...Sports and the tennis industry are examples such as: • Social forces of the environment include demographic characteristics and the culture of the population (Pg. 62). a. The social force works for Prince due to the fact of the increased interest and popularity of tennis. People are attending and watching professional tennis matches and this is leading to more playing the sport. b. If interest goes down then this can and will work against the success for Prince Sports in their sales and marketing schemes. Their marketing schemes would need to be adjusted in order to pique people's interest. • Economic forces pertain to the income, expenditures, and resources that affect the cost of running a business and household (Pg. 63). - Macroeconomic conditions is a particular concern since this is an indicator of the performance of the economy such as gross domestic product, unemployment, and price changes (Pg. 63). - Microeconomic trends is another focal point concerning consumer income since a consumer's ability to buy is related to income, which consists of gross, disposable, and discretionary components (Pg. 63). a. If economy conditions are good along with consumer income then this is force works quite well for Prince in selling and marketing their product. Especially some of their higher priced range tennis racquets. b. On the other hand, if neither of these is up then sales are down and Prince needs to somehow make their racquets more affordable...
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...PANDUAN PROGRAM KOKURIKULUM Pusat Kokurikulum dan Pemajuan Pelajar Menjana Minda Cemerlang, Melangkah Gagah Gemilang Pusat Kokurikulum dan Pemajuan Pelajar Universiti Malaysia Sabah Tel : 088-320079 Faks : 088-320885 pkpp@ums.edu.my Cetakan Pertama 2009 © Universiti Malaysia Sabah Hak Cipta terpelihara. Tidak dibenarkan mencetak ulang mana-mana bahagian dalam buku ini dalam apa jua bentuk atau cara sama ada secara elektronik atau mekanik tanpa permohonan bertulis kepada Universiti Malaysia Sabah, Beg Berkunci 2073, 88999, Kota Kinabalu, Sabah. Diterbitkan di Malaysia oleh Penerbit Universiti Malaysia Sabah Beg Berkunci 2073, 88999 Kota Kinabalu, Sabah Dicetak di Malaysia oleh Semua pertanyaan hendaklah diajukan kepada : Pengarah Pusat Kokurikulum dan Pemajuan Pelajar Universiti Malaysia Sabah Tel : 088-320079 Faks : 088-320885 Kandungan Kata Pengantar Timbalan Naib Canselor (HEPA) Prakata Pengarah PKPP Pendahuluan - Pusat Kokurikulum dan Pemajuan Pelajar 1 - Objektif - Matlamat - Struktur Organisasi - Fungsi Unit Panduan Pendaftaran 6 - Proses pendaftaran - Pra-Syarat pengambilan kursus - Jam kredit kursus Pengajaran Kursus 8 - Dasar pengajaran kursus - Rujukan Ilmiah - Perlaksanaan Pengajaran dan Pembelajaran Penilaian 10 - Kaedah...
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...Chapter 12 Enhancing Decision Making LEARNING OBJECTIVES After reading this chapter, you will be able to answer the following questions: 1. What are the different types of decisions and how does the decision-making process work? 2. How do information systems support the activities of managers and management decision making? 3. How do decision-support systems (DSS) differ from MIS and how do they provide value to the business? 4. How do executive support systems (ESS) help senior managers make better decisions? 5. What is the role of information systems in helping people working in a group make decisions more efficiently? CHAPTER OUTLINE 12.1 DECISION MAKING AND INFORMATION SYSTEMS Business Value of Improved Decision Making Types of Decisions The Decision-Making Process Managers and Decision Making in the Real World 12.2 SYSTEMS FOR DECISION SUPPORT Management Information Systems (MIS) Decision-Support Systems (DSS) Data Visualization and Geographic Information Systems Web-Based Customer Decision-Support Systems Group Decision-Support Systems (GDSS) 12.3 EXECUTIVE SUPPORT SYSTEMS (ESS) AND THE BALANCED SCORECARD FRAMEWORK The Role of Executive Support Systems in the Firm Business Value of Executive Support Systems 12.4 HANDS-ON MIS PROJECTS Management Decision Problems Improving Decision Making: Using Pivot Tables to Analyze Sales Data Improving Decision Making: Using a Web-Based DSS for Retirement Planning LEARNING TRACK MODULE Building and Using Pivot Tables Interactive...
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...IIBM Institute of Business Management Marketing Management www.iibmindia.in Subject: MARKETING MANAGEMENT Credits: 4 SYLLABUS Concepts of Marketing Management: Definition and Concepts: Definitions of Marketing, Scope of Marketing; Core Marketing Concepts: Concept of Demand and Supply; Transaction; Major Marketing Management Philosophy; Social Marketing Marketing Environment - Internal & External Marketing Environment Forces; Macro Environment; Micro and Internal Environment; Factors Influencing Consumer Buyer Behavior; Buyer Decision Process; Inputs for Buying Decision Process; Consumer Trends; Market Segmentation Process. Developing Market Strategies and the Offerings Part –I Positioning and Differentiation: Concept, Positioning according to Ries and Trout, Various Tools of Differentiation; Product Decisions and Strategies; Product Mix; Product Life Cycle; Brand Positioning; Brand Identity; Equity and Packaging. Developing Market Strategies and the Offerings - Part II: Introduction to Service Marketing; Differentiating Services; Product and Service Price; Response to Change in Price; Pricing Strategies. Delivering Marketing Programs – Part I Marketing through Channel Partners; Wholesalers and Retailers: Current Trend; Channel Management. Delivering Marketing Programs – Part II Market Communication, Process for Effective Communication; Advertising; Different Advertising Media; Sales Promotion; Public Relations; Direct Marketing; Personal Selling:...
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...PRINCIPLES OF COST ACCOUNTING This page intentionally left blank PRINCIPLES OF COST ACCOUNTING 15E E D W A R D J. V A N D E R B E C K Professor Emeritus Department of Accountancy Xavier University Principles of Cost Accounting, 15th Edition Edward J. VanDerbeck ª 2010, 2008 South-Western, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced, transmitted, stored or used in any form or by any means graphic, electronic, or mechanical, including but not limited to photocopying, recording, scanning, digitizing, taping, Web distribution, information networks, or information storage and retrieval systems, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the publisher. Vice President of Editorial, Business: Jack W. Calhoun Acquisitions Editor: Matt Filimonov Developmental Editor: Lauren Athmer Marketing Manager: Kristen Hurd Marketing Coordinator: Heather McAuliffe Content Project Manager: Corey Geissler Production Technology Analyst: Starratt Alexander Media Editor: Scott Fidler Sr. Manufacturing Coordinator: Doug Wilke Production Service: Cadmus Sr. Art Director: Stacy Shirley Internal Designer: Jennifer Lambert, Jen2Design, LLC Cover Designer: cmiller design Cover Image: ªGetty Images For product information and technology assistance, contact us at Cengage Learning Customer & Sales Support, 1-800-354-9706 For permission...
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...PRINCIPLES OF COST ACCOUNTING This page intentionally left blank PRINCIPLES OF COST ACCOUNTING 15E E D W A R D J. V A N D E R B E C K Professor Emeritus Department of Accountancy Xavier University Principles of Cost Accounting, 15th Edition Edward J. VanDerbeck ª 2010, 2008 South-Western, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced, transmitted, stored or used in any form or by any means graphic, electronic, or mechanical, including but not limited to photocopying, recording, scanning, digitizing, taping, Web distribution, information networks, or information storage and retrieval systems, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the publisher. Vice President of Editorial, Business: Jack W. Calhoun Acquisitions Editor: Matt Filimonov Developmental Editor: Lauren Athmer Marketing Manager: Kristen Hurd Marketing Coordinator: Heather McAuliffe Content Project Manager: Corey Geissler Production Technology Analyst: Starratt Alexander Media Editor: Scott Fidler Sr. Manufacturing Coordinator: Doug Wilke Production Service: Cadmus Sr. Art Director: Stacy Shirley Internal Designer: Jennifer Lambert, Jen2Design, LLC Cover Designer: cmiller design Cover Image: ªGetty Images For product information and technology assistance, contact us at Cengage Learning Customer & Sales Support, 1-800-354-9706 For permission...
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...Idioms and Expressions by David Holmes A method for learning and remembering idioms and expressions I wrote this model as a teaching device during the time I was working in Bangkok, Thailand, as a legal editor and language consultant, with one of the Big Four Legal and Tax companies, KPMG (during my afternoon job) after teaching at the university. When I had no legal documents to edit and no individual advising to do (which was quite frequently) I would sit at my desk, (like some old character out of a Charles Dickens’ novel) and prepare language materials to be used for helping professionals who had learned English as a second language—for even up to fifteen years in school—but who were still unable to follow a movie in English, understand the World News on TV, or converse in a colloquial style, because they’d never had a chance to hear and learn common, everyday expressions such as, “It’s a done deal!” or “Drop whatever you’re doing.” Because misunderstandings of such idioms and expressions frequently caused miscommunication between our management teams and foreign clients, I was asked to try to assist. I am happy to be able to share the materials that follow, such as they are, in the hope that they may be of some use and benefit to others. The simple teaching device I used was three-fold: 1. Make a note of an idiom/expression 2. Define and explain it in understandable words (including synonyms.) 3. Give at least three sample sentences to illustrate how the expression is used...
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...VINCENNES UNIVERSITY CATALOG Vol. LXIX August, 2010 No. 61 A COMPREHENSIVE TWO-YEAR COLLEGE OFFERING ASSOCIATE DEGREES IN THE LIBERAL ARTS, SCIENCES, EDUCATION, ENGINEERING, AND TECHNOLOGY AND OFFERING BACCALAUREATE DEGREES IN SPECIALIZED AREAS Accreditation The North Central Association of Colleges and Schools 30 North LaSalle Street, Suite 2400, Chicago, IL 60602 (312) 263-0456 www.ncacihe.org FAX 312-263-7462 Accreditation Review Council on Education in Surgical Technology and Surgical Assisting American Bar Association American Board of Funeral Service Education American Health Information Management Association Association of Collegiate Business Schools and Programs Commission on Accreditation of Allied Health Educational Programs Commission on Accreditation in Physical Therapy Education Federal Aviation Administration Higher Education Coordinating Board of the State of Washington Indiana State Board of Nursing Joint Review Committee on Education In Radiologic Technology National Alliance of Concurrent Enrollment Partnerships National Association of Schools of Art and Design National Association of Schools of Theatre National League for Nursing Accrediting Commission Printing Industries of America, Inc. Approved for Veterans Membership The American Association of Community Colleges Aviation Technician Education Council The Council of North Central Two Year Colleges The Higher Education Transfer Alliance The National Academic Advising Association The North Central Association...
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