...CHAPTER I INTRODUCTION 1.1 INTRODUCTION TATA SKY Incorporated in 2004, Tata Sky Ltd is a joint venture between Tata Sons.. and 21st Century Fox. Tata Sky DTH endeavors to offer Indian viewers a world-class television viewing experience through its satellite television service. As we talk about DTH which stands for Direct-To-Home, it's a system that allows you to have a personal dish antenna how cable operators do, except it's much smaller in size, this antenna can be fixed on your terrace and receives transmissions directly from a satellite, hence it is called as a direct to home service. Direct to home is different in the way of size of the antenna require is much smaller, the city will have less wires from one building to another and you have the flexibility of moving out without searching for new cable operators. Secondly, the focus of this research is on the Advertisement, which is a crux of any market economy, plays a pivotal role in the economic progress of a nation. Advertising is indeed the only direct method, which helps to reach masses of potential buyers. Advertising, being dynamic, changes with changing methods of distribution and consumption. Advertisements have become the part of life for everyone as a listener through some media or other. In the present era of information explosion and media influence, these advertisements play a major role in changing the settled perception...
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...Comstrat 2008 - Tata Sky Ami Kothari amikothari10@jbims.edu +91-9820672221 Palak Sood Swathi Velisetty PalakSood09@jbims.edu swathivelisetty09@jbims.edu +91-98925 97890 +91-98205 62709 Jamnalal Bajaj Institute of Management Studies Environment Analysis - Porter’s 5 forces Bargaining Power of Supplier - High DTH relies on three major suppliers: Customer Premise Equipment – Satellite dish, Set top box and Access card, Ku Band Transponder and content. Bargaining power of DTH operator with CPE supplier has increased due to supply. Transponder is provided by Astrix, ISRO hence dependency exists and due to no regulations in channel pricing, DTH operators are at mercy of Broadcasters. Bargaining Power of Buyer-High Consumer has the power to choose in this industry with variety. Unless players can differentiate against each other, the market shall remain mostly homogeneous. Customers will have high bargaining power and will be influenced by costs versus services. Threat of Substitutes- Medium DTH faces major competition from Terrestrial, Cable & IPTV. Doordarshan is world’s largest Terrestrial broadcaster with over 1400 transmitters and covering 88% of India geographical area. They offer Digital service in collaboration with BBC resources. This wide reach and low cost approach are offset by its lack of attractive content. Cable TV operates in 2 modes: CASwhich requires separate set top box and Non Addressable system. The cost varies from Rs. 100 – Rs. 350 to customers depending...
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...Table of Contents I. Introduction 2 II. DTH Industry in India 3 Industry Snapshot 3 Major Geographical Regions 3 Key market trends 3 Typical price points 3 Market share of key players 3 Growth Drivers 3 Future Outlook 3 Porter 5 forces model for DTH Industry 4 Supplier Power 4 Buyer Power 4 Competitive Rivalry: 4 Threat of Substitution: 4 Threat of New Entry: 4 Tata Sky: The Subject of Market Research 4 Segmentation 5 Targeting 5 Positioning 5 SWOT Analysis 6 Field Study and Survey 6 Online Survey and Results: 7 Marketing Mix 8 Product: 8 Price: 8 Promotion: 8 Place: 8 Conclusion 8 References 8 I. Introduction What is the very first thing or imagery that comes to our mind when we say the acronym DTH? Maybe we visualize Shahrukh Khan in his signature lover-boy arms-wide-spread pose urging us to wish for more (Dish Karo, Wish Karo). Maybe we think about a certain Bunty’s mummy, who is a housewife, speaking fluent English she has learnt from Tata Sky Active English Speaking course; or Reliance urging us to go BIG (TV ho toh BIG ho). Depending on the customer base and loyalty, different people will have different imagery of DTH. During the last decade of the twentieth century, introduction of the cable TV operators in India took the TV industry by a storm. With channels like SONY, Star Plus entering the Indian TV industry through cable, the evergreen Doordarshan faced stiff competition to thrive in their otherwise monopolized...
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...hypothesis need to be implemented to solve a question. Introduction Blue porch ceilings are quite prevalent along the east coast, there are many theories as to why, from keeping evil spirits out of the home to fooling spiders and wasps into thinking that the ceilings are actually the sky. Many old houses around the Victorian and Colonial era bear this color in their porches due to the popularity at the time, but even now the popularity of the color is prevalent. Besides keeping evil spirits from entering the homes and fooling bugs, the blue ceiling reminds the owners of the blue skies even on cloudy days. Hypothesis The blue paint used in the painting of porches of the Victorian and Colonial homes contains an ingredient that repels insects, a natural insecticide used in the popular paint color. Prediction If there is an ingredient that naturally repels insects in the blue paint then the results should be obvious. Painting two porches ceilings one with blue paint and another one with white paint should demonstrate that the one with blue paint is bug free during the time of the experiment. Controlled Experimental Method First three enclosures were built; enclosure number one ceiling is painted sky blue. Enclosure number two ceiling was painted with the same type of paint only white color. Enclosure number three was left unpainted. Then thirty wasps were collected and divided equally in the enclosures. Lastly the experiment will be repeated with spiders and mud daubers to ensure...
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...move and then Hear my heart burst again For this is the end I've drowned and dreamt this moment So overdue I owe them Swept away, I'm stolen Let the sky fall When it crumbles We will stand tall Face it all together Let the sky fall When it crumbles We will stand tall Face it all together At skyfall That skyfall Skyfall is where we start A thousand miles and poles apart Where worlds collide and days are dark You may have my number, you can take my name But you'll never have my heart Let the sky fall (let the sky fall) When it crumbles (when it crumbles) We will stand tall (we will stand tall) Face it all together Let the sky fall (let the sky fall) When it crumbles (when it crumbles) We will stand tall (we will stand tall) Face it all together At skyfall [x2:] (Let the sky fall When it crumbles We will stand tall) Where you go I go What you see I see I know I'd never be me Without the security Of your loving arms Keeping me from harm Put your hand in my hand And we'll stand Let the sky fall (let the sky fall) When it crumbles (when it crumbles) We will stand tall (we will stand tall) Face it all together Let the sky fall (let the sky fall) When it crumbles (when it crumbles) We will stand tall (we will stand tall) Face it all together At skyfall Let the sky fall We will stand tall At skyfall...
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...another has witnessed the beautiful red and orange colors of a sunset. Although colorful sunsets can be seen anywhere, certain places in the world make them seem even more amazing. For me, this place is the beach. A mixture of peace, tranquility, and serenity create an unmatchable feeling of calmness I get when I am watching the sunset and the constant movements of the waves at the beach. It is just me and my thoughts at the beach, allowing me to enjoy the sights and sounds. The sun, a large orange fireball in the distance, looks like it is slowly sinking into the ocean beneath it. The sky splashed with random blends of pinks reds, oranges, yellows and even some hints of purples and blues. The water below reflects the skies colors. The waves tinted with reds and streaks of blues. The sand under me is the same color making me feel like if the sand is on fire. The dark ocean waters and the bright sky create a contrast that makes the horizon look like a meeting of two worlds. Its beautiful and breathtaking, and I'm speechless as I sit in front of this amazing sight. Nothing bothers me as I slowly look around the beach. A feeling of calmness wraps around me like a warm blanket. I am at peace with myself. All I can hear is the sounds of the waves crashing against the shore, and some seagulls, flying overhead squawking. The cool wind blows softly through my hair sending chills down my spine. It is all so calm and pure. The fishy smell is not so comforting; the smell tingles my nose;...
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...break, in the middle of March, my junior year. As I cross the state line into Florida, I picture the ocean as being a place of peace and serenity. It’s my first time visiting the ocean, and all I can think about is hoping it is as beautiful as the pictures I have seen of it. As I arrive to the beach with all my friends, the eagerness of seeing this peaceful place is rising. I can’t wait to smell the fresh salty air, feel the soft sand between my toes, walk along the breezy shoreline. As we approach the beach, the first thing I notice is the sky. As I look into the cloudless, cerulean blue sky and see the flawlessness of life; in the distance, rolling clear-blue waves crash into each other with such force as that of football players. The sky is breathtaking along with the sounds of the waves and the tide washing onto the shore. The water reminds me of crystals shimmering in the water with the sun reflecting off of it. As the sun sets, the sky turns into a pink hue with a bright orange sun going down into the horizon. We stroll on the beach, and my feet sink into the soft sand. I stroll along, and the grainy, slick, brown sugar sand pulls my bare feet under and leaves a perfect imprint. I pick up a handful and sift it from my palm slowly, feeling the grittiness of sand with each finger. The view down the beach of the white, but slightly brown sand was enough to make my knees go weak. The sand is such a sensational feeling between my toes and a beautiful view against the crystal...
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...“Star Light, Star Bright, Where are you now?” As I was reading the article, I was surprised to know that there was such thing as “light pollution”. It was rare for me to hear this kind of pollution. The cause of this kind of pollution is too much light directed toward the sky. I even wonder at times when I look up unto the skies and see no stars at all. I didn’t realize that this was because of light pollution. It was because of this article that I’ve learned a lot about light pollution. The presence of light pollution makes it impossible for us to see the stars, because there are way too many artificial lights that brighten up the night. Few of the causes of light pollution are: bright lights from homes and buildings, light from vehicles, street light that have a shape of a cylinder, and billboards lit form the bottom. Starless nights may not be a big problem for us, ordinary people, but for astronomers who study the heavenly bodies, this is already a huge problem. Even with the use of telescopes, the glare of the light may still affect their observations which results into inaccurate results. Astronomers are not the only ones affected by this pollution. Even the nocturnal animals are affected too. Light pollution could ruin their natural habitat and overall behavior. There are ways to reduce the effect of light pollution, and this is through the use of: Light with timers, Motion-sensor lighting, and Full...
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...representation can move us so much, imagine the power of the real thing. If you have seen Massachusetts during fall season when the leaves turn yellow, ochre, and red, you can never forget it in your lifetime. Nature has myriad facets. It keeps changing from season to season, from minute to minute. If the sea was a bright blue in the morning, by noon it has become an emerald green hue. The colors of the sky keep changing throughout the day, from pale pink at dawn to a dazzling blue at mid morning and a bright orange by sunset and purple by twilight. Nature reflects our moods. When the sun shines, we feel happy and hopeful. When the skies cloud over and the rain falls in torrents, we feel pensive. A balmy moonlit night can awaken the lover in us. Such is the transformative power of nature’s beauty. In the movie, ‘The Silence of the Lambs’, the cannibalistic psychiatrist Hannibal Lector who is in a maximum security prison tells Clarice Starling, the FBI officer, that he wants to be transferred to a facility where he can have a room with a window that looks out on the sky. Even evil surrenders before the beauty of nature. It has been observed that patients in hospital recover faster if they are in a room with windows that offer a pleasant view. Beyond providing pure pleasure, nature’s beauty can therefore offer therapy for sick minds and bodies....
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...sieves, It powders all the wood. It fills with alabaster wool The wrinkles of the road It makes an even face Of mountain and of a plain- Unbroken forehead from the east Unto the east again It reaches to the fence, It wraps it rail by rail Till it lost in fleeces; It deals celestial veil To stump and stack and stem- A summer’s empty room Acres of joints where harvest were, Recordless, but for them It ruffles wrists of posts As ankles of a queen Then stills its artisans like ghosts, Denying they have been. Paraphrase The snow falls from the sky through the clouds like flour. It powders all the trees. It fills every cracks of the road with the white. It makes the mountain and the plain becomes flat land in white. As far as we can see is white from east unto the east again. The snow reaches the fence, and wraps it by rail until cannot be seen but white snow. The snow deals the sky layer. Coming noisy and full fill the farm acres of joints where harvest were, recordless but for them. The snows annoy the pole of posts as well turned of queen. Then stills its artisans and disappear in silence, denying they have been make an annoyance. ☺ The Imageries of “It Sifts from Leaden Sieves” There are some imageries used in this poem, but, personification is the major imagery used by the writer. It can be found in these sentences: 1. It sifts from leaden sieves, 2. It powders all the wood. 3. It fills with alabaster wool 4. It makes an even face ...
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...camping site with 180-degree sea view, but overcrowded with tents and people. We managed to settle down in a flat land away from the bordering cliffs. People say the winds in Grass Island during the nighttime are quite strong, and that is exactly what we all felt that night. Gratefully, we prepared quite some gears and food to help enjoy the night. We had a hotpot for supper. A cup of hot chocolate milk up on the hill of Grass Island filled my heart with energy and joy. Millions of stars were on top of us. We were there just lying on the blankets, gathering around the fire, holding glasses of wine and drink on hands. We spent a great and starry night in Grass Island regardless of an occasional whiff of cow and grass stink. Not only a starry sky can be found in Grass Island, the panoramic views of the...
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...despite that I tried to smile happily at the hostess. My journey started by flying above the cotton like clouds that floated gently up in the sky. I closed my eyes desperately to ignore the pressure that I could feel in my delicate ears; I never liked this part of the journey as I always feel unwell. I decided to distract myself listening to my favourite music until I landed. Eventually the plane joggled on to the hard concrete runway and with relief I exhaled looking at every one in the plane with a reassured smile of happiness. Everyone was clapping and cheering as if we have accomplished a major success. I rushed out of the plane as soon as the door opened; breathing in the fresh air into my worried lungs. I was finally in Turkey. I was hustled into the crowded airport; it was busy as a hive of working bees. I could hear the crowd chatter in an unusual language that I did not understand, but I kept on observing my surrounding making my way to the silver coloured busses heeded for the central city. I thought to myself, here I come! With a joyful smile on my face. I finally reached the treasured city of Turkey, Istanbul. I could feel the warm wind welcoming me as I walked down the crowded road full of colours and liveliness of people. I could hear the music being played everywhere, the sun was shining brightly in the light blue sky above me. I could see the humongous mountains in the background looking down at the city from afar. There was no words to describe the scenery...
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...“She advanced between the two stretches of green and brown with the same swinging movement starting from the hips and thighs. Overhead, the black night withdrew gradually as the crimson hue of dawn spread out, then, after a while, changed into a glaring orange light. Suddenly, over the edge of the earth a point shone out, grew slowly to become a disc of fire, then climbed up into the sky. But before the light of day had chased away the night, Zakeya had already reached her field, tied the buffalo to the water-wheel beside the stream, removed her black shawl and put it on the ground, rolled up her sleeves, and tied the tail of her galabeya around her waist.” This passage is so simple yet so beautifully written, such a poetic description of a woman making her way to work, at sun rise. The writing is vivid and evocative; it makes me rather feel as if I am reading a fable. I didn’t make it through the entire book this week because I was beset with a bunch of issues, including a recurrence of the hives that I’ve been plagued with since the beginning of the summer semester. It is difficult to concentrate on reading when you are itching and irritable; however having made it through more than half of the book, I can see that GOD Dies is full of fascinating characters such as Metwalli and Fatheya. Saadawi writes so strongly and vividly that I can imagine myself as part of the story. She writes a portrait of cruelty and corruption that is at times difficult to take in, to the...
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...Imagine that you are outside on a clear summer’s night, when all of a sudden a flash catches your eye. You whirl around in bewilderment as the black night sky flashes and dances with a whirling array of colors. The northern horizon is draped with an iridescent green, deep blues, sharp violets, scarlet reds, and bright oranges and yellows. You stand awestruck as the colors descend, like a melting rainbow, across the sky. Then, as quickly as they appeared, they vanish without a trace. This natural phenomenon is known as aurora borealis, or the northern lights, or better known as the dancing lights. Aurora Borealis is one of the most exotic and difficult concepts in astronomy. The colours of aurora borealis are fomed by the collision of gas particles in the Earth’s atmosphere with charged electrons from the sun’s atmosphere. So, today I will inform you about the different types of gas particles that are involved in the production of the colours of aurora borealis. I obtained the all the information about Aurora Borealis from the book entitled The Amazing Northern Lights authored by Syun-Ichi Akasofu. First of all, the big player in the formation of lights of the aurora borealis is oxygen. Oxygen is responsible for the vivid green light and also for a deep brownish red light. The emission of the deep brownish red light occurs at high altitudes of the aurora. At high altitudes, the earth’s atmosphere contains a greater percentage of atomic oxygen and is very thin like...
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...English essay – “A Gap of Sky” Amalie Thomsen Introduction: The title of the short story is “A Gap of Sky” and is written by Anna Hope in 2008. Anna Hope is an English actress and writer. She is from Manchester and was educated at Wadham College, Oxford. The short story is fiction, but could still take place in real life. The main theme is identity formation. Analysis: The story is written with a 3rd persons view: “Ellie reaches a hand out […] She takes the glass, stumbles forward…” The narrator therefor has an omniscient point of view, and knows everything about the main character, Ellie. Characters: In the story we have the main character, Ellie, her friend Toby (who we do not meet, but hear about) and the mother (we do not meet her either). Ellie: The main character, Ellie, is 19 years old: She is only nineteen […], and lives in London: […] this part of London. She is a very unhealthy and sloppy teenager. She has smoked a lot of pot, which her health condition clearly shows: The air is cold, makes her gasp, cold and hurting on her ragged lungs. She a type of person who postpones many of her things: She’s got to get this essay in. […] They won’t close till sixish. It will all be fine. Ellie is a complex character because a part of her develops and she becomes more grown up. At first she has a very difficult relationship with her mother, but after seeing a little stone, she suddenly realizes that she has not been fair to her. The setting (FOCUS) The setting...
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