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Ted Talk Analyse

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TED TALK -­‐ William Ury -­‐ The walk from « no » to « yes »

https://www.ted.com/talks/william_ury

! Explain why this TED Talk is so convincing

During our first class, we talked about three Greek words that are: ethos, pathos and logos and how they are modes of persuasion and are used to convince audiences.

Ethos (credibility) means to convince an audience of the author’s credibility or character. Pathos (emotional) means persuading by appealing to the audience’s emotions. Logos (logical) means persuading by the use of reasoning, it is an appeal to logic.

So we saw that in order to convince your audience, you had to use ethos pathos and logos properly. In William Ury’s talk about negotiation, we can find those three notions again and that is one of the main reasons why it makes this talk so convincing.

First of all, on the TED website, you have the full biography of William Ury under the section “Why should you listen”. The name of that section by itself is interesting because it applies to the notion of “ethos”.

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