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Technology

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. Camera button:

a.What was the user trial feedback on the camera button for the Droid?

Feedback from Droid users was that the camera button’s size was too big and the feel of pressing it was not crisp.

b. Is the Droid 2 camera button significantly different from the Droid’s?

Droid 2 camera button is smaller thatn the droid.

c. Do we have internal usability data about a mechanical camera button versus a software button? Any benchmarking data?

Users prefer the software based button,

d. How can we improve the tactile feel of pressing the camera button?

Re engineer the button, make it smaller
2. Market dynamics:

a. How important is the mechanical button as a differentiator vs. the iPhone?

Very important, since over 20% of the returns were due to the camera button.

b.What is the market window? What would a one-week, two-week, four-week, or six-week slip mean?

Delivering product to market faster than the normal development cycle and a product launch in the third quarter, it cannot slip behind.

3. Technical considerations:

a. Do we have alternative solutions to make a better camera-button design?

Make the button smaller and more crisp or go with the software based button.
b. What would be the implications if we were to remove the button?

We would have to redesign the cover and the circuitry of the phone; this will take an addition month. It will put us behind schedule.

c. What additional resources would be needed to make the change and stay on schedule?

Additional resources will be needed to redesign the phone, we are taking about labor hours, It will be very difficult to maintain the schedule if the phone is redesigned. But it is not impossible.

d. Ultimately, what is the impact on the schedule?

Ultimately, the schedule has a great impact on the phone, profits have been dropping in the last 3 years. The android web market has been increasing and it catching up to the iphone web market. It is essential to stay on schedule.

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