Team B Reflection Week IIII
MKT/421
November 13, 2013

The impact of channel management decisions Channel management is the act of marketing a product or service through deliberately chosen routes. It is important for management to analyze what would be the best route to market their product or service according to the target market they wish to reach. By maximizing market coverage through channeling management will be able to devote a greater focus toward the preferred resource rather than spreading their efforts thinly across multiple avenues. Some channels may be more costly than others. Narrowing their focus to particular channels will allow a greater time and resource to be spent in maximizing their market share.
Distribution channels
“Place involves making goods and services available in the right quantities and locations when customers want them” as stated by Perreault Jr., Cannon, and McCarthy (2011). The objectives of place are important when making this decision. The types of product to be sold or its’ life cycle help determine if direct or indirect marketing is the best way to service the customer. Direct marketing transactions are handled in person or online are more widely sought after than products offered through intermediaries and wholesalers although they are less costly.
Selecting a channel of distribution has a direct bearing on the target audience a product or service will be offered to. Determining how widely promoted products are can be managed through intensive, selective, or exclusive distributing. Intensive distribution is open to available channels. Selective distribution can be seen when intermediaries showcase a product. Exclusive distribution is limited to certain states. To avoid excess expenses, marketers often invest a large amount of time and energy into researching and selecting the most opportune channel for