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Telecommunications Industry Analysis

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Industry Demand
The demand and growth of the wireless communications industry over the last decade has been explosive. Due to the key determinants of the demand; demographics, technology, geography and government regulation; cell phones today are now a necessity rather than a luxury item.
Demographics
What once was a commodity for the elite, older and urban residents is now being used by people of low income, young children and residents in rural areas. Mobile phones have become such a necessity that people on welfare are eligible to receive a free phone with a limited amount of call minutes. Nowadays, it has become the social norm for young elementary school aged children to own a cell phone too. Parents want to be able to always reach their children in case of an emergency and vice versa. Also, due to the increased amount of cell phone network towers being built, even the rural areas are able to receive signal for service.
Technology
With technology evolving so rapidly, manufacturers are packing as much as they can into phones until they are identical to computers. Phones are now equipped with 5-8 megapixel cameras with a flash, secondary cameras on the front for videoconferencing, Wi-Fi, Bluetooth, touch-screen LCDs, and faster processors with more advanced web browsers. (Shideed, 2010)
The proliferation of smartphone applications and the overwhelming demand for increasingly efficient and convenient wireless communications has created business opportunities far and wide for phone manufacturers and wireless network operators, but it also has created some setbacks. Most notably is the communications network that was originally built for technology far different and consuming—due to the fast growing number of subscribers—than today’s smartphones require. (Downs, 2010) See Graph of Number of Subscribers.
Geography
Spectrum, the invisible frequencies on

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