...business environment, however thorough analysis of both the task and broad environment much be well understood before setting up business especially in Asia. The broad environment composed of the External Determinants. This includes factors such as political-legal, economical, social-demographic, technological, ecological and Cultural. These factors have an indirect impact on a firm or any business activity. While the task environment is composed of the Internal determinants. This includes factors such as suppliers, consumers, competitors. Bringing this into perspective it is very significant to analyse and study the Business environment in order to make plans, design strategies, entry mode and taking effective decisions on expansion. Company from South Africa setting up its activities in Indonesia has to focus on the Macro and Micro Environment in Indonesia to run successfully. If they work according to the analysis of the business environment in the South Africa they are bound to fail in their operations in Indonesia. Thus to understand the Macro environments, usage of PESTEL analysis which helps in critically evaluating the political, economical, social, technological, environmental and legal determinants which have an indirect impact on any business entity. This critical evaluation helps a business firm to strategise effectively and take justified decisions. After analysing the business environment using the PESTEL tool, making use of SWOT analysis to gain an insight on the strengths...
Words: 3192 - Pages: 13
...Summary Tata Motors Limited is India’s largest automobile company, the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. The Company is the world's fourth largest truck manufacturer, and the world's third largest bus manufacturer. Tata established in 1945. Over 5.9 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. Tata Motors, the first Company from India's engineering sector to be listed in the New York Stock Exchange (September 2004), has also emerged as an international automobile company. In 2006, Tata Motors formed a joint venture with the Brazil-based Marcopolo, a global leader in body-building for buses and coaches to manufacture fully-built buses and coaches for India and select international markets. In 2006, Tata Motors entered into joint venture with Thonburi Automotive Assembly Plant Company of Thailand to manufacture and market the Company's pickup vehicles in Thailand. In the summer of 2008 Tata Motor's announced that it had successfully purchased the Land Rover and Jaguar brands from Ford Motors for UK £2.3 million. They are running this business under this brand name “Jaguar Land Rover (JLR)”. Tata Motors Limited acquired Daewoo Motor's Commercial vehicle business in 2004 for around USD $16 million. They are running this business under this brand name “Tata Daewoo Commercial Vehicles (TDCV)”. Tata Motors Limited...
Words: 3885 - Pages: 16
...SWOT Analysis for TATA Motors TATA motors are one of the leading motor vehicle producers in the world. TATA motors have strong background and reputation in the market. The company is working to strengthen its position in automobile industry by adopting different strategies. Following are the strengths, weaknesses, opportunities and strengths of TATA motors. Strengths TATA Motors is one of the leading companies in automobile industry with more than 70 years of experience. During this period it had produced more than 3 million vehicles which is huge achievement for the company. TATA motors have been expanding its business which is obviously requiring more workforces. Currently TATA motors employee base is 23,000 Approx. One of the strengths which is very visible in the industry and also beneficial for TATA motors revenue are low price vehicles and low fuel consumption. Due to TATA motors strong brand and quality vehicles it has good reputation in the industry. It is India largest automobile company with revenues of Rs. 35651.48 crores (USD 8.8 billion) in 2007-08. TATA motors are expanding its network in International market by aggressively acquiring foreign companies. TATA motors has been famous to introduce new vehicles, this is possible just because of the strong research and development. TATA motors also play active role in corporate and social responsibility. Weaknesses There are strings attached with every new invention and improvement on products. These strings are Tata...
Words: 3400 - Pages: 14
...Describe the economic characteristics of the global motor vehicle industry. 2. What are the key success factors for a successful firm in the global motor vehicle industry? 3. What are Tata Motors’ internal strengths and weaknesses? Identify competencies and capabilities that the company’s major competitors are lacking. What market opportunities does the company have and what threats can you identify that may negatively impact the company’s future? 4. Would you describe Tata Motors international strategy as a global, transnational, or multidomestic strategy? Explain your answer. 5. What are the driving forces in the global motor vehicle industry? 6. How strong are the competitive forces confronting automobile manufacturers? Do a five-forces analysis to support your answer. 7. What is the financial condition of Tata Motors as indicated from case Exhibits 3 and 4? What is its ability to meet short-term obligations? What advice can you offer Tata’s management based on the information in the financial statement? 8. What do you consider to be the most important problems and issues facing Tata Motors, based on your analysis of the company and the global motor vehicle industry? Prioritize these problems and issues beginning with the most important. 9. What actions would you suggest to Mr. Tata and his management team to help Tata Motors sustain or improve its competitive position in the domestic market and global markets, and its long–term financial performance? Describe...
Words: 465 - Pages: 2
...Research…………………………………...2 The Marketing Audit……………………………………………………………………….4 A SWOT Analysis The Internal Environment…………………………………………………………………5 Strengths……………………………………………………………………………………..5 Weaknesses…………………………………………………………………………………5 The External Environment…………………………………………………………………6 Opportunities………………………………………………………………………………..6 Threats ……………………………………………………………………………………….6 Summary of key issues and implications for the eco-Nano…………………….…6 Marketing Objectives……………………………………………………………………..7 Segmentation, targeting and positioning strategies………………………………..8 The marketing mix………………………………………………………………………….9 Marketing budget………………………………………………………………………...10 A marketing Audit the Gap Analysis Recommend evaluation and control…………………………………………………12 Assess the internal marketing environment…………………………………………15 Processes and techniques ……………………………………………………………..16 The Boston Consulting Grid …………………………………………………………….16 McKinsey’s Seven S’s ……………………………………………………………………17 The planning Gap………………………………………………………………………..18 Brand management Role and significance of Branding…………………………………………………….22 Impact of Branding on marketing mix………………………………………………..22 Brand management……………………………………………………………………...23 Recommendation for improvement…………………………………………………..24 core section - task one Case – Tata motors 1 Introduction Tata Motors Ltd is a wholly owned company which is a part of the TATA GROUP. The company is going to launch a new eco-friendly car in the existing segment that another...
Words: 7930 - Pages: 32
...Health and Safety Introduction Health and Safety is a discipline with a broad scope involving many specialized fields. In its broadest sense, it should aim at: * the promotion and maintenance of the highest degree of physical, mental and social well-being of workers in all occupations; * the prevention among workers of adverse effects on health caused by their working conditions; * the protection of workers in their employment from risks resulting from factors adverse to health; * the placing and maintenance of workers in an occupational environment adapted to physical and mental needs; * the adaptation of work to humans. In other words, Health and Safety encompasses the social, mental and physical well-being of workers, that is the “whole person”. Successful occupational health and safety practice requires the collaboration and participation of both employers and workers in health and safety programmes, and involves the consideration of issues relating to occupational medicine, industrial hygiene, toxicology, education, engineering safety, ergonomics, psychology, etc. Occupational health issues are often given less attention than occupational safety issues because the former are generally more difficult to confront. However, when health is addressed, so is safety, because a healthy workplace is by definition also a safe work place.The important point is that issues of both health and safety must be addressed in every workplace. Importance of Health...
Words: 9961 - Pages: 40
...1 A Project Report Submitted on the Technology of “Tata Nano Car” As Part of the Course Managing Technology for Competitiveness PREPARED BY Choidup Dorji (113378) Wangmo Chador (113377) Pishenbay Adilbaevich Umirbekov (113417) Nipu Kumar Nath (112889) Christian Riisager (112846) 2 Executive Summary The study of Tata Nano car technology has demonstrated the fact that how a technological revolution has taken place in Automobile sector by the introduction of Tata Nano car in the market. It is 2 feet shorter than a Mini Cooper, has a comical appearance and weighs less than the four passengers it seats. But for the 350-millionplus middle class of India, Tata Nano, the world's cheapest car at $2,000, is a cause for exhilaration and for the first 100,000 lucky customers drawn via lottery, it's a dream come true. A century after Henry Ford put America on wheels with the Model T; the affordable Tata Nano is doing the same to the less privileged of the world. What is now dismissed by many as a "toy car" could soon reveal itself to be the mouse that roared, one of the most transformational consumer products of the century. Roughly 100,000 Indians lose their lives on the road every year, seven times the rate of the developed world. In a country where it is not uncommon to see entire families overflowing a rickshaw or women in saris sitting side-saddle on a bike with small children on their laps, moving one's family from an unsafe bike into a plastic capsule is a...
Words: 4375 - Pages: 18
...Tata Motors: Can it become a global contender in the automotive industry? Executive Summary The objective of this report is to provide an analysis of Tata Motors’ current strategies and a detailed inspection of the financial situation, the company’s strengths, weaknesses, opportunities and threats and the competitive nature of the car market in order to make a recommendation as to whether or not it is in Tata Motors best interests, to propel itself into the global automotive industry at this point in time. On close inspection there were three key issues identified. Firstly the financial condition of the company is analysed to determine the viability of an expansion into the global automotive industry. Secondly the safety issues & standards of the vehicles produced, particularly related to the Tata Nano need to be addressed, and thirdly the detailed market research to be undertaken by Tata Motors in relation to the competitive needs and expectations of the motoring public in countries Tata Motors is trying to move into eg. United States and Europe when it comes to passenger cars as well as ability to continue to effectively capture the Jaguar and Land Rover markets globally, along with their bus and truck range which are strong in India but not as strong in other countries. Economic conditions not only in India but globally are a consideration for Tata Motors. As of 2012 India was the 7th largest nation in area, the second most populous country on earth with...
Words: 1848 - Pages: 8
...Tata Motors Case Jordan Jenkins Professor Watson University of Rio Grande 11/14/2013 Tata Motor case Economic characteristics Describe the economic characteristics of the global motor vehicle industry. The past five years were tumultuous for the Global Car and Automobile Manufacturing industry. The price for fuel and other growing concerns have shifted consumer’s preferences away from big pickup truck to more fuel efficient cars. Some automakers embraced the change by expanding their small-car portfolios and diversifying into the production of hybrid electric motor vehicles. Other automakers were more reluctant to shift their focus from big to small cars, expecting the price of fuel to contract eventually, bringing consumers back to the big-car fold. When fuel prices did fall during the second half of 2008, it was due to the US financial crisis ripping through the global economy. The meltdown began when a debt binge overwhelmed many US consumers and businesses. This had a domino effect throughout the developed and emerging worlds, with many Western nations following the United States into recession. The Global Car and Automobile Manufacturing industry is deemed to have a low level of market share concentration. There are several major automotive companies across the globe, each with a significant share of the market, but concentration has been declining over the past five years as firms in emerging economies ramp up production a good example would be Tata in India. ...
Words: 2196 - Pages: 9
... Tata Motors Ltd) is a corporation headquartered in Mumbai, India. Part of the Tata Group, it was formerly known as TELCO (TATA Engineering and Locomotive Company). Tata Motors is India¶s largest automobile company, with consolidated revenues of USD 20 billion in 2009-10. It is the leader in commercial vehicles. and among the top three in passenger vehicles. Tata Motors has products in the compact, midsize car and utility vehicle segments. The company is the world's fourth largest truck manufacturer, the world's second largest bus manufacturer, and employs 24,000 workers. Since first rolled out in 1954, Tata Motors has produced and sold over 4 million vehicles in India.[ In this report we will discuss the various methods of analysis by means of which Tata Motors analysises its business environment. THE method used for analysis are- I. PEST Analysis In PEST analysis various Political,Economic,Social,Technological factors which affect the business are identified and analysed In addition to this Portar’s Five forces which are basically threats to the business are identified and analysed. TATA NANO INTRODUCTION The Tata Nano is an inexpensive, rear-engined, four-passenger city car built by the Indian company Tata Motors and is aimed primarily at the Indian domestic market. Tata Motors began selling...
Words: 2714 - Pages: 11
...Giovanni Chirico By: Leyla Cabrera Alejandro Caravaca Giovanni Chirico Tata Motors Limited is India's largest automobile company and the fourth commercial vehicles, with revenues of INR 1,88,818 Crores (USD 34.7 billion) in 2012-13. It is one of the largest truck manufacturer and bus manufacturer in the world. The Tata Motors Group's over 60,000 employees are guided by the mission "to be passionate in anticipating and providing the best vehicles and experiences that excite our customers globally." The company is present in over 120 countries around the world. Tata Motors Limited is India's largest automobile company and the fourth commercial vehicles, with revenues of INR 1,88,818 Crores (USD 34.7 billion) in 2012-13. It is one of the largest truck manufacturer and bus manufacturer in the world. The Tata Motors Group's over 60,000 employees are guided by the mission "to be passionate in anticipating and providing the best vehicles and experiences that excite our customers globally." The company is present in over 120 countries around the world. TATA Motors Analysis TATA Motors Analysis Company Tata Motors belongs to the Group of companies Tata, one of the nine holding largest in the world, with more than 350,000 employees, presence in more than 120 countries and products as diverse as food industry, telecommunications, information technology and various industrial activities. Tata Motors is today the most important automotive brand of the India and fourth the...
Words: 543 - Pages: 3
...TATA NANO 1. Executive summary Tata Nano is the first car to be said to be the common man's car. It is sold in home country India around Rs 1-lakh i.e approximately USD 2000. It is manufactured by Tata Motor Limited, the largest automobile company in India. It's Chairman, Mr Ratan Tata envisions that Tata Nano to become a “People car” which is affordable by almost everybody. Tata Nano was first launched in India on 1st April 2009 and expected to be in Indian market by July 2009. Since launching, it has created a huge buzz all over India. Within the first two days of lunching, it has received 5500 booking. The s keep increasing every day since the launching. What makes Tata Nano so cheap? Basically, by making things smaller, lighter, do away with superficial parts and change the materials wherever possible without compromising the safety and environmental compliance. It is said that Tata Nano has better millage than Toyota Prius and same gas emission as a scooter. Tata Nano will be imported to Malaysia by Tata Industries in parts. It will be assembled in its two factories i.e in Shah Alam, Selangor and Pasir Gudang, Johor Bahru. There are four distribution centres in Peninsular Malaysia i.e. in Kuala Lumpur, Penang, Johor Bahru and Kuantan. All Tata Nano cars will be distributed through these distribution centres only. Order can be made vide these distribution centres or its web site. 2. SITUATION ANALYSIS Tata Motors Limited is India's largest automobile company, with...
Words: 1252 - Pages: 6
...Marketing Management-1 Project: Tata Motors ------------------------------------------------- Submitted by- ------------------------------------------------- Ranjith Narayanan 0315/52 ------------------------------------------------- Ritesh Kumar 0325/52 ------------------------------------------------- Saahil Nagrani 0335/52 ------------------------------------------------- Sandeep Kumar Pal 0345/52 ------------------------------------------------- Sarthak A Nayak 0355/52 ------------------------------------------------- Shah Yash Virajbhai 0365/52 ------------------------------------------------- Shrey Chaturvedi 0375/52 INDEX Contents | Page no. | Pestel analysis | 2 | porter’s five forces analysis | 9 | STP Analysis | 12 | product portfolio | 16 | Distribution Channels | 22 | curious case of tata nano | 25 | conclusion | 28 | references | 30 | PESTEL ANALYSIS Political ENVIRONMENT:- TATA motors with more than 60,000 employees is plying more than 8million vehicles on Indian roads. It is operating in multiple countries across Europe, Asia, Africa, Middle East and Australia. Because of this it needs to pay a close attention to political climate across the world. Government policies like labor laws, corporate laws, land acquisition, import duties and exports laws have a deep impact on the working of the manufacturing giant, TATA motors. TATA motors has been involved in Singur plant controversy. TATA wanted to build a plant in Hoogly...
Words: 7782 - Pages: 32
...Student Number: 10314497 Course Title: MBA (Finance Stream) Lecturer Name: Enda Murphy Module/Subject Code: B9AC106 Module/Subject Title: Financial Analysis Assignment Title: Analysis of Financial Statements No of Words: 3418 (Excluding Citation, Bibliography, Table of Content and Charts) Date of Submission: 12 November, 2015 Table of Content Introduction..............................................................................................................................3 Ratio Analysis of Tata Motors..................................................................................................5 Profitability Ratio.....................................................................................................................5 Gross Profit Margin..................................................................................................................6 Net Profit Margin/Profit for the year (after tax).......................................................................7 Profit before Tax (PBT) Margin................................................................................................8 Return on Equity.......................................................................................................................9 Efficiency Ratio.........................................................................................................................9 Average Receivable Collection Days....................
Words: 4725 - Pages: 19
...Forces Model on Tata NANO Brand Name: Unit Name Unit Code Tutor School Date Introduction The turnover in automotive industry is growing significantly. Companies need to sell their product across borders. To realize this, companies must evaluate the market forces in target markets in order to increase sales. One strategic tool used in evaluating market forces is porters five forces model. This tool highlights the key factors that determine the industry competition and the viability of such a market. The porters five forces model has been evolving with time. The principle ‘’the state of competition in an industry depends on five basic forces’’ (Porter, 2008 P.3) is still relevant. This analysis model covers a wide range of factors affecting the industry. Companies with awareness about their environment are able to make strategic decisions concerning their business. This paper discuses the application of Michael porter’s five forces model by Tata Motors Company on their new product, Tata Nano. Tata motors are the largest automobile company in India with revenues in excess of USD 16 billion in 2011. Tata motors have subsidiary companies and associate companies involved in various industries including mining, oil, manufacturing, and telecommunications. Tata motors have operations in Spain, Korea, Thailand, UK, and South Korea. The paper begins by identifying porters five forces. Second, a brief history of the Tata Nano is discussed...
Words: 3047 - Pages: 13
