...if you have a prosthetic you are at a definite weakness but what if i told you some people fought over that disadvantage and are now pro athletes and olympic gold medalist. In this research paper i will explain an event that changed the game for sports prosthetics the oscar pistorius case of 2007-2008. In sports like track all evidence points back to those prosthetics being advantages in the paper i will give you a few reasons why from world renowned scientist and college professors Due to the significant evidence, I believe that prosthetics give runners in sports an advantage for many reasons some of which I will tell you why I believe. In...
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... Individual Q1 Assess the market opportunities and threats for the sport-shoe manufacturer, Asics which is planning to enter the ASEAN market? Ascis today is the forefront business and world wide performance in sports market industry and its currently the leading the running shoe brand athletes. The choice for providing comfort,support, and supirior rides. Ascis has made further developments in its products for both men and women.It has also reached the core of sports industry and sponsership like football and rubgy. Ascis has been in the asian market for many years markets mostly in Japan and well recognised in American continent,In some asian countries like Indonesia,Thailand, Singapore and Malaysia it is well knwon and still developling its brand name in some coutires. Ascis has not only focused on Sports wear but also concentrate on Apperals and expanded its sports shoe products from Running shoes to walking shoes, and football shoes. It is known in Singapore and Thailand the market share of ascis is low but still one of the leading brands. This paper mainly focuses on Ascis and Asean countries development and growth and how it impacts the buiness by entering their market. But this paper mainly focuses on major countries like Singapore and Thailandas they are the emerging market and high business prospects PEST analysis is used for understanding the growth or decline of the market this paper focus on PEST analysis of Singapore,and Thailand but main focus is Singapore...
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...MANAGING TECHNOLOGY 1 Managing Technology Research Paper JMM March 30 2010 95-250 MANAGING TECHNOLOGY 2 Technology has profound effects on almost every modern facet of today’s world. Understanding and working with technology is fundamental to any person striving to be an elite competitor in their respective field. Whether the person is an athlete, a teacher, a trades worker, or a businessman a thorough knowledge and utilization of the available tech related to that field is needed to be an industry leader. This may not seem like an overly difficult task, but the fact of the matter is that technology is constantly changing and advancing, at a speed that is increasing exponentially. These advancements bring about changes in the field itself that are generally positive in the sense that tasks become easier allow for more time efficiency, but it is nearly impossible to keep up. Sport management is a field that has evolved to become fairly dependent on technology. In order to gain a better understanding on what it takes to become a successful sport manager we can study the technology involved in the field by answering the question of how exactly has the rapid advancement in technology changed the world of sport management and the way sport managers operate. One of, if not the most fundamental aspect of any business or organisation is communication. Whether it be communication between co-workers, other organisations, or customers, effective communication is vital to...
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...INTERNAL ENVIRONMENT Current Marketing Objectives, Strategy and Performance Gannett Company chief executive officer Craig Dubow’s goal for USA Today and commitment to the customer is “getting news and information into the hands of consumers faster than ever before.” This commitment is one that matches the current marketing goal for USA Today which is to be more innovative in order to differentiate its product from competitors. USA Today showed consistency with this goal by showing innovation in the marketing program. USA Today’s marketing program includes online publications, on-demand news and information, and brand extensions and partnerships. These goals are also consistent with customer demand for digital options as technological advances and mobile access increase. Within the national newspaper industry, USA Today still has the largest print circulation and highest volume of newsstand sales in the industry even though the newspaper’s print circulation has declined. However, its digital subscriptions fall significantly behind its major competitors and USA Today is no longer the most widely read newspaper. In regards to printed newspaper circulation, the industry as a whole is experiencing a decline in performance. This is due to decreased revenues, decreased sales and increased costs. Advertising revenues have declined by 51 percent since 2005. Part of a cultural trend, sales of printed newspapers have also decreased as the customer obtains news from other...
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...Success for the motivated So you’ve graduated high school? You’re trying to figure out what your options are. Should you get that college degree that everyone has told you to strive for or, start working fresh out of high school. The real question is “is it worth it?” well, I can give you a simple answer. YES! Plenty of evidence suggests that, on average, a person with a college degree will earn more income, have better job opportunities, and gain more skills and life experience than someone with a high school education. Increasing these suspicions are a few examples of college dropouts who are wildly successful, such as Bill Gates and Mark Zuckerberg. Students begin to argue and doubt the fact that completing college is the best option for...
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...opportunities? Answer the same questions for USAToday.com. By conducting research and analysis Gannett determined that there were two trends/opportunities that he could take advantage of; one was that an increasingly short attention span among a generation nurtured on television and the other was that there was a growing hunger for more information. With this information Gannet made the newspaper’s primary mission to provide more news in less time. Research suggested that this paper should target achievement-oriented men in professional and management positions who were heavy newspaper readers and frequent travelers. Unlike the other companies/competitors who targeted upper America, Gannett’s company would target middle America- young, well-educated Americans who were on the move and cared about the news and current events. Gannett listened to what the readers wanted and ensured that USA Today would market just that. With this information in hand, Gannett capitalized on it by putting together a team of news, advertising, and production personnel staff from his daily news who developed, edited, published and tested different prototypes. From those prototypes three 40-page versions were sent out to about 5,000 professional people along with a response card for feedback. Marketplace feedback showed that readers liked the prototypes so the Board of Directors voted unanimously to launch the paper starting in the Washington and Baltimore areas. In September 1982, 155,000...
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... Abstract Business intelligence (BI) is a popular and growing field that helps managers and decision-makers in deciding important decisions. Over the past two decades advancements in technology have elevated the importance of BI systems and software to an organized corporate strategy and overall success. Reliable and accurate BI systems are used by many large corporations; they can be custom-built by a service provider or by people working for the corporation. This is because they are very expensive, cutting edge software systems. Past research has shown that BI is one of the fastest-growing methods of intelligence gathering in the field. With all of the attention of advances in information technology (IT) and how helpful they are it is easy to overlook some of their repercussions. This paper highlights the importance of BI in decision-making areas and the techniques used to make them. Advantages and benefits are then discussed and one major problem is described in detail. Computer hacking is becoming more popular as the future comes closer and it is a larger problem than most think outside of the business world. The conclusion offers an insight into the future of BI and identifies the problem of hacking as its major threat. 1. Introduction Business intelligence (BI) has become one of the most successful and popular ways that an organization uses to answer specific...
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...Notes: Gillette and Schick have reached the end of meaningful product innovation. Given this, Gillette faces the challenge of further expanding its already dominant market share around the world. And in a market that thrives on innovation, Gillette must determine how to balance the continued investment of resources in research and development, searching for ¨The next big thing¨ in the global shaving market Possible Solution: Capturing more of their loyal consumers through product-line expansions and inspiring marketing campaigns. History of innovation at Gillette 1895: Gillette has the brilliant idea- a razor with a safe, inexpensive, and disposable blade- 1901: Gillette produced the original Gillette safety razor and blade. An exceptional marketing by ¨offering consumer’s high-quality shaving products that would satisfy basic grooming needs at a fair price¨ 1948: All time performance record with profits per share of $6.80. 1964: Due to unsuccessful acquisition of Toni Company and Paper Mate net profits slumped to $1.33 per share. 1962: Wilkinson Sword introduced its stainless-steel blade. New manager named Ziegler: Gillette purchase number of companies that turn out unprofitable. But the introduction of Cricket disposable lighters and Soft & Dry antiperspirant and the introduction of the Trac II razor was a great success New CEO Colman Mockler: ¨Cut costs dramatically and pour the money saved into ad and product development budgets¨ Success due to introduction...
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...After the Second World War the United States saw a great amount of technological advances. The ideas and inventions which came about during these years were some of the most influential and life changing happenings in American history. Morale was high, and people were given opportunity to work on these new ideas rather than worry about invasions and the possibility of a life built around fear and war. In 1946 a man by the name of John Biggins introduced the first credit card to America. With this new idea, a person would present the card (then only a piece of paper) to a merchant, and the bill for the purchase would be sent along to Biggins’ bank. The bank would then pay the bill, and the account holder would be responsible for reimbursing the bank at the end of the month. This was huge to the American people. As the years progressed consumers were able to purchase more items, and in the 1950’s the credit card was widely responsible for the boom in purchasing consumer goods. Charles Ginsburg invented the first video tape recorder in 1951. Ginsburg led a research team at a company called apex, and was primarily responsible for the bulk of the ideas and production of the device. With this new invention, video cameras images could be captured and stored magnetically on rolls of magnetic “tape”. The invention is one of the most prolific happening in human history, as it allowed moments to be saved and replayed by everyday people. The year 1952 brought with it the...
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...Communication Plan for Google TV Marketing MKT/571 Introduction Team B’s objective is to initiate a successful launch of Google T.V. In an effort to achieve success, we must develop effective communication with our domestic and international markets. Advertisements and promotional programs must be attention capturing and expressed in a way which is impressive to the customer. Our form of technology must be innovative in a way that will appease our targeted audience. These objects will be discussed thoroughly throughout this paper, and communication strategies will be compared for domestic and international markets. Developing and managing an effective marketing communications plan According to Kotler & Keller (2007) communication channels deliver and receive messages from target buyers, and include newspapers, magazines, radio, television, mail, telephone, billboards, posters, fliers, CDs, audiotapes, and the Internet. Effective communication is important to the success and failure of Google TV. Google TV has collected demographics, assessed the need of its services, identified issues, and opportunities, segmented its target market, and established the distribution channel. Google TV is ready to define measurable goals, its message, a budget, and a means to monitor, and evaluate the results. Google TV also needs to identify its form of media and develop a strategy. A goods strategic plan will help Google TV to manage cost and stay within its marketing budget...
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...Defining Marketing Martha Apuan University of Phoenix Marketing MKT/421 David Rubenstein June 17, 2013 Defining Marketing Marketing is essential for the success of a company. With the changing times and the advance in technology more products are being introduced to the consumer, however, before the consumer can purchase a new item he or she has to know it is worth buying. In this paper I will define marketing, providing my own definition as well as two other definitions from credible sources. I will also explain the importance of marketing in organizational success based on the definitions and provide three examples from the business world to support the explanation. Jay Levinson said, “If you don't believe in your product, or if you're not consistent in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources to do what it takes to make your product work” (Entrepreneur, 2000-2013). Marketing Defined According to the textbook Basic Marketing, “marketing is the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need satisfying goods and services from producer to customer or client” (William D. Perreault, 2011, p. 6). The American Marketing Association provides this definition, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and...
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...product differentiation from the late 19th century to the present. The first real advance in printing technology was the creation of the linotype machine in 1886, which automated the process of arranging characters into lines of type. By the 1970s, though, phototypesetters, which contributed to a lower fixed cost, began to push the linotype machine into obsolescence. By automating the production of the newspaper, the number of papers available to the public greatly increased, while making it affordable for people to purchase one. These developments led to a boom in the newspaper industry where several different newspapers started to appear in major cities. The advent of the computer age and digital technology has significantly altered the printmaking process. Prepress, which covers all the steps prior to running the press, can now be done on personal computers, significantly reduced costs of printing error leading to lower marginal costs. Since the 1990s The Internet has been increasingly replacing newspapers and magazines as the primary source of news and information. In recent years, newspapers and other media have adapted to the changing technology environment by starting to offer online editions to cater to the needs of the public, further brought down marginal costs in terms of delivering and promotion. Technically, the entry cost of the industry has fallen due to the technological change of printing. The digital equipment is more affordable than...
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...Introduction. In recent times the sports sectors have began to see the importance of strategic marketing and planning. Researchers have said that if strategic marketing activities are not improved sports would not be able to endure the competition from the entertainment industry. This purpose of research is to: (A) Evaluate the conditions of the Marketing environment of Nike INC as a sports equipment company (B) Evaluate the recourse capability of Nike INC using appropriate analytical tools, highlighting its thresholds and unique resources and core competences (C) Evaluate the strategic fit of Nike INC using the analysis gather highlighting its strength and weakness. Company’s Profile. Nike INC is a sport Equipment company, It was founded on the 25th of February 1964 by Bill Bowerman as at then it was known as Blue Ribbon Sports. Its named was official changed on the 30th May 1978 to Nike INC. It is said that Bill Bowerman developed his interest in starting up a business while in Stanford. He believed his business would grow because as at then most Sport Shoes companies spent a fortune on labour by cost by manufacturing their Athletic Sports Footwear in countries like the USA were labour cost were high. He was convinced that by out sourcing production to Japan where labour is cheaper, Blue Ribbon prices would be cheaper than its contributor and thus it break into the Athletic Foot Ware industry and this was the beginning of the company which later became Nike INC. ...
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...Name Business Prospects for The Seattle Mariners Institutional Affiliation May 27, 2016 Executive Summary Sports franchises are the pride of communities in various towns and cities across the United States. They provide a source of entertainment and recreation center for the local population. Beyond that, however, these are businesses that are interested in making money and operating profitably so that they can advance and increase their chances of winning and dominating the league. Winning is a source of local pride for the community. The economic landscape has changed since the formation of the league. In this paper, the club will be subjected to SWOT analysis and competitive analysis which will reveal the structural and environmental make-up of the industry as at the present moment. The technological front is also changing, and clubs are not to be left behind. The paper will differentiate between having a need for a website and for having an active social media presence. It will conclude by giving out suggestions on how to improve from a business perspective to adopting a different form of social media which will be important in converting traffic and views to cash opportunities. Introduction Sports are a huge favorite and a great pass time in America. Communities, fueled by the need of individuals to participate in sports have organized teams to compete within themselves for entertainment and for bringing people together. Through the involvement in social events...
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...martial arts industry. It is actually the largest MMA promotion company in the world. Mixed Martial Arts is a full contact combat sport. It allows the use of both striking and grappling techniques. There are numerous types of mixed martial arts including boxing, wrestling, kickboxing, karate, and taekwondo. II. General Environmental Analysis a. Technology Mixed martial arts have been around for a long time. It was first introduced in the original Olympic Games in Athens. In the beginning, fighters used a combination of Hellenic boxing a wrestling to fight. They could use any of their abilities until they had the other opponent knocked unconscious or surrender. There were no rules or guidelines to the fighting; it was all or nothing. Different combat sports evolved over the years into different areas of the world. This made the popularity of pakration decline. As time went on, rules and regulations were developed for the fighters and the technological advances helped this sport take off. b. Demographics This industry is mainly viewed by males, although some females are also interested in the industry. From personal experience, males enjoy watching a fight more than females do. The industry attracts an age group mainly between 18 and 36. No matter what race or ethnicity we are, fighting is in our DNA. This is not intended as a racial sport against another race or kind. Many young children and adults are taking classes in this type of industry to have a better...
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