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Telenor Pakistan

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Submitted By USMAN79
Words 4149
Pages 17
Introduction |

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Telenor Pakistan is 100% owned by Telenor ASA and adds on to its operations in Asia together with Thailand, Malaysia and Bangladesh.Telenor Pakistan launched its operations in March 2005 as the single largest direct European investment in Pakistan, setting precedence for further foreign investments in the telecom sector. The company has crossed many milestones and grown in a number of directions, making Telenor Pakistan a leading telecom operator of the country.Telenor is the fastest growing mobile network in the country, with coverage reaching deep into many of the remotest areas of Pakistan. In the most difficult terrains of the country, from the hilly northern areas to the sprawling deserts in the south, at times we are the only operator connecting the previously unconnected. Telenor is keeping ahead by investing heavily in infrastructure expansion. With USD2 billion already invested, Telenor has extended agreements with its vendors for network expansion and services until 2009. The agreements, with a potential to result in USD750 million worth of orders from Telenor Pakistan, are some of the biggest of their kind in the industry.Telenor has spread across Pakistan, creating 2,500 direct and 25,000-plus indirect employment opportunities.It has a network of 23 company-owned sales and service centers, more than 200 franchisees and some 100,000 retail outlets.Telenor Group
The Telenor Group is an international provider of high quality tele, data and media communication services with mobile operations in 13 markets across the Nordic region, Central and Eastern Europe and in Asia. The Telenor Group is among the largest mobile operators in the world with over 165 million mobile subscriptions and a workforce of approximately 40,000. Telenor Pakistan is 100% owned by Telenor ASA and adds on to its operations in Asia. |

Growing Responsibly: | | Founded in 1855 as a provider of telegraph services | | More than 150 years in the field of communications | | Among the top 10 mobile operators in the world | | Strong position in the growing Scandinavian market for broadband services | | Largest provider of television and broadcast services in the Nordic region | | Recorded revenues of NOK 91.1 billion (USD 15.9 billion) at the end of 2006 – a 37% increase compared to 2005 | | International mobile footprint covers more than 650 million people | | Ranked 1st, in competition with the top 24 mobile operators worldwide, on the prestigious Dow Jones Sustainability Indexes (DJSI) 2007 | | Ranked 5th in BusinessWeek's 2007 global ranking of the top 100 performers in the technology industry, beating Microsoft, Apple and Nokia | | | |

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Pakistan
Telenor Pakistan launched its GSM network in 2005 and quickly became the fastest growing mobile operator in the country.
As the number of mobile phone users is growing, from around 15 per cent in 2005 to close to 50 per cent in 2007, the number of Telenor subscribers is growing even faster. Telenor Pakistan is now acquiring more than 20,000 new subscribers every day! With coverage reaching deep into many of the remotest areas of Pakistan, Telenor Pakistan is, in some places, the only operator connecting the previously unconnected. Telenor Pakistan is 100 per cent owned by Telenor Group. The headquarters are located in Islamabad.
Bottom of Form
Market information: * Size and demographics * Population: 160.942 million * Land area: 796 096 sq KM * Population density: 202.2 per sq. KM * Population growth: 2.0 % * Economy * GDP per head: US$ 1000 * GDP per head purchasing power parity: US$ 2 757 * Real GDP growth: 5.8 %
Sources: World Economic Outlook Database, October 2008 and Encyclopædia Britannica
Average revenue per user, Q2-2009 Country | ARPU | Country | ARPU | Norway | 325 | Denmark | 240 | Sweden | 214 | Hungary | 122 | Montenegro | 135 | Serbia | 82 | Ukraine | 35 | Pakistan | 18 | Bangladesh | 24 | Thailand | 50 | Malaysia | 99 | India | |
Company information * Telenor Pakistan
Licences and network
Telenor Pakistan currently holds nationwide GSM 900/1800 licences. In addition the company holds a license to build and operate a mobile network in Azad Jammu and Kashmir (AJK) and the Northern Areas. Telenor Pakistan also holds a Long Distance and International (LDI) licence under which it provides nationwide and international call services. After launching EDGE in August 2006, Telenor Pakistan has the country's widest EDGE coverage, allowing access to high-speed Internet and data services.
Services and innovation
Telenor Pakistan offers a wide array of private and corporate services, prepaid and contract mobile telephony. Some examples of the services are: * The Telenor Cricket Companion, a GPRS based application allowing you to get updates and watch games directly on your phone. * The TeleDoctor service answers medical questions from customers via SMS. * Food recipe services, Bollywood downloads, etc. * Apna PCO ("Our Public Call Office"), allowing people in rural areas to share a mobile phone.
In 2008 Telenor Pakistan launched solar-powered base stations to increase network coverage. Solar-powered base stations are energy-efficient and eco-friendly.
Telenor Pakistan is spread across the country, creating thousands of direct and indirect job opportunities.
A study conducted by Deloitte for Telenor in 2007 found that the mobile sector in Pakistan contributed a total of PKR 342.8 billion to the national economy in 2007, representing 5.1 per cent of the total Gross Domestic Product (GDP). The economic contribution of this sector has increased consistently year on year in Pakistan, and is expected to increase further in 2009.
Total mobile market (in thousands)
Mobile market share 2008
Key figures | 2nd quarter | Year | (NOK in millions) | 2009 | 2008 | 2008 | Revenues | | | | Subscription and traffic | 915 | 797 | 3 243 | Interconnect revenues | 195 | 173 | 691 | Other mobile revenues | 4 | 2 | 18 | Non-mobile revenues | 18 | 19 | 59 | Total revenues | 1132 | 991 | 4011 | | | | | EBITDA before other items | 260 | 206 | 709 | Operating loss | (54) | (5) | (310) | | | | | EBITDA before other items / Total revenues (%) | 23.0 | 20.8 | 17.7 | Capex | 182 | 966 | 3061 | No. of subscriptions – Change in quarter/Total (in thousands): | 908 | 1423 | 19388 | ARPU - monthly (NOK) | 18 | 19 | 19 | Exchange rate | - | - | 0.0796 |

TELENOR PRESENCE WORLD WIDE

Asian Markets * Pakistan * Smart Tunes * Telenor Pakistan * djuice * Bangladesh * Grameenphone * djuice * Thailand * dtac * Malaysia * DiGi

European Markets * Norway * Telenor Norway * Canal Digital * Conax * Norkring * Telenor Satellite Broadcasting * djuice * Denmark * Telenor * CBB * Canal Digital

* Sweden * Telenor Sweden * Bredbandsbolaget * Glocalnet * Canal Digital

* Finland * Canal Digital * Hungary * Pannon * djuice * Montenegro * Promonte * djuice * Serbia * Telenor Serbia * Ukraine * Kyivstar * djuice * Russia * VimpelCom

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Telenor vision crystallizes its customer focus as the cornerstone of everything it does. Telenor values describe what behaviors are necessary to realize its vision. Its corporate responsibility mindset ensures that its vision and values nurture social concern and help it to create shared value. Telenor Vision
Telenor vision is simple: We're here to help
Telenor exist to help its customers get the full benefit of communications services in their daily lives.
The key to achieving this vision is a mindset where every one of its team works together: Making it easy to buy and use its services. Delivering on its promises. Being respectful of differences. Inspiring people to find new ways.Telenor believe in four core values:
Make it Easy
They are practical. They don't complicate things. Everything they produce should be easy to understand and use. Because they never forget they are trying to make customers' lives easier.

Keep Promises
Everything they set out to do should work, or if it doesn't, they are here to help. They are about delivery, not over promising, actions not words.

Be Inspiring
They are creative. They strive to bring energy to the things they do. Everything they produce should look good, modern and fresh. They are passionate about their business and customers.

Be Respectful
They acknowledge and respect local cultures. They do not impose one formula worldwide. They want to be a part of local communities wherever they operate. They believe loyalty has to be earned. |
Their vision is simple: Telenor exists to help customers get the full benefit of communications services in their daily lives. They are here to help.

Telenor vision and values define a common approach for all its employees setting out how it does business at Telenor. They provide a fundamental guide for taking care of its customers. Together they set the standard for how it work in order to create sustainable value for its shareholders, customers, employees and partners.
Telenor values
Telenor values are a constant reminder to us of how it should serve all our customers around the world. They inspire us to be a driving force in modern communications and customer satisfaction.
Telenor values in practice
Telenor want to make it easy for its customers to get what they want, when they want it. They will keep promises and do what they say they will do. Telenor will innovate to deliver fresh ideas. And, as an international company, it will respect its customers and their local cultures.

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| | | | | Telenor Prepaid packages give you the freedom of getting more while paying less. | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

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TELENOR PERSONA POST PAID PACKAGES: | |

19.5% CED tax applies on all Tariffs
10% withholding tax at bill applies |

Welcome to the world of Telenor Persona Postpaid. Giving you instant connectivity, crystal clear voice clarity and much more. With its simple and uncomplicated billing and a host of value added services, Telenor Persona Postpaid will exceed your expectation With Telenor Persona Postpaid you get Value Added Services such as: |

| EDGE | | Widest EDGE coverage anywhere with Pakistan's largest data network. | | MMS | | So you can enjoy sending and receiving Multi Media Messages! | | Exciting Downloads | | Wo you can select and receive the latest ring tones, pictures, background themes and games! | | Telenor WAP Portal | | Keeps you up to date with the latest happenings in news, entertainment, sport, downloads and much more! | | | |
And all the basic services such as: | SMS | | So you can text your friends and family! | | International Roaming | | Stay connected with Telenor Persona Postpaid while traveling to over 125 countries abroad! | | Conference calling | | So you can initiate multi-party conference calls with as many as three people. | | Caller Line Identification | | The number calling you is displayed on your handset! | | Call Forwarding | | To avail this service again or even for the first time activation, you need to contact the Telenor call center, walk in center or Franchise and after appropriate verification can start using the service so you can forward your calls to your Voice Mail Account or any other Telenor mobile phone. | | | | | | | Special 5ive | | | |

For the first time in Pakistan, PERSONA brings yet another innovative and exciting offer for valuable customers. With Exciting NEW Special 5ive, you can now add 5 numbers of loved ones to your Friends and Family (F&F) list. You will get 50% discount on all calls you make on these 5 numbers. You can also add international numbers of your loved ones living abroad and talk you heart out for a flat rate of just 75 paisa.To Subscribe:
You can subscribe to Special 5ive using following two options. Call 345:
You can call 345 from your Telenor number and request for subscription to Special 5ive. If there is a requirement to increase security deposit for Special 5ive then you will have to visit the nearest Telenor Sales & Service Center and make the additional deposit. You will have to bring your CNIC as proof of your ownership of the subscriptionVisit Telenor Sales & Service Center:
You can visit your nearest Telenor Sales & Service Center and subscribe to Special 5ive. You will have to bring your CNIC as proof of your ownership of the subscription and pay additional deposit incase your existing credit limit is lower.Charges:
Special 5ive subscription fee is Rs. 150 + tax per month. |

Persona Add-on | | | |

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PERSONA FREE SERVICES * Choice of billing cycle is for free. * All incoming calls. * Caller Line Identification * Conference Calling (subscription) * Roaming (Anywhere in Pakistan)OTHER PERSONA SERVICES * MMS, Internet and WAP * International Roaming (in over 125 countries)BILL PAYMENT OPTIONSTelenor Persona provides you with range of payment options according to your convenience. 1. Pay by Easy Load 2. Pay by Scratch Card 3. Pay by cash or credit card |

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Wherever you go, Telenor goes with you! While traveling abroad, you can rely on your Telenor Postpaid subscription to stay connected.

Its extensive International Roaming network covers over 180 destinations, the most comprehensive worldwide coverage offered by a mobile operator in Pakistan. | |

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Its valued subscribers can enjoy international roaming without any extra steps to follow. Kindly visit the Telenor sales & service center or Call 345 in order to activate your international roaming facility for free.

In Automatic Roaming, you will be connected to the Roaming Network just within One Minute after switching ON your mobile phone. | |

Telenor USB DATA Package | | | |

Telenor Pakistan proudly introduces new USB DATA Package with amazing bundle offer for its valued Persona Postpaid subscribers. In USB Data Package, customers can get, | One Year Free Internet. | | One USB Stick – E 169, | | One Postpaid SIM (with USB DATA package) |
Telenor offers widest EDGE connectivity when compared to other operators in Pakistan. By using Telenor USB Stick, our customers can access internet at any time and at any place in more than 2000 cities & towns of Pakistan.

Telenor USB DATA Package Offer:
For the first time in Pakistan, Telenor is proudly introducing free internet package for One Year.

Telenor Smart Stick = Rs. 9,555/- (Inclusive of Taxes)
1 Postpaid SIM with Data 5 Package = Free
Refundable Security = Rs. 500/-
1 year free GPRS/ EDGE (with monthly usage of 4GB)

Terms and conditions | The Telenor USB Stick is available to all Pakistani Nationals having CNIC or foreigners having required credentials as per GOP/PTA regulations. | | Any Telenor SIM (Prepaid or postpaid with GPRS activated) can be used in Telenor USB Stick; however Postpaid SIMs with Data Package 5 are highly recommended. | | In case of loss of Postpaid USB DATA package SIM card, a replacement SIM with the same MSISDN (EDGE/GPRS/SMS allowed) will be issued after client verification as per standard SIM replacement charges. Voice feature will be inactive by default. | | The device has limited warranty of 1 year from the date of purchase. |

Business Rules: | 12 months Line Rent for USB DATA package is built-in in the Telenor USB Stick price. No Line Rent will be charged for 12 months from the date of sale of Telenor USB Stick. | | After 12 months, USB DATA package offer will expire and subscriber will be automatically shifted to Data 3 price plan. | | Customers can activate Voice on their USB DATA package without additional cost or security deposit. | | Existing Telenor USB stick holder can change his / her price plan from Data3 to USB DATA package without any additional cost. Customer will have to show evidence of the ownership of older version of Telenor USB & SIM. |

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TELENOR SMART SERVICES: * Aik Paisa SMS * ASK Telenor Messaging Service * Basic Services * Bubble Message * Coke Studio * Call Me Back * Content Gifting & Download Service * Contact Backup * Content Download * Content Download IVR - 1704 * Dynamic Sim Menu * d-calendar * Ezetop * Easyload * Ebuddy * EDGE * Facebook * Facebook Mobile * GPRS / WAP Portal * Handset Settings * International SMS * International MMS * IVR Music Mantra * International Direct Dialing * Telenor Islamic service * IR Tariff Advisor * Missed Call Alerts * MMS News

* MMS * Opera Mini * PicShare * SMS Email * Smart Share * SMS Timer * Smart Tunes * Song Dedication Service * Telenor Mobile Classifieds * Telenor SMS Super Over * Telenor Cricket Quiz * Telenor Photo Express * Telenor Meri Zubaan SMS * Telenor SecureAll * Telenor Auto Location * Telenor Auto Advance * Telenor Food Recipe Service * Telenor Music Box * Telenor Web Self Service * Telenor Info Services * Telenor My Idea * Telenor Friends * Tele Kissan 700 * Telenor Smart Menu * Voice Mail * Web 2 SMS * 7775 Akhbaar Service

| | Telenor - Bringing Coverage Closer to You!
Telenor - Covering Communication Completely and You Individually!
Telenor - Your Special Coverage
Communication is all about getting coverage and to stay connected to your loved ones, whenever and where ever you want. Telenor being the fastest growing mobile network in the country is bringing coverage closer to you.
With coverage reaching deep into many of the remotest areas of Pakistan, in the most difficult terrains of the country, from the hilly northern areas to the sprawling deserts in the south, at times we are the only operator connecting the previously unconnected.

International Prepaid and Postpaid Roaming Service
In an attempt to serve its customers better, Telenor is always finding new ways of providing the best cellular services in Pakistan. While traveling abroad, you can rely on your Telenor Postpaid and Prepaid subscription to stay connected. Its extensive International Roaming network covers over 170 destinations, the most comprehensive worldwide coverage offered by a mobile operator in Pakistan.

Largest DATA network of Pakistan
Get continuous access to Internet from your mobile phone or your personal computer with Telenor's largest GPRS service at over numerous destinations across Pakistan, where ever there is Telenor coverage. In addition, stay connected on the go in a host of other countries as well.
Enjoy and surf the web at home or enhance your productivity outdoors by connecting from anywhere with Telenor’s largest EDGE based GPRS network and phenomenal network coverage across Pakistan.

Largest Network of AJK & Northern Areas
Proud to connect millions, Telenor is providing coverage in Azad Kashmir and Northern Areas where no other network ventures. Giving seamless coverage at numerous destinations across Pakistan, while aggresively continuing efforts to expand its network.
Pakistan’s first inflight cellular service
Telenor Pakistan launched First In-flight mobile phone services onboard International flights collaborating with AeroMobile exclusively on Emirates Airline. With AeroMobile complete global coverage, persona subscribers can safely use their own mobile phones to call and sms just as they would on ground.
So stay connected with your business and loved ones whether on land, air or sea, only with Telenor. | |

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Welcome To Telenor with Mobile Number Portability
Telenor thank you for making the smart decision of porting to Telenor. You are assured of a cellular service experience with telenor that will surpass all others in quality, reliability and value. Its smart value added services will refine your communications everyday, making them simple and effective. Prepare yourself for a courteous reception from its well-skilled Customer Services team, anytime you wish to talk to them.

Now you can see, hear and feel the true potential of your existing mobile number with Telenor services that give the number new life.The Telenor Advantage
You have made the smart move by porting from your existing mobile phone company to Telenor. Only telenor understand and deliver your communication needs better than anyone. While you enjoy its smart packages, it also add extra value to your communications with advantages such as these: Retain Your Number
Use your number with the existing operator code unchanged, along with our superior cellular services and get the confidence to connect reliably, everytime.Choose Any of Our Packages
Telenor welcome you to choose from any of our products, each of which offers a unique advantage:Telenor Persona Postpaid
Four of the best Postpaid packages with Friends & Family numbers, abundant free minutes on every network, including landlines.djuice
Your international Prepaid connection to fun.Telenor Talkshawk
The smartest Prepaid package to call any network, anytime.Control and organize the delivery times of your SMS messages.Send Voice SMS messages to any mobile number in Pakistan.Identify your current location from the mobile screen.Use easyload to conveniently recharge your Telenor Prepaid account without scratch cards. Recharge with any amount between Rs. 10 to Rs. 1000.Be notified by SMS of all calls you have missed when you were unreachable.
Voice Message Service (VMS) Allow callers to leave a voice message in your mailbox if you are unreachable.Access all your data four-time faster across the nation, with Pakistan’s largest
GPRS/EDGE network with high speed access in over 500 Hotspots.Dial 1350 to get useful information and tips regarding agriculture to improve your yield this year.Exceptional Reliability
Telenor offer you the most reliable connection to the world on your existing mobile number, every time you wish to connect.Connect Everywhere
Telenor is the Pakistan’s fastest growing cellular network with countless local and international destinations to our credit. Connect with confidence wherever you are and experience its uncompromised voice and data services.Superior Customer Services
Get a prompt and courteous response from its skilled Support Staff team, which caters to your complaints, queries and suggestions round the clock – 24 hours a day/365 days a year. Wide International Roaming Access
Telenor keep you connected on your Telenor’s Postpaid subscription throughout your international journey. Move freely with its comprehensive international roaming services that give you seamless voice and data connectivity, while you move. |

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Here to Help
For 150 years, Telenor has pioneered communication technology. Its innovation was necessary to enable movement and development across Scandinavia’s long distance and harsh natural conditions. Today, telenor is a major worldwide player, but have the same single focus: helping people to communicate.The Telenor brand articulates this ambition and its logo is a symbol of movement and change – its continuous evolution to enable people to communicate better.

The Telenor Group is committed to its brand promise. Telenor want to make it easy for customers to get what they want, when they want it. Telenor will keep promises and deliver what they say. Telenor will innovate to deliver fresh ideas, and as a global player it respect its customers and their local cultures wherever it operate. Across all the markets where Telenor has a presence, the Telenor Group is united to help its customers get the full benefit of communication services in their daily lives. In simple words, Telenor is here to help.The Brand
At the heart of its brand is its logo -- a symbol of balance, movement and change. It represents Telenor philosophy of innovation and democratic process, and takes its inspiration from Scandinavia’s long history of design inspired by nature.

Of course a brand is much more than just a logo – it is a set of ideas, a way of doing things and a measure of behavior.

In many ways, Telenor already stands out. Telenor has shown impressive growth and an increasingly international focus, particularly in new growing markets. But it can go – and need to go – much, much further.

Telenor aim is to be the most trusted mobile service provider in Pakistan
Telenor Pakistan today is the fastest growing network in the country with a rich portfolio of products and services. It has introduced a number of industry-first products and provided customers with many convenient options of communication.

Its brand is truly customer centric. Telenor believe in understanding its customers’ needs -- which are changing constantly -- driving to continuously innovate in its products and services. |

STRENGTH S :

* Widest coverage. * Financial back up, strong group * Large network of service centers, franchises , and retailers * Different communication services under one roof * Young and skilled staff

WEAKNESS :

* Limited network in remote areas.

OPPORTUNITIES:

* Domestic and international network and coordination with international communication companies. * Expansion of business through service centers, franchises and retailers.

THREATS :

* Recession in world economy * New companies * Aggressive marketing stratagies by competitors

Conclusion and recommendation

the internship was a life time experience for me and would certainly remain an asset for me. I belief this was a good time to apply all the knowledge that I have gained during my 3 year stay at my University. Main thing that I learned is practical knowledge is quite different from bookish knowledge . I acquaint my self with a professional environment and also act as a representative of my university. Telenor helped me in developing my management and fundamental skills. Internship acted as a practical review of what I learned at university and helped me in understanding corporate culture. Beside this I also learned customer services and marketing skills that how can an individual utilizes his personal skills using company resources for achieving goals and targets given by the management/company. Practical exposure received while working at TP will always be helpful through out my professional and further academic life.

Its proud to be as an intern and working in TP as it is a prestigious and well reputed service oriented multinational organization. I can only comment that as a company Telenor Pakistan is doing well and catering customers in a good way.

Still as a general evaluator I would put forward few suggestions that might help Telenor Pakistan to improve their services.

* First management should increase sitting capacity at S&SC Quetta as number of visiting customers daily are in large number, and walk in is also not in a big area, it should also be upgraded to a big building.

* A Mobile facilitation van should also be provided to the S&SC center Quetta, which can be used to facilitate people living in far flung areas.

* With the increase of customer’s strength at walk in, at least two counters should be added with the existing five counters.

* For customer facilitation drinking water dispenser should also be placed in walk in.

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...Creating a kid-friendly Internet for Malaysia Five-point-two million child surfers will be riding the Internet’s waves in Malaysia by 2017. A reality of an increasingly digitalized world to be embraced or a critical cause for concern? The learning resources that an Internet connection offers young minds are not to be underestimated, but on the same token, how are kids kept from stumbling into the Web’s darker corners? “Malaysians are actively working out a solution to this. DiGi and our global partner, the Telenor Group, a world leader in telecommunications, are helping Malaysia lead the charge in keeping children safe online,” said Christian Thrane, Chief Strategy and Corporate Affairs Officer, DiGi Telecommunications.http://www.telenor.com/asia/assets/malaysia/story-child2.png From asia telenor 2 Helping moms help their children Far too many babies in Thailand still begin their lives nameless. They are born unregistered, officially unknown to the state. This can turn into a life of lost opportunities, as they miss out on basic rights to nationality, public services, vaccinations and education. UNICEF reports warn that unregistered children are also more vulnerable to human trafficking. The problem sparked a larger, collaborative project between Telenor’s local partner, dtac and UNICEF, the Ministry of Public Health and the Bangkok Children’s Hospital. The idea was to launch the Best Start programme, beginning with the *1515 Mother & Child Info Service, an...

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