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Telekom Malaysia Berhad Financial Strategies and Policies

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Submitted By lianprz
Words 5215
Pages 21
CHAPTER 1
1.0 INTRODUCTION

TM, the new brand identity for Telekom Malaysia Berhad was launched on 14 April 2005 by the Prime Minister of Malaysia, Yang Amat Berhormat Dato’ Seri Abdullah Haji Ahmad Badawi. This new brand is not a mere cosmetic change. It encompasses a real change to the way TM provides its services. The main emphasis of this transformation is to instill a customer service oriented culture amongst employees and will be reinforced with improvement in the quality of customer service provider.

TM’s vision is to be the Communications Company of choice – focused on delivering Exceptional Value to its customers and other stakeholders. While, TM’s mission are determined by being recognized as a leader in all markets which it served; a customer-focused organization that provides one-stop total solution; building enduring relationships based on trust with its customers and partners; generate shareholder value by seizing opportunities in Asia Pacific and other selected regional markets; and being the employer of choice that inspire performance excellence.

TM’s principal activities are establishing, maintaining and providing telecommunications and related services, has become Malaysia’s Number One provider of information communication technologies and has achieved a sustainable growth in both local and international markets.
CHAPTER 2
2.0 PROFILE
2.1 Historical Background

Milestones over two centuries are as follows:
1874
The telephone makes its debut in Perak
1882
Perak and Penang are linked by telephone via a submarine cable
1891
The first telephone exchange is commissioned in Kuala Lumpur
1894
A submarine cable links Labuan with Singapore and Hong Kong
1900
The first magneto telephone service is introduced in Kudat, Jesselton (KK) and Sandakan
1908
Incorporation of postal and telegraph services
1926
Advent of radio

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