...ELECTRONIC ASSIGNMENT COVERSHEET | | Student’s Declaration: * Except where indicated, the work I am submitting in this assignment is my own work and has not been submitted for assessment in another unit. * This submission complies with Murdoch University's academic integrity commitments. I am aware that information about plagiarism and associated penalties can be found at http://www.murdoch.edu.au/teach/plagiarism/. If I have any doubts or queries about this, I am further aware that I can contact my Unit Coordinator prior to submitting the assignment. * I acknowledge that the assessor of this assignment may, for the purpose of assessing this assignment: * reproduce this assignment and provide a copy to another academic staff member; and/or * Submit a copy of this assignment to a plagiarism-checking service. This web-based service may retain a copy of this work for the sole purpose of subsequent plagiarism checking, but has a legal agreement with the University that it will not share or reproduce it in any form. * I have retained a copy of this assignment. * I will retain a copy of the notification of receipt of this assignment. If you have not received a receipt within three days, please check with your Unit Coordinator. | I am aware that I am making this declaration by submitting this document electronically and by using my Murdoch ID and password it is deemed equivalent to executing this declaration with my written signature. | Optional...
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...Humanities | | |COM/310 Version 2 | | |Communication: Theories and Practice | Copyright © 2009, 2006 by University of Phoenix. All rights reserved. Course Description This course explores the various theories of communication that create the foundation for study of communications in the bachelor's degree program at the University of Phoenix. Major communication areas examined in this course include intrapersonal, interpersonal, group and teamwork, organizational, intercultural, and mass media. Each area, along with others, will be studied in greater depth in subsequent courses in the degree program. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing...
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...1 Cron, Carol OMDE 601 9040 Assignment #3 Due November 27, 2010 Classification of Six Institutions into Five Generations of Technology of Distance Education Introduction Study Group 3 (SG3) in OMDE 601 collaboratively researched five generations of technology in distance education (DE) and classified one institution into one of the generations. The scope of this subsequent, individual assignment is to select six institutions from around the world – divided evenly between Europe, America and Asia. This assignment will build on SG3’s selection of the Open University (OU) in the United Kingdom, with five additional DE institutions classified into the five generations of technology. The classification will be based on the six characteristics of DE institutions selected by SG3, to determine whether the characteristics selected were effective. The characteristics selected were audience, modes for delivery, communication or interactive media, types of technology used, affordability, and breadth of course offerings. The following sections are broken down by the five generations, with six DE institutions classified into the five generations. First Generation: Correspondence/Home Study/Independent Study The University of South Africa is the world’s oldest DE institution, and prior to 1970 was the only institution that was autonomous in structure. In 1955 there were about 5,500 students enrolled, but today there are more than 130,000. The...
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...QANTAS AIRWAYS MEDIA STRATEGY ANALYSIS WITH EMPHASIS ON 1ST CLASS TARGET MARKET USING TELEVISION AS A MEDIA CHANNEL ABSTRACT This paper explores the current media advertising strategy of Qantas Airways in the recent past. The research seeks to evaluate these strategies against those used by its main competitors with a view to recommending the most suitable media campaign strategies that can be employed to maintain Qantas Airways dominance in market share in the domestic home market and increase its standing as regards the international flights market. The analysis will take into consideration certain aspects such as the main media objectives, the strategy rationale; the media class selection rationale/evaluation, budget approach, and estimated performance results with regard to the reach anticipated in the television segment. The main target of any media campaign has been identified as the first class sector and so the bulk of the concentration of this analysis is geared towards that end. Keywords: Qantas Airways, media, advertising, television QANTAS AIRWAYS MEDIA STRATEGY ANALYSIS WITH EMPHASIS ON 1ST CLASS TARGET MARKET USING TELEVISION AS A MEDIA CHANNEL Queensland and Northern Territory Aerial Services (QANTAS) Airways according the online encyclopedia, Wikipedia, dominates the Australian domestic market with a market share of 65%. This figure is corroborated by the latest January 2012 Qantas report on independent airline review website...
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...Effects of Mass Media Worksheet Write brief 250-to 300-word answers to each of the following: |Questions |Answers | |What were the major developments in the | At the turn of the 20th century, there were several different developments in the | |evolution of mass media during the 20th |evolution of mass media. Which were cell phones, color printers, televisions, and the | |century? |internet. The turn of the 20th century also allowed for duplication of others materials. | | |Using duplication technologies like printing, and film replication, which allowed the | | |reprinting of books, and films for a lesser cost to bigger audiences. Live broadcast | | |stations and T.V. stations would allow for the republication of their programs, which was | | |the first time in history, this had ever been aloud. Some have considered this to be a | | |treat to our overall well-begin. Mass media has had a difficult history. Mass media | | |stretches all the way back to the cave man days, where the tough was that the cave man | | |could reach out...
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...SE’s management has made during the process of annual audit and explore plausible motivations behind them. The case provides an opportunity to examine several technical and conceptual accounting issues in a real-world setting, strengthen accounting research capabilities, understand implications of the choice of an accounting policy for performance measurement and financial statement analysis, and develop advanced critical thinking and professional judgment skills. Keywords: FASB codification; vendor allowances; customer loyalty programs; membership fees; price protection plans. CASE Company Overview uper Electronics, Inc. (SE or the Company) is a regional specialty retailer of consumer electronics, home office products, entertainment software, appliances, and related services. The Company has committed to the goals of growth and innovation ever since its incorporation in 1990. It was among the first few large retailers to sell emerging electronics items such as digital cameras, camcorders, flat-panel televisions, and GPS navigation systems to the mass market. SE provides extensive training about the new products to its sales associates so that...
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...Department of Management Information Systems Assignment on: Application of Management Science in Business [Type the document subtitle] Course Title: Management Science Course Code: EMIS 517 Submitted to: Professor Dr. Abdul Hannan Mia Honorable Course Teacher, Dept. of MIS Submitted by: Name | ID | Batch | Md. Al-Mamun Riyadh | 61427-20-079 | 20th | Abdullah-Al-Kashem | 61427-20-006 | 20th | Submission date: 31st August, 2014 Management Science Management Science is concerned with developing and applying models and concepts that help to clarify management issues and solve managerial problems. The models used can often be represented mathematically, but sometimes computer-based, visual or verbal representations are used. The range of problems and issues to which management science has contributed insights and solutions is vast. It includes scheduling airlines, both planes and crew, deciding the appropriate place to site new facilities such as a warehouse or factory, managing the flow of water from reservoirs, identifying possible future development paths for parts of the telecommunications industry, establishing the information needs and appropriate systems to supply them within the health service, and identifying and understanding the strategies adopted by companies for their information systems. Scientific Planning Successful management relies on careful coordination, often using scientific methods in project planning...
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...Contents Table of Contents ………………………………………………………1 1 PART 2 – INTRODUCTION ………………………………………2 1.1 CASE STUDY ………………………………………2 1.2 COMPANY BACKGROUND ………………………………2 2 PART 2 – QUESTION 1 ………………………………………………4 2.1 TOPIC ………………………………………………………4 2.2 ANALYSIS … … … … … … … … … … … … … … … … … … … … … 4 3 PART 2 – QUESTION 2 ………………………………………………9 3.1 TOPIC ………………………………………………………9 3.2 ANALYSIS … … … … … … … … … … … … … … … … … … … … … 9 4 PART 2 – QUESTION 3 ……………………………………………………15 4.1 TOPIC ……………………………………………………………15 4.2 ANALYSIS ……………………………………………………………15 5 REFERENCES ……………………………………………………………21 6 ATTACHMENT – FORUM POSTS…………………………………… .23-63 Part 2 Assignment OSC1: Strategic Management: Case Study – Sony Corporation – Future Tense? 1 PART 2 - INTRODUCTION 1.1 CASE STUDY I have chosen the case study - Sony Corporation – Future Tense? (2009) to complete Part 2 of the assignment. 1.2 COMPANY BACKGROUND Sony is a diverse Japanese based corporation, founded in 1946 to manufacture telecommunications devices. In its first five decades Sony grew from its humble origins to become a world leader in the areas of electronic equipment, gaming, motion pictures and music. The company is considered to be an innovator and developed a number of new technologies through that time, most notably the Walkman and Blu-ray disc players. Its natural expansion to film and music was to allow it to not only have control of the hardware devices but to also influence the market that those devices...
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...Best Buy would want to know the strengths, weaknesses, opportunities, and threats (SWOT). This provides information concerning the health and stability of Best Buy. Conducting a SWOT analysis shows if the company is implementing strategies gained from a SWOT analysis. This can reveal Best Buy’s future existence and success. The mutual fund manager also needs to identify the external and internal stakeholders and how Best Buy meets the wants and needs of the stakeholders. SWOT The strengths of Best Buy include high brand recognition, affordable prices, special offers, convenient locations, and a strong online presence. Best Buy is large enough to afford marketing so that it can use prime time television and radio spots to reach its potential customers. The weaknesses of Best Buy range from impersonal customer service to costs of maintaining huge warehouses and stores. This year already Best Buy lost 1.7 billion. Recently Best Buy announced it is closing 50 of its stores and is planning to open smaller stores and work on a stronger online presence. This will help them avoid what happened to Circuit City and also help compete with Amazon (USA Today, 2012). Potential opportunities are new gadgets and electronics with the latest digital cameras, cell phones, video games, and new television models becoming more popular. If Best Buy can stay ahead of the market and offer the latest gadgets at competitive prices they can have an advantage and boost profits. Threats include...
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...Assignment Cover Sheet Lecturer’s Comments Form | SECTION A: TO BE COMPLETED BY STUDENT | * This assignment cover sheet needs to be included with each assignment. Please complete all details clearly. * If you are submitting your assignment on paper, please staple this sheet to the front of each assignment. * If you are submitting your assignment online, please ensure this cover sheet is included in front your assignment. * Please check your course information booklet for assignment submission deadline and information. | Group Members | | Group Members | | Program/Intake | | Student No. | | Module/Course/Unit | | Lecturer | Samuel Lee | Assignment No. | 1 | Assignment Due Date | 8th September, 2011 | DECLARATION: I hereby declare that the attached assignment is my own work. I understand that if I am suspected of plagiarism or another form of cheating, my work will be referred to the Academic Review Committee/Registrar, which may result in me being expelled from the program. | Signature | | Submission Date | | SECTION B: COMMENTS FROM YOUR LECTURER | ASSIGNMENT GRADE: | | | TABLE OF CONTENT S. No Page No. 1. Situation Analysis ………………………………………………………………………………………… 3 2. Marketing Communication Objectives ………………………………………………………………………………………... 4 3. Marketing Communication Strategies …………………………………………………………………………………………. 5 4. Tactics …………………….……………………………………………………………………...
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...Executive Summary Megatrends affect the whole economy over years. In 2014, the new business of streaming started in Europe. People get the chance to influence their own televi-sion program. Most TVs have the ability to install applications, like Netflix. Older screens can be updated by a small hardware player to get this capability. Usually living room video entertainment is done by traditional companies like the RTL group. The customer can switch the channels, but is not able to choose his program by a remote click. Netflix is the pioneer and market leader in the US in streaming and offers shows and movies by video on demand. New streaming companies will mix up the tradi-tional market. A kind of quantum leap infects the television screen. The conver-gence of technologies combines an internet stream on the classic television. Traditional companies, like RTL, should consider following a different another strategic management course than for example Netflix. This assignment analyzes the streaming market, the forces, threats and opportu-nities as a Macro Environment Analysis. It’s a fast growing business and has a huge potential. The company Netflix is screened by a Micro Environment Analysis to show their portfolio and key figures. In the targeting and positioning part, a possible way of a strategic corporate management is developed, by references on the analysis of Porter’s three generic strategies, Ansoff and Mintzberg. For the final conclusion the current strategy...
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...OVERVIEW The number of people worldwide accessing the Internet to read breaking news, conduct library research, make consumer e-commerce transactions, use web-based business applications, and perform other online tasks had grown at an astronomic rate since the 1994 introduction of the Netscape Navigator browser. The number of Internet users worldwide had increased from about 360 million in 2000 to nearly 1.5 billion in 2008. North America had the world’s highest Internet penetration rate with 73.6 percent of North America’s population having Internet access. About 220 million of the 248 million Internet users in North America resided in the United States. Even though only 15.3 percent of Asians had Internet access in 2008, Asia’s 578.5 million Internet users made it the world’s largest and fastest growing geographic region for Internet usage. The growth in the number of Internet users worldwide and in the United States had caused a shift in how advertisers communicated with consumers and had allowed Internet advertising to become the second most common form of advertising used in the United States in 2007. Only newspaper, with 2007 advertising revenues of $48.6 billion, controlled a larger share of United States advertising dollars. Cable television, radio, and network television each accounted for about $20 billion each in advertising revenues during 2007. The prospects for Internet advertisers looked strong in 2008 with Internet advertising expected to grow from $21 billion...
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...202 Annotated Bibliography Assignment 4/5/2015 Bury, R., & Li, J. (2013). Is it live or is it time-shifted, streamed or downloaded? Watching television in the era of multiple screens. News, Media, & Society, 17(4), 592-610. In this article the authors discuss how different methods of television viewing are effected across gender, age, and geographic location. The study takes into account what percentage of television viewers watch television traditionally versus how many television viewers use stream or download their preferred TV programs. The specific viewing options the researchers take into account are watching a show on a television at airtime, recorded DVR viewing after the scheduled broadcast time, internet streaming...
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...Outline I. Introduction a. Summary of previous assignments. b. rationale behind choosing China as a target country. c. Recap the Country Risk analysis for highlight II. Determine the marketing mix specific to your selected global product or service a. The marketing mix will include the “P’s”- produce, place, price, and promotion. b. The product is the LED (light-emitting diode), which is a semi-conductor diode that glows when a voltage is applied. c. The product can be used in outdoor lighting, mp3 players, DVD players, computers and televisions. III. A marketing plan that addresses product modification, pricing, promotional programs, distribution channels, and e-business in your chosen country. a. LED modifications include, but not limited to: incandescent flashlight replacement bulbs (everLED). b. Use in the traffic lights and outdoor signs of some cities. c. Many automotive manufacturers are beginning to use LEDs for their headlights. d. Pricing- varies depending on the type of bulb. 1. Can cost anywhere from $20 to $75 for a bulb that projects the same amount of light as a normal 60 watt incandescent bulb. 2. The cost savings is noticed per year compared to the normal light bulbs. e. Promotional programs include, but not limited to; internet and television. f. Distribution channels and e-business- ...
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...Industry Analysis: Li-Fi T able of Contents Table of Figures ............................................................................................................................ 2 Table of Tables ............................................................................................................................. 2 Executive Summary ...................................................................................................................... 3 Introduction................................................................................................................................. 4 Li -Fi Technology Assumption ..................................................................................................... 4 Report Scope ............................................................................................................................ 4 Report Structure ....................................................................................................................... 4 Chapter 1 UK Broadband Industry.................................................................................................. 6 Current Technologies ................................................................................................................ 6 Current Market & Key Competitors ............................................................................................ 7 Future Market ...................................................
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