...2009 Re: Analysis and Recommendations for Seventeen Magazine v. Teen Vogue ____________________________________________________________ _________________ In regards to my current assignment, I have conducted detailed analysis of Seventeen Magazine in comparison to Teen Vogue Magazine. In this project I have also included an industry analysis for teenage girl magazines in 2009 and an overview of the marketing mix for both our brand Seventeen as well as Teen Vogue. In conclusion, I have proposed 3 recommendations to better target our audience, build better brand equity, as well as expanding our distribution channels. These recommendations include narrowing our target market, creating a television show, and building a brand store. Thank you giving me this opportunity to analyze the industry and marketing mixes of both brands. In addition, I hope that my three recommendations will better the company in the future. If you have any questions please feel free to contact me at sj7613a@american.edu or by telephone at 202-384-9364 Attachment: Industry Analysis, Marketing Mix, and Brand Recommendations Part 1 Magazine Industry Overview The magazine industry is a very diverse business venture as it is full of multiple segments for its various target audiences. The teen market is full of recognizable names such as the pioneer of teen magazines, Seventeen established in 1944[1], Teen Vogue established in 2003[2], CosmoGirl established in 1999[3]...
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... photos of heart throbes . These types of magazines stereotype that all girls are crazy about boys and should be focusing on how to impress them. Most teenage girls around the world are influenced by what the media says and does. Teenage magazines are basically to do with fashion and beauty and have lots of images of pretty young rich girls . This popular magazine Teen Vogue http://au.eonline.com/eol_images/Entire_Site/2012030/reg_634.teecover.ls.13012.jpg characterises a typical teenage girl. In this cover you see sisters Kendall and Kylie Jenner. They come from a wealthy background and are step sisters of the famous reality show " Keeping up with the Kardashians". These two sisters are a perfect examples of how young girsl would dream to look like. They are both skinny and pretty , have long straight brown hair , perfect skin, wearing stylish clothes and are wearing minimal make-up. Looking at them you would say that they have the natural beauty look. Having images like this on teen magazine covers can make teenage girls have more doubt about themseleves . It also causes low self esteem for normal teens girls because they want to look like the fake beauty.. This can cause body harm, peer pressure , bullying, no confidence and even suicides in some cases. How much of this photo is actually them ?. The photo will be photoshopped to make them look like a dream teenvogue . This is defying what natural beauty really is. Kendall and Kylie still would have looked beautiful without...
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...English 379 March 12, 2013 In the movie easy A, a teen comedy, the main character Olive is initially presented to the viewers as the virginal and feminine high school student who dresses like the average high school student, mostly in pants, and turns out to be transformed into the sex object/pin-up girl to resemble her counterparts in the movie. One being her best friend Rhi and the other Marianne, both whom which throughout the entire movie are always in very short skirts and/or extremely revealing tops, especially Rhiannon. Nonetheless, the one normal, dressing female in the movie, Olive, is then in turn forced and presented as a skank, a whore, and a home wrecker. Although one of the central themes of the movie is the loss of virginity, there are no sex scenes and it does displays a witty, contemporary, modern day spin on Nathaniel Hawthorne's classic novel, The Scarlet Letter. Moreover, the message depicted throughout the movie is that an innocent, little white lie can get blown out of proportion and that teenagers in general are concerned of how others perceive them in their day to day lives. The movie starts off with Olive being portrayed as a virginal, down to earth, average high school student with no cares in the world but is hastily transformed into the slutty female character very commonly used throughout Hollywood films to depict females nowadays. When a little white lie about losing her virginity meant for her best friends ears only gets out of hand and...
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...I will not take any responsibility for damages caused by flashing the BIOS. Use the guide and the BIOS files at your own risk, this will void your warranty. What you need: GPU-Z, Nvflash The following guide is for single GPUs. If you wish to flash multiple cards please do so one at a time or see the Nvflash readme for further instructions on how to use the commands to properly flash multiple card systems. Don't type in the bracket but type in the info in the brackets. The commands are case sensitive and you need to include the spaces, please be accurate. 1. Backup your old BIOS (GPU-Z, BIOS version field, button on the right allows you to save the current bios). Keep the old bios in the event that something happens during the flash. 2. Download the new BIOS you'll be flashing to, it should be a.rom file, otherwise the flash will not work. 3. Browse to your Nvflash folder 4. Transfer the new BIOS file into the Nvflash folder 5. Close all unnecessary programs 6. Shift + right-click the Nvflash folder 7. choose the open in command line option 8. Type in the command: Nvflash --protectoff (case sensitive, please be accurate) 9. Type in the command: Nvflash -4 -5 -6 [yourbiosnamehere].rom 10. If the flash is a cross vendor one you might have to type in y a couple of times when asked to 11. Nvflash will work for a while and close the 2nd command prompt after finishing 12. Reboot 13. Your card should now be flashed, test with Precision...
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...fanpop.com fanpop.com Mariah Carey - AKA the woman with the blessed vocal pipes - has had a long and very successful career as a singer. However, there are some things about her that remain a mystery. Here, we uncover those things with our list of 15 things you didn't know about Mariah Carey. Check out part one below, and stay tuned for part two, coming soon! Number Fifteen: Her High School Nickname Was "Mirage." Carey was nicknamed "mirage" because of how little she came to school. Though her guidance counselor frequently talked to her about her attendance, she continued to insist that she would become a rock star and that school didn't matter. Number Fourteen: She Was Named After a Song. She was named after a song from the musical Paint...
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...The Self-Concept is a complicated process of gaining self-awareness. It consists of mental images an individual has of oneself: physical appearance, health, accomplishments, skills, social talents, roles, intellectual traits, and emotional states and more –all make up our self-concept. The development process begins at about six or seven months of age. The child begins to recognize “self” as distinct from surroundings. They stare at anything they see, including their own body parts; hands, feet, toes, and fingers. As they grow, their sense of identity expands through interactions with others –creating self-esteem levels that become the “booster” for the ability to interact. As people’s outcomes in life depend heavily on how others perceive and evaluate them, they are motivated to convey certain impressions of themselves to others and to refrain from conveying other, undesired impressions. Thus, no matter what else they may be doing, people typically monitor and control their impressions, i.e. a process known as: self-presentation. A great deal of human behaviour is, in part, determined or constrained by people’s concerns with others’ impressions and evaluations of them. ’I’m too short’’. ‘’I’m too tall’’. ‘’I would be happier if I were skinnier, fatter, had bigger muscles, smaller ears, had straight hair, curly hair’’. Do any of these statements ring a bell? Are you used to demoralizing yourself? If so, you are not alone. As a teenager, our body changes dramatically...
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...pregnant at least once before the age of 20.” () Most teens get pregnant because they want to know what it feels like to raise a child or because they see others with children and they find them cute and want them to themselves. Others get pregnant because they don’t know about the different ways of contraception and ways to stay safe. Many girls struggle with teen pregnancy because of their low confidence and self-worth. They feel that they are ugly and no guy would show them attention unless they give them what they want. In our society today Teenage Pregnancy affects both females and males in several ways. The issue of teenage pregnancy started to interest me when used to go to Pennsylvania with my friend a great percentage of the females there were actually pregnant and I didn’t really understand why. I wasn’t really sure how big or how serious teen pregnancy is, but with little knowledge and a tremendous amount of curiosity, I wanted teen pregnancy to be my topic. Scope Teen pregnancy is a continuously increasing problem in the United States today. The United States has the highest birth rates compared to places like Canada. In the United States, the 18-19 year old age group has the highest rate of teen pregnancy (“Teen” 1). Adolescents who are having sex without protection are those who are more likely to get pregnant. Teens who get pregnant have a greater chance of not completing high school or college (“Teen” 1). Those moms are usually the ones that end up with...
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...conflict among you and your parent. That is why I hate seeing so many young ladies getting pregnant at an early age. When many of them had a bright future right within your grasps. I feel todays society has belittled this issue by accepting it as something of the norm. Young ladies today are put under allot of Pressure and they also feel the need to be accepted by their peers. They will go as far as to alter who they are for acceptance. As a teens they do not understand that what they do to day can hurt them tomorrow. So most of them do not feel the need for abstinence. So simply telling teens to refrain from having sex does not work. To reduce the number of teen pregnancies teens have to learn about both the risks of sexual conduct along with how to protect themselves if they decide to have sex. Teens need to know the consequences of teen pregnancy because if they know all of the consequences that may come from having sex. They will have a better understanding of why they should stay abstinent. When more teen are practicing abstinence number of teen pregnancyes in the U.S. will...
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...framework in documenting gender portrayals in teen movies and investigating the influence of exposure to these images on gender-based beliefs about friendships, social aggression, and roles of women in society. First, a content analysis of gender portrayals in teen movies was conducted, revealing that female characters are more likely to be portrayed as socially aggressive than male characters. Second, college students were surveyed about their teen movie-viewing habits, gender-related beliefs, and attitudes. Findings suggest that viewing teen movies is associated with negative stereotypes about female friendships and gender roles. Research examining the effects of media exposure demonstrates that media consumption has a measurable influence on people's perceptions of the real world, and, regardless of the accuracy of these perceptions, they are used to help guide subsequent attitudes, judgments, and actions. For example, these results have been yielded for viewing media representations of race,1 the mentally ill,2 and the elderly.3 Past research additionally indicates that watching televised gender portrayals has an effect on individuals' real-world gender-based attitudes, beliefs, and behaviors.4 Based on this research, and the tenets of social cognitive theory, it would be expected that consumption of teen movies would have an analogous influence on audience members' gender-based attitudes and beliefs. Despite the popularity of teen movies, the influence of such films on emerging...
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...pretty enough or skinny enough to comply with society. Acts such as these can be a real self-esteem dropper, so as Julia launched her campaign the girls supported her whole-heartedly and she won. Another offer was made other than one unaltered magazine being produced a month, the other promise was that Seventeen would offer their readers to give feedback about the new edition and to celebrate beauty in all of its diverse shapes, sizes and colors. These girls had started a revolution in the way girls see themselves in the magazine industry. The girls are now asking Teen Vogue to do the same. This year Vogue pledged to not allow under aged models or models with eating disorders work with them. Vogue is also asking their designers to design more realistic clothes for models. It’s time for an end to the digitally enhanced, unrealistic “beauty” we see in the pages of magazines. We are demanding that teen magazines stop altering natural bodies and faces so that real girls...
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... The Jon Lewis passage from his book The Road to Romance and Ruin: Teen Films and Youth Culture focused on several aspects of the portrayal of teen culture in cinema. Initially summarizing the viewpoints of several authors of sociology and media on the relationship between cinema, youth and their relationship with one another, the article goes on to describe Lewis’ personal viewpoints on central themes common within most films about teens. A main focus of what seems to be standard for all teen portrayals is the idea that the separation between teens and adults, or “teen alienation” is the basis for the teen attitude of rebellion and general angst. This attitude comes from the teen’s inability to come to terms with the ending of an idealistic and easy childhood, and take on the challenges of adulthood. This concept is the general basis for most other cinematic themes in teen-based films, including those of Armageddon, suicide, homicide, and masculinity crisis. Each of these topics is portrayed with the attitude of apathy among teens; that the world and life itself is destined to end anyway, and that caring is futile. Films like these typically portray teens as unwilling to conform to the pressures of society and looming adulthood, and that their indifference often leads them down paths of destruction, for themselves and others. The classic 1955 film, Rebel Without a Cause, is the quintessential “teen struggle” film, displaying almost all themes discussed within the article...
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...Running Head: ADOLESCENTS AND SEXUALLY TRANSMITTED DISEASES Adolescents Risky Sexually Behaviors and Sexually Transmitted Diseases Shemeka Y. Coleman Limestone College Abstract In today’s society many adolescents are engaging in risky sexually behavior that is leading to a widespread of sexually transmitted diseases (STD’s). Adolescents are at a high risk of sexually transmitted disease because of the lack of sexually education and knowledge about sex in general and the effects and consequences of engaging in risky sexually behavior without the proper education or knowledge of the activities in which they choose to engage. Over a third of all high school students report being sexually active and of those students, ¼ will contract a sexually transmitted disease before they even graduate from high school. This results in over a million teenagers a year who will get some type of sexually transmitted disease. (Krowchuck, 1998). Most adolescents do not have knowledge of exactly what a sexually transmitted disease is, let alone the different types of sexually transmitted diseases. With proper education of the different types of sexually transmitted diseases, symptoms, and prevention methods, adolescents will be better equipped and prepare for the consequences of the action of engaging in sexually behavior will occur. Adolescents Risky Sexually Behaviors and Sexually Transmitted Diseases On high school campuses around...
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...conflicts’ (Worland 2007, pg15). This assignment will look at the generic conventions a coming of age/ teen film (what we expect to see), aspects such as typical situations, stock characters, style, icons and setting. In terms of themes in coming of age (teen films) (subjects that are dealt with within the text) they tend to focus around, first love, rebellion, and conflict with parents, teen angst or alienation. In terms of what we would typically see within the genre ‘teen/coming of age’ film it is in the interest of the target audience and making the plot relatable and focus on their interests. The first trailer to be analysed is “Mean Girls”, a teen movie released in 2004. The style of “Mean Girls” is glossy, the use of high key lighting creates an expensive look and the contrast of high/bright colours makes the film more vivid and eye catching the use of the bright colours encourages a cheerful and young audience. In the first shot we see ‘Kady Heron’ in class she looks bland and has no character and is introduced as the new ‘student’ which is typical for the plot of a teen (coming of age movie) and the non-diegetic sound tracking playing in the back background gives us insight into the genre as we see both a stock character and a typical situation with a pop soundtrack clearly illustrating the theme of coming of age. Surrounded by stock characters that feature in a teen movie; teachers, students ect, she is placed in a typical setting, a class room where we see a chalk...
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...Children in our society require a sense of belonging, love, attention, compassion; most all of communications form their parents in order to progress mentally, socially and academically. In my past experience working at Wil-Lou Gray opportunity school and volunteering at CIS Community in School, and Olympia alternative School students who mostly come from a single parent home are translations from a group home into a two parent are a single parent home does not have the love and support of their parents or any family member. The lack of attention and communication they needed. Parents must recognize the importance and providing Maslow Hierarchy of needs with proper discipline is very important to a child’s development. Many youth are assigning to an alternative school, or become juvenile delinquents because of the violence they see in their environment and society. They come to school always on the defense feelings and emotions build up without knowing how to balancing out all the anger, all the emotional ties that goes with the rejection, pain and feeling helpless. The desire and compassion I have to help each child as a whole brought me to the human service field. Group process will equip me with the necessary tools I need to be more effective working as a human service generalist. Learning the different style of group counseling, strategies skills and dynamics will help me to become more skillful as a human service provider. A social worker is a board field with different...
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...Stephanie Alexander Professor Brendan Praniewicz English 205 17 Aug. 2013 Everybody Say, “Yeah” Imagine the typical day of a young person in the 21st Century. She gets in her car and immediately turns on her favorite pop radio station on the way to work. Her friends from college invite her to a party after her shift ends, and she invites a few friends as well. In the car on the way to the party, while chit chatting over upbeat background music, one of them exclaims, “Oh! I love this song!” One of them turns the volume up and they all sing together to the catchy tune and the easy words of “Young, Wild, and Free” by Wiz Khalifah, “Roll one. Smoke one. When you live like this you’re supposed to party…” This line in the song is extremely easy to learn because it has been repeated several times in less than three minutes, and is set to the sound of a catchy tune. Perhaps pop music has been designed to fit into this modern lifestyle, where one is always on the go, and wants to stay active and energetic. Who has time to really listen to what the song is saying if it has rhythm and is easy to sing along to? Without listening, we tune out the important form of expression that is musical lyrics, and this drop in emphasis encourages a lack of investment in song composition. American Pop music’s language is digressing to the point where it is more offensive, repetitive, and shallower than ever. Offensive language in modern pop music is becoming more normal. The modern American...
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