………Page 11 Proposed Budget…………………………………………………………………………...Page 12 Overall Communication Objectives………………………………………………………..Page 13 Overall Creative Strategy…………………………………………………………………..Page 13 Creative Execution………………………………………………………………………....Page 15 Media Strategies……………………………………………………………………………Page 18 Activity Schedule…………………………………………………………………………..Page 21 Plan Assessment and Evaluation…………………………………………………………...Page 22 Bibliography………………………………………………………………………………..Page 23 Introduction Tesla was created in 2003 in the Silicon Valley by a group of engineers including current CEO, Elon Musk. They created the first fully electric vehicle and then released the Model S in 2012 which came to market as the first fully electric luxury vehicle. The Model S can drive 426 kilometers on a single charge. Tesla tapped into a market that is still expanding and growing with more and more...
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...Sultan Alotaibi 2010 Las Vegas Executive Summary LVCVA aims to provide the best and luxurious entertainment products and services to targeted business environments in North America and the rest of the world. This plan seeks to generate a significant increase in company sales and profits from creating more contracts with businesses from Canada in a perspective of B2B customers, government alliance, government services, boarding the service-line, compared to the preceding year. The highlights of this plan are the targeted sales-revenue from managing the business relationship with other business clients. These targets are attainable through enhancing the relationship with our current clients and our market reach in the future, expanding business relationship with other business clients, teaming-up with leisure providers, and partnering with reputable international and regional suppliers and services firms to reduce competition, improve pricing, and reduce risks. Las Vegas is counted to be a complete city for any vacation, convention, and business trip. The city has 150000 rooms, 250000 resort industry employees, the resorts can host up to 19000 meetings, convention and incentive programs annually, ranging in size from 10 to over 100,000 attendees. Las Vegas has more than 10.5 million sq ft of exhibit space (Ralenkotter, 2009). This business plan was created on the basis of our market research. Data conclude the size and growth of the business market segments, business...
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...Conclusion………………………………………………………………..14 References………………………………………………………………..15 Appendices……………………………………………………………….17 Group Contract…………………………………………………………..25 Executive Summary Jumba Juice, a chain of smoothie restaurants from the United States, is facing a marketing challenge that will be solved throughout the following case study. The company needs to define their target market, as well as create brand awareness in Canada through a new marketing plan. There are four alternatives that the clients should consider; a) marketing to Generation Y, b) marketing to the Millennial generation, c) marketing to business people, and d) marketing to health conscious individuals. The recommended alternative is to market to suburban areas across Canada because they contains three of segments of Jamab Juice’s market; Generation Y, the Millennial’s and health conscious individuals. This region has the best-predicted outcome of new consumers and will result in more revenue for Jamab Juice. Problem Statement Jamba Juice is currently operating in the United States and would like to establish themselves in Canada to increase market share. Situation and segmentation analysis is necessary in order to create an effective marketing plan for Jamba Juice to penetrate the Canadian market....
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...Abercrombie & Fitch Marketing Assignment Executive Summary Established in 1892, Abercrombie & Fitch marketing strategy has always been to target those between the ages of 18 and 22. A&F’s gross sales have been $539 million in 2008; however sales have dropped by 5% from the previous year due to the recession. In order for sales to improve our marketing consulting team has developed an internal analysis, which identifies, assesses, predicts, and accommodates the human resources, technology, finances and operations that A&F possesses. The internal analysis explains how these possessions, which have helped the organization until present time, can be used to help increase sales during this recession. Furthermore, the report analyzes A&F externally showing what kind role each factor, such as price and quality, plays in A&F and its competitors. The external analysis describes the political, economic, social, and technological factors in A&F’s environment and how each of these factors can be used for the benefit of the company during this recession. To further clarify A&F’s positioning, a perceptual map has been developed in which A&F shown as a high priced and high quality retail organization. It can be noted at this point that all of A&F’s competitors are willing to promote its employees and give discounts while A&F chooses not to, and yet they have the highest drop in sales growth. Moreover, the report’s most important part being the...
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...V10 Noodles Marketing Plan December 08, 2009 Table of Contents Introduction 3 Environmental Scan 3 Market Description 4 Marketing Strategy 5 Product Decisions 5 Pricing 6 Distribution 7 IMC 7 CRM and Internet Marketing 9 Bibliography 10 Introduction * Our product is designed to provide a balanced nutritional meal in a fast, convenient and inexpensive form. Product Idea: * V10 instant noodles provide the user a full serving of vitamins and minerals along with fiber and other essential nutrients that are required for good health. Our company intends to use wholesome organic ingredients and will be an environmentally friendly and socially responsible organization. USP: * Eating healthier has never been easier. Environmental Scan Competition: (See Appendix 6) * We will be competing in both the instant noodles and health foods market. The noodles market is well defined; there are some well established brands with large market share. * Competition in the organic and health foods market is very intense. The market is flooded with many new products with no clear leader. * Key Competitive Factor- It is the most efficient way for consumers to reach their healthy eating goals. * Competitive Barrier- Our competition has a cost advantage since they are large volume producers. * We plan to compete directly with other noodle companies by enforcing the better nutritional value of our product and finer quality of ingredients...
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...Toyota Prius Marketing Plan Market Research Assignment Adam Dunphy Rachel MacKenzie Maura Woodman Kyle Wotton Professor BhaskerMukerji BSAD: 231 November 29, 2011 Toyota, the largest automotive manufacture in the world needed to take a leadership role in developing a more sustainable method of transportation. Toyota has a leadership role in quality control by bringinglean practices to the manufacturing process. The term lean was coined by Toyota to create flow in the workplace and the work environment (Wikipedia-Lean Manufacturing, 2013).Toyota is focused on making a product that will help the natural environment and cut down on waste. Our new line of Hybrids shows our corporate commitment to innovation and environmental sustainability. The following marketing programs outlines the ways in which Toyota will evaluate the macro-environment, determine a target market for the Hybrid line, as well as our plans for the product its self, a pricing strategy, our placement of the product as well as promotion efforts. One of the big questions is why? Why did we create this product; well it is simply because there was a massive demand for it. Oil prices are through the roof, and consumers do not want to spend their paychecks at the pumps. In 2008, there was a huge spike in the oil prices. This spike has temporarily decreased but oil prices are predicted to rise again soon. Both consumer households and government are demanding us to create a new product...
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...its significant increase in advertising and trade expenses. Not only this the product manager was facing problems with the allocation of marketing budget she had, but what mix to go with for various marketing programs to use (in- pack premiums, trade promotions or advertising). To make matters complicated the manager was unsure what marketing mix to go with, since all the three mix were important for the brand. The paper will discuss the above issues faced by the company and explain various alternate solutions the manager can take to face competition from Kellogg’s and other brands like Miller general and Quaker oats. Table of contents Page History of the company …………………………………………………… 04 Children’s cereal market in Canada ………………………………...….. 04 Issues faced by the company ……………………………………………. 05 Implementation and alternatives ………………………………………... 06 Recommendations ………………………………………………….……….07 Conclusion ……………………………………………………………….…...08 References ………………………………………………………………...… 09 History of the company: Kraft General Foods was purchased by Philip Morris in the year 1988. It was merged with general foods which Philip Morris already owned to create Kraft General Food Inc. In 1989 Kraft and Generals Canadian operations were merged. Soon after the merger KGFC became the largest packaged goods company in Canada with sales of 1.64 billion and profits of 222 million. The company had a strong brand portfolio and well-established position in its food distribution...
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...Marketing Plan for Canada Emily Bosela, Paul Emig, Stephanie Fazio, Kara Stiger Executive Summary Udderly Smooth has been in business for 30 years located in Salem, Ohio. Udderly Smooth is ready to take their product internationally starting with Canada. Udderly Smooth wants to target the active consumers who enjoy the outdoors and individuals who suffer from skin conditions. The SWOT analysis contains the strength, weaknesses, opportunities, and threats for our product to enter the market. Starting out Udderly Smooth will have a slow start to introduce the product and focusing on advertising costs. There will be very little product adaptation, but there will be some minor adjustments that may help their product sell quickly Udderly Smooth plans on using print advertising and local events to get our product out there. For distribution, Udderly Smooth plans on starting out in the homeland of Salem, Ohio. The best method for transporting Udderly Smooth to Canada would be by truck or by plane. Luckily, there is no modification to packaging necessary. This marketing plan will explain why Udderly Smooth is perfect for the Canadian market. It will breakdown every aspect step by step from promoting, distributing, pricing, and selling. Udderly Smooth is targeting a great market with a lot of potential for a lot of sales growth. Canada has a lot of opportunity for Udderly Smooth to be a successful wealthy company. A family owned and operated corporation, Redex Industries has...
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...Running Head: Marketing The Rubric’s Cube Marketing The Rubik’s Cube Teresa M. Taylor Principals of Marketing Business 330 Instructor, Garlyn Lewis November 26, 2014 Running Head: Marketing The Rubrik’s Cube Marketing across cultures around the world is increasingly becoming a thriving business with the fast-speed globalization nowadays. The Four ‘Ps’ of marketing, namely product, price, place and promotion, include most of the elements of marketing decision-making. However, socio-cultural factors, in considering the combination of marketing strategies, will always run through them. Socio-cultural factors have a huge influence in people's concept of product and buying behavior. Lack of cultural awareness not only can lead to a decrease of product sales, but can even collapses the company’s whole international image. In this sense, understanding cultural differences plays an incredibly significant role in process of developing marketing strategies. The partnership should be cohesive and be aligned with one another’s future endeavors and goals. Demographics, psychographics, and data from general areas in a given target market are beneficial information that is useful in developing marketing strategies. It assists with the marketing decisions that are results of the four P’s. When deciding if a company should expand business into a global market, it is important to conduct market research. Global market research gathers and collects data and information and identifies...
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...MCS*3620*02 Integrated Marketing Communications Plan Nokia Lumina 1020 November 28, 2013 Table of Contents Executive Summary………………………………….Situation Analysis…………………………………… Market Analysis………………………………. Market Environment…………………………..Consumer Analysis……………………………Competitor Analysis………………………….. Blackberry………………………………... Apple……………………………………… Samsung………………………………….. HTC……………………………………….. Product Analysis: Nokia Lumia 1020…SWOT Analysis………………………………………Marketing Strategy………………………………….Marketing Objectives…………………………Marketing Strategies………………………….. Basis for Segmentation…………………. Target Market…………………………… Positioning……………………………….. Competitive Approach…………………..Target Audience………………………………Proposed Budget………………………………Communication Objectives…………………...Overall Creative Strategy……………………..Creative Executions…………………………... Social Media……………………………... Experiential Marketing…………………. Sponsorship………………………………. Personal Selling…………………………. Television Ad……………………………..Media Strategies………………………………Activity Schedule……………………………..Plan Assessment & Closing Recommendations……Bibliography………………………………………….Appendix……………………………………………... Appendix 1: Tables…………………………… Appendix 2: Images…………………………... Appendix 3: Definitions……………………… |...
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...Executive Summary Problem Jasmin Rawlinson director of marketing at Porsche Canada requires guidance on how alter Canadians perception and behavior to favor winter driving. In addition, she must decide which mediums to choose for her 2010 marketing campaign. Analysis Porsche is an established luxury car manufacturer, who has recently opened a Canadian office. Canadians affluent communities consider Porsches the most prestigious Cars. Porsche customers are high-income individuals. Alternatives Porsche can choose to abandon the marketing plan for winter equipment, and avoid possibly wasting money. Alternatively, if Porsche chooses to create a marketing campaign, it must be decided whether to target the mass-market, or a high-income audience. Criteria The marketing campaign must stay within the 500,000-dollar budget. Porsche must sell 5,773 units in order to break-even. Porsche advertisements must be consistent cross-country. Recommendation Porsche should create a marketing campaign targeting towards a high-income audience. This strategy aligns with Porsches existing marketing mix, and will generate the company additional revenues. Problem Jasmin Rawlinson, director of marketing at Porsche Canada, is creating her marketing plan for the year of 2010. She is faced with the task of marketing winter equipment to Canadian consumers who prefer to keep their Porsches indoors during winter. Jasmin knows from an engineering standpoint, that Porsche vehicles are suitable...
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...changing and therefore also influencing PepsiCo’s operations. Environmental changes which are not directly involved with the company but do influence it can be put in six categories: economic, technological, political, cultural, natural and international changes. These changes and their influence on PepsiCo Canada are described per category. Management R. L. Draft, M. Kendrick, N. Vershinina, the general environment page 85-91. Economic In March 2012 Canada’s economy was ranked 11th of the world with a GDP of $1,759 billion. Canada is a wealthy nation with a very high standard of living and is also one of the world’s top trading nations. Since the 2008 world financial crisis Canada has emerged as one of the strongest developed economies in the world. The GDP growth of Canada in 2010 was more than 3% even though most of the World’s Western countries were in an economic recession. The stability of the Canadian economy even during a World financial crisis makes Canada a great country to operate in for a multinational like PepsiCo. http://www.rediff.com/business/slide-show/slide-show-1-worlds-20-economic-superpowers/20120312.htm http://www.economywatch.com/world_economy/canada/?page=full Technological The last decade many technological advancements and new innovations have been implemented in people’s life. This is also greatly affecting businesses. Internet, mobile phones and interactive TV are just examples of the many changes in technology that have occurred in the last...
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