...Consumer goods companies typically look to innovation to open new streams of revenue, stay ahead of competitors and justify price increases. But nine out of 10 innovations die in the pipeline, and about three-quarters fail after launch. Searching for growth, the temptation is to pump out more and more in hopes of finding a few big winners - often an expensive and ineffective approach. There is a better and less costly way. It involves screening what goes into the pipeline far more carefully by using innovation “platforms” to generate ideas with higher potential and lower risks of failure. That approach provides parameters for innovation and gives lift - you don't have to start from scratch each time, but can tee up big-hit innovation that offers “repeatability” across product lines. It’s an approach that carmakers and technology firms have used to build multiple models from the same core parts, but that consumer goods makers have only begun to exploit and adapt broadly. In car manufacturing, a platform may be a new technology – say, a new engine. In consumer products, it is more likely to be a consumer insight that fosters new product innovation (not just technology) including “occasions”, channels, and packaging. Take, for example, Danone. In the 1990s, the company saw that consumers’ increasing concern for healthy eating - in particular a healthy start to their day - offered a platform to reposition its yogurt and biscuit products for innovation and growth. First, Danone...
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...perspective, e-commerce is the ability to deliver products, services, information, or payments via networks such as the Internet and the World Wide Web. 2. From an interface perspective, e-commerce involves various information and transaction exchanges: business-to-business, business-to-consumer, consumer-to-consumer. 3. From a business perspective, e-commerce includes activities that directly support commerce electronically by means of networked connections. 4. From an online perspective, e-commerce is an electronic environment that makes it possible to buy and sell products, services, and information on the Internet. 5. From a structural perspective, e-commerce involves various media: data, text, web pages, Internet telephony, and internet desktop video. 6. As a market, e-commerce is a worldwide network. A local store can open a Web storefront and find the world at its doorstep-customers, suppliers, competitors, and payment services. E-business: Connecting critical business systems and constituencies directly via the Internet, Extranets, and Intranets. It goes beyond a web site on the Internet to affect all aspects of business, from strategy and process to trading partners and the ultimate consumer. It combines the resources of traditional information systems with the global reach of the Web. E-business enables organizations to accomplish the following goals: 1. Reach new markets. 2. Create new products and services. 3. Build customer...
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...Human Resource Roles and Responsibilities Human resource roles and responsibilities are changing because business trends are changing. Technology, e-business, ethics, and globalization are changing the way companies do business and therefore, the human resource management need to make changes to keep up with the new trends. Globalization and Technology During the past century companies have made changes to the way human resource department’s run. Many companies created jobs overseas, which slowed down the hiring in the United States (Noe, R., Hollenbeck, J., Gerhart, B. & Wright, P., 2004). Companies are finding to survive they must compete in international markets and fend off their competitors. Companies are also outsourcing and offshoring the workload in order to compete and pay employees lower pay. Technology is constantly advancing forward. In today’s business world technology is changing rapidly and human resource department find they need to move with it. These days few companies use paper for job applications now businesses rely on the internet which combines data from several sources into a single site. Shared service centers consolidate different human resource functions into a single location (Noe, et al, 2004). Diversity and E-Business Diversity in the U.S. labor force is growing in racial, ethnic, and gender terms. Many U.S. companies have already committed themselves to ensuring they recognize the diversity of their internal labor force and use it to gain...
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...H-E-B grocery store https://www.heb.com/ fits the category of a non – news organization that utilizes social media feeds alongside traditional media feeds. Mixed media is the best way to describe H-E-B online communication (i.e. identified as a mixture of owned media, paid media shared/social media and earned media). The organization has its own website (owned media pg. 175) that allows the company to have control over information disseminated out to both its internal and external publics (pg. 118). When it comes to paid media (pg. 176), H-E-B paid to have control over 60 seconds of air time during the 2018 super bowl. Its commercial in this case demonstrated corporate advertising (pg. 176) as it promoted its annual contest Quest for Texas...
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...Joshua Tollison Phase 4 Individual Project MGM310-1204B-01 Bari Courts 23 December 2012 If I were to start an e-business the main thing I would focus on would be functionality of the site and ease to make customers feel comfortable and confident about shopping with my storefront. By this I mean designing a site that gives customers several options for the products they are shopping for; along with that my customers would have access to multiple pictures of every product available, and a detailed description of the item they are interested in. My customers would also be able to compare similar items by their available options and provide a side by side analysis. The main thing for my e-business though would be the superior customer service that is provided to my clients by means of email, live chat, and a customer service hotline if you would prefer to talk to a representative. One of the final details that would make my site superior to others would be a hassle free return policy that even included return shipping for those who need to return their products for any reason. To be able to make this dream come true there are several other factors that I will be discussing throughout this paper as I present my business plan for establishing my storefront. I. E-Commerce Infrastructure Just as brick and mortar companies have an infrastructure to help them succeed in business, so do e-businesses. By having the correct infrastructure in place allows a company to run...
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...in technology and way of life. One of the most significant forces driving this development is the ability to record and deliver information across distances and at rates expanding exponentially. This is also referred to as the information age. Digital technology has changed the economy. The new terminology being used is e-marketing where the primary source of value creation for consumers has shifted from physical goods to services and information. This does not mean that everything we previously knew about business becomes irrelevant and obsolete, but it does mean that significant changes in business environment justify new approaches to thinking of the best marketing strategy and management. In summary E-commerce can be defined as an exchange of goods and services between parties, individuals and organizations as well as the electronically based intra and inter organizational activities that facilitate such exchanges.(Dave.C.,2007,p,4) There are four categories of E-commerce:- a) Business to business b) Business to consumer c) Consumer to business d) Consumer to consumer Most business still carries out the traditional ways of conducting business. This is by having a physical address where they have their products and services and translations are made there. Due to the new dot com community and ways of doing business many businesses have taken up the opportunity of conducting business online. This is because of the benefits brought about by...
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...1. Introduction Electronic commerce has become an attractive market to the world, and the emerging business opportunities are now becoming a major factor in world economics. Although, investment through e-commerce channels returns high profits, but like many IT systems, it could lead business organizations to a risky situation or failing to deliver expected returns. The main cause of this is the inconsistency between the system design and the desired requirements or for the misunderstanding between IT professionals and business experts. Therefore, to design e-commerce system, a communication pattern is needed either between system developers and business owner, or between customers and the online business system. Moreover, e-commerce system should be adapted with the whole business environment such as business norms and behavior, customer practice, business rules and government policy. However, Semiotic that is ‘the science of signs’ has brought many approaches to facilitate the process of understand signs’ meaning. The approach of organizational semiotic defied the organization as a group of social norms and emphasizes on the people and their role and responsibility in order to merge them when analyzing and designing information system (Stamper et al, 2004). For e-commerce systems, there is a necessity of clear meaning for each symbol, icon and image because almost all transactions done through the web system without human agent involvement. Therefore, semiotic...
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...when people look at a young teen mother they automatically assume she is not a good mother, and that she most likely has no education because she probably didn’t or doesn’t go to college, yet alone graduated from high school. Nobody believes these young girls can handle parenthood with learning. They believe if you have a child at a young age your only choice is to drop out. The concrete and practical theory focused on how teen mothers prepare for their children and parent life given that they lacked the economic and social support from society. These births cost the federal government over $21 billion annually in Food Stamps, Aid to Dependent Children, Medicaid, and other social service offerings (Wright, 2005). One in six children of teenage mothers has a low birth weight and is more likely to experience physical and cognitive problems (Barnett 1987). It is...
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...Throughout the previous years, teenage pregnancy has become a public distress and has generated abundant attention in the Philippines. Nearly every year, there is an increase in the percentage of pregnant teens. In August 2014, the Philippine Statistics Authority released the final results of the 2013 National Demographic and Health Survey (NDHS). The survey shows that childbearing is increasing among girls from 15 to 19 years old across all regions in the Philippines. Teenage pregnancy is prevalent in the Philippines due to the influence of media, absence of good role models and lack of financial resources. Messages from the newspapers, magazines, radio and television have always had a great influence in shaping adolescent behavior. The media and advertising business has always been successful in making people recall their brands. Advertising not only encourages consumers to buy goods and services they cannot afford, but also appeals to the emotions of the customers. Sex appeal is used to sell products in many ways. The people in the media industry take advantage of the audience’s responsiveness to sexual stimuli to make a profit. The increasing sexualization of content in the media suggests teenagers that these are normal ways to behave. Advertisement and the media have found ways to sell sex, regardless of the target audience. Sex talk is typical in magazines like Cosmopolitan, FHM and Maxim. Sex is the main theme in TV series like Desperate Housewives, Gossip Girl...
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...Medias Influence On Teen Pregnancy Tina Marie Bergelt Media Ethics November 2014 Teen pregnancy is described as a girl between the ages 13-19 who becomes pregnant. This phenomenon has been around historically and still continues today. Teenagers are very unaware of the consequences of unprotected sex and can result in having a child in their teenage years. Many teenagers watch television daily. Television has evolved from the past decade from reporting news to reality TV. Many television shows in the 21st century are now engrossed in teenage pregnancy. Many different actresses play the role of a pregnant teenage girl or the actress is actually pregnant in real life, this causes teenage girls to idolize them and when watching their idol it inspires one to be like them. Television is a very powerful tool and can significantly impact the actions of its viewers. With the amount of teenagers watching television today, movies and television shows that partake in having teenage pregnancy in their programs influence actual pregnancy within the teenage girls that are watching the shows. Historically, in the 1950’s, people got married before they were 20 and being pregnant while you were a teenager was the norm. This was because women were less likely to gain an education passed elementary school so they got married and started their families in their mid-teens (Daphne Matthews, 2011). During the 1950’s, television was introduced; however in its infancy, it was only used to pass...
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...The first group was the families’ mom, dad with children: they were always pulled by the kids toward the cereals they could recognize and that was on the lower shelves. The second group was the single men: they were walking quickly though the aisle because they knew exactly what they want and it was usually the plain ones. The third group was the senior: they were cautious about their selection, they had a list handy but they will read labels and did not seem to care about designs. The fourth group was the single moms: they came prepare with a list handy, will pick more than one box and were knowledgeable of the brand they were looking for. The first group selection was based on the choice of the children because they are the first consumer of it the household. The parents tried to pick one or two boxes out of the selection the kids made and they made sure they didn’t spend a lot of time in the aisle to avoid having the kids second guessing their choice. The second group determined the value based on what they like in the taste and flavor of their choice, they barely looked at the prices>they seemed pretty sure of what they wanted and didn’t really care about a particular ingredient just the flavor they liked. The third group determined the value based on the label and the price they didn’t looked for a particular brand but they seemed to look for specific ingredients at a good price. Fiber seems to be a...
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...Operations—it’s another strong core competencies of NIKE. Which are efficient operations. ▪ Including the hot topic in global souring. Such as NIKE launched a new business unit called Sustainable Business & Innovation, as well as a new business sub-unit called Sustainable Manufacturing & Sourcing. ▪ Such as: ----- At NIKE’s distribution centers, they have begun assessing its waste, most of which is corrugated cardboard, and most of which is recycled. We have also been seeking opportunities to reuse inbound shipping boxes for outbound shipping, rather than discarding and recycling them. Our distribution center in China has been testing this process. 4. Distribution--- ▪ Plans to manufacture near its consumers. ▪ Nike has 750 retail stores around the world, channels and distributions all over the world. 5. Marketing & Sales ▪ The...
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...Globalization in Business: And the effect it is having Steven Galvan IT/205 Chester Grice April 14, 2013 In the business world today, the way in which we conduct business continues to evolve everyday with the continued development of the internet and our ability to keep track of data, which impacts the business as a whole. It is believed that the use and development of information systems in business made globalization possible. (Matthew Read, 2010) The use of information systems has changed the mindset of all that look to run a successful business. The use of tools such as the internet, smart phones, tablets, and laptops has taken the business world by storm, as they have made the day to day operations of a business possible from anywhere. This fact alone has allowed smaller businesses to reach out to a broader customer base, allowing smaller businesses to be more competitive. Smaller businesses have also been able to supplement their earning potential with the addition of online business, leading me to believe that smaller businesses will be able to keep their doors open a little easier. Another area that has improved in the business sector is the rate at which transactions and communication can be processed. For instance the development of email has greatly improved the way in which things get communicated in the business world. In the past you might have been left to...
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...Urban Outfitters Continuing Case Study: Creating a Business Steve Jobs Introduction to Business Professor Mariatta Lewis July 31, 2011 Urban Outfitters Continuing Case Study: Creating a Business Starting a business can be very challenging. There’s always a positive and negative side to it and it’s not always easy. Entrepreneurs and business owners will always over come different challenges when setting up a business. Finances, location, and finding a good staff is all linked together but can be challenging when opening up a business. Finances have a big part to opening up a business. You will have to find the right lender and see who has the best interest rates for business loans. For example, if I was to start up my own restaurant I will need money to buy or rent a facility, buy restaurant equipment, or buying the food. First I will have to sit down and set up a business plan and see what is within my budget. If the bank qualifies you for a $100,000 loan you know that is your budget. Figure out what you need to get for the business, find the location, and hiring a staff. A good way to budget is find stores that sell cheap items and buy things in bulk. Budgeting money can be very challenging because when you have that large lump sum it’s easy to just buy whatever you see. So as a new business owner plan out what you need for the business and budget the money you got. Finding a location can be very challenging. Explore your options to see if it...
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...business. For example, at the business I work at, PrecisionCraft, our architectural capabilities set us apart from many competitors. We would not attract as many customers without our extremely “life-like” 3D rendering capability that people are attracted to on our website. Also, we align the architecture with manufacturing technology that is also the latest and greatest. The technology is becoming so good that it will not be long before the architectural drawings will be “automatically” manufactured with no human communication necessary. A streamlined operation like this is a key to lowering manufacturing costs. Along every step of the value chain, the easier information can be accessed, the more value it will create to the end consumer. It is conclusive that IT has a significant impact on a company’s competitive position and it has been proven that the companies that have embraced the technology have been the most successful. The advantage will always be with those that use technology as a competitive advantage which sets the course that others will have to...
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