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Telecom Sector

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Submitted By Syeda92
Words 394
Pages 2
POSITION : Specialist OOH, Trade activation South.
Looks after south region.
Khush.shah@mobilink.net
Saturation issue so how is the revenue generated, how do they keep the revenues going? * Personal opinion, the thing is everyday trends are changing and price war and players are expanding it puts a lot of pressure. What we do is increase our ARPU (average revenue per user) * Introducing new products examples: value added services. * People have started changing their focus, data is our key focus. Infinite products can be introduced to win the hearts of customers. FOCUS in on innovative products
How many new services introduced in the last 5 years? * Every year we introduce approx. 30-35 products * Aprox 35% yearly increase in products
Is there any collaboration with Local handset manufacturing? * Partnership with international brands like blackberry and nokia. Collaborated with Samsung as well. They help us to introduce our product to their customers and we support them back. * Introduced nokia lumia recently. * The result is positive and increase in sales. No installment costs. Only marketing cost
What is the supplier network, who makes the Sims and work on towers? Who makes the towers? * No info on sims or towers

Objectives and sales targets, what pressure do you face. How do you deal with Anti-marketing? * Objective and sales target: we get targets every year, parent company give us growth objectives which are then divided within the departments. * Sales are very unpredictable in Pakistan due to unfortunate incidents. * Luckily Pakistan is a lucrative market. Communication need is increasing in Pakistan. * Anti- marketing, with the customer confidence we were always at par, we never practiced unethical practice. In case of being offended, like in case of ufone, we use the same strategy. It is not the

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