Australian Broadcasting
Corporation
A look Into One of The Nations Leading Newscasting Corporations

INTERNATIONAL ELECTRONIC MEDIA

The Australian Broadcasting Corporation (ABC) is one of the nations leading global media corporations throughout Australia, Asia, and the Pacific. The ABC strives “to be a trusted and innovative media organization, enriching the lives of all Australians and presenting
Australian perspectives to the world” (Our Strategic Plan). Focusing on four specific values in which its foundation and principles of the manner in which their work should be executed;
Integrity, “we act with trustworthiness, honesty, and fairness” (Our Strategic Plan). Respect, “we treat our audiences and each other with consideration and dignity” (Our Strategic Plan).
Collegiality, “we work together willingly” (Our Strategic Plan). Innovation, “we foster creativity and distinctiveness. We encourage new thinking and strive to achieve quality in all that we do” (Our Strategic Plan). In this analysis I will be discussing the different aspects in which the
ABC operates and how they contribute to a growing globalizing society.
The Commonwealth of Australia is the owner of the Australian Broadcasting
Corporation. The federal government funds this organization through triennial funding arrangements, meaning that the ABC receives money every three years from the government.
Data in relation to ABC funding is easily accessible on the Parliament of Australia government website in which the Annual Reports of the ABC and the Commonwealth Budget Papers are published. The ideological orientation of the ABC is a constitutional monarchy in which the
Commonwealth of Australia was established under a parliamentary system of government that still holds ties with Great Britain and its monarchy. However, in media broadcasting, the ABC is often viewed as being biased in many of its news reports having a left-wing bias. Initially, critics will generally accuse the media of distorting reality to draw attention to their agenda. Viewers have also charged this newscasting corporation of having a conservative bias when it comes to

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economic coverage. Even with all these accusations and critiques, the Australian Broadcasting
Corporation is seen as a key international communicator in getting information not only throughout Australia but also to its international spectrums.
The Australian Broadcasting Corporation covers a large number of networks including having connections and subsidiaries with other global media phenomenas. Within the ABC its radio medium consists of four national networks (RN, NewsRadio, Classic FM, and triple j), which are also available in mainland capital cities as a digital radio service. It’s local radio includes sixty locations throughout Australia with an online infrastructure live streaming twenty different radio stations. Involving a digital radio base (double j, ABC Jazz, ABC country, ABC grandstand, triple j, Unearthed, and ABC extra) in which all of the ABC’s radio broadcasting has roughly one hundred and sixty eight hours across each ABC radio network and station. Besides radio, the ABC has footholds in television, commercial, and international spectrums. Its television devision has four channels (ABC, ABC2, ABC News 24, ABC3) as well as channels for children. While the commercial aspect encompasses roughly $1.5 million in net profit generated had returned to programming in 2013-2014. The ABC Radio Australia is carried on a
WRN Broadcast, available via satellite in Europe and North America. While their radio and online services reach audiences across Asia and the Pacific.
This global medium has an international threshold in which there are agreements and relationships with other news agencies. Some of these foreign agencies are: AFP (Agence
France-Presse), Al Jazeera, BBC World, Deutsche Welle, Hang Seng, and Nasdaq. In addition to these agreements, the Australian Broadcasting Corporation is broadcasted in English, Mandarin,
Indonesian, Vietnamese, Khmer, and Tok Pisin.

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This international communicator is striving to keep expanding is international existence.
In their mission statement it depicts how they strive to bring an Australian perspective to the rest of the world. This plays an important role in adding to a global community since they are attempting to not only broadcast in regards to Australia but about other topics involving the international community but with an Australian viewpoint and ideology. Through establishing themselves with other international communicators the ABC is increasing its international audience and information borders. My overall impressions of the ABC are that it is one of the top networking and broadcasting corporations throughout Australia. They have a small international threshold compared to that of Voice of America, but I feel that the ABC is going to start becoming more prevalent within the international scene. I learned many different aspects about the Australian Broadcasting Corporation, which is very appealing since it gives me an insight into a country which I not only had no prior knowledge about in its global mediums, but also a look into the media aspect of a country that I will be moving to in a few months. The ABC is an innovative corporation that is bringing news to Australians and reporting on international events with an Australian perspective.

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Work Cited
"About the ABC." About the ABC. Australian Broadcasting Corporation, n.d. Web. Nov. 2015.
Jolly, Rhonda, Dr. "Funding of the Australian Broadcasting Corporation." Parliament of
Australia. Commonwealth of Australia, Nov. 2006. Web.
"Our Strategic Plan 2010-13." Strategic Direction (2010): n. pag. ABC. Australian Broadcasting
Corporation. Web.

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