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Ted and Harry’s Ice Cream Factory Case Study

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Ted and Harry’s Ice Cream Factory Case Study

American University of Sharjah School of Business and Management Executive Masters of Business Administration

TED & HARRY’S ICE CREAM FACTORY The Russian Experience Case Study

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Dhia Karajih
Hessa Ahli
Issam Abbassi
Sameera Al Buraiki

Ted and Harry’s Ice Cream Factory 2 Q1: Do you think Ted & Harry’s Russia was a success? There are different views about what makes a business successful. Typically success should be judged by the ability of the business to meet its objectives. The success of businesses can then be judged in terms of their ability to meet important targets (objectives) and creating a cycle of stakeholder satisfaction. Accordingly, we should measure the success of Ted and Harry’s Russia against the objectives Ted and Harry have set when they decided to branch out in Russia and see whether it was met. The idea of promoting peace was the main objective, and from this standpoint, we can say that Ted & Harry Russia was successful in its business experience in Russia. In the first place, Ted & Harry's motivation was sourced from their social responsibility and not just to make profit for the business, although it is an important element of the organization's existence in the market. Moreover, the goal of the organization in branching out in Russia was based on the idea that “International Peace Could Be Promoted Through Cooperative Business Ventures” Ted and Harry believed after their first visit to Russia. Considering those two criteria, Ted & Harry’s Russia was successful in supporting its social responsibility and it successfully concreted a relationship with the Russian local partners. Although there were a lot of cynicism during this journey, but at the end they were able to fix it up and separate in a good well. Not to forget that the Russian local partners were able to learn

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