Premium Essay

Technology in the Olympics

In:

Submitted By kjlee
Words 2364
Pages 10
The Role of Technology in the Olympics
When the modern Olympics began in 1896, Thomas Burke, an American athlete, wore a cotton shirt and cotton shorts and ended up winning gold in the 100-meter sprint. Fast-forward to the 2012 London Olympics. In August, American athletes in track events competed in Nike’s Pro TurboSpeed suits. The tight-fitted apparel was made from recycled polyester fabric, designed to limit aerodynamic drag and boost athletic performance. Today, it’s hard to imagine any sport that hasn’t been touched by technology.
From the synthetic material swimmers wear to the carbon-fiber frames in cycling, the International Olympic Committee (IOC) and other international sporting federations have welcomed most technological innovations that have arguably improved the games. While there are many variables that are associated with athletic performance, one of the contributing factors for breaking world records has been technological innovation in design and equipment. With every passing Olympics, technology is shrouded with controversy, with many spectators claiming that the spirit of sport is being hindered by the use of technology. While this is an adamant concern, recent studies have shown that athletic performance has reached its physiological limit. In order to keep audiences engaged in the modern Olympics, technological innovation is needed to help assist athletes in achieving world records. From tracksuits to running shoes, innovation in clothing design garners a lot of attention at the Olympics. During competition, athletes wear light, tight-fitting uniforms to compress the body and minimize drag. Compression helps the blood flow and keeps the body tight as to reduce muscle strain and pull. By the 1970s synthetic material replaced cotton in uniform design. Since the 2008 Beijing Olympics, sport engineers used computer modeling to optimize the

Similar Documents

Premium Essay

How Information Technology Was Used in Beijing Oplympics

...With the technologies that were already existed and innovations coming up every other day, the information technology has become more important to our life than it ever was. The information technology is not only applied in the field of computer science but it is also applied in many areas such as in business, economics, science, and pretty much every field in the world. Thanks to the tremendous advance in the information technology, most of the things existing on earth have changed to better. Sport also has gone through a big change through the application of IT. A compelling example that illustrates the change in sports is Beijing Olympics. The Beijing Olympics has been the most information intensive Olympics ever; Compared to the Olympics in 2004, use of the information technology in Beijing Olympics was increased more than 80 percent. According to the Beijing Organizing Committee for the Games, the technology takes the biggest portion in the entire budget of the operation of the Olympics. With the operating budget of 2 billion USD, the BOCOG’s spent 400 million USD on the application of the information technology. BOCOG decided to estimate this much of budget because one of the three main themes of the Beijing Olympics was to make is a high tech Olympics. The information technology is very important in Olympics for few reasons. One of the reasons is that its scale is unlike any other events. For example, the soccer world cup is a tournament that is loved by people as much...

Words: 935 - Pages: 4

Premium Essay

Sports

...E-Sport Federation. Online competition has rapidly grown throughout the years, and continues to grow as technology grows. If e-sports have become this popular and more enjoyable to watch and play, then why are they not considered to be apart of the Olympic games? Do the Olympics fear for the future? Are they afraid that technology might take over sooner than they expected? I think that it is time the Olympic Games stop defining sports as only competitive games involving physical activity, and start letting technology and the future make history. I want to move the petition forward to make e-sports Olympic games and here is why. What do we think of when we think of sports? Fast paced activities involving lots of rigorous physical exertion, and very well practiced physical skills. I think that we sometimes look past other competitive activities solely because they do not involve physical activity. This is where e-sports come into play, and it may be hard to adapt to at first, because only the younger generation people will understand all of the new technology and games better than most older generation people. StarCraft 2, Dota 2, and League of Legends are all online competitive PC games, where millions of players online from around the world fight and compete with each other. Rob Pardo, the creator of World of Warcraft made a good argument as to why eSports should be in the Olympics, and he said “I think the way that you look at eSports is that its’ a very competitive skillset and...

Words: 1287 - Pages: 6

Premium Essay

Soccer World Cup Comparison

...The two major events, the Soccer World Cup, which was recently held in Rio, Brazil and the Sydney 2000 Olympic games are significant events in the sporting calendar on a four-year basis and have become the pinnacle of sporting excellence in the areas of soccer and general sporting activities. In the realm of sport, it is important to compare different events in terms of how they symbolize the traditions and respective requirements of varying sports and activities. The most important thing it is more important to compare the progress of different sports and how, through time, they change and become more creative and outstanding in their display of amazing talent and sports ability. This paper will appropriately compare two different sports major...

Words: 1082 - Pages: 5

Premium Essay

Economics of the Olympic Games

...Economic Impact of the Olympic Games And the Opportunities for Multinational Corporations Written by: Erick Saunders For Class: BUSN 659 – Summer 2014 Professor Corson August 3rd, 2012. You walk into the Aquatics Center at the London Olympics looking towards watching Michael Phelps win Olympic Gold. The first thing you notice is a large digital clock sponsored by OMEGA. It’s 2 o’clock, you missed lunch and you have a craving for fries. Looking at all of the food vendors, you notice that only one place has fries on the menu. That one place happens to be McDonalds. Thirsty? You can only find Coca-Cola products; however , the offering from Coca-Cola is bigger than you ever imagined. There’s product you don’t even recognize. Perhaps it’s not an item familiar to your own country? This is all very strange; however, there is a very good reason as to why these things are happening. All of these companies are part of The Olympic Partner (TOP) program. By being part of the program, they have exclusive marketing rights at The Games. This paper describes such opportunities for these multinational companies. According to the International Olympic Committee, 10,568 athletes competed from 204 National Olympic Committees (NOCs). From a broadcasting standpoint, 172 of the 204 NOCs had on-site media coverage. Coverage potential was estimated to be 4.8 billion people. In America, NBC reached approximately 219 million spectators. YouTube exposed nearly 60 million viewers...

Words: 2585 - Pages: 11

Premium Essay

Real World Case I-Athens Olympics

...Ans.1 In Athens, the 31st of August 2004, Atos, as Worldwide Information Technology (IT) Partner of the International Olympic Committee (IOC), announced the successful completion of its IT operations for the ATHENS 2004 Olympic Games. “Today the Olympic Games could not happen without the use of Information Technology, and Atos has played a crucial role in the success of the ATHENS 2004 Olympic Games. We are extremely pleased to have them as our partner” said Jacques Rogge, President of the International Olympic Committee. IOC Technology Director, Philippe Verveer, added, “In the last 17 days, Atos has clearly demonstrated its tier-one capabilities in delivering, integrating and securely managing a mission critical IT infrastructure, almost three times greater than the Salt Lake City Winter Games. Atos is fundamental to managing the complexity of the Games and transferring knowledge, process and people to the next.” In preparation for and during the ATHENS 2004 Olympic Games, the IT team handled: • 177,244 accreditations issued and activated • 301 events - 4,500 hours of live competition • Live commentator services delivered for 19 sports • About 16 million of INFO2004 pages viewed • Peak of 915,000 pages accessed on day 7 • More than 3GB of live results provided in 800,000 messages to the ATHENS 2004, broadcasters and Sport Federations web sites • 11,270 reports printed and 60 million pages distributed • About 73 million of visits to the ATHOC Web site...

Words: 843 - Pages: 4

Premium Essay

Torch Relay

...h3.1 政治因素 K.吐依.A.J.維爾在《真實的奧運會》[2]中認為政治與奧運會有著強有力的聯系,他贊同“政治,就是權威和權力之間的關系,政治一開始就包含著合作和衝突。”他說到“奧運會是最著名的大型體育賽事,全世界任何一個角落的居民能夠通過各種途徑觀看到奧運會,”所以“奧運會也成為政治實體顯示力量和表達意願的最好媒介”。並且,他從主辦國國家內部、各個國家意識形態之間、各運動員、運動員以外的政治家、各國奧委會、國際奧委會內部六個方面分析了政治對奧運會的影響。 無疑,影響奧運會的各政治因素肯定會對奧運會火炬接力產生影響。試想,火炬接力作為奧運會舉辦前的最為重要的一種儀式,各個利益集團難道不虎視眈眈?也就這樣的機會是不會放過的,總會對接力路線產生影響。多一個國家參與就能夠提高舉辦國家的國際威望,火炬接力路線的距離和經過的國家,也越來越長和越來越多。奧運會火炬1936 年柏林奧運會第一次傳遞,是經過9 個國家。到了2008 年北京奧運會(如圖2)已經是行經世界五大洲國家和地區的22 個城市,歷時130 天,傳遞總裡程約13.7 萬公裡。 有人合作,也會有人抵制。比如,1952 年赫爾辛基奧運會火炬接力路線,原計劃從奧林匹亞山沿直線到芬蘭的赫爾辛基。但是,中間要從愛沙尼亞經過,這遭到了前蘇聯的拒絕——前蘇聯不願意在1952 年將還沒有完全“蘇化”的愛沙尼亞展示給世界。所以,奧運會火炬接力路線只得繞道長途跋涉,繞大彎經北極圈進入芬蘭。再如,2008 年北京奧運會,原計劃火炬接力路線要經過中國台灣。可是,台灣台獨分子以所謂“矮化”為由,提出從“第三國”進入台北市的無理要求,單方改變火炬赴台。這樣,北京奧運會火炬接力路線也只得改道而行。所以,政治因素影響著奧運會火炬路線的選擇。 3.2 經濟因素 現在,許多國家和城市都想盡各種各樣的辦法,積極審辦奧運會。因為,舉辦一次奧運會,能夠給這個國家或城市帶來相當可觀的經濟利益。其實,在前國際奧委會主席薩馬蘭齊上任前,舉辦奧運會的資金問題讓奧運會難堪得很。薩馬蘭齊將商業化引進來以後,奧運會的面目就完全改觀了。奧運會火炬接力同樣也就與“商”共舞了。如圖2,三星、可口可樂等國際著名公司,通過奧運會火炬接力中的展示車,來宣傳自己,擴大與廣大客戶的交流,進而贏得客戶,贏得收益。 很有必要說說1984 年洛杉磯奧運會,彼得.尤伯羅斯,這個聰明的商人,將每一棒的火炬接力售價1000 美元,想參加火炬接力者只要拿出1000 美元就可以跑1000 米。這次火炬接力彼得.尤伯羅斯售得3000 萬美元。也就是這次,使奧運會有了贏利的開始。據悉,北京2008 年奧運會火炬接力全球合作伙伴是可口可樂(中國)有限公司、三星電子有限公司和聯想(北京)有限公司。三家全球合作伙伴將為北京奧運會火炬接力的順利進行提供資金支持和服務保障。全球合作伙伴是北京奧運會火炬接力贊助計劃最高級的贊助企業,享有北京奧組委授予的一系列與火炬接力相關的市場權益。 3.3 科技因素 “科學技術是第一生產力。”由於科技的不斷發展,奧運會火炬接力路線的時間、空間範圍發生著重大變化。如今,奧運會火炬簡直就可以“無孔不入”,可以“上九天攬月、下四海捉鱉”。 1976 年蒙特利爾奧運會,火種到達雅典後,東道主用高科技,只花半秒鐘時間,用激光傳至太空中的人造衛星,再反射到加拿大首都握太華,然後才進行了短距離的傳遞。這次,雖然有了高科技,但由於沒有體現人文性,受到了人們的非議。2000 年悉尼奧運,火炬在水下度過了一段美好的時光,如圖4,在6月27日奧運火炬傳遞接力活動中,請潛水愛好者、海洋生物學家鄧肯將奧運火炬潛入水中。在大堡礁地帶水下前行3~4...

Words: 1399 - Pages: 6

Free Essay

Cultural, Media and Arts

...Course: ANT1001 Essay Topic: Discuss the extent to which arts, sports and media both reflect and influence culture. Word Count: Introduction: 24529 24530 In the world today, virtually every individual is part of a culture Art, sports and media heavily influence and reflect culture as it permeates everyday lives of society. Arts, sports and media coincide and go hand in hand with each other defining who we are today through a variety of different ways. Sport reflects and influences culture immensely and holds a variety of different meanings across different cultures. Internationally Australian culture is perceived as laid back, with hot summers, drinking beers and watching or participating in sports. It refers to “the values, ceremonies and way of life characteristic of a given group and the place of sport within that way of life” (Jarvie, 2006). Cricket is one of Australia’s most popular summer sport that has been around since the colonial days. It is one of the many sports that clearly identify our Australian culture with the influence from media advertisements in local newspapers to television, Foxtel, radio and internet, “it is part of the social and cultural fabric of different localities, regions and nations” (Jarvie, 2006). A case study that was conducted by Nathan Saad on the Sydney cricket ground (SCG), demonstrates the roles of understanding...

Words: 1446 - Pages: 6

Premium Essay

Sports Architecture in Modern China: a Comparison Between 2008 Olympic Venues and 1990 Asian Games Venues

...Sports Architecture in Modern China A comparison between 2008 Olympic venues and 1990 Asian Games venues Introduction Hosting the 2008 Olympic Games is monumental in Chinese history, almost a century ago, Chinese scholars dreamed of the Olympics being staged in China, which marks sovereignty and power of the country in a global view. Therefore, when the long time expectation is about to become real, the primary goal for Chinese government and citizens is to show the best part of China to the world. This paper focuses on what and how the Chinese have done in order to accomplish the mission of hosting a successful game. A number of Olympic architectures are reviewed in terms of their locations, the cultural meanings behind as well as their unique characteristics. At the meantime, in this paper I try to compare Olympic venues with their counterparts built for the Beijing 1990 Asian Games, due to their close relations, which I will further explain in the later session of this paper. I. Location of 2008 Olympics and 1990 Asian Games venues An international comprehensive sports game usually consists of a main stadium, where the opening and closing ceremonies are held, and a village that multi-functions as accommodation, gymnasium, catering, etc. to athletes, trainers and officials, as well as other venues where various sessions of a game are hosted. To Beijing 2008 Olympiad, the location of the above buildings is extremely important, due to the unprecedented...

Words: 2284 - Pages: 10

Premium Essay

Difference Between Greek and Modern Day Olympics

...[pic] The Olympic games were originally a religious festival unlike today. The Greek Olympic Games are now in honour of Zeus, and held every 4 years.(Women weren’t allowed to compete, but there were the Games of Hera for Women.) The games were only for Greeks and only Greek cities could be invited to take part in the Games. Unlike today, only Greeks were allowed to take part in the games. Today, any country could be invited to take part, despite their nationality. Only a few hundred athletes competed in the games, but today over 2 thousand come to compete. The Greek Olympics were only held in Olympia, but the modern Olympics are held in various places.(But when the Olympics were reinvented by a Frenchman, the first Olympic game was held in Olympia, and could be hosted their again. Opening ceremonies in Ancient Greece were much different then today. In ancient Greece they just had a festival for Hera, the wife of Zeus. But today, they have huge ceremonies, with famous dancers and singers, costumes, and fireworks. The competitors for the Greek Olympics trained for about 9 months, whereas today’s athletes train for their whole lives. But, the Greek competitors still do swear an oath to Zeus to play fairly, just like today. In the Greek Olympics, there were much fewer events than today’s modern Olympics, and in the Greek Olympic Games, the competitors had to compete naked and women could not watch any of the events, if a women was caught watching, she would be...

Words: 530 - Pages: 3

Free Essay

Two Hacker

...Case Study 2 Closing Case Two “Two Hacker Hunters” 1. What types of technology could big retailers use to prevent identity thieves from purchasing merchandise? There are couple thing that would help big retailers from identity thieves. One thing is the authentication and authorization technologies such as biometrics. Another way is detection multiple transactions from different location. There should be a red flag if unusually large order or purchases in a short time. Last, retailers could notify the customer directly if they found unusual transaction and verify with the real customer if they truly buying something big. 2. What can organizations do to protect themselves from hackers looking to steal account data? Organizations can protect themselves from hackers by installing antivirus software for early detection and response. Have a content filtering, encryption and firewall. They must also have security people safeguarding against insiders or worker from stealing customer and clients information. 3. Authorities frequently tap online service providers to track down hackers. Do you think it is ethical for authorities to tap an online service provider and read people’s email? Why or why not? I personally don’t believe authorities have the right to go inside other people personal email to track down hackers. That mean we are losing our right of freedom. This is like spying on the very law abiding citizen’s personal space. I believe privacy is...

Words: 906 - Pages: 4

Premium Essay

Operation Strategy: Samsung

...human resource and technology in the creation of products services which are superior hence contributing to a better global society. Under the philosophy Samsung has adopted a strategy which based on sport in the brand building. The firm acknowledges the basic role which is played by sports and by the Olympic Games as a promoter of its brand. Its management states that its strategy of sports sponsoring which fits well within their operations at Samsung is an integral part of the company’s philosophy. As they enter into the top plans propels the sponsorship of Samsung to a new era. It has been given an opportunity of acting on the same stage with the top brands of the world like IBM, Coca cola and visa which have enhanced their brand name considerably. Samsung would wish to accomplish two goals with the effort of sponsorship. Firstly it would be the building of brand awareness to especially create higher level of awareness than its rivals. The effectiveness of Samsung sponsoring was portrayed in 2004 in Athens Olympic Games which had a positive impact on the awareness of the brand. The second goal is the enhancement of the global imagery and attitudes towards its brand. Samsung considered its commitment to the Olympic movement as a key element in positioning and strategy. It makes contribution to Olympic Games success and at the same time enhances the brand image of Samsung and its market position. Samsung integrated successfully its product strategy, technology strategy and branding...

Words: 618 - Pages: 3

Premium Essay

The Cost Of The Olympic Games

...Although it used to be thought as a pride for the host country to hold the Olympic Games, the consideration whether the cost of the Olympic Games outweighs the actual benefits brought to the host country is becoming increasingly more common among the public throughout the world. This essay is going to discuss about the cost and benefits that the host country may obtain by holding the Olympic Games. The negative influence caused by the Olympics may include the enormous financial cost and the passive social impact, while the host country is provided an opportunity to build up country status as well as to help the city renewal. First of all, the Olympics cost the host country an enormous amount of money to hold the game, which may then lead to...

Words: 1377 - Pages: 6

Premium Essay

Technology on Sport

...results in the competition, such as auto-timing system. Moreover, the improvement sport equipments and analyzing system has become necessary for enhancing the performance of athletes. Firstly, one of the most dramatic revolutions in sport completion is caused by the developments in new technologies of mass communication, especially the development of Internet and satellite television, which are allowing the sport competitions to be publicized around the world much more quickly. As an example, mega-events such as the Olympic Games can be regarded as a 'media-events (D. Rowe, 2004, 166). According to Roche, the 1936 Berlin Olympics was the first Olympic Games to be radio broadcast to the world; and it was also the first major sport event to be televised, although it was only available in the city of Berlin at that time due to the limited local cable system. Nowadays, the universality of the Internet and television are most effective to the globalization of the sports competition, however, turning the sport competition into global event. Referring to the television, Horne and Manzenreiter indicate that the estimation of 3.9 billion television audiences had watched parts of the 2004 Athens Olympic Games, and 40...

Words: 782 - Pages: 4

Premium Essay

Why Is America Is Too Competitive

...America is too competitive, America’s competitive attitude has given us an introduction to obesity, gun violence, and divorce, yet we also were given good things like the olympic prise metals, and technology. These is not a bad thing America’s competitiveness has kept America at the top. Competition is the reason why people accomplish great things, and it might be the reason behind the great technological advancement that occurred in the year 2000 to 2011. America has spent a good amount of time on the olympics and got metals. event took place 1948. America spent a lot of money on the olympics. These is one of the many reasons why America is one of the most competitive, America competed with almost everything from science to athletics, but...

Words: 295 - Pages: 2

Free Essay

Gd Topics

...regulatory in insurance industry 2. Role of Information Technology in Insurance Industry 3. Is Democracy hampering India's growth 4. Westernization of Indian culture 5. solution to Kashmir issue 6. Saas Bahu serial Vs Reality shows 7. Capital Punishment should it be abolished? 8. Corruption 9. Impact of globalization on insurance. 10. Is India ready to host Olympics 11. Common wealth games. 12. The world is flat. 13. Which is better employer public sector or private sector.(asked by Reliance General Insurance Co.) 14. "impact of Obama's visit to India".-(asked by TATA AIG general insurance co) 15. Corruption in democracy (Bajaj Allianz & HDFC Ergo) 16. The world is round (SBI General) 17. Quick promotion or long term growth in an organization (SBI General) 18. Obama's visit to India (Tata Aig & Reliance General) 19. Kashmir issue (Bajaj Allianz) 20. Leaders r born not made (If co Tokyo) 21. Regulations in insurance industry (HCL) 22. Globalization n its impact on insurance (If co Tokyo) 23. Common wealth games (Bajaj Allianz) 24. Importance of IT in insurance (HCL & Accenture) 25. Should India host the Olympics (Tata Aig) 26. role of media in our country 27. patience is a bitter plant but it bears a sweet fruit 28. role of technology in insurance 29. Should capital punishment be given more often? 30. The world is flat! 31. The biggest problem in our country is? 32. should India bid for Olympics 33. Corruption in our country Adarsh scam 34. men...

Words: 274 - Pages: 2