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Television Commercial (Street Swags)

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Submitted By prabindh
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BSBCMM401A Ass-1

TVC

Assessment – 1

BY Prabin Dhungana

Prabin Dhungana

Page 1

BSBCMM401A Ass-1

HISTORY: ‘Street swags’ an Australia based non-profit organisation was established in 2005. The concept was developed by a school teacher named ‘Jean Madden’ a lady with a beautiful heart. One evening she was watching a documentary on homelessness which highlights the disadvantages of sleeping rough on streets. She got influenced by the documentary and thought to help homeless people. Later on she spoke to her husband who agreed with her proposal and the ‘street swags’ was born.

Jean Madden LOGO: logo contains two letters both ‘s’ which stands for ‘street swags’. Thousands of homeless australians are constrained to sleep in street without protection from cold, rain and rough surface. Street swag is designed such a way that it can protect its user from the weather and provides degree of comfort and warmth. so the street swag is for homeless australians to protect them from toughness of rough sleep.

Prabin Dhungana

Page 2

BSBCMM401A Ass-1

Logo of street swag MISSION: To provide practical support to alleviate the hardships of homeless people by offering a comfortable and durable form of bedding to every person in need. OBJECTIVES: • • To provide homeless people with “street swags” in order to reduce the negative effects of sleeping outdoors. To reduce the amount of illness and the number of deaths in australia attributed to homelessness and sleeping outdoors. To provide holistic support to homeless people including but not limited to practical, social and educational support.



TVC Concept: (http://www.youtube.com/watch?v=tjaaUQI-iLQ) The basic concept of the commercial is to let people know the reality of being homeless. And encourage people to help homeless to make their life better. We can see a lady on screen describing the

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