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Teamwork in Busy Health Care Call Center

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Teamwork in Busy Health Care Call Center
Jessica Beasley
HCS/325
June 15, 2015
University of Phoenix
Instructor: Victor Kintz

Proposal Title
The call center for a busy health care organization has experienced a substantial increase in the volume of calls over the past year. When observing more closely, as the manager, I’ve noticed that the volume of calls has actually doubled over the past year. This poses an issue because there isn’t any room in the budget to hire additional staff. However, there is an additional $20,000 that can be spent on the department to improve efficiency and customer service.
Problem
The volume of calls entering the call center, has double over the past year, but it’s not within the budget to accommodate additional staff.
Recommendations
Although hiring more staff is the most sensible remedy to this situation, the budget will not allow this decision can to be made. I propose three recommendations that could help keep customers satisfied as best as possible, without having to hire additional staff. Number one, instead of all the calls being answered by phone, with the additional funds, develop a website that allows the customer an option to receive help via email or live online chat with a representative. To start this process, as the manager, I would first need to hire someone that can set up and design a website for the company. Next, identify which group of health care customer service representatives are more skilled in computer literacy or may feel comfortable enough to preform live online chats. This will cut down on the amount of calls that come directly into the call center. Give a set time frame where customers can expect a response to their email, for example 24 hours. By choosing this option, customers can send non-urgent questions or problems via email. This would be beneficial because majority of customers despise long hold times, or have very busy lives and would rather communicate through email. The second recommendation is to still use the additional funds to develop a website, but this idea would be once the website is up and running, customers can be given an option to click on live online chat. The last recommendation, still keeping with the original proposal of starting a website, use the website as an informational tool for customers. Designate specific team members to go around and ask the other staff members, the most commonly asked questions or the most common issues that people need to be addressed. Also ask the staff about the solutions to those common issues or questions. Once this is done, the team and meet with the managerial department and compile a list of “frequently asked questions” and place them on the website as a tab that customers can click. You would be surprised of how many people ask the same questions and how many representatives answer the questions the same. The answers to these questions should be the same across the board. Place educational information on the website that could enhance the customer’s knowledge base. I propose that whichever strategy is utilized, we trial that strategy for at least six months to evaluate its effectiveness. A percentage of the team will still continue to handle customers the normal way which is through the call center and a percentage of the team will address customers via email or live chat. The key point in this proposal is to work together as a team to reach the same common goal and that is the improvement of customer service.
Conclusion
In my conclusion, teamwork is critical when working in healthcare, especially when working in a bust health care call center. The goal of any team should be to work together to make sure the said customer whether it be in health care or in any other field, is satisfied and confident in knowing that they are treated as a priority. Teamwork applies to more than just the health care industry. The military, as well as auto racers, and even cheerleading involves teamwork. Camaraderie through a team is very important in the military, but this should be applied to any industry. Camaraderie is a mutual respect and trust among teams or colleagues. Operating in camaraderie keeps the flow of a team going, because each individual respect’s the other’s job and understands its importance to everyone. Therefore, no one person will try to get individual recognition for a job that it took the team as a whole to complete. Race car drivers rely on his or her teammates to make sure their car is running how it’s supposed to run. This could mean life or death if the teammates operate out of selfishness. As I close this proposal, what I want to be understood is that each recommendation mentioned above, will not only guarantee improvement in customer service, but will allow colleagues to see each other more than just co-workers, but a team.

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