...Section: Published: 6th Sense of Business Wednesday, May 16 - 2007 at 12:59 (GMT+4) Marketing Myopia – The Converging World You may be familiar with Theodore Levitt's classic paper - 'Marketing Myopia'. It called on marketers to redefine their competition and alerted them not to have a narrow short term view of their market. It spoke about how firms lost hold of markets because they were product-focused rather than customer-focused. The paper can be found at the Harvard Business Online site if readers want to download the original article. To quote: 'The railroads did not stop growing because the need for passenger and freight transportation declined. That grew. The railroads are in trouble today not so much because that need was filled by others (cars, trucks, airplanes, and even telephones), but because it was not filled by the railroads themselves. They let others take customers away from them because they assumed themselves to be in the railroad business rather than in the transportation business. The reason they defined their industry incorrectly was that they were railroad oriented instead of transportation oriented; they were product oriented instead of customer oriented.' Levitt's paper and the same principles still hold great relevance for present day businesses. From a client and market research consultancy perspective these are still amongst the key questions we are asking today. In market research if we define the competitive framework too narrowly our clients...
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...Instagram, as a free online photo sharing application with unique filters and social media networking opportunities, has first been launched by Kevin Systrom and Mike Krieger in October 6, 2010 on Apple’s App Store. The development of the application first began in San Francisco Silicon Valley, with the attempt of the creators to launch the service application using their HTML5 mobile web application knowledge which they have first started through a check-in project named Brbn. With the inspiration the two owners got from their observations through Brbn that people would actually tend to share more photos on online applications, they decided to evolve the idea into a more specialized and innovative one, which is Instagram. The mobile photography application was first started on launch, with the seed funding $500.000 which was once provided by Baseline Ventures and Andreessen Horowitz in March 2010 while the owners were working for Brbn. Starting from November 2010 after the launch of the application on Apple’s App Store, new employees as community manager, engineers and community evangelist were started to be hired for the Instagram project, which has become a company by then. It is stated by the owners that it took only 8 weeks to build and ship Instagram, however, it was a product of a year of work. The co-founders were at working for Brbn at the beginning of their idea generation and innovation stage, which was giving the service of being able to create profiles and sharing...
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...Sony camera vs Nikon camera marketing strategy STRATEGY IMPLEMENTATION The idea behind this continual process is that each step of the planning process requires some degree of implementation before the next stage can begin. This naturally dictates that all implementation cannot be postponed until completion of the plan, but must be initiated along the way. Implementation procedures specific to each phase of planning must be completed during that phase in order for the next stage to be started. Read more: Strategy Formulation - organization, levels, system, advantages, manager, school, company, hierarchy, business http://www.referenceforbusiness.com/management/Sc-Str/Strategy-Formulation.html#ixzz1YzZon4PbImplementation of the strategic plan is the final step for putting it to work for an organization. To be successful, the strategic plan must have the support of every member of the firm. As mentioned in the beginning, this is why the top office must be involved from the beginning. A company's leader is its most influential member. Positive reception and implementation of the strategic plan into daily activities by this office greatly increases the likelihood that others will do the same. Advertising is key to successful implementation of the strategic plan. The more often employees hear about the plan, its elements, and ways to measure its success, the greater the possibility that they will undertake it as part of their daily work lives. It is especially important that...
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...Assurance Certification Paper Copyright SANS Institute Author Retains Full Rights This paper is taken from the GIAC directory of certified professionals. Reposting is not permited without express written permission. Interested in learning more? Check out the list of upcoming events offering "Security Essentials Bootcamp Style (Security 401)" at http://www.giac.org/registration/gsec Key fingerprint = AF19 FA27 2F94 998D FDB5 DE3D F8B5 06E4 A169 4E46 © SA NS In sti tu te © SANS Institute 2004, As part of GIAC practical repository. 20 04 Valdo Araiza 3/30/2004 ,A GIAC Security Essentials Certification (GSEC) Practical Assignment Version 1.4b ut ho rr Technological Advances and the Effect on Physical Security eta ins fu ll r igh ts. Author retains full rights. Abstract The strides in technology each year have surpassed the previous year by leaps and bounds and will probably continue to do so in the future. Information technology continues to advance in ways that greatly benefit society on many levels but as the increasing benefits develop so do the security vulnerabilities associated with information technology. Hardware and software is being released to the general public that can help people be more productive but this same technology can be used to infiltrate or impede practiced physical security measures whether that effort is intentional or not. In this paper we will explore both sides of this technology...
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...CROATIAN PERSPECTIVE(S) ON THE LECTURER-STUDENT INTERACTION THROUGH SOCIAL MEDIA Nikola Draskovic, PhD Zagreb School of Economics and Management Jordanovac 110, HR-1000 Zagreb, Croatia ndraskov@zsem.hr Martina Caic, MBA Zagreb School of Economics and Management Ana Kustrak, MA, MBA Zagreb School of Economics and Management Abstract During the last decade, the application of social media in the context of higher education emerged from an informal means of communication to a strategic educational tool. Social media offers the possibility to create and share various content through web related applications. Furthermore, it is a communicational platform and a tool, which could be used for interpersonal communication, information exchange, and discussion over a range of topics. This qualitative study provides limited insight into the usage of social media in formal/informal learning/teaching and for the interaction between a student and a lecturer in the context of Croatian higher education. Through a series of in-depth interviews with both undergraduate students and lecturers, the current practice and behaviour related to the use of social media is investigated. As was expected, various types of social media are generally more popular among students, while among of the lecturers social media is usually considered an informal medium whose role in Croatian higher education has yet to be defined. This study revealed the usage and attitudes towards social media among...
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...Eighth Edition I. Initiating the Marketing Process 3. Scanning the Marketing Environment © The McGraw−Hill Companies, 2005 CHAPTER 3 SCANNING THE MARKETING ENVIRONMENT IT’S SHOW TIME! Don’t blink, because the world of entertainment is changing faster than anyone imagined possible. Online music, high-definition televisions, digital photography, computer-based media centers, and software for making movies are just some of the many products new to the entertainment industry. The revolution began with the combination of Apple’s iPod music player, which can store 10,000 songs in a device smaller than a deck of cards, and its iTunes Music Store, which sells more than 10,000,000 songs each month for just $.99 each. Other new forms of digital entertainment products include digital video recorders (DVRs), which record TV shows on hard drives instead of tape, and home entertainment “hubs,” which utilize wireless networks to link digital devices from around the home. Some experts even predict that there will probably be a version of iPod and iTunes for movies in the near future. Suddenly the music, television, photography, movie, and computer industries are converging. Musicians, recording companies, television networks, camera companies, movie studios, computer companies, retail stores, and consumers like you are part of a completely different entertainment marketplace. How did this happen? The marketing environment changed! First, consumers changed. They gradually made...
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...values. The abuse of it leads to social disaster. Others view it as the key to economic and social progress. Technology enhances muscle and brainpower. It is a tool to increase productivity. It is a tool to dominate the nature and society. It is a key for unlocking nature’s storehouse. It is a tool for deriving benefits from the nature. It is viewed as a source of wealth, well being and instrument of power to dominate nature and societies. No doubt there are important messages in both extremes. Technologies have major impact on our lives. There is dissatisfaction about too-much technology in the developed countries and there is dissatisfaction in the developing countries for having too-little technology. Because of positive and negative effects, people are confused about whether technology is good or bad. Technology is not some kind of...
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...Packaging and purchase decisions An exploratory study on the impact of involvement level and time pressure [pic] Pinya Silayoi, Mark Speece |The Authors | Pinya Silayoi, Department of Packaging Technology, Faculty of Agro-Industry, Kasetsart University, Bangkok, Thailand Mark Speece, School of Management, Asian Institute of Technology and Graduate School, Bangkok University, Bangkok, Thailand |Abstract | The importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged food products. This research utilized a focus group methodology to understand consumer behavior toward such products and how packaging elements can affect buying decisions. Visual package elements play a major role, representing the product for many consumers, especially in low involvement, and when they are rushed. Most focus group participants say they use label information, but they would like it if simplified. The challenge for researchers is to integrate packaging into an effective purchasing decision model, by understanding packaging elements as important marketing communications tools. Propositions for future research are proposed which will help in developing better understanding of...
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...ini Packaging and purchase decisions An exploratory study on the impact of involvement level and time pressure [pic] Pinya Silayoi, Mark Speece |The Authors | Pinya Silayoi, Department of Packaging Technology, Faculty of Agro-Industry, Kasetsart University, Bangkok, Thailand Mark Speece, School of Management, Asian Institute of Technology and Graduate School, Bangkok University, Bangkok, Thailand |Abstract | The importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged food products. This research utilized a focus group methodology to understand consumer behavior toward such products and how packaging elements can affect buying decisions. Visual package elements play a major role, representing the product for many consumers, especially in low involvement, and when they are rushed. Most focus group participants say they use label information, but they would like it if simplified. The challenge for researchers is to integrate packaging into an effective purchasing decision model, by understanding packaging elements as important marketing communications tools. Propositions for future research are proposed which will help in developing better understanding...
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...68 3 LEARNING OBJECTIVES After reading this chapter you should be able to: LO1 Scanning the Marketing Environment WEB 2.0 IS ALL ABOUT YOU! The Web is changing at an extraordinary pace and each new change provides more customization and convenience for you. If you use Myspace. com, Del.icio.us, Secondlife, or any one of hundreds of new products on the Web you are already part of the new world of the Web! Not long ago the Web simply provided a modern channel for traditional businesses. Music led the way with file-sharing services such as Napster and eventually online stores such as iTunes. The entire entertainment industry followed by offering books, movies, television, radio, and photography on the Web. The digital revolution allowed all of these businesses to benefit from the technical aspects of the Web. Now the term Web 2.0 is used to describe the changes in the World Wide Web that reflect the growing interest in collaboration, open sharing of information, and customer control. Many products and services such as podcasts, weblogs, videologs, social networking, bookmarking, wikis, folksonomy, and RSS feeds are already available, and many more are in development. As the focus moves from providing a new channel for existing businesses to empowering individual consumers with customized products, suddenly the Web is all about you! You can create your own video and post it on YouTube, sell your photos on iStockphoto, build a social networking site on Ning, and publish...
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...Chapter 1: AWA Introduction | To download section click button or click on “File Save as..” in the upper left-corner of your browser | | The Analytical Writing Assessment (AWA) consists of two 30-minute sections, the Analysis of Issue essay and the Analysis of Argument essay. You will receive a grade from 1 to 6, which will be sent with your GRE scores.The good news is that the AWA can be beaten.The essay topics are available for you to review beforehand. The structures for the AWA answers are simple and may be learned. In addition, while much GRE preparation may appear "useless" and without any merit beyond test day, the skills, reasoning tools, and techniques you learn for the AWA may be applied to any essay or persuasive writing. These skills will help you throughout business school and beyond. 800score has graded thousands of essays from GRE candidates and we have an unparalleled knowledge of where students go wrong. Here are some tips before we get started: * Grammar and spelling is, by-and-large, less important than structure and content. Focus on structure and your argument formation. * Take plenty of timed practice tests on a computer. Our sample essays on the site are designed for you to take timed practice essays and be evaluated. * Do not procrastinate AWA preparation. Students tend to put off the AWA until it is too late and then they cannot adequately prepare. | Chapter 2 - Section 1: Analysis of Issue | The Analysis of Issue...
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...17. Disruptive Innovation by Clayton M. Christensen. How to cite in your report. A disruptive technology or disruptive innovation is an innovation that helps create a new market and value network, and eventually goes on to disrupt an existing market and value network. The term is used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect. Although the term disruptive technology is widely used, disruptive innovation seems a more appropriate term in many contexts since few technologies are intrinsically disruptive; rather, it is the business model that the technology enables that creates the disruptive impact. Chapter Table of Contents 17Disruptive Innovation 17.1 Introduction 17.2 The Disruptive Innovation Model 17.2.1 Disruption at Work: How Minimills Upended Integrated Steel Companies 17.2.2 The Role of Sustaining Innovation in Generating Growth 17.2.3 Disruption Is a Relative Term 17.2.4 A Disruptive Business Model Is a Valuable Corporate Asset 17.3 Two Types of Disruption 17.3.1 New-Market Disruptions 17.3.2 Low-End Disruptions 17.4 Shaping Ideas to Become Disruptive: Three Litmus Tests 17.4.1 Could Xerox Disrupt Hewlett-Packard? 17.4.2 Conditions for Growth in Air Conditioners 17.5 Afterword 17.6 Acknowledgements 17.7 Appendix: A Brief Description of the Disruptive Strategies of the Firms in Figure 4 17.8 Commentary by Donald A. Norman 17.8.1 The theory is easy to...
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...Australian Mobile Telecommunications Association Annual Report 2013 AMTA Contacts Membership For information about AMTA or membership inquiries phone (02) 6239 6555 or see the website: www.amta.org.au MobileMuster To contact MobileMuster phone 1300 730 070 or email mobilemuster@amta.org.au. For more information about MobileMuster go to www.mobilemuster.com.au Mobile Carriers Forum To contact the Mobile Carriers Forum phone (02) 6295 8191 or see the website: www.mcf.amta.org.au AMTA Members Carriage Service Providers Dodo Australia, Lebara Mobile, Lycamobile, Optus, Telstra, VHA Pty Ltd AMTA Vision The Australian Mobile Telecommunications Association is the peak national body representing Australia’s mobile telecommunications industry. AMTA’s vision is to promote an environmentally, socially and economically responsible, successful and sustainable mobile telecommunications industry in Australia. AMTA aims to achieve its vision by: ■ effective industry representation and leadership ■ generating consensus on whole-of-industry issues ■ improving the level of trust between the industry, related industries, key stakeholders and the wider community ■ promoting an improved understanding of the mobile telecommunications industry and its contribution to the Australian community. Handset Manufacturers LG Electronics Australia, HTC ( Aust & NZ), Nokia Australia, Motorola Mobility Australia, Research in Motion, Samsung Australia, Sony Ericsson, ZTE Australia ...
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...JaNuaRy–FeBRuaRy 2014 23 consumer Behavior What Marketers Don’t Get About Online Reviews Itamar Simonson and emanuel rosen 78 competition The Big Lie of Strategic Planning roger l. Martin 103 risk Management The New Rules of Globalization Ian Bremmer : -( : -( ; -) : A greAt plAce to work What ideo, BlackRock, and Netflix know about building high-performance cultures Page 53 ©2013 Cartier calibre de cartier CHRONOGRAPH 1904-CH MC THE 1904-CH MC, THE NEW AUTOMATIC WINDING CHRONOGRAPH MOVEMENT, WAS CONCEIVED, DEVELOPED AND ASSEMBLED BY THE CARTIER MANUFACTURE IN THE GREATEST WATCHMAKING TRADITION. THIS MOVEMENT IS EQUIPPED WITH INGENIOUS SYSTEMS FOR UTMOST PRECISION: A COLUMN WHEEL TO COORDINATE ALL THE CHRONOGRAPH FUNCTIONS, A VERTICAL CLUTCH DESIGNED TO IMPROVE THE ACCURACY OF STARTING AND STOPPING THE TIMING FUNCTION, A LINEAR RESET FUNCTION, AND A DOUBLE BARREL TO ENSURE UNRIVALED TIMEKEEPING. 18K PINK GOLD 42 MM CASE, MECHANICAL MANUFACTURE CHRONOGRAPH MOVEMENT, SELF-WINDING, CALIBRE 1904-CH MC (35 JEWELS, 28,800 VIBRATIONS PER HOUR, APPROXIMATELY 48 HOUR POWER RESERVE), CALENDAR APERTURE AT 6 O’CLOCK, 18K PINK GOLD OCTAGONAL CROWN, SILVER OPALINE SNAILED DIAL, GOLD FINISHED CHAMFERS. ALLIGATOR STRAP. EXPLORE AND SHOP WWW.CARTIER.US - 1-800-CARTIER hbr.org January–February 2014 Contents 53 SpoTlIghT on TalENT aND PErformaNCE 54 IDEo’s Culture of helping Research at one office of the design firm ...
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...Confirming Pages bye80180_appB_539-654.qxd 11/19/09 9:17 AM Page 539 technology ventures - management dell’imprenditorialità e dell’innovazione Richard C. Dorf, Andrew J. Nelson, Roberto Vona Copyright © 2011 – The McGraw-Hill Companies srl A P P E N D I X B Cases 539 bye80180_appB_539-654.qxd 11/19/09 9:17 AM Page 540 Confirming Pages technology ventures - management dell’imprenditorialità e dell’innovazione Richard C. Dorf, Andrew J. Nelson, Roberto Vona Copyright © 2011 – The McGraw-Hill Companies srl 540 APPENDIX B Cases TREXEL We’ve never met a customer who wasn’t interested in our technology. —David Bernstein, CEO of Trexel David Bernstein hung up the phone with Alex d’Arbeloff, Trexel’s largest investor, and contemplated an upcoming Board of Directors meeting scheduled for June 25, 1998. The meeting was only 10 weeks away and Bernstein, Trexel’s president and chief executive officer, needed to present a coherent vision of the company’s new strategy. Bernstein believed that Trexel’s patented technology for manufacturing foamed plastics had the potential to revolutionize much of the worldwide plastics industry. His innovative process technology, known as MuCell, allowed the Woburn, Massachusetts company to produce foamed plastic utilizing 25% to 50% less material than traditional solid plastics without a significant decrease in the strength of the plastic. Bernstein believed the market for products produced via this...
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