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Technology "Does It Matter"

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“IT Doesn’t Matter” Assignment

Assunta P. Cuccia
BUAD 867
February 19, 2010
In the national bestseller, Good to Great, Collins devotes a chapter to Technology Accelerators in which he posits provocatively “The real question is not, What is the role of technology? Rather, the real question is, How do good-to-great organizations think differently about technology?” The value of Information Technology (IT) is based on how it is aligned with a company’s business model, core competencies and strategies so that a competitive advantage can be sustained. Today’s commerce is heavily dependent on IT, and as stated in Chapter 1, page 47 of our textbook, “IT is a powerful tool for defining, organizing and building knowledge assets within a firm and a business network.”

Although Nicholas Carr’s article has an inflammatory title, “IT Doesn’t Matter,” the main points suggest otherwise. IT does matter but it matters differently. This article was published in 2003, a few years following the dot-com bubble burst. During the Internet’s halcyon days from 1994 to 2000, the businesses created were the result of IT innovations, and this changed the way business interacted with the environment. This led to IT becoming more visible and pervasive in business and at the same time evolving towards commodity status. IT is an essential part and cost of doing business globally “but provide distinction to none.” There are several industries that managed IT in a manner conferring competitive and economic advantage e.g., Amazon, Dell, Wal-Mart. These companies drove value and innovation to their customers by leveraging technology to create customer relationship solutions, an efficient supply chain management and data warehousing implementation.

The Carr article is content rich, and there are a number of overriding themes. Several key themes are:

IT has become a

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