A few words by Ratan Tata regarding acquisition of JLR-

“ We are very pleased at the prospect of Jaguar and Land Rover being a significant part

of our automotive business. We have enormous respect for the two brands, and we will

endeavour to preserve and build on their heritage and competitiveness, keeping their

identities intact. We aim to support their growth, while holding true to our principles of

allowing the management and employees to bring their experience and expertise to bear

on the growth of the business.”

By analysing the words of Ratan Tata and from various source on the occasion of

famous acquisition we get the following are the reasons of not changing the name of

Jaguar and Land Rover:

➢ The Tata group is the leader among Indian Companies to acquire businesses overseas

in Europe, the United States, Australia and Africa .

➢ This acquisition of Jaguar Land Rover helped Tata Mototrs to make its presence in

global business with internationally recognized brands having a strong heritage and

global presence, and increased Tata Motors product and market diversity.

➢ The plan of Tata Motors was that by acquiring JLR can Tata Motors expand their

current international sales market, allowing them to reduce dependency on the Indian

market.

➢ By using Land Rover brand Tata Motors broaden their existing portfolio of UV, SUV

and crossover offerings. Land Rover’s products in the all-terrain vehicle segment are

complementary to Tata’s products in terms of features, technology and price

positioning and as such, allow them to offer a wide range of vehicles ,premium as

will as small cars,that satisfies various consumer