...TATA NANO CASE STUDY MIDDLESEX UNIVERSITY Module: - International and cross cultural marketing Module leader: - Dr Michael Kourtoubelides Student name: - KANUPRIYA BANSAL Student number: - M00430431 EXECUTIVE SUMMARY Tata motors ltd. is a renowned automobile company of India and is a part of Tata group. It is a pioneer of commercial vehicles, utility vehicles, passenger vehicles and it is world’s fourth largest manufacturer of trucks and buses. Ratan Tata, the CEO of Tata group had a vision to design a car for a low income group family and he came with the design of Tata Nano in 2008, tagged as “ People’s car” which was created for all the sections of economy. The automakers were shocked that how could Tata motors achieve the price target of 1 lakh ($2500). Tata Nano’s car design won the Edison award in 2009 and best compact car award. Tata Nano was launched in March 2009. The spokesperson of Tata, Mr. Kant agreed that initially the marketing strategy as well as positioning and targeting strategies were inappropriate as it did not reach the targeted customers as a result sales dipped. Many policies were incorporated and the marketing strategy was altered. Tata group’s retail outlets, big bazaar and croma made open distribution. It tied up with banks to provide easy finance to targeted customers. “Happiness guaranteed” was an initiative by Tata motors to boost Nano sales by improving after sale service. Tata motors has international expansion plans...
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...Poor brand image of the TATA Nano -------------------------------------------- 5 2.3 Unnecessary Expenses --------------------------------------------------------------- 6 3. Analysis ------------------------------------------------------------------------------------------- 7 3.1 Alarming attrition rate of executives ------------------------------------------- 8 3.2 Poor brand image of the TATA Nano ------------------------------------------ 9 3.3 Unnecessary Expenses 4. Criteria of Evaluation ------------------------------------------------------------------------ 10 5. Alternatives ------------------------------------------------------------------------------------- 11 5.1 Managing Employees’ motivation in challenging times -------------------- 12 5.2 Reduce attrition rate by increasing salary --------------------------------------- 13 5.3 Managing perceptions and TATA Nano ----------------------------------------- 14 5.4 False perceptions by means of prestige pricing ----------------------------- 15 5.5 Reducing costs by relocating production lines ------------------------------ 16 5.6 Country of origin effect --------------------------------------------------------------- 17 6. Recommendations and Justifications ------------------------------------------------- 18 6.1 Managing Employees’ motivation in challenging times -------------------- 18 6.2 Managing perceptions and TATA Nano ------------------------------------------...
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...FY10 Results Review – Analyst Meet 27th May, 2010 INVESTOR RELATIONS Statements in this presentation describing the Company’s objectives, projections, estimates, expectations may be “forward looking statements” within the meaning of applicable securities laws and regulations. Actual results could differ materially from those expressed or implied. Important factors that could make a difference to the Company’s operations include, among others, economic conditions affecting demand / supply and price conditions in the domestic and overseas markets in which the Company operates, changes in Government regulations, tax laws and other statutes and incidental factors INVESTOR RELATIONS Internal Actions And External Market Improvement Drives Performance Consolidated P&L Rs Crores Net Revenue EBITDA EBITDA margin PBT PAT Cash Profit Automotive Net Debt (Rs Crs) Automotive D / E FY09 70,881 2,196 3.1% (2,129) (2,505) 1,065 23,750 4.0 FY10 92,519 8,614 9.3% 3,523 2,571 8,168 18,800 2.05 %change 30.5% 292% 620 bps NM NM 667% The Board of Directors has recommended a dividend of Rs.15/- per Ordinary share and Rs.15.5/- per ‘A’ Ordinary share each for the financial year 2009-10 INVESTOR RELATIONS Internal Actions Accelerated cost reduction measures Improved our pricing discipline Aligned production with demand and strict control of Inventory Continued our strict cash flow management Reduced non-personnel related overhead costs VA / VE measures Pursued Long term plans ...
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...Student Number: 10314497 Course Title: MBA (Finance Stream) Lecturer Name: Enda Murphy Module/Subject Code: B9AC106 Module/Subject Title: Financial Analysis Assignment Title: Analysis of Financial Statements No of Words: 3418 (Excluding Citation, Bibliography, Table of Content and Charts) Date of Submission: 12 November, 2015 Table of Content Introduction..............................................................................................................................3 Ratio Analysis of Tata Motors..................................................................................................5 Profitability Ratio.....................................................................................................................5 Gross Profit Margin..................................................................................................................6 Net Profit Margin/Profit for the year (after tax).......................................................................7 Profit before Tax (PBT) Margin................................................................................................8 Return on Equity.......................................................................................................................9 Efficiency Ratio.........................................................................................................................9 Average Receivable Collection Days....................
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...UVA-M-0768 Rev. Feb. 2 2011 24, THE TATA NANO THE PE T O: EOPLE’S CAR It was one of the longest t f t-awaited an most talke nd ed-about aut tomobile deb in India On buts a. January 10, 2008, Ta Motors unveiled its (U.S. dollar USD2,50 car1 (also called “Rs1 lakh ata u rs) 00 car” or “t people’s car”) at the ninth Auto Expo in New Delhi. The Tata Nano brought a m the s w o media blitz and a crush of onlookers th required top-level sec o hat t curity. Woul the car liv up to its h ld ve hype? ignal a new era for the sm car mar e mall rket in India How could Tata ensur the a? re And did its launch si w ofitable? product would be pro Widely touted as the chea W d apest car in the world, th Nano was scheduled to be availab in t he s ble September 2008. In addition to paying (Indian rupees) IN lakh— a p INR1 —equivalent t INR100,0 to 000— buyers would also have to pay 12.5% valu w h ue-added tax along wit charges s x th such as road and d transport tation taxes. The two-cy ylinder gaso oline-powere version w ed would debut first; the d t diesel versions would soon follow. The Nano wa one of th world’s most fuel-eff T as he m fficient cars, getting 52 miles per g gallon (mpg) in the city and 61 mpg on the highwa (22 km pe liter and 2 km per lit respectiv d n ay er 26 ter, vely). Measurin 3.1 meters by 1.5 meters, it dis ng m splaced Mar Udyog’s Maruti 80 as the wo ruti s 00 orld’s smallest...
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...See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/228143324 The Tata Nano: The People's Car ARTICLE · JUNE 2009 CITATION READS 1 709 3 AUTHORS, INCLUDING: Paul Farris University of Virginia 115 PUBLICATIONS 1,044 CITATIONS SEE PROFILE Available from: Paul Farris Retrieved on: 08 January 2016 UVA-M-0768 Rev. Feb. 2 2011 24, THE TATA NANO THE PE T O: EOPLE’S CAR It was one of the longest t f t-awaited an most talke nd ed-about aut tomobile deb in India On buts a. January 10, 2008, Ta Motors unveiled its (U.S. dollar USD2,50 car1 (also called “Rs1 lakh ata u rs) 00 car” or “t people’s car”) at the ninth Auto Expo in New Delhi. The Tata Nano brought a m the s w o media blitz and a crush of onlookers th required top-level sec o hat t curity. Woul the car liv up to its h ld ve hype? ignal a new era for the sm car mar e mall rket in India How could Tata ensur the a? re And did its launch si w ofitable? product would be pro Widely touted as the chea W d apest car in the world, th Nano was scheduled to be availab in t he s ble September 2008. In addition to paying (Indian rupees) IN lakh— a p INR1 —equivalent t INR100,0 to 000— buyers would also have to pay 12.5% valu w h ue-added tax along wit charges s x th such as road and d transport tation taxes. The two-cy ylinder gaso oline-powere version w ed would debut first;...
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...FY2014-15 was 72,264 cr. and the number of units sold was 6.15 lakh units2. The industry is segmented into Goods and Passenger vehicles with each segment further divided into LCVs (Light Commercial Vehicles) and M&HCVs (Medium and Heavy Commercial Vehicles). A detailed classification of commercial vehicles can be found in Figure 1. Figure 1: CLASSIFICATION OF commercial vehicles Source: CRISIL Research, 14-Mar-2015 report Three major domestic players, namely Tata Motors, Mahindra and Mahindra and Ashok Leyland, dominate the industry. Strong positive outlook and space for growth has enticed foreign players, such as Volvo, Daimler and Isuzu Motors, to make an entry into the market. The existing players as well as the new entrants are looking at collaborations and joint ventures (Ashok Leyland-Nissan, Volvo-Eicher) with a view to consolidate their respective positions in the industry. There is renewed focus on high-end technology to create a product differentiation and provide better value for the customers. Tata Motors is market leader in all the...
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...years since Volkswagen (VW) set up its India operations, it had captured a 3.6% market share – something the Detroit giants had not been able to do after more than a decade in the country (Exhibit 1). VW was the flagship brand of the Volkswagen group, which also owned Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT, and Skoda. In India, the group was present with Skoda, Audi, and VW. 1 Maik Stephan, Managing Director, Volkswagen Group Sales India said: While three brands give us the collective power, we have to be careful to market them uniquely so that we are not chasing the same customer. i In 2011, the group’s worldwide revenues and net profit were Euro 159 billion and 15.8 billion, respectively. Headquartered in Wolfsburg, Germany, the group operated more than 60 plants around the world. It was the second largest automaker behind General Motors. It had a market share of 12.3% in 2011. Its core markets were Germany and China. It was the market leader in Europe with a 20% market share. It aimed to become the world’s largest automaker by 2018. With a growth of 30% in the Indian automobile industry, India was to play an important role in realizing the group’s global ambitions. ii VW targeted to increase the market share of its flagship brand in India from 3.6% to 5% by 2015. Neeraj Garg, Director, VW Group Sales India said: We have to transition from launch stage to growth stage of the life cycle. To meet our ambitious growth plans, we need to evolve our marketing strategy. Perhaps...
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...INTRODUCTION Macroeconomic Variables Macroeconomics is a branch of economics dealing with the performance, structure, behaviour, and decision-making of an economy as a whole, rather than individual markets. This includes national, regional, and global economies. Macroeconomic is a factor that is pertinent to a broad economy at the regional or national level and affects a large population rather than a few select individuals. Macroeconomic factors are key indicators of economic performance and are closely monitored by governments, businesses and consumers. Macroeconomic factors are the factors which affect the wider economy. In other words these factors seem to summarize the picture of economy. Macroeconomic variables include economic output, unemployment, inflation, interest rates, money supply, exchange rate, foreign reserves, savings and investment. Variables used in study: • Consumer Price Index (CPI) Inflation is a rise in the general level of prices of goods and services in an economy over a period of time. When the general price level rises, each unit of currency buys fewer goods and services. Consequently, inflation also reflects erosion in the purchasing power of money – a loss of real value in the internal medium of exchange and unit of account within the economy. A chief measure of price inflation is the inflation rate, the annualized percentage change in a general price index (normally the CPI) over time. A consumer price index (CPI) measures changes in the...
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...VERSLO STRATEGIJA: atvejo analizė Mokomoji k nyg a Vilniaus universiteto leidykla Vi l n ius , 2 0 1 2 UDK Turinys Apsvarstė ir rekomendavo išleisti Vilniaus universiteto Ekonomikos fakulteto Verslo katedra (2011 m. protokolas Nr. 5) Įvadas 1. 2. 5 11 Verslo strategija: teorinis požiūris Praktinių situacijų vertinimas: atvejo analizė 61 Recenzavo: doc. dr. Aida Mačerinskienė lekt. dr. Asta Fominienė 1 atvejis. AB „Snaigė“ – lietuviškų šaldytuvų ateitis 2 atvejis. Humana People to People – padėti žmogui, kuriam reikia pagalbos 3 atvejis. Socialinio tinklo „Facebook“ sėkmės priežastys 87 4 atvejis. UAB „Čili Holdings“ veikla ir plėtros galimybės 96 61 79 5 atvejis. Pokyčiai pasaulio mobiliųjų technologijų lyderės NOKIA veikloje 104 6 atvejis. Starbucks – kavos išsinešti meistras 7 atvejis. „Apple“ – išskirtinė kompanija informacinių technologijų rinkoje 9 atvejis. eBay internetinio verslo sėkmė 170 116 131 148 8 atvejis. Pokyčiai pasaulinėje automobilių pramonėje 10 atvejis. Kompanijos „Nike“ plėtrai sporto prekių rinkoje finišo linijos nėra 181 11 atvejis. Mažmeninė prekyba: „Tesco“ užkariauja pasaulį? 195 ISBN 978-609-459-052-8 © Marija Kučinskienė. 2012 © Laura Žiogelytė, 2012 © Gražina Jatuliavičienė, 2012 12 atvejis. Sėkminga „Google“ veikla – kas slepiasi už šimto nulių? 210 4 5 VERSLO STRATEGIJA: atvejo analizė Įvadas 13 atvejis. „Marks & Spencer“ (M & S) ir „Zara“ strategijos – sėkmė ir nuopoliai 223 14 atvejis...
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...A GLOBAL / COUNTRY STUDY AND REPORT ON “ _________________________________________” Submitted to (SARDAR PATEL COLLEGE OF ADMINISTRATION AND MANAGEMNT) IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE AWARD FOR THE DEGREE OF MASTER OF BUSINESS ASMINISTRATION In Gujarat Technological University UNDER THE GUIDANCE OF Name and Designation Submitted by (STUDENT NAME) [Batch: 2010-12, Enrollment No.:2006 to 2012] MBA SEMESTER III/IV (SARDAR PATEL COLLEGE OF ADMINISTRATION AND MANAGEMNT) MBA PROGRAMME Affiliated to Gujarat Technological University Ahmadabad March-2012 Students’ Declaration We, __________________________________, hereby declare that the report for global country report entitled “______________________________”in (Name of the country) is a result of our own work and our indebtedness to other work publications, references, if any, have been duly acknowledged. Place : …….. (Signature) Date : (Name of Student) ------------------------------------------------------ Institute’s Certificate “Certified that this Global /Country Study and Report Titled “……………… ……………” is the bonafide work of Mr./ Ms……… …………………….. (Enrollment No………..), who carried out the research under my supervision. I also certify further, that to the best of my knowledge the work reported herein does not form part of any other project report or dissertation on the basis of which a degree or award was conferred on an earlier occasion on this or any other candidate. Signature...
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...1. previousnext 2. previousnext 3. previousnext 4. previousnext 5. previousnext 6. previousnext 7. previousnext 8. previousnext 9. previousnext 10. previousnext 11. previousnext 12. previousnext 13. previousnext 14. previousnext 15. previousnext 16. previousnext 17. previousnext 18. previousnext 19. previousnext 20. previousnext 21. previousnext 22. previousnext 23. previousnext 24. previousnext 25. previousnext 26. previousnext 27. previousnext 28. previousnext 29. previousnext 30. previousnext 31. previousnext 32. previousnext 33. previousnext 34. previousnext 35. previousnext 36. previousnext 37. previousnext 38. previousnext 39. previousnext 40. previous Post a comment 1. DHL DHL provides international express, air and ocean freight, road and rail transportation, contract logistics and international mail services to its customers. The company’s name DHL is derived from the last names of the then three budding entrepreneurs, Adrian Dalsey, Larry Hillblom and Robert Lynn who founded the company. (Photo: Getty Images) 2. IBM IBM’s full company name is International Business Machines Corporation. It is a multinational technology and consulting corporation. The company was founded in 1911 and headquartered in the United States. (Photo: Reuters Pictures) 3. TLC The specialty cable channel TLC is the initials...
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...Annual Report 2010-2011 Contents Financial Highlights Notice Directors’ Report Management Discussion & Analysis Report on Corporate Governance Corporate Social Responsibility Initiatives 3 4-7 8 - 12 13 - 35 36 - 54 55 - 56 Standalone Financials Break-up of Total Expenses Auditors’ Report Balance Sheet Profit and Loss Account Cash Flow Statement Schedules to Accounts Notes to Balance Sheet and Profit and Loss Account Balance Sheet Abstract and Company’s General Profile Statement pursuant to Section 212 Summary of Financial Information of Subsidiary Companies Financial Statistics 57 58 - 61 62 63 64 65 - 81 82 - 106 107 108 - 109 110 111 Consolidated Financials Financial Statements Financial Statistics 112 - 155 156 1 The Indian Hotels Company Limited Board of Directors Management Ratan N. Tata R. K. Krishna Kumar K. B. Dadiseth Deepak Parekh Jagdish Capoor Shapoor Mistry Nadir Godrej A. R. Aga Raymond N. Bickson Anil P. Goel Abhijit Mukerji Managing Director Executive Director – Finance Executive Director – Hotel Operations Yannick Poupon Jyoti Narang P. K. Mohan Kumar Veer Vijay Singh Beejal Desai Solicitors Chairman Mulla & Mulla & Craigie Blunt & Caroe Chairman Vice Chairman Raymond N. Bickson Anil P. Goel Abhijit Mukerji Ajoy K. Misra H. N. Shrinivas Prakash Shukla Rajiv Gujral Managing Director Executive Director – Finance Executive Director - Hotel Operations Sr. Vice President – Sales & Marketing Sr. Vice President – Human Resources Sr. Vice President...
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...research questions 8 1.4.2 research objective 8 1.4.3 RESEARCH FREMEWORK 8 2.0 BUSINESS REVIEW 9 BUSINESS REVIEW AND ANALYSIS OF FACTORS 9 2.1 MARKETING STRATEGIES OF HEROMOTOCORP 9 2.2 RESEARCH & DEVELOPMEMT 12 2.3 FINANCIAL FACTORS 14 2.4 CUSTOMER SATISFACTION 16 3.0 RESEARCH DESIGN 17 3.1 DATA MATRIX 18 3.2 RESEARCH METHODLOGY 19 4.0 data analysis 21 4.1SECONDARY DATA ANALYSIS 21 4.1.1 SWOT ANALYSIS OF HERO MOTO CORP 21 4.1.2 pestel analysis 24 4.1.3 poter’s five force model 26 4.2 primary research 27 4.3 business implecation of hero motocorps 34 5.0 business model 36 5.1business model elements 37 6.0 business plan 38 6.1Objective 39 6.2 Marketing plane 40 Marketing mix 41 Ansoff’s matrix for long time 44 EXECUTIVE SUMMARY Hero MotoCorp Ltd. formerly Hero Honda is an Indian motorcycle and scooter manufacturer based in New Delhi, India. Hero Honda started in 1984 as a joint venture between Hero Cycles of India and Honda of Japan. The company is the largest two wheeler manufacturer in India. The 2006 Forbes 200 Most Respected companies list has Hero Honda Motors ranked at 108. In 2010, When Honda decided to move out of the joint venture, Hero Group bought the shares held by Honda. Subsequently, in August 2011 the company was renamed Hero MotoCorp with a new corporate identity. On 4th June 2012,Hero...
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...NATIONAL INSTITUTE OF TECHNOLOGY SILCHAR Bachelor of Technology Programmes amï´>r¶ JH$s g§ñWmZ, m¡Úmo{ à VO o pñ Vw dZ m dY r V ‘ ñ Syllabi and Regulations for Undergraduate PROGRAMME OF STUDY (wef 2012 entry batch) Ma {gb Course Structure for B.Tech (4years, 8 Semester Course) Civil Engineering ( to be applicable from 2012 entry batch onwards) Course No CH-1101 /PH-1101 EE-1101 MA-1101 CE-1101 HS-1101 CH-1111 /PH-1111 ME-1111 Course Name Semester-1 Chemistry/Physics Basic Electrical Engineering Mathematics-I Engineering Graphics Communication Skills Chemistry/Physics Laboratory Workshop Physical Training-I NCC/NSO/NSS L 3 3 3 1 3 0 0 0 0 13 T 1 0 1 0 0 0 0 0 0 2 1 1 1 1 0 0 0 0 4 1 1 0 0 0 0 0 0 2 0 0 0 0 P 0 0 0 3 0 2 3 2 2 8 0 0 0 0 0 2 2 2 2 0 0 0 0 0 2 2 2 6 0 0 8 2 C 8 6 8 5 6 2 3 0 0 38 8 8 8 8 6 2 0 0 40 8 8 6 6 6 2 2 2 40 6 6 8 2 Course No EC-1101 CS-1101 MA-1102 ME-1101 PH-1101/ CH-1101 CS-1111 EE-1111 PH-1111/ CH-1111 Course Name Semester-2 Basic Electronics Introduction to Computing Mathematics-II Engineering Mechanics Physics/Chemistry Computing Laboratory Electrical Science Laboratory Physics/Chemistry Laboratory Physical Training –II NCC/NSO/NSS Semester-4 Structural Analysis-I Hydraulics Environmental Engg-I Structural Design-I Managerial Economics Engg. Geology Laboratory Hydraulics Laboratory Physical Training-IV NCC/NSO/NSS Semester-6 Structural Design-II Structural Analysis-III Foundation Engineering Transportation Engineering-II Hydrology &Flood...
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