...nt ------------------------------------------------- Enterprise Rent a car: Green Taxi ------------------------------------------------- Enterprise Rent a car: Green Taxi Student: Nguyen Phuong Duc Class: FB3A Lecturer: Nguyen Thu Thuy Student: Nguyen Phuong Duc Class: FB3A Lecturer: Nguyen Thu Thuy Student name: Nguyễn Phương Đức Class: FB3-A Enterprise Rent A Car – Green Taxi Table of Contents I. Enterprise Introduction........... . .... ........ 2 II. Enterprise Analysis3 1. SWOT 2. PEST 3. 5 Forces III. Market Penetration Strategy7 IV. Human Resource Plan12 V. Marketing Plan19 VI. Financial Plan22 VII. Conclusion2 I. Executive Introduction. Green Taxi is a Vietnam based company, whose mission is to provide reliable, timely, environment protective and safe taxi services by using modern electric car for providing services. The company will establish its presence in the industry by attack in a new way of service providing, the first time presence in Vietnam – EV taxi (Electric vehicle). Green Taxi will provide complete taxi services using the latest equipment and technology to facilitate the travel of individuals in and around Danang and Hanoi. The company's products and services show that we are an innovative, forward thinking company that recognizes the need to move with...
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...2015 MGMT 5260 – Final Project Project Report Ha Luu Nguyen 213651096 Nidhi Joshi 213678271 Nomita Chennamraju 213862529 Raghvendra Bagla 213678560 Srini Venkatachalam 213678453 MGMT 5260 – Final Project Contents EXECUTIVE SUMMARY ................................................................................................... Error! Bookmark not defined. APPENDIX – 1 – BUSINESS MODEL OF UBER ................................................................................................................ 6 Purpose and scope.................................................................................................................................................... 6 Methodology and sources of information ................................................................................................................ 6 Highlights of findings and implications for value creation. ...................................................................................... 6 APPENDIX – 2 – VALUE CREATION CYCLE OF UBER ...................................................................................................... 7 Purpose and scope.................................................................................................................................................... 7 Methodology and sources of information ................................................................................................................ 7 ...
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...1. Introduction Uber is an organization that has come up with a technological startup to provide transport services through facilitating linkage between the drivers and passengers. It functions through worldwide smartphone application which integrated with Google maps (Rahul, 2014) The employment of this application has enabled the company to operate in many cities and made it possible for customers to interact with drivers very effectively, as customers can request and track rides and also provide up-to-date feedbacks. (Hall and Krueger, 2015.) In recent years, Uber had been witnessed a rapid development as it provides convenient and affordable service compared to conventional taxi services, but this company does not stop here, it is also in the process of expanding into separate services. For instance, Uber had ventured into food delivery industry, and they have launched an app named UberEATS, which offers food delivery services to customers within a short period through collaborating with local restaurants. (Huet, 2015) Nowadays, Uber has launched its services in over thousands of cities around the world, and this company had also been valued at over 40 billion dollars, which means its value is more than the full US taxi and limousine industry. (Makos, 2015) what is undeniable is that Uber has turned into a firm that cannot be looked down. 2. Strategic analysis Globally, there is increasing concerns about how to implement proper strategic options to cope with strategic...
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...Customer Profile 6 3. Need for Services 7 4. Economic Factors 8 5. Competition 8-9 6. Pricing 9 7. Advertising 9 8. Customer Services 9-10 5.0 Operating Plan 11 1. Start-up Cost Summary 11 2. Legal Requirements 11 6.0 Financing 12-19 6.1 Break-even Analysis 12 6.2 Financial Analysis 13-19 7.0 Ratios Analysis 20 8.0 Conclusion 20 1.0 Introduction A taxi cab is a type of vehicle for hire with a driver, used by a single passenger or small group of passengers. A taxi cab conveys passengers between locations of their choice. In modes of Public transport, the pick-up and drop-off locations are determined by the service provider, not by the passenger. Although demand responsive transport and share taxis provide a hybrid taxi mode. Although types of vehicles and methods of regulation, hiring, dispatching, and negotiating payment differ significantly from country to country, many common characteristics exist. Many people have relied on a taxi cab to pick them up and take them to their destination. First taxi service is started in America. In 1890, city streets became crowded with horse drawn carriages and the Nation’s first automobile. This resulted in the taxi car service. However, the logistics were impractical. So, Electric-powered cars come to the field. Despite the impracticality of the taxi service, there were approximately 100 taxi cars in the streets of New York...
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...Choudhary- 11BSPHH010950 Giriraj Maloo- 11BSPHH010307 INDUSTRY BACKGROUND Taxi cabs are small cars or vehicles hired for a small group of passengers on non-sharing basis. The journey of taxi cabs in India began somewhere in 1910s as a replacement of horse wagons. The first taxis were the traditional Ambassador and Premier Padmini painted black and yellow to serve the Indians for daily commuting. These were metered taxis that gradually had spread over to various cities including Mumbai, Delhi, Bangalore and other major cities of the country. The business started sprouting results and thus it expanded the footprints in almost all the cities with a further addition of Fiat taxis. The taxi services or car rentals are available for all categories of people, be it middle class, company’s employees, high income groups or families. The service providers ensure that traffic chaos are handled and up to the expectations of the consumers. Gradually, with the changing generation and advancing technology, people have started desiring for enhanced comfort, luxury and service due to the high generated income and overall economic growth. This has shifted the trend from normal black and yellow taxis to other luxury cars including Tata Indigo, Tata Indica, Toyota Corolla, Mahindra Renault Logan, and many more, eventually giving an end to the ubiquitous black-and-yellow taxis. These luxurious and high-end taxis or cabs are seen only in metropolises in India whereas in some cities...
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...Financial Analysis SMRT – Industry Analysis (Michael Porter’s 5-Forces Model) ------------------------------------------------- Rivalry Among Existing Firms * Trains * Duopoly system in Singapore, train services (Mass Rapid Transit) dominated by SBS Transit and SMRT Trains. * Currently 4 major ‘lines’ in Singapore, namely Circle Line, North-East Line, East-West Line and North-South Line. * Though the train services were owned by Land Transport Authority of Singapore, the trains are operated by two operators, SMRT Corporation (SMRT Train) and ComfortDelGro (SBS Transit) * Dominated by SMRT Corporation, they operate the Circle Line, North-South Line and East-West Line. The remaining North-East Line is operated by SBS Transit. * * Taxis * Initially with only 3 major operators for taxi, this had since increased to 7 taxi operators. * Major operators in Singapore are ComfortDelGro (includes CityCab, Comfort, Yellow Top), TransCab and Taxi by SMRT Corporation (known as SMRT Taxi). * The other operators with less than a fleet of 2,000 taxi are UnionCab, PrimeCab, Premier Taxi and SMART Cab. * With the increasing number of companies into the Taxi Industry since 2004, possibilities are there might be an increase in Taxi Operators in Singapore. * * Buses * Numerous of operators in Singapore whom offer public and private bus services. * Focusing into the public bus sectors, dominated...
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...in Singapore, a GPS based system like the iCall seemed like the perfect fit for Taiwan Taxi. The company had plans of expanding its membership to 20,000 and believed the iCall would help it achieve this goal. Unfortunately, the iCall did not bring the success that Taiwan Taxi hoped it would which left management questioning why the system worked so well in one country and not the other. The answer to this lies in the cultural differences and a lack of understanding of the Taiwan labor force that is currently working in the taxi industry. In order to successfully implement the iCall in Taiwan, management needs to tie value to the system in order to gain support from its employees and the public. This can be done internally through the use of incentive programs, as well as externally though marketing and advertising efforts focused on safety and efficiency. Problem Statement and Project Goals Management’s failure to understand cultural differences and their impact on the implementation of a GPS system in Taiwan has led to Taiwan Taxi’s failure in obtaining its 20,000 member goal. Analysis Management Taiwan Taxi based their implementation of the iCall after the success of a similar GPS system in Singapore. The company reasoned that since Singapore and Taiwan were similar in size and density that Taiwan would have equal success in the implementation of new technology in their taxi cabs. Management however, failed to realize that the severe cultural differences would...
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...5 force analysis Threat of new entrants/competitors LOW- In the transport industry, especially in Singapore, the infrastructure is complicated and takes a long time to build. It is a costly investment to enter into the transportation industry in Singapore because of the high prices of vehicles and licenses to obtain these vehicles (certifcate of entitlement). Comfor Delgro is also the industry leader in Singapore in terms of taxis. This industry also requires government backing and approval. ComfortDelgro also owns 75% of SBS Transit, the largest bus operator in Singapore. Threat of substitute services LOW - The common modes of transportation are cars, motorcycles, buses, taxis and trains(MRT). The need of transportation is to get from one place to another. ComfortDelgro has businesses is all of these forms of transportation. There cannot be another form of substitute for these modes of transportation unless a new mode is invented. People change between these same few modes of transportation. E.g. a car owner would take the bus, mrt or taxi if his car breaks down or sells his car to use public transportation. Consumers could also substitute between these various modes of transportation. E.g taxis are more expensive than buses. Also consumers switch to buses when MRTs start breaking down and consumers lose confidence in the service. Threat of Bargaining power of customers (buyers) LOW - Customers have little or no bargaining power in the transportation industry in Singapore...
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...commuting to office or downtown. Hence the utilization of taxi cab service has increased over the time. A taxi business is a potentially profitable venture that you can invest on particularly if you live in the city and there are plenty of people who need the services of cabs. The taxi business is also a good business idea especially nowadays that people are already acknowledging the advantages of using public transportation over driving their own cars. If you are interested in a taxi business, here are some of the things that you will be interested to know: The Taxi cab Taxi cabs are your most important requirement to start a taxi cab business. It will be up to you to decide what car model you will use but it is best to inquire first from your licensing agency because there may be particular types of car that are required for use by taxi businesses. Operators of taxi businesses also have the option in choosing whether they will buy second hand cars or purchase new cars for their taxi business. If you prefer to use new cars for your taxi cab business, it is important that you understand it will require you to have more start up capital. You may, however, check out financing programs that you can avail of when purchasing your taxi business vehicles. Maintenance of taxi cabs will make up a bulk of your taxi business expenses so it will be wise to find a mechanic who can repair and provide maintenance of your taxi cabs on a regular basis. Other Requirements You...
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...from what had been accomplished since the last meeting and setting further tasks towards the final target. All references of published projects, data and facts had been verified before they were cited in this report. All members of the group contributed to the composition of this report. The task taken by each group members are as follows : Ravi Ochani worked on the details about the organization, its operational process and Scheduling techniques. Alaxandar Anandhan took up environmental background(internal & external) and Quality management followed in organization. Anith Abraham involved himself with the HR & Job Design and problem identification relating to the key 10 OM’s. Karthik Krishnanath was assigned with the Service Design, Inventory management and maintenance involved in the organization. Allah Bux took up the Layout and Location strategy. The solutions were discussed as a team and everyone’s opinion was considered before entering in to the report. Formatting and compilation of the report was done by Karthik and Alaxandar while Proof reading was done by Ravi and Anith. We hereby declare that by submission of this report: * No part of this work has been copied from any other person’s work except where due acknowledgement is made in the text; and * No part of this work has been written by any other...
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...describes the various means by which Beck Taxi can increase its revenue and market share in the highly commoditized Cab Industry in Toronto. Any increase in pricing of radio service would lead to high attrition among the drivers and poor service quality in terms of timely service as drivers would start picking up fares. Hence Beck taxi should maintain status quo with respect to pricing radio fee. It should generate revenues through advertising inside and on the cab, by attracting more drivers, vehicle fleet owners and license plate holders by providing them incentives and by creating strong differentiating points by investing in technology and marketing activities. Situational Analysis Toronto’s Cab Industry has a supply overhang; also, there is not much differentiation between the 35 brokerages operating in Toronto in terms of the service provided hence cab service is highly commoditized. Toronto is a phone order market where speed of response is the index of customer service. Beck Taxi is the market leader, managing a number of plates and providing radio despatch service to vehicles. Its objective is to maximise its revenue and market share. Beck Taxi has not increased its radio fees since 1989 hence there is huge potential to increase its revenue by increasing the radio fee or implementing two part tariff where the driver is charged a fixed fee and a usage fee based on the number of radio despatches. But any increase in radio service pricing policy would lead Increase...
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...Assignment Title: Critical Evaluation of Customer Satisfaction of Transportation Services in Hong Kong Learning Outcomes Assessed Learning Outcomes Assessed Feedback relating learning outcomes and assessment criteria given to students: Areas for Commendation Areas for Improvement General Comment Assessors Signature Overall Mark : Subject to ratification by the assessment board Moderators Signature Students Signature: You must sign this declaring that it is all your own work and all sources of information have been referenced: TLH307 International Tourism & Hospitality Management - Urban Tourism TLH307 International Tourism & Hospitality Management Urban Tourism Critical Evaluation of Customer Satisfaction of Transportation Services in Hong Kong Muhammad Norfarid Bin Farali Khan Student ID: 089101850 BSc (Hons) International Tourism and Hospitality Management The University of Sunderland Date of Submission: 18-Jul-2011 2 Muhammad Norfarid Bin Farali Khan BTTD1 0907A Bachelor Of Science(Hons) In International Tourism and Hospitality Management TLH307 International Tourism & Hospitality Management - Urban Tourism Table of Contents 1.0 INTRODUCTION ......................................................................................................................... 4 2.0 LITERATURE REVIEW .............................................................................................................. 6 2.1 Transportation and Tourism ..................
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...essay, I wish to investigate the market structure in which Meru, a privatized taxi service provider that networks throughout the city of Mumbai, functions in. As the popularity of Meru continues to grow rapidly, it invoked a few rather interesting questions; what kind of market structure does it comply to? “Does Meru Cabs have a monopoly amongst long distance commuters in South Mumbai?” Meru are one of the first to introduce quality taxi services in Mumbai, and cater to both North and South Mumbai residents. To investigate the market structure, many forms of data collection were considered. These include a survey with forty-five people amongst which half were from my building and locality (South Mumbai) and friends and family residing in the north. Also to further explore, I carried out a tabulated observation at the Mumbai Domestic Airport (North Mumbai) to tally mark the number of travelers traveling in different kinds of taxis and took an interview with Meru. The data obtained has been analyzed and represented with the help of diagrams such as pie charts, tables, and graphs. The market structure of taxi providers in Mumbai have characteristics of an oligopoly, however, Meru appear to be reaping the benefits of a monopoly. Nevertheless, the market structure deems the distinctiveness of an oligopoly and Meru faces competition from a small number of firms that dominate the industry. This industry has stringent prices due to government regulation and therefore Meru has adopted...
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...unprecedented scale, using point-topoint software enabled by smartphone technology. Customers raved about Uber’s reliability and convenience. The breathtaking efficiency of its value proposition had fueled astonishing growth: It was now said to be booking 2 million1 rides a day, and although it did not report revenues as a private company, analysts estimated Uber’s net commission from drivers would come in between $1.5 billion and $2 billion2 in 2015. But if there was an adage about disruptive technology companies—”move fast and break things”— few companies embodied this adage better than Uber. Not only did the company endure frequent customer criticisms about its surge pricing policy, Uber was constantly battling government regulators, taxi companies, and critics who charged that they were playing fast and loose with the legal system. Barry Korengold, President of the San Francisco Cab Drivers Association, described Uber this way: “I think of them as robber barons. They started off by operating illegally, without following any of the regulations and unfairly competing. And that’s how they became big—they had enough money to ignore all the rules.”3 Still,...
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...A FEASIBLE STUDY ANALYSIS REPORT OF LECAB EXECUTIVE SUMMARY: This report aims to provide a feasible study analysis on a company called LeCab- a French start-up business innovating in car transportation established in 2012. The report aims to analyse the market that LeCab is operating in including its competitors, customers, differentiation. From the market analysis it is seen that LeCab is facing tough competition in the UK market due to the fact that it has not established its name in the UK. The biggest competitor of LeCab in the UK market is Black Cab. In term of customers, the major customer group that often use taxis is the 18-29 age group. In addition to this, key concerns of consumers when using cabs are the knowledge of London of the taxi drivers, payment methods and awareness towards the environment. With regard to differentiation, it is seen that key differentiation of LeCab that makes it stands out to customers are elegance, awareness towards the environment and the community, which they use eco-friendly engines, taxi drivers, and comfort offered to customers. In term of its business model, LeCab only targets B2B customers and build direct relationships with customers through various means of communications such as FaceBook or LinkedIn. In order to introduce the service widely to reach target customers, LeCab has also worked in collaboration with a number of organisations across sectors from car providers such as Peugeot to newspapers such as The Times, The Economist...
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