...About Tequila: Tequila. Talk about a polarizing word. Some people feel a residual hangover just at the mention of it, and while you can find plenty of budget tequilas, you get what you pay for. You can't get through college without trying tequila in some form, whether it's from a line of shot glasses on a smooth bar or in a delicious cocktail. The blue agave plant is key to tequila's unique flavor. The plant takes around 10 years to fully mature and be ready for harvest. Only the heart of the plant, which can weigh over 100 pounds, is used in production. By law, tequila must be at least 51 percent agave, but premium varieties contain 100 percent. As you can imagine, the more agave there is, the high quality and better tasting the tequila...
Words: 420 - Pages: 2
...Divided Spirits written by Sarah Bowen goes on to tell us the story about the Tequila and Mezcal Industry through her research and time spent in Mexico. This paper will compare her research of Mezcal and Tequila to the Olive Oil industry in Spain. The historical, cultural and environmental associations between food and place will be summarized, compared and contrasted between the two industries. The marketing, branding and regulations will be discussed as well as how the producers fit into the political and economic power scheme. I have chosen to compare the Olive Oil industry of Spain to the Mezcal industry of Mexico, because the production systems are very similar. Both countries have designation of origins in place, both with compliments...
Words: 1800 - Pages: 8
...Table of Contents Problem Statement………………………………………………………………………… 2 Situation Analysis…………………………………………………………………………... 2 Market and Segmentation Analysis……………….…………………………………. .. 3 Key Factors ………………………………….……………………………………………. 3 Alternative Analysis………………….…………………………………………………….. 3 Recommendations ………………………………………………………………….…….. 7 Action Plan…………………………………………………………..…………………..... 8 Problem Statement: Vincor must choose the best product characteristics, positioning, branding, packaging and distribution strategy to introduce their new alcoholic beverage product in the refreshment market. Situation Analysis • Objectives: • • Vincor’s objective is to have at least a 3-year lifespan in the market, since this would be considered ‘successful’ in the refreshment industry. Unsuccessful products were pulled from the shelves within their first year. 1 • • Background: In 2004, Vincor was the world’s eighth largest producer and distributor of wine and wine-related products. In Canada, Vincor was the market leader with 21% market share. The refreshment category was an important part of Vincor’s business in Canada, and was driven primarily by its Vex and Grower’s Cider brands, each of which sold nearly one million cases in 2005.1 In 2004, refreshments were a $230 million dollar industry in Canada. However, the refreshment category within the alcoholic beverage industry shrank by 6% year over year. Each province...
Words: 1356 - Pages: 6
...Vincor: Project Twist Report Feb 13, 2014 Karen Stanley, Olivia Pratile, Alexandra Carlow, Caitlin Tizzard, Lorena Reyes Table of Contents Company History Case Background Key Issues and Decisions Market Characteristics Competitive Landscape Analyses SWOT Analysis PEST Analysis Porter’s Five Forces Challenges Case Synopsis Alternative Recommendations Final Recommendation Epilogue Company History Vincor’s history can be traced back to 1874 with the establishment of the Niagara Falls Wine Company, founded by Thomas Bright and Francis Shirriff. Over the years, a number of Ontariobased wineries were established, eventually amalgamating into three large companies. In 1993, these companies; Cartier, Inniskillin and T. J. Bright, merged together to form Vincor. As of 2004, Vincor was the world’s eighth largest producer and distributor of wine and wine-related products. Case Background Vincor: Project Twist details the decisions that Vincor’s marketing team had to make in order to create a new alcoholic beverage to bring to the market. This task was challenging due the fact that “what’s trendy today may not be trendy two years from now,” as stated by Vincor’s marketing manager Kelly Kretz. Key Issues and Decisions The key issue in this case was coming up with a concept for a new alcoholic beverage product. Decisions to be made in regard to the product included: product characteristics, positioning, target market, branding, packaging and distribution strategy, pricing...
Words: 5261 - Pages: 22
...Vincor: Project Twist Report Feb 13, 2014 Karen Stanley, Olivia Pratile, Alexandra Carlow, Caitlin Tizzard, Lorena Reyes Table of Contents Company History Case Background Key Issues and Decisions Market Characteristics Competitive Landscape Analyses SWOT Analysis PEST Analysis Porter’s Five Forces Challenges Case Synopsis Alternative Recommendations Final Recommendation Epilogue Company History Vincor’s history can be traced back to 1874 with the establishment of the Niagara Falls Wine Company, founded by Thomas Bright and Francis Shirriff. Over the years, a number of Ontariobased wineries were established, eventually amalgamating into three large companies. In 1993, these companies; Cartier, Inniskillin and T. J. Bright, merged together to form Vincor. As of 2004, Vincor was the world’s eighth largest producer and distributor of wine and wine-related products. Case Background Vincor: Project Twist details the decisions that Vincor’s marketing team had to make in order to create a new alcoholic beverage to bring to the market. This task was challenging due the fact that “what’s trendy today may not be trendy two years from now,” as stated by Vincor’s marketing manager Kelly Kretz. Key Issues and Decisions The key issue in this case was coming up with a concept for a new alcoholic beverage product. Decisions to be made in regard to the product included: product characteristics, positioning, target market, branding, packaging and distribution strategy, pricing...
Words: 5261 - Pages: 22
...Anheuser-Busch Incorporated/InBev: Do they still hold the crown for the “King of Beers?” Shawna L. Bendinger International Business MT3000 Dr. Carl W. Proehl August 23, 2015 Abstract The Anheuser-Busch Company, Incorporated was once described as one of “America's greatest well-liked Corporations” by the Magazine of Fortune and were positioned one hundred and forty-two in the Fortune Five hundred. From its beginning as well as historical indicators, to its multiple products, prohibition, their trademark Budweiser, the Budweiser Clydesdales, and the Budweiser Frogs, to its financial issues, the acquisition, to their controversies such as the “ethical aggravation, Spykes juvenile, marketing of Alcohol, environmental documentation, and the Budweiser statement.” Plus, the company’s most recent controversial marketing strategy appearing in April of this year, “Up for whatever.” Add the shenanigans and controversial court rulings of alleged vehicular homicide and negligent homicide charges of two separate women against August Adolphus Busch IV, has the ‘King of Beers’ lost its crown, has the ‘Prince’ turned back into a ‘Frog’? Outline I. History A. Established B. Prohibition C. Acquisition 1. 1852, St. Louis, Missouri, Eberhard Anheuser, Adolphus Busch 2. From 1920 to 1933, under the Eighteenth Amendment of the Constitution prohibiting...
Words: 3089 - Pages: 13
...Running head: THE ROLE OF PROMOTION IN MARKETING DECISIONS The Role of Promotion in Marketing Decisions TUI University Module 3: Case Study #3 MKT501: Strategic Marketing February 08, 2012 The Role of Promotion in Marketing Decisions This Company’s Targeting and Marketing Strategy Success Part of what made this company’s targeting and marketing strategy a success comes down to what I reviewed in our reading from KnowThis.com. This article discusses that you need to know the members of your target market. In this case, as Medina (2011) covered in her article, the management staff of the casino looked around and discovered they had a large Hispanic population. This as it turned out was a shock considering that prior research suggested the Hispanic population typically don’t gamble. Since the casino already had a considerable Hispanic clientele, as KnowThis.com suggests, the casino can exploit this information to target their current customers and recruit previous and even potential customers. Another way to do this according to KnowThis.com is to use influencers on the target. The casino invested in signs in Spanish, Spanish speaking blackjack dealers, announcements in Spanish and probably one of the biggest influencers, Spanish entertainers. In Medina’s (2011) article she tells us how the casino sold out all the rooms in the hotel and had a full audience in attendance during these shows, numbers any casino in Las Vegas would kill for. The entertainers also...
Words: 1025 - Pages: 5
...Internship Report Presented in Partial Fulfillment of the Requirements for the Degree Bachelor of Business Administration INDEPENDENT UNIVERSITY, BANGLADESH April 2006 An investigation of the relationship between Non-performing Loans, Macroeconomic Factors, and Financial Factors in context of Private Commercial Banks in Bangladesh by Syeda Zabeen Ahmed ID # 0120269 has been approved April, 2006 _________________ Shubhankar Shil Lecturer School of Business Independent University, Bangladesh TABLE OF CONTENTS Page List of Tables Abstract 1. Introduction 2. Problem Statement 3. Purpose of the Study 4. Limitations of the Study 5. Research Timeline 6. Review of Literature 6.1 Non-performing Loans 6.2 Development of hypotheses 6.3 Macroeconomic factors and NPLs 6.4 Bank specific indicators and NPLs 6.5 Terms of Credit and NPLs 7. Methodology 7.1 Research Approach 7.2 Sampling Method 7.3 Measure of variables 7.4 Data Collection Procedure 7.5 Data Analysis 8. Results 8.1 Descriptive 8.2 Correlations 8.3 Regression 9. Significant of the Study 11. Conclusion Reference Appendix 1 I 1 1 2 2 3 3 3 4 5 6 7 7 8 8 8 8 9 9 10 10 11 12 13 13 14 16 List of Tables Page 1. Demographics of respondents 2. Occupational experience of respondents 3. Responsibility statements 4. Reliability statements 12 24 25 26 29 5. Decision usefulness An investigation of the relationship between Non-performing Loans, Macroeconomic Factors, and Financial Factors in context of Private Commercial Banks in Bangladesh...
Words: 6159 - Pages: 25
...Foreign Market Entry and Diversification Georgia Jefferson Strayer University Abstract This paper will discuss and identify the trends in global beer markets. It will discuss how Modelo’s International expansion was made possible by building strategic partnerships with experienced distributors in local markets. The paper will focus on how Modelo should enter in the foreign market and what is the best strategy. Modelo will face many challenges from his competitors and make the decision whether the company should diversify the business to promote growth. Identify and discuss the trends in the global beer markets. The global beer markets have four main trends and they are consolidation, international expansions, mergers and acquisitions. Consolidation with the beer industry broadens the area of sales and exposes brewers to more opportunities for growth of its company. Expansion of any company can be a positive attribute to overall success for the most obvious reason, revenue. The trend of breweries expansion might be credited to the very expensive initial startup cost of a brewery. In this area of the beer industry having more than one area of cash flow assists with the maintaining the fluctuating price of resources. (Thompson, Strickland III, & Gamble, 2009) International expansion can be a major attribute to a company’s success through seeking proficient production efficiencies. Some beer companies will produce their beer within its country than export...
Words: 1481 - Pages: 6
...Analysis for Brown-Forman Strategic Analysis — MBA 601 Dr. Robert Nixon Prepared by the Blue Team: Alexandria Lovan Ryan Melander Michael Miao Cipriana Prepeliuc Jasleen Sethi Table of Contents Type chapter level (level 1)1 Type chapter level (level 2)2 Type chapter title (level 3)3 Type chapter level (level 1)4 Type chapter level (level 2)5 Type chapter title (level 3)6 BACKGROUND Brown-Forman, headquartered in Louisville, KY, is one of the largest producers of wine and spirits in the United States and one of the leaders in whiskey production worldwide. Founded in 1870 by George Garvin Brown, a pharmaceutical salesman, Brown-Forman has grown into a leader of high-quality spirits and wine around the world. Beginning with a single brand, Old Forester, the company acquired Jack Daniel in 1956, Canadian Mist in 1971, Southern Comfort in 1979 and many other premium alcoholic beverage brands throughout its 144 years of existence. In addition, Brown-Forman acquired Lenox in 1983, a producer of crystal, china, and luggage. In the 1990s, Brown-Forman began aggressively marketing internationally and saw a steady increase in its global market share of premium liquors. However, the consumer product division of Brown-Forman did not see the same growth and the company eventually sold the Lenox division in 2005. Today, Brown-Forman is a publically traded company, predominantly with 33 brands of premium wine and spirits sold in 135 countries(I found in the 2014 annual report that it`s...
Words: 2756 - Pages: 12
...examined as one more crisis of the developing countries – admittedly a star pupil that had received praise from many sides – hit by the vagaries of the international financial markets and/or its own policy mistakes. illumination. But it could even be more interesting to examine the peculiarities of the Argentine experience – always in that general context – which did add to the difficulties other economies have faced and that have made it such an intractable case for normal medication. And not only those peculiarities and their consequences should better been pinned down. But also an attempt should be made at understanding that they were not just a result of the extravagance of that far away people in one Southern end of the world. This paper is organized in the following way. In the first section a brief And to a great extent that is a line that could provide some examination of some long-run trends in the Argentine economy is introduced. The next section is an attempt at a thorough examination of the performance of the Argentine economy in the 1990’s and the development of some severe imbalances eventually leading to an unsustainable situation. The following one, tries to explain the interaction among the various imbalances also as intensified by the peculiarities of the Argentine economic-institutional setup. The final section, is a brief description of the major events over the first half of year 2002 and the unresolved problems that stand in the way of a recovery and return...
Words: 25052 - Pages: 101
...By ALEXANDRA M. MILLER A THESIS PRESENTED TO THE GRADUATE SCHOOL OF THE UNIVERSITY OF FLORIDA IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF INTERIOR DESIGN UNIVERSITY OF FLORIDA 2005 Copyright 2005 by Alexandra M. Miller ACKNOWLEDGMENTS First, I would like to thank my committee chair, Dr. Margaret Portillo, for her direction and guidance throughout the entire research process. I would also like to thank Dr. M. Joyce Hasell for her support and valuable expertise. Additional thanks go to Dr. Larry Winner for his indispensable assistance as a statistical consultant. I would also like to thank PUSH for providing an excellent example of a fun workplace. In particular, I would like to thank partners John Ludwig, Chris Robb, and Rich Wahl for allowing me to conduct a case study of their business. Additional thanks go to Ron Boucher, Jourdan Crumpler, and Gordon Weller for taking the time to participate in interviews. I would also like to express my gratitude to Kathryn Voorhees for her help, humor, and friendship as she accompanied me throughout the research process. Finally, I would like to thank all of my friends and family for their support. In particular, I would like to thank to my parents for their constant support and for helping me to achieve my dreams. iii TABLE OF CONTENTS page ACKNOWLEDGMENTS ................................................................................................. iii LIST OF TABLES...........................
Words: 25449 - Pages: 102
...Overview of Cocaine Jasmine Wright Research Paper Professor Suh It is a Friday night and your roommates at your dorm invite you to a dorm party. Instead of finishing your homework you decide to join them and put the homework off for tomorrow. You tell yourself that you wont be out so late and that you had a long week so why not. As you arrive to the party, there are girls kissing up on boys as they take shots. You tell yourself that you would not participate because your parents did not grow you up in that kind of manner. As the night passes, your roommates pressure you into taken a shot of tequila. Eventually, one shot turns into two and then three. Until, the shots are not enough. Your roommate turns to and says, “Try this”. She passes you a little “baggy” of a white powder substance. You ask, “What is it?” She replies, “ it’s coke, you’ll love it.” You take the rolled up bill from her hand and you try your first line of coke. At that moment, you fell in love and life was no longer the same. Cocaine became prevalent in 5,000 B.C. of the Inca Empire in Peru. It is derived from cocoa plants were they would chew the leaves and extract the cocoa from it. It effect can be increased by adding calcified lime to raise the alkalinity which improves the effect of cocaine. This would be of assistance to them when they had to travel great distances due it increasing their endurance and strength. Eventually, the demand for cocaine grew high in the field of medicine. A surgeon, Halsted...
Words: 2386 - Pages: 10
...SAMPLE COPY RESEARCH PROPOSAL PROPOSED RESEARCH TITLE: AN INVESTIGATION INTO THE DOWNWARD TREND IN GLOBAL STOCK MARKETS: A CASE STUDY OF THE NIGERIAN STOCK MARKET RESEARCH BRIEF The history of stock trading and trading associations can be traced as far back as the 11th century when Jewish and Muslim merchants set up trade associations. After centuries of evolution, stock markets have become the symbol of commerce in the modern world. It operates in various countries and trades a range of securities. The world stock market capitalisation is estimated to be about $ 36.6 Trillion. The stock market has various functions such as capital mobilisation, investing opportunities, risk distribution etc. The major stock exchanges in the world today include New York Stock Exchange, London Stock Exchange, Frankfurt Stock Exchange, Italian Stock Exchange, Hong Kong Stock Exchange and Tokyo Stock Exchange. There have been various stock market crashes in the past such as the Wall Street crash of 1929, the crash of 1973/74, the 1987 crash; called black Monday, the dotcom bubble of 2000 and the more recent crash in 2008 caused by the subprime mortgage crisis in America. The economic crisis of 2008 which originated in America spread to various economies in the world and their stock markets were affected. It reduced the value of stocks around the world by as much as 41% and affected both major and emerging stock markets. The Nigerian stock market is an emerging market in Africa. After...
Words: 3951 - Pages: 16
...SAMPLE COPY RESEARCH PROPOSAL PROPOSED RESEARCH TITLE: AN INVESTIGATION INTO THE DOWNWARD TREND IN GLOBAL STOCK MARKETS: A CASE STUDY OF THE NIGERIAN STOCK MARKET RESEARCH BRIEF The history of stock trading and trading associations can be traced as far back as the 11th century when Jewish and Muslim merchants set up trade associations. After centuries of evolution, stock markets have become the symbol of commerce in the modern world. It operates in various countries and trades a range of securities. The world stock market capitalisation is estimated to be about $ 36.6 Trillion. The stock market has various functions such as capital mobilisation, investing opportunities, risk distribution etc. The major stock exchanges in the world today include New York Stock Exchange, London Stock Exchange, Frankfurt Stock Exchange, Italian Stock Exchange, Hong Kong Stock Exchange and Tokyo Stock Exchange. There have been various stock market crashes in the past such as the Wall Street crash of 1929, the crash of 1973/74, the 1987 crash; called black Monday, the dotcom bubble of 2000 and the more recent crash in 2008 caused by the subprime mortgage crisis in America. The economic crisis of 2008 which originated in America spread to various economies in the world and their stock markets were affected. It reduced the value of stocks around the world by as much as 41% and affected both major and emerging stock markets. The Nigerian stock market is an emerging market in Africa. After attaining...
Words: 3953 - Pages: 16
