...The Crisis Communication Plan Xin WEN Tencent Crisis Communication Team * Some Background to the Plan Founded in November, 1998, Tencent has grown into one of China's largest and most used Internet service portal. Since its establishment over the last decade, Tencent has maintained steady growth under its user-oriented operating strategies. On June 16, 2004, Tencent Holdings Limited (SEHK 700) went public on the main board of the Hong Kong Stock Exchange. Tencent’s leading Internet platforms in China – QQ (QQ Instant Messenger), WeChat, QQ.com, QQ Games, Qzone, 3g.QQ.com, SoSo, PaiPai and Tenpay – have brought together China's largest Internet community, to meet the various needs of Internet users including communication, information, entertainment, e-commerce and others. As of Dec 31, 2012, the active QQ users accounts for QQ IM amounted to 798.2 million while its peak concurrent users reached 176.4 million. The development of Tencent has profoundly influenced the ways hundreds of millions of Internet users communicate with one another as well as their lifestyles. It also brings possibilities of a wider range of applications to the China’s Internet industry. In 2007, Tencent invested more than RMB100 million in setting up the Tencent Research Institute, China's first Internet research institute, with campuses in Beijing, Shanghai, and Shenzhen. The institute focuses on the self-development...
Words: 1885 - Pages: 8
...Ma Huateng is the founderand CEO of Tencent Holdings, one of the most important telecommunications companies in China(Petruso,2006).In 2007 Time magazine called him one of the world's most influential people(Alon& Zhang, 2013). In 2013, he was the fourth richest person in China, and 223rd richest person in the world with a net worth of US$ 6.8 billion(Forbes,2013).The most famous product of Tencent, QQ, is an instantchatting software, whose number of user is more than 700 million and is still growing rapidly(Alon& Zhang, 2013). After graduated from Shenzhen University, Ma was employed by ShenzhenRunxun Communications Co., Ltd. as a software engineer(Petruso, 2006). There his job gave him an awareness of the possibility of practical software’s research and development.He and four friends founded Tencent in 1998(Petruso, 2006). They felt sodifficult at the beginning as they lacked experienced employees and financial health(Petruso, 2006). What’s more, the free download of QQ attracted many young users, which created problems for them because Tencent could not afford the servers or server space(Petruso, 2006). Ma tried to sell QQ or invited more investors but he failed(Petruso, 2006). Fortunately, before it was too late, American venture capitalists invested 2 million American dollars to keep Tencentafloat(Petruso, 2006). In my opinion, Ma is so successful not only because the reputation or awards he achieved but also his characteristics.First, He is so courageous. It...
Words: 526 - Pages: 3
...Case study of Tencent’s E-commerce Strategy Executive Summary Tencent’s E-commerce strategy didn’t work well. The company’s core business is QQ which is an online instant messenger. All of tencent’s other business will be rolled out base upon the QQ. They want people who use QQ can also shop online easily. So they made the strategy according to that point. They developed E-commerce websites which made no difference with Taobao and Tmall but didn’t make them to success. Why does this happen? What’s Tencent’s strategy? Introduction As Tencent announced to take 15% stake of JD.com[1], which is the largest online retailer of China, in March 2014, it also implicated the failure of Tencent’s previous e-commerce strategy. In the meantime, Tencent almost sold all of its own e-commerce business to JD, including Paipai marketplace(C2C) and QQwanggou(B2C), logistic assets and personnel, as well as part interest of 51Buy.com.This combination shows that Tencent has completely given up its own e-commerce business which were created by its own team in 2005. On the one hand, Tencent is the fourth-largest Internet company in the world whose market value has reached about US$ 150 billion in 2014 which means it has sufficient cash stockpile. On the other hand, it’s a giant company which has developed diverse and abundant online business including IM, game, search engine, social network, video and portal. Without shortage of money or resources, it seems a little confused for Tencent’s choice...
Words: 1343 - Pages: 6
...Anti-monopoly Analysis of Tencent QQ vs. 360 Dispute Weiwei Hu and Yimeei Guo School of Law., Xiamen University; 361005, China helusi420hw@163.com, ymguo@xmu.edu.cn Abstract. Anti-monopoly concerns are becoming more and more frequent for Internet industries competiting all over the world. This paper makes a case analysis of Tencent QQ vs. 360 dispute, then has some further thought from such dispute.Finally, it is hoped by this paper that China’s Anti-monopoly Law be healthily and perfectly enforced in the future. Keywords: Anti-monopoly, Internet industries, Case analysis. 1 Introduction Anti-monopoly concerns are becoming more and more frequent for Internet industries competiting all over the world.For example, in February 2011,Apple launched a new service that allows for magazine and newspaper subscriptions for its popular devices, might draw claim from publishers that Apple dominates the market for consumer tablet computers and that it has allegedly used that commanding position to restrict competition.[1] Also in February 2011,Hudong.com, an online encyclopedia, is alleging that Baidu unfairly blocks its Web pages from search results in favor of its own encyclopedia service, Baidu Baike.[2] On April 1,2011, Microsoft plans to file a complaint with the European Commission demanding action against competitor Google on competition law grounds. Microsoft claims that Google stops other companies from accessing the information needed to run effective search operations.[3]...
Words: 4229 - Pages: 17
... (5625126) Section:402 Pony Ma Chairman and CEO of Tencent Inc. Actual name: Ma Huateng (马化腾) Birth Date: October 29, 1971 (age 43) Birth place: Guangdong , China Nationality:Chinese Education: Shenzhen University Net worth: US$19 billion (June 2015)---Third richest person in China/70th richest in the world About Tencent Holdings Limited Chinese name:腾讯控股有限公司 Tencent Holdings Limited is a Chinese investment holding company whose subsidiaries provide media, entertainment, internet and mobile phone value-added services, and operate online advertising services in China. It is one of the largest Internet companies in the world.It is founded by Pony Ma and his 4 friends with only $120,000 on 12 November 1998.It has 26,962 employees working in this company(Dec 2013). The net income in 2014 was around CN ¥ 78.932. The head quarter is located in Shenzhen, Guangdong, China. The famous products of this company are QQ and Wechat, both are instant messaging applications. Road to success 1993 Graduated from Shen Zhen University (Computer Science), Pony worked at various companies such as China Motion Telecom Development Ltd. and Shenzhen Runxun communications co Ltd. in the research and development department for internet paging systems and internet calling systems, respectively. In 1998, Pony left RunXun communication co Ltd. and co-founded Tencent, Inc. along with his 4 friends. At first , there was just Pony and one of his friend co-founded...
Words: 1014 - Pages: 5
...COURSE TITLE FINANCIAL MANAGEMENT AND CORPORATE GOVERNANCE SEMESTER AND SESSION SEMESTER 1/2015/2016 REPORT TITLE MAIN ISSUES IN ALIBABA, BAT AND XIAOMI BUSINESSES PREPARED FOR MR ISMAIL BIN ABDUL RAHMAN PREPARED BY HEMA RAMASAMY@LOGARAJAH MATRIC NUMBER MBS141140 SUBMISSION DATE 18TH OCTOBER 2015 ALIBABA’S JACK MA: RISE OF THE NEW CHINESE ENTREPRENEUR Central Issues - China Pages were initially started up with almost no Internet background and low value of capital, resulted a bought over by China Telecom, a state-owned giant in industry. - Alibaba’s formation with limited capital went through period of uncertainty, where it was not a profitable business until year 2000. Its expansion were mainly focused on free-use base produced no revenue to Alibaba.com. Its funding was mainly from private investors and strategic partners such as Yahoo and Softbank. - Jack Ma’s strategy were based from original business models, and not a copied from US ones like most other Chinese Internet companies. Was it a wise decision to be unique? - Alibaba came with few main products, Taobao.com (shopping site), Alipay.com (payment service), Koubei.com (classified ads) and Alimama.com (marketplace). - EBay, had strong financial and technological resources, acquired EachNet, an online auction leader at the time as a competitor. Alibaba lacked resources to build an own search engine, led Jack to join forces with Yahoo. Somehow, Yahoo has its own competitors...
Words: 925 - Pages: 4
...Predict what kind of users might be followed in Tencent Weibo * Project Background Recently, social network sites have become tremendously popular. Originated in Western countries, it has an ever-growing market in China. Among all Chinese SNS, Tencent Weibo (An imitation of Twitter in China) is one of the most successful, since it owns almost the biggest customer base which is brought by its star product, QQ. However, there is still a crucial problem for the company to consider and to conquer -- how to make use of this remarkable advantage to provide a best customer experience, as well as develop a greater commercial value, in order to take and maintain the leading position in SNS market. * How is Tencent Weibo being played? “Item” is a specific user (person/organization/group) in Weibo, which can “Tweet” (post something online), and “Retweet”/”@”/”Comment” (all actions) the tweets of other items. Typically, celebrities, famous organizations, or some well-known groups were selected to form the “items set” for recommendation. The recommendation is evaluated as “success” once a user “Follow” the items which are on the recommendation list. * Description of data The following datasets are owned: 1) User profile data: user_profile.txt (user_ID, the year of birth, the gender, the number of tweet, tag-IDs) 2) Item data: item.txt (item’s category, keyword) 3) User action data: user_action.txt (@ actions between the users in a certain number of recent days) ...
Words: 440 - Pages: 2
...Stocks Selecting Our team have a discussion about the stock selecting and get the conclusion to get five stocks stands for different industries and the stock should have a certain amount of trading volume this year, so that their stock prices’ waving can reflect the common situation of their own industry and our gap trading can have opportunities to show its power. Finally these stocks are selected as our trading gap trading objects: 0005.hk(HSBC HOLDINGS);00031.hk(CHINA AEROSPACE);0700.HK(TENCENT);00027.HK(GALAXY ENT) and 0040.HK(GOLD PEAK); Here are some introduction about them and some simple analyses will be give along with their stock price this year (from June). 0005.hk(HSBC HOLDINGS): Introduction HSBC Holdings plc is a British multinational banking and FINANCIAL services company headquartered in London, United Kingdom. It is the world's fourth largest bank. It was founded in London in 1991 by the Hongkong and Shanghai Banking Corporation to act as a new group holding company. The origins of the bank lie in Hong Kong and Shanghai, where branches were first opened in 1865. The HSBC name is derived from the initials of the Hongkong and Shanghai Banking Corporation. As such, the company refers to both the United Kingdom and Hong Kong as its "home MARKETS". HSBC has around 6,600 offices in 80 countries and territories across Africa, Asia, Europe, North America and South America, and around 60 million customers. As of 31 December 2013, it had total assets of $2.671...
Words: 1578 - Pages: 7
...BIBLIOGRAPHIC INFORMATION Title Source Author 1 Author 2 Author 3 Publication/Conference Edition Document Type CPI Primary Subject CPI Secondary Subject Geographic Terms How Local Companies Keep Multinationals at Bay Harvard Business Review Online Bhattacharya, Arindam K. Michael, David C. NA Harvard Business Review, March 2008 NA Article Economics International Trade; ; ; Malaysia; Others Abstract To win in the world’s fastest-growing markets, transnational giants have to compete with increasingly sophisticated homegrown champions. It isn’t easy. Centre for Policy Initiatives (CPI) Pusat Initiatif Polisi http://www.cpiasia.org How Local Companies Keep Multinationals at Bay http://harvardbusinessonline.hbsp.harvard.edu.neptune.wou.edu.my/hb... ADVERTISEMENT Arindam K. Bhattacharya (bhattacharya.arindam@bcg.com) is a Delhi-based partner and managing director, and David C. Michael (michael.david@bcg.com) is a Beijing-based senior partner and managing director, of the Boston Consulting Group. FEATURE How Local Companies Keep Multinationals at Bay To win in the world’s fastest-growing markets, transnational giants have to compete with increasingly sophisticated homegrown champions. It isn’t easy. by Arindam K. Bhattacharya and David C. Michael Since the late 1970s, governments on every continent have allowed the winds of global competition to blow through their economies. As policy makers have lowered tariff barriers and permitted foreign investments...
Words: 6681 - Pages: 27
...BMA 246 -What is entrepreneurship Jin Mingming 199151 Considering the influence of the context, Entrepreneurship should be perceived as a living and breathing human being, who act as a social animal and is growth with the sensibility to opportunities and threats around.This article is mainly talking about the importance of sensing and manipulating as a entrepreneur. Firstly, two pictures of entrepreneurship will be illustrated with understanding about the principal of entrepreneurship. Afterward, two main differentiate characteristics of entrepreneurship as a life will be summarized together with evidences. Besides, how future entrepreneurship create values will be speculated associating with the business trends. Entrepreneurship——as a living body or as a robot Entrepreneurship, just like a navigation over red oceans, is a strategic operation in a market filled with fierce competition. It is not enough for an entrepreneur to have merely the determination of success and knowledge, and that is what a manager do to act as a interest-directed professional talents. According to Gibb’s theory, Entrepreneurship is no longer understood as a business-thinking components but a dynamic human being. In conventional understanding, referred to textbook (p210, Figure9.3) Entrepreneurship is a sub-set of business in a context of business. According to Gibb’s summary, entrepreneurs are always behave like a manager of a large business, they will have a forehead preparation such as...
Words: 2210 - Pages: 9
...7 things to consider before marketing your business to China - part 1 | China Online Marketing China Online Marketing HOME ADVERTISING Search: MARKET REPORT E-COMMERCE MARKETING ONLINE GAME BLOG SEARCH ENGINE SERVICE ABOUT CONTACT REGULATION SOCIAL MEDIA GO! Topics: Select category Select category Subscribe to Posts Subscribe to Comments YOU ARE HERE: HOME / BLOG / BUSINESS CULTURE / 7 THINGS TO CONSIDER BEFORE MARKETING YOUR BUSINESS TO CHINA – PART 1 eNews & Updates Sign up to receive weekly news, blog & other Site updates about China Online Marketing! 7 things to consider before marketing your business to China – part 1 Posted by Steven Chow on April 26, 2010 · 2 Comments China’s economy is booming, we are now third largest economy in the world, and there is no argument that we will become the world’s largest economy in 10 to 20 years’ time. The 1.3 billion population, double-digit growth rate, 4 trillion economy stimulus plan…… We could feel the trend, as more and more overseas companies approach us to assist them enter the huge Chinese market. They are determined, well-equipped with excellent product or service, they are confident with their business goal in China. However, the lack in understanding of Chinese business culture and business practice could dramatically affect the ROI, the return of their investment. To put it simple, it is extremely important to figure out how the business operate in China before you start to sell in China, isn’t...
Words: 1105 - Pages: 5
...Products we are considering: * Baby Formula * Protein Powder (weight lifting) * Vitamins / Minerals * Multi-Vitamin (Mens) * Multi-Vitamin (Womens) * Fish Oil * Calcium * Vitamin D * Vitamin C * Vitamin E * Pro-Biotics * B-Vitamins * Toenail Fungus Removal Cream * Ear-Itch Cream * Diaper-Rash Cream * Airway-Performance Spray (help improve airflow through your nose) * Earwax Removal Solution Basic questions: * Which products have the best opportunity? Why? Products for: Women(white collar, pregnant, postnatal for body shaping), children, seniors, maybe some for teenagers(for memory, things that help academic performance) There is a list of popular products in the answer to the third question. * Where are these types of products sold? Both online and in store. Online: Puritan’s Pride (both B2C and C2C) In store and online: Centrum, Amway, GNC (in some beauty stores—qu cheng shi, Pharmacies, supermarket and big shopping buildings), By-health(Tang chen bei jian) * What is the common price for these products in China? For now, I listed the price of the products that are easier to identify. There is big difference between the price in the U.S. and China. Approximately, the price of other products could be calculated by adding the same difference. Bonnie and I would be more than happy to check the price of other products if needed. (In sequence of best selling...
Words: 993 - Pages: 4
...Accelerated Innovation: The New Challenge From China Magazine: Summer 2014Research Feature April 23, 2014 Reading Time: 23 min Peter J. Williamson and Eden Yin Rather than focusing on technological breakthroughs, Chinese companies are finding new ways to innovate that reduce lead times and speed up problem solving. Companies elsewhere should take notice. Chinese companies are reengineering new product development in ways that reduce lead times. Chinese companies are opening up a new front in global competition. It centers on what we call accelerated innovation — that is, reengineering research and development and innovation processes to make new product development dramatically faster and less costly. The new emphasis is unlikely to generate stunning technological breakthroughs, but it allows Chinese competitors to reduce the time it takes to bring innovative products and services to mainstream markets. It also represents a different way of deploying Chinese cost and volume advantages in global competition. Silicon Valley and other technology hotbeds may be able to match the speed of Chinese innovation in particular sectors such as electronics and Internet-based services. However, what’s distinctive about the strongest Chinese competitors is their capability to combine accelerated innovation with rapid scale-up to high volume at low cost, and to apply these techniques across a wide variety of traditional industries. We saw accelerated innovation being deployed...
Words: 4843 - Pages: 20
...Josh Wray 4/5/2016 MGMT 485 Prof. White Baidu Case Analysis China has the largest population and the second largest economy in the world. This means the Internet and search engine market base is very large and is extremely lucrative. In February 2008 the Chinese exceeded the U.S. (previous leader) in the number of Internet users in the World. Chinese search engine, Baidu is the number one website in China and the largest website outside of the United States. Through strategy Baidu has beaten out the top competitor in the Chinese Market, Google with 60.4 % market share in 2007, which is double that of Google. Baidu dominated the market share by having the first-mover advantage. They were the first search-engine to provide information in local and Chinese languages. The search engine industry is a high-potential high-risk industry, which makes survival for new entrants very difficult. Baidu created a competitive advantage over substitute products like Google, Aiba and Yahoo by becoming popular with young adults through the offering of a high quality Mp3 search engine, instant messaging, and online gaming. They decided the best way to generate revenue is to base its business model off of Google’s, which is selling auction-based pay-for-performance search ads. So as long as Baidu stays the most popular search engine in China they will receive the highest pay for ads, giving them a high supplier power. This also makes the buyer power low because the buyers want to advertise...
Words: 980 - Pages: 4
...Mobile payments in Asia Pacific i n f o r m at i o n , c o m m u n i c at i o n s & e nt e rta i n m e nt Mobile payments in Asia Pacific Contents 2 Introduction from Sean Choi and David Collins 3 Introduction from John Ure and Peter Lovelock 4 Introduction 6 Business models and the m-payments value chain – Business models behind different transaction types – Emerging business models by country – Industry perspectives on m-payments 22 Case studies – Smart in the Philippines – Yeepay’s B2B approach – The growing reach of Octopus – Gaming and virtual money – A view from the bottom of the pyramid – mHITs in Australia 29 Regulations and standards 40 Risks and challenges 44 About KPMG © 2007 KPMG, a Hong Kong partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International, a Swiss cooperative. All rights reserved. 2 Mobile payments in Asia Pacific Introduction from Sean Choi and David Collins Seung Hwan (Sean) Choi This KPMG thought leadership report explores the development of the market for mobile payment systems in Asia Pacific. We believe the significance of this market cannot be overstated, as new technologies have the potential to play a key role in the expansion of commerce to an ever-wider segment of the world’s population. This is especially true in Asia Pacific. The expansion of commerce and the growing reach of...
Words: 18276 - Pages: 74
