...belongingness/affiliation, I would appoint Felicia to a team.” ■ Stronger: “To meet her need for belongingness/affiliation, Felicia should be appointed to the Warehouse Quality Improvement Team. Team members include X, Y, and Z. Benefits of relationships with these contacts include…Team leader will be asked to mentor Felicia for possible succession to the role of facilitator. Per Theory A, these actions will contribute to Felicia’s sense of belongingness by…” Notice how in the above example, the writing has eliminated first person pronouns by rephrasing. - Sources – Use APA to cite/reference and other sources. Use the skills learned in weeks 4 and 5. Go to your online library. Find academic scholarly peer reviewed articles to support and justify all opinions. Back-up opinions and observations with the experts. Paraphrase all. No quotes are allowed. HEADINGS AND TOPIC SENTENCES: To ensure full credit, do not include the boldface headings that appear in the outlines for your papers. Be sure, however, that you do outline as you plan your paper. Planning is a key to success. Also remember that all papers in your 571 class must be submitted to GROWS before submitting for grading. Manage your time accordingly. Papers that do not include APA formatted headings may be returned for correction. Late penalties may apply. Submission of Assignment and Evaluation Please submit this final as a Word attachment in the digital Dropbox by 11:59 on the indicated...
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...Mekanism Case Report Prepared by: Team #2 Heather Youmans Jason Case Jessica Marie-McClintock Meharvan Singh Michelle Roshanzamir 1. Problem statement Mekanism began as a small production shop that ad agencies hired to create digital media content for their clients. Over time, Mekanism evolved into a creative production company with expertise in making content go viral. Between the years of 2008 and 2010, using its storytelling creative approach coupled with a multifaceted social-media distribution system, Mekanism proved to be successful in many viral campaigns. With consumers’ ability to skip ads and the changing media landscape, more-and-more clients seemed willing to take a chance with viral advertising. Viral marketing was initially sought out by small advertisers, because of its promise to reach millions of consumers quickly and cheaply. After seeing the success of viral marketing, major advertisers began to use this promotional tool. As Mekanism began taking in business from big-name brands like Pepsi, Nike, and Microsoft, the company started to flourish, experiencing 32% year-over-year average growth from 2007 to 2010. Yet in 2010, the firm only grew 10% in billings with fewer new clients signing on with the company. This lack of potential growth made it apparent that Mekanism needed change. In order to sustain the growth of their company and fend off competition, upper management needs to define their next step. Should they stay with what...
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...of our universal history and cultural growth. Some cultures would pass along stories or messages through music, while others may use it to celebrate a major event, a new life, or as a means to merely get through the day. Music is universal and appeals to everyone. Throughout the years, the production of music went from musical acts performing on the radio, then the production of vinyl records, eight tracks, cassette tapes, CD’s, and currently MP3/MP4 digital media. With the quickened rise of technology, the current and an older generation of music lovers are not restricted to CD’s players and MP3 players to listen to music. With the increase of Smartphone and tablet use in many countries around the world, music can be purchased, uploaded, and played through these devices. The Mo Music company has created a product that fits right in to this progressive wireless advancement, the Swap application with cloud storage. Based on our market research, music sharing is very popular; however, there is not a current way to share music/media through wireless devices, which was the means of creating the Swap application and cloud. This application has the potential to create a new distribution method for music as well as lead to a great technical advancement for wireless technology as well as produce an abundant amount in sales. Introduction Mo Music was created and founded in 2011 by owner and Director Monique Mason in Anne Arundel County, Maryland. Monique has been a lover of music from...
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...SPOTLIGHT ON THE NEW MARKETING ORGANIZATION Spotlight HBR.ORG ARTWORK Markus Linnenbrink DIEDRITTEDIMENSION, 2011 JVA/Prison, Düsseldorf Rath, Germany The Ultimate Marketing Machine Most marketing organizations are stuck in the last century. Here’s how the best meet the challenges of the digital age. by Marc de Swaan Arons, Frank van den Driest, and Keith Weed July–August 2014 Harvard Business Review 55 SPOTLIGHT ON THE NEW MARKETING ORGANIZATION In the past decade, what marketers do to engage customers has changed almost beyond recognition. With the possible exception of information technology, we can’t think of another discipline that has evolved so quickly. Tools and strategies that were cutting-edge just a few years ago are fast becoming obsolete, and new approaches are appearing every day. Yet in most companies the organizational structure of the marketing function hasn’t changed since the practice of brand management emerged, more than 40 years ago. Hidebound hierarchies from another era are still commonplace. Marketers understand that their organizations need an overhaul, and many chief marketing o cers are tearing up their org charts. But in our research and our work with hundreds of global marketing organizations, we’ve found that those CMOs are struggling with how to draw the new chart. What does the ideal structure look like? Our answer is that this is the wrong question. A simple blueprint does not exist. Marketing leaders instead must ask, “What...
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...ARTICLE 1 Airport Retail Flying High By Robin Mellery-Pratt 5 September, 2013 Once a profitable but rarely discussed sideline business, airside retail is now a highly lucrative, core component of a successful luxury strategy and airport operators are innovating to take sales even higher. BoF investigates. Dior concession at London Heathrow Airport | Source: Heathrow Airport LONDON, United Kingdom — Christian Dior’s dove grey carpets and boudoir mirrors vie for the eyes of customers with Prada’s harlequin tiles. The polished hardware of Dolce and Gabbana handbags glint, not far from lustrous exotic-skinned accessories by Gucci. No, this is not the Avenue des Champs-Élysées or Bond Street, but the departure lounge of Heathrow Airport’s Terminal 5, where passengers buy over $450 million per year of perfumes, clothing, scarves, sunglasses, jewellery, watches, bags and small leather goods from brands including Alexander McQueen, Burberry and Chanel, the airport’s top performer. A similar scene plays out each day at a plethora of major international airports across the world, from Singapore’s Changhi and South Korea’s Incheon to Dubai International and Charles de Gaulle in Paris. But this wasn’t always the case. Indeed, in the last 20 years, airside retail has undergone a radical transformation. From Sideline to Strategic Priority “What you used to have at Heathrow and Gatwick, for example, was big old airport terminals, with a WH Smith and maybe a Knickerbox and...
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...MA Marketing Communications Module 4MMC7A7 Managing Marketing Communication Kliatchko (2008) argue that, “the rise of digital technology means that content creation is no longer exclusive to media firms and marketers.” Content Introduction--------------------------------------------------------------------------------3 IMC Overview----------------------------------------------------------------------------3 Digital Technology Means That Content Creation Is No Longer Exclusive To Media Firms and Marketers---------------------------------------------------------6 Convergence as Glue---------------------------------------------------------------6 The Digital Media------------------------------------------------------------------8 Major Issues Facing Marketers---------------------------------------------------10 Brand engagement------------------------------------------------------------------10 Conclusion----------------------------------------------------------------------------------11 References----------------------------------------------------------------------------------12 Introduction Integrated Marketing Communications, or IMC, basically refers to the process of combining all the tools used in advertising so that they can function together. Promotion, one of the marketing mix’s 4 Ps, has its own combination of communication elements. All of these...
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...Selected Thesis Topics for BScBA students Bachelor´s Thesis 2013-2014 Please use this list of the fields of International Business for thesis work and potential thesis topics when choosing and informing us the field of your thesis + the thesis topic in the form Indication of Interest Area for Thesis 2013-2014. Part 1. Thesis topics for companies and other organizations We have first listed the thesis projects that are available to do for companies and organizations. If you are interested in these projects, please mark the topic to the Indication of Interest Area form the same way than any other topic. It should be noted that the students selected to do the thesis from these topics must be motivated and committed for the work. Please do not contact these organizations yourself before the selection process has been completed for all students. More information on topics can be asked from Mari Syväoja or Tomi Heimonen. Organization: Thesis Biofenno projects for (www.biofenno.fi) companies and organizations Selected Thesis Topics for companies and organizations Internationalization plan Plan how to take and promote product Tuovi Tuotevirtakirjanpito to EU markets. Tuovi Tuotevirtakirjanpito is a stock and feed recording program for organic farmers. It produces necessary stock and feed reports for annual inspection. Also stock balance reporting benefits farm managements. Because Tuovi Tuotevirtakirjanpito complies with all the regulations EU has set for organic farmers, it has...
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...defining characteristics of how Millennials behave in workplaces and the implications of it for Human Resource Managers. Lastly, this essay will conclude by reinforcing the stand that Millennials should be managed differently with the main points of argument highlighted as well as the future directions that HR managers can look to. 1.1. Millennials versus Baby Boomers To understand the significance of Millennials in the workplace, it is important to first define Millennials and its characteristics. The term ‘Millennials’ or more commonly known as Generation Y, is defined as any individual born after 1981 (Leyden et al., 2007). Other terms which refer to the same cohort include, Nexters, Echo Boomers, Baby Boomblet, Generation Why, and the Digital Generation (Belkin, 2007)(Chester, 2001)(Martin and Tulgan, 2006)(McDonnell, 2006). On the other hand, a Baby Boomer is defined as any individual “born between 1946 and 1964” (Kupperschmidt, 2000). To borrow the explanation for the term Baby Boomers, Kupperschmidt stated that, the “generation is referred to as baby boomers because of the...
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...aids. This executive summary takes a brief look at designing and developing a contract process program that integrates cooperation and communication systems between the Nursing Administration, the head of each nursing unit or the RN or LVN in charge, and the certified nursing aids. Another challenge for the Managed Care Organization of America is the unclear policies in the Hospital Equipment Management Program. This executive summary offers a proposal whereby the healthcare professionals would develop and monitor a two-way communication channel and incorporate it into the Hospital Equipment Management Program, hold related workshops that can be attended by the Director of Hospital Operations and the division managers, build a cooperation team that unites operational goals and develop systems that evaluate whether these operational goals are being met and implemented with success. This executive summary also gives a brief overview of how leadership and management affects operational goals and networking when the VP Ancillary Services undermined the Director of Hospital Operations by interfering with the training and handling of compressed gas cylinders. This executive summary will offer an environmental proposal that is comprised of the healthcare...
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...1. Emotional Intelligence is the ability to detect and to manage emotional cues and information. Emotional Intelligence refers to the ability to perceive, control, and evaluate emotions. Emotional Intelligence is a person’s ability to be self-aware, detect emotions in others and manage emotional cues and information. Emotional Intelligence plays an important role in job performance. 3. The Tuchman five stage of team building is used to identify factors that are critical for building and developing small groups. The Tuchman five distinct stages groups go through: forming, storming, norming, performing, and adjourning. The forming stage is the first stage in group development, characterized by much uncertainty. The storming stage is the second stage in group development, characterized by intra group conflict. The norming stage is the third stage in group development, characterized by close relationships and cohesiveness. The performing stage is the fourth stage in group development, during which the group is fully functional and the adjourning stage is the final stage in group development for temporary groups, characterized by concern with wrapping up activities rather than task performance. 4. Gender differences are sometimes a barrier to effective communications. Men tend to use talk to emphasize status, whereas women tend to use it to create communications. The women speak and hear a language of connection and intimacy; men speak and hear a language of status, power and...
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...“Creativity plays an important role in economic competitiveness of advanced economies” Introduction This report will look at how the concept of creativity and innovation are significant to Asos and what stimulates Asos to implement creativity and innovation into their operations. The report will also discuss challenges that the business is facing to sustain a competitive edge and how Asos organizational culture foster creativity and innovation in the workplace. To finalize the report a comprehensive conclusion will be discussed whether creativity and innovation play an important role in economic competitiveness of advanced economies. “ASOS is a global online fashion and beauty retailer and offers on the ASOS.com website over 50,000 branded and own label product lines across womenswear, menswear, footwear, accessories, jewellery and beauty with approximately 1,500 new product lines being introduced each week.” (1) Managing change in organizations Businesses within the 21st century are faced with constant change which affects the traditional organisational structure and the way people work, which forces companies to be highly adaptable to unforeseen changes. For example change within Asos helps them to identify the areas of their strong and weak points, which enhances their productivity and efficiency. Change aids to predict challenges that could affect Asos operations by reacting to it effectively in terms of how big and radical the change is and how many parts of...
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...University of Illinois at Urbana-Champaign College of Business Department of Business Administration BADM 449: STRATEGIC MANAGEMENT / BUSINESS POLICY (FALL 2015) Section J: Tuesday – Thursday 11:00 A.M. – 12:20 P.M. BIF 2041 Name: Shinjinee Chattopadhyay Visting Assistant Professor Office: 465 Wohlers Hall Office Hours: Tuesday, 2-3.20 pm (Or by appointment) Office Phone: 217-300-1033 Email: schattop@illinois.edu Website: Maintained on Illinois Compass 2g INTRODUCTION AND COURSE OBJECTIVES Strategic management deals with decisions that fundamentally influence the direction of the organization and effective implementation of the direction chosen. Strategic management addresses the organizational structure, resources & capabilities, and the strategic positioning of the organization to create, capture, and sustain competitive advantage. In addition to economic value creation, management also must make decisions concerning the distribution of this economic value across stakeholders. In BADM 449, you will develop your skills at: • Understanding how firms create, capture, and sustain competitive advantage; • Analyzing strategic business situations and formulating strategy; and • Implementing strategy and organizing the firm for strategic success. Success ultimately depends not only on the soundness of the formulated strategy, but also on effective implementation through appropriate organizational choices. This capstone business course focuses...
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...LEARNING OBJECTIVES Moses Gerard Shyne CHAPTER 3 1. Explain why nations and companies participate in international trade. Because no national economy produces all the goods and services that its people need. 2. Describe the concepts of absolute and comparative advantage. A nation has an absolute advantage if (1) it’s the only source of a particular product or (2) it can make more of a product using the same amount of or fewer resources than other countries. Because of climate and soil conditions, for example, comparative advantage , which exists when a country can produce a product at a lower opportunity cost compared to another nation 3. Explain how trade between nations is measured. We determine a country’s of trade by subtracting the value of its imports from the value of its exports. If a country sells more products than it buys,it has a favorable balance, called a trade surplus . If it buys more than it sells, it has an unfavorable balance, or a trade deficit 1. Define importing and exporting. Importing involves purchasing products from other countries and reselling them in one’s own. Exporting entails selling products to foreign customers. 2. Explain how companies enter the international market through licensing agreements or franchises. Foreign direct investment (FDI) refers to the formal establishment of business operations on foreign soil. 3. Describe how companies reduce costs through contract manufacturing and outsourcing...
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...GROUP INTERACTION JOURNAL ARTICLES Compiled by Lawrence R. Frey University of Colorado at Boulder Aamodt, M. G., & Kimbrough, W. W. (1982). Effects of group heterogeneity on quality of task solutions. Psychological Review, 50, 171-174. Abbey, D. S. (1982). Conflict in unstructured groups: An explanation from control-theory. Psychological Reports, 51, 177-178. Abele, A. E. (2003). The dynamics of masculine-agentic and feminine-communal traits: Findings from a prospective study. Journal of Personality and Social Psychology, 85, 768-776. Abele, A., Gendolla, G. H. E., & Petzold, P. (1998). Positive mood and in-group—out-group differentiation in a minimal group setting. Personality and Social Psychology Bulletin, 24, 1343-1357. Aberson, C. L., Healy, M., & Romero, V. (2000). Ingroup bias and self-esteem: A meta-analysis. Personality and Social Psychology Review, 4, 157-173. Abougendia, M., Joyce, A. S., Piper, W. E., & Ogrodniczuk, J. S. (2004). Alliance as a mediator of expectancy effects in short-term group psychotherapy. Group Dynamics: Theory, Research, and Practice, 8, 3-12. Abraham, A. (1973a). Group tensions as measured by configurations of different self and transself aspects. Group Process, 5, 71-89. Abraham, A. (1973b). A model for exploring intra and interindividual processes in groups. International Journal of Group Psychotherapy, 23, 3-22. Abraham, A. (1974-1975). Processes in groups. Bulletin de Psychogie, 28, 746-758. Abraham, A., Geffroy, Y., & Ancelin-Schutzenberger...
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...1 INTRODUCTION Each of the past three centuries was dominated by a single new technology. The 18th century was the era of the great mechanical systems accompanying the Industrial Revolution. The 19th century was the age of the steam engine. During the 20th century, the key technology was information gathering, processing, and distribution. Among other developments, we saw the installation of worldwide telephone networks, the invention of radio and television, the birth and unprecedented growth of the computer industry, the launching of communication satellites, and, of course, the Internet. As a result of rapid technological progress, these areas are rapidly converging in the 21st century and the differences between collecting, transporting, storing, and processing information are quickly disappearing. Organizations with hundreds of offices spread over a wide geographical area routinely expect to be able to examine the current status of even their most remote outpost at the push of a button. As our ability to gather, process, and distribute information grows, the demand for ever more sophisticated information processing grows even faster. Although the computer industry is still young compared to other industries (e.g., automobiles and air transportation), computers have made spectacular progress in a short time. During the first two decades of their existence, computer systems were highly centralized, usually within a single large room. Not infrequently, this room had...
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